Sportsin

Name

Sportsin

Legal name

sportsIN

Website

https://sportsincycling.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cycling Online Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Cycling media
• Online cycling magazine
• Sports content publishing
• Cycling news and reviews
• Bike lifestyle content

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising: SportsIn Cycling generates revenue through advertising on their website. The site features 'Advertise With Us!' page indicating they sell advertising space to brands targeting the cycling audience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SportsIn Cycling (legal name: sportsIN) operates Asia's Cycling Magazine, a digital online publication delivering cycling news, event coverage, bike and gear reviews, performance and maintenance guides, health/wellness content, and cultural features targeted at cyclists in Singapore and broader Asia. Content is freely accessible and monetized through on-site advertising partnerships.

Product overview

SportsIn is a digital cycling magazine and lifestyle ecosystem for cyclists in Singapore and Asia. It operates as a content platform providing cycling news, features, performance and training tips, maintenance guides, and product reviews across multiple categories including road cycling, mountain biking, and general cycling culture.

Differentiator

Problem solved

Functional benefit

Products and services

• SportsIn Cycling Online Magazine Asia's Cycling Magazine is a free-to-read digital publication that delivers cycling news, local and regional event coverage (including OCBC Cycle National Championships and Singapore Cycling Federation events), product reviews (bikes, gear, apparel, bike components), guides (performance, maintenance, bike fit), health and wellness articles, adventure routes, women's cycling content, and cultural features for cyclists across Asia, especially in Singapore.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• OCBC BankcoreGTM or Marketing Partner · 1 January 2022OCBC Bank sponsors the OCBC Cycle National Championship series. SportsIn Cycling provides event coverage and promotes these cycling events.
• Cycling Without Age Singapore (CWAS)minorStrategic or Co-development Partner · 1 January 2022SportsIn covered the Cycling Without Age Singapore initiative featuring Dr William Wan and The Wan Challenge charity cycling event.
• Team BikeExchange-JaycominorGTM or Marketing Partner · 1 January 2022SportsIn Cycling covered the contract extension of Singaporean rider Chelsie Tan with Team BikeExchange-Jayco, featuring collaboration with Singapore Cycling Federation.
• Specialized SingaporecoreStrategic or Co-development Partner · 1 January 2019SportsIn Cycling partnered with Specialized Singapore for the #ZeroToHero MTB Project, documenting two road cyclists' journey into mountain biking while featuring Specialized products and bikes.
• Land Transport Authority (LTA) - Move HappyminorGTM or Marketing Partner · 1 January 2017Move Happy is an initiative by Singapore's Land Transport Authority promoting cycling and walking. SportsIn Cycling publishes Move Happy content as a contributor on their platform.
• Singapore Cycling Federation (SCF)coreStrategic or Co-development PartnerSingapore Cycling Federation organizes national cycling championships and events (OCBC Cycle National Championships). SportsIn Cycling provides coverage of SCF events including road championships, mountain bike races, and individual time trials.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• BikeRadar: BikeRadar is a leading cycling technology review site specializing in bikes, components, and gear testing. It overlaps directly with SportsIn's Reviews vertical (Apparel, Bikes, Components, Gear) and targets the same enthusiast purchasing-intent audience.
• Global Cycling Network (GCN): GCN is the world's largest cycling-focused video content network on YouTube, covering training, tech, news, and gear. SportsIn's Guides and Performance content competes for the same educational-cyclist audience, though in long-form written format rather than video.
• Cycling Weekly: Cycling Weekly is a UK-based cycling publication covering news, training, gear reviews, and race coverage. SportsIn's content taxonomy closely mirrors Cycling Weekly's editorial structure, positioning them as similar enthusiast-focused cycling media brands.
• VeloNews: VeloNews is a long-standing North American cycling news and racing media outlet. It overlaps with SportsIn in race coverage, professional cycling news, and gear reviews, targeting a similar enthusiast demographic.
• Pinkbike: Pinkbike is the dominant global mountain biking media platform, covering MTB news, reviews, and trail content. SportsIn's Adventure, MTB coverage, and bike component reviews overlap substantially with Pinkbike's content scope.
• Cyclingnews: Cyclingnews is one of the world's largest English-language cycling news platforms, covering road cycling, MTB, gear reviews, and race coverage. It competes directly with SportsIn for cycling enthusiast readership and cycling brand advertising, though at significantly larger global scale.
• Cyclist Magazine: Cyclist Magazine is a premium cycling lifestyle publication covering road cycling, gear, routes, and culture. SportsIn's mix of reviews, adventure, and culture content mirrors Cyclist's editorial positioning as a cycling enthusiast lifestyle brand.

Emerging players

• The Radavist: The Radavist is a niche cycling culture and adventure publication covering bikes, riders, and off-road experiences. SportsIn's Adventure and Culture verticals overlap with The Radavist's editorial focus on cycling lifestyle storytelling.

Regional players

• CyclingTips: CyclingTips is an Australian-founded cycling media platform known for high-quality long-form reviews and tech content. It competes in the same Asia-Pacific regional media space as SportsIn, though with a more developed Australian audience and editorial operation.

Others

• BikeExchange: BikeExchange is a global cycling marketplace connecting consumers with bikes, gear, and retailers. It is an adjacent ecosystem player — not a direct editorial competitor — but represents a potential commerce and affiliate partnership opportunity for SportsIn's review-driven traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sportsincycling
• Instagraminstagram.com/sportsincycling
• LinkedInlinkedin.com/company/sportsin-sg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsin