Motion Logic
Motion Logic, developed by Russian firm OOO AMEDIA, provides ML-based urban traffic and audience analytics for the Russian OOH advertising market through its EVA platform, which connects advertisers, agencies, and surface owners across 200,000+ advertising surfaces.
- Company typePrivate
- Founded2017
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Motion Logic does
Motion Logic is a Russia-based traffic analytics and audience measurement technology developed and operated by OOO "AMEDIA" (Amedia Technology), founded in 2017 and headquartered in Moscow with a regional office in Yekaterinburg. The company's core product is a traffic evaluation model that aggregates and processes anonymized movement data from mobile operators, social networks, mobile applications, OFD platforms, and over 1,000 online cameras, applying machine learning and neural network tools with hundreds of coefficients to produce monthly foot traffic reports and day-by-day updated audience location data across Russian cities from Kaliningrad to Vladivostok.
Sitting atop this model, the EVA software ecosystem functions as an integrated platform for planning, executing, and evaluating outdoor (OOH) advertising campaigns, combining a database of more than 200,000 advertising surfaces with audience metrics including GRP, OTS, TRP, Reach, Freq, and socio-demographic markers (age, gender, income). EVA connects OOH inventory owners, advertising and communication agencies, and advertisers in a single workflow for campaign creation, pricing, montage control, and photo reporting, with billing tied strictly to usage of audience data rather than transaction intermediation.
Motion Logic monetizes through a recurring subscription model for updated audience and traffic data and a usage-based tariff on the EVA platform, distributed via direct B2B sales to the Russian outdoor advertising market. The company operates with a notably lean team of six employees and has no disclosed external funding, named enterprise customers, or international footprint.
Motion Logic firmographics
Firmographics- Name
- Motion Logic
- Legal name
- OOO "AMEDIA" (ООО «АМЕДИА»)
- Website
- https://motionlogic.ru
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Motion Logic, developed by Russian firm OOO AMEDIA, provides ML-based urban traffic and audience analytics for the Russian OOH advertising market through its EVA platform, which connects advertisers, agencies, and surface owners across 200,000+ advertising surfaces.
- Ownership category
- akta.pro rank
Motion Logic industry classification
Industry- Product category
- Out-of-Home Advertising Analytics
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)
- akta.pro secondary industry
- Traffic Analytics, Prediction & Decision Support (AI/Optimization) (TLAJACAE)
Keywords
Where Motion Logic is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Motion Logic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Data Access: Monthly reports on foot traffic and subscription-based access to daily updated audience location and traffic data including daily and seasonal dynamics.
- Audience Data Platform Usage: EVA ecosystem charges for usage of audience data platform. Tariff is based on usage of platform audience data. Developers do not participate in financial calculations between parties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based data access with daily updates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Motion Logic product offering
Product offeringCore offering
Motion Logic develops a traffic evaluation model that uses big data, machine learning, and neural networks to quantify urban street traffic and audience exposure for out-of-home (OOH) advertising. The company delivers this capability through its EVA software ecosystem, which combines a database of 200,000+ outdoor advertising surfaces with 1,000+ online camera feeds to support OOH campaign planning, execution, and post-campaign evaluation for advertisers, agencies, and OOH structure owners in Russia.
Product overview
Motion Logic operates as a dual-product company consisting of the Motion Logic core traffic analytics model and the EVA media measurement platform. Motion Logic serves as the underlying data engine, aggregating and analyzing anonymized mobile location data to evaluate pedestrian traffic patterns across Russian cities. EVA is built upon the Motion Logic model and functions as a comprehensive outdoor advertising ecosystem that combines campaign planning, execution, and performance analytics tools for advertisers, agencies, and media owners.
Differentiator
Problem solved
Functional benefit
Brands
- EVA: Software ecosystem for planning, implementing, and evaluating outdoor advertising campaigns using Motion Logic's traffic modeling technology. Provides tools for media measurement, campaign management, and audience analytics including GRP, OTS, TRP, Reach, and Freq metrics.
Products and services
- Motion Logic Traffic evaluation model that uses big data, machine learning, and neural networks to analyze urban street traffic and quantify audience exposure for OOH advertising in Russia; sold to advertisers, agencies, and OOH structure owners.
- EVA Software ecosystem for OOH advertising campaign planning, execution, and evaluation, leveraging Motion Logic's traffic model and a database of 200,000+ outdoor advertising surfaces; targeted at advertisers, agencies, and OOH structure owners in Russia.
Quantifiable outcome
- Full Russia coverage from Kaliningrad to Vladivostok
- +3 more outcomes
Companies that use Motion Logic
Customer profileSegments4 records
Ideal customer profiles3 records
Motion Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Motion Logic partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights3 records
Motion Logic competitors and assessment
Company assessmentRegional players
- Mediascope: Russian media research and audience measurement company covering TV, radio, digital, and OOH. Domestic peer competing for the same Russian advertiser measurement budgets as Motion Logic.
- Romir: Russian media and consumer research firm providing audience measurement and media planning data. Domestic competitor in the Russian media measurement ecosystem.
Broad incumbents
- Outsmart (UK OOH body): UK trade body for OOH advertising that commissions and publishes audience measurement frameworks. Comparable as an industry-wide OOH measurement orchestrator to Motion Logic's domestic market role.
- Nielsen (Outdoor / OOH measurement): Global audience measurement incumbent with established OOH / outdoor audience solutions. Larger, broader portfolio player and potential benchmark for the category Motion Logic serves in Russia.
Emerging players
- SafeGraph: Location data provider offering foot-traffic insights and POI data for analytics, retail, and OOH. Comparable to Motion Logic's aggregated mobile and alternative data sourcing approach.
- Tamoco: Location intelligence provider using anonymized mobile signal data for footfall, audience, and OOH measurement. Comparable to Motion Logic in sourcing mobile data for audience analytics.
- Measurence: Footfall analytics platform for physical venues and retail networks. Overlaps with Motion Logic's pedestrian-flow measurement use cases, though without full OOH campaign planning layer.
Direct peers
- Placer.ai: Foot-traffic and location analytics platform using anonymized mobile location data and ML to measure visits, audiences, and trends. Directly comparable to Motion Logic's ML-based pedestrian and urban traffic modeling.
- Geopath: US-based OOH audience measurement organization providing audience ratings and planning tools for out-of-home advertising. Closest like-for-like functional peer to Motion Logic's OOH measurement + planning stack.
- Advan Research: Pedestrian and vehicle counting/analytics provider for OOH planning, retail, and urban planning. Comparable to Motion Logic in aggregating alternative data sources for footfall measurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Motion Logic social profiles
Digital presenceMotion Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion Logic leadership team
Management profileNumber of profiles
Profiles1 record
Motion Logic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Motion Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion Logic
What does Motion Logic do?
Motion Logic develops a traffic evaluation model that uses big data, machine learning, and neural networks to quantify urban street traffic and audience exposure for out-of-home (OOH) advertising. The company delivers this capability through its EVA software ecosystem, which combines a database of 200,000+ outdoor advertising surfaces with 1,000+ online camera feeds to support OOH campaign planning, execution, and post-campaign evaluation for advertisers, agencies, and OOH structure owners in Russia.
Is Motion Logic a public or private company?
Motion Logic is a private company. It is classified as corporate owned and is currently operating.
When was Motion Logic founded?
Motion Logic was founded in 2017. It employs 1 to 10 people.
Where is Motion Logic based?
Motion Logic is headquartered in Moscow, Russia, in the Europe region.
How does Motion Logic make money?
Two revenue lines are on record. Subscription Data Access are the primary driver. The others are audience Data Platform Usage.
Who are Motion Logic's main competitors?
Regional players on record are Mediascope and Romir. Broad incumbents are Outsmart (UK OOH body) and Nielsen (Outdoor / OOH measurement). Emerging players are SafeGraph, Tamoco and Measurence. Direct peers are Placer.ai, Geopath and Advan Research.
Does Motion Logic have an API?
No public API is recorded for Motion Logic.
What industry is Motion Logic in?
Motion Logic's product category is Out-of-Home Advertising Analytics. Its primary akta.pro industry code is BPAFALAK, OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift), with a secondary code of TLAJACAE, Traffic Analytics, Prediction & Decision Support (AI/Optimization). Its NAICS code is 54185 and its SIC code is 7310.