Name

Sunlight Outdoor

Legal name

Sunlight Outdoor

Website

https://sunlight-outdoor.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

akta.pro secondary industry

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Outdoor advertising
• LED mediafacades
• Digital billboards
• Building facade advertising
• Outdoor media networks

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Mediafacade Advertising Space Rental: Rental of LED mediafacade advertising surfaces at premium locations in Moscow. The company operates a network of owned mediafacade structures at top locations including TTK, Entuziastov, Berezhkovskaya, Donskoy, Profsoyuznaya, Khoroshevskoye, and Kutuzovsky Avenue. Revenue is generated through selling advertising display time on these digital billboards.
2. Mediafacade Installation Services: Full-cycle turnkey mediafacade installation services including site assessment, project documentation, equipment procurement from manufacturers, logistics and customs, structural engineering, LED cassette installation, system integration, regulatory approval, and ongoing warranty/service support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sunlight Outdoor owns and operates a network of large-format LED mediafacade displays installed on building facades at premium locations across Moscow, including the Third Transport Ring (Entuziastov, Berezhkovskaya, Khoroshevskoye, Donskoy) and major avenues (Profsoyuznaya, Kutuzovsky). The company sells advertising display time on these structures to brand advertisers and additionally offers full-cycle turnkey installation services for new mediafacade projects, from site assessment and engineering through regulatory approvals and ongoing warranty support.

Product overview

Sunlight Outdoor operates a unified platform of LED mediafacade displays across Moscow's Third Transport Ring and key city locations. The core offering consists of six premium mediafacade advertising displays at strategic intersections (Entuziastov, Berezhkovskaya, Donskoy, Profsoyuznaya, Khoroshevskoye, and Kutuzovsky), complemented by full-cycle installation services for new mediafacade projects under their 'turnkey' service module. The company owns and operates its advertising inventory, serving brands seeking high-visibility outdoor digital advertising placements.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Mediafacade Advertising Network Owned network of large-format LED mediafacade displays installed on building facades at six premium Moscow locations (Entuziastov TTK, Berezhkovskaya TTK, 5th Donskoy Proezd, Profsoyuznaya 127B, Khoroshevskoye TTK, Kutuzovsky Prospekt). Rented to brand advertisers for digital outdoor campaigns, with audience reach metrics up to GRP 8.28 and OTS 853,000 per location. Supports 3D content and dynamic advertising displays.
• Turnkey Mediafacade Installation Services End-to-end service for deploying new LED mediafacade installations on building facades. Covers site commercial potential assessment, project documentation, equipment procurement, logistics and customs, metal structure production, LED cassette mounting, control system integration, regulatory permitting, and ongoing warranty/maintenance support. Available to building owners, developers, and advertising operators.

Quantifiable outcome

• OTS: 853,000 (Entuziastov location)
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered industry.

• Association of Communication Agencies of Russia (ACKAR)industryOthersSunlight Outdoor is a member of the Association of Communication Agencies of Russia, an industry association for communication and advertising agencies in Russia.
• Union of Outdoor Advertising OperatorsindustryOthersSunlight Outdoor is a member of the Union of Outdoor Advertising Operators, an industry association representing outdoor advertising operators in Russia.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Russ Outdoor: Russ Outdoor is one of the largest outdoor advertising operators in Russia, holding a broad portfolio of static and digital surfaces across Moscow and the regions. It competes with Sunlight Outdoor for premium Moscow advertising budgets and advertiser relationships, though it offers a much wider multi-format and multi-city mix.
• CityVision: CityVision operates LED display networks in Russia, including premium Moscow locations. It is a direct competitor in the digital large-format outdoor segment that Sunlight Outdoor targets, with a similar focus on selling high-impact digital OOH to brand advertisers.
• MAER Group: MAER Group is a major Russian digital out-of-home operator running a large network of LED mediafacades and large-format displays in Moscow and other Russian cities. It is the closest direct competitor to Sunlight Outdoor in terms of LED mediafacade inventory on premium Moscow locations and target premium-brand advertisers.
• Bigboard Russia: Bigboard is a Russian outdoor advertising operator with a sizable footprint of surfaces across Moscow and other Russian cities. It overlaps with Sunlight Outdoor in selling premium outdoor reach to brand advertisers, though its mix is more weighted to traditional and transit formats than high-end LED mediafacades.
• Gallery Group: Gallery Group operates outdoor advertising inventory in Moscow, including formats that overlap with mediafacades. It is a direct competitor for the same Moscow-based brand advertisers and represents a comparable Russian OOH peer on the high-value side of the market.

Others

• Daktronics: Daktronics is a US-listed manufacturer of LED video displays, scoreboards, and large-format digital signage. It is adjacent to Sunlight Outdoor's business because it supplies the LED module and control technology used in mediafacades and similar large-format displays, serving as an ecosystem partner rather than a direct competitor.

Broad incumbents

• Outfront Media: Outfront Media is a major North American outdoor advertising company with a mix of billboards, transit, and digital displays. It is a broad incumbent comparable to Sunlight Outdoor in business model and advertiser mix, though again at a different geographic footprint.
• Lamar Advertising: Lamar Advertising is a large US-based outdoor advertising operator with a national portfolio of billboards and digital displays. It is a broad incumbent comparable to Sunlight Outdoor in terms of media-operator economics, leasing, and premium-location strategy, but operates at a vastly different geographic scale.
• JCDecaux: JCDecaux is the global leader in out-of-home advertising, operating street furniture, transit, and large-format displays across dozens of countries. Although it exited its Russian operations, it remains a broad incumbent comparable to Sunlight Outdoor in business model and advertiser relationships, and represents an international benchmark for the OOH media operator model.
• Clear Channel Outdoor: Clear Channel Outdoor is a major global OOH operator with a broad portfolio of billboards, transit, and digital displays. It is a broad incumbent peer to Sunlight Outdoor in operating model and advertiser base, even though its presence historically was geographically separate from Moscow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunlight Outdoor