IncrediCare

What IncrediCare does

IncrediCare is a privately held, non-medical home care agency headquartered in Woodbridge, Virginia, serving seniors and families across Northern Virginia (Fairfax, Arlington, Alexandria, McLean, Reston, Burke, Ashburn, Centreville, Springfield, Oakton, Woodbridge, and Manassas counties). The company delivers in-home personal care, companion care, homemaker support, and 24-hour or live-in care, with specialized condition-specific programming for Alzheimer's/dementia, diabetes, COPD, stroke, Parkinson's, ALS, and cancer. All care is delivered by W-2 employed caregivers rather than 1099 contractors, with training built around a proprietary five-factor IncrediCare Wellness Program™ and Dementia Live® / Virtual Reality dementia training.

The technology layer rests on a custom care management system used for caregiver matching, monthly RN assessments, and care-plan versioning. FutureCare AI, launched March 2026, adds non-camera, non-audio movement-pattern monitoring with a three-tier onboarding model (FutureCare Learn → Assist → Companion), positioned as an early-lifecycle entry product before families commit to in-home hours. A 2026 addition of the Medicare GUIDE Program links dementia care coordination and respite services to a federal payment model, and a CareAcademy partnership extends a 200+ topic video training library to family caregivers as a paid service.

Revenue is generated primarily through hourly usage-based billing at $35–$42/hour in Northern Virginia, sold through a three-tier package structure (Connect weekly check-ins; Support from ~20 hours/week; Complete from ~35 hours/week), with supplementary professional-services revenue from senior health consulting and family caregiver training. Payment is sourced from private pay, long-term care insurance, VA Aid & Attendance and related benefits, and Medicare GUIDE. Customer acquisition runs through SEO-optimized local service pages, a downloadable guide lead magnet, phone-based inside sales with one-hour on-site response, and B2B2C referral relationships with hospitals, rehabilitation facilities, discharge planners, and elder law attorneys.

Name

IncrediCare

Legal name

IncrediCare

Website

https://incredicare.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

IncrediCare is a privately held, non-medical home care agency in Woodbridge, Virginia, delivering W-2 caregiver–staffed in-home personal, companion, dementia, and 24-hour care to seniors and their families across Northern Virginia.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF), Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG)

Keywords

• In-home senior care
• Non-medical home care
• Dementia care services
• Personal care assistance
• Respite care services

Headquarters

HQ city

Woodbridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hourly Non-Medical Home Care: Primary revenue stream from billable hourly non-medical home care services. Caregivers are W-2 employees of IncrediCare. Services billed at hourly rates ranging from $35 to $42 per hour in Northern Virginia. Revenue is usage-based, driven by number of care hours delivered. Programs include Connect (starting at 20 hrs/week), Support (flexible), and Complete (starting at 35 hrs/week).
2. Medicare GUIDE Program Services: Dementia care coordination and respite services delivered under the Medicare Guiding an Improved Dementia Experience (GUIDE) model. GUIDE may cover respite services for eligible families. IncrediCare provides the hands-on in-home support complementing the GUIDE care team's navigation, assessment, and education services.
3. Senior Health Consulting: Fee-for-service health consulting for seniors, including comprehensive in-home assessments, custom care planning, chronic condition consultations, family education, resource navigation, and post-hospital discharge planning.
4. Family Caregiver Training Partnership: Revenue derived from family caregiver training in partnership with CareAcademy. CareAcademy provides a video-based training platform; IncrediCare serves as the local delivery partner offering training to families.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

IncrediCare delivers non-medical in-home care services to seniors and adults with chronic conditions across Northern Virginia, including personal care, companionship, dementia and Alzheimer's support, 24-hour and live-in care, and condition-specific programs for diabetes, COPD, stroke, Parkinson's, ALS, and cancer. Care is provided by W-2 employed caregivers trained in the proprietary IncrediCare Wellness Program™ across three tiers (Connect, Support, Complete). The portfolio is supplemented by FutureCare AI remote monitoring, Family Caregiver Training via CareAcademy, Medicare GUIDE Program dementia care coordination, and Senior Health Consulting.

Product overview

IncrediCare is a home care agency offering a multi-tiered service portfolio structured around three core care tiers (Connect, Support, Complete) supplemented by specialized condition-specific services and technology offerings. The Connect/Support/Complete tiers form the pricing and care-intensity ladder, ranging from weekly wellness check-ins (Connect) to full comprehensive caregiving (Complete). These are complemented by the FutureCare AI remote monitoring product, the Medicare GUIDE Program for dementia care coordination, and Family Caregiver Training in partnership with CareAcademy. IncrediCare's service catalog spans senior home care, companion care, personal care, aged care, home help, and specialty services for Alzheimer's/dementia, diabetes, COPD, stroke, Parkinson's, ALS, and cancer. All services are delivered by W-2 employed caregivers trained in the proprietary IncrediCare Wellness Program.

Differentiator

Problem solved

Functional benefit

Products and services

• FutureCare AI AI-powered remote monitoring product that analyzes daily movement patterns over time using non-camera, non-audio sensors to identify early changes in senior behavior; designed as a privacy-respecting first step before committing to full in-home care services.
• Medicare GUIDE Program Dementia care coordination program aligned with Medicare's Guiding an Improved Dementia Experience (GUIDE) model, providing navigation, caregiver education, respite support, and connections to community resources for eligible Medicare beneficiaries with dementia.
• Family Caregiver Training Training program for family caregivers delivered in partnership with CareAcademy, providing access to 200+ video topics on caregiving tasks such as mobility assistance, nutrition, medication management, dementia care, and caregiver stress coping strategies.
• Health Consulting for Seniors Expert advisory service helping families assess senior loved ones' health, safety, and in-home care needs, including comprehensive in-home assessments, custom care planning, chronic condition consultations, family education, resource navigation, and post-hospital discharge planning.
• Senior Home Care Non-medical in-home support services helping elderly individuals manage daily activities including bathing, dressing, grooming, medication reminders, transportation, meal preparation, companionship, light housekeeping, and respite care for family caregivers.
• 24-Hour Home Care Continuous in-home care providing round-the-clock caregiver presence to assist with activities of daily living, medication reminders, meal preparation, light housekeeping, transportation, companionship, and emotional support, with rotating and live-in caregiver options.
• Alzheimer's and Dementia Home Care Specialized in-home care for clients with Alzheimer's disease and other dementias, including engagement activities, cognitive stimulation, sundowning management, structured routines, safety monitoring, and family caregiver support, delivered by Dementia Live Certified caregivers.
• Diabetes In-Home Care In-home diabetes management support including blood glucose monitoring, medication management, insulin administration assistance, healthy meal preparation, exercise regimen support, and skin monitoring during bathing.
• COPD and Lung Disease Home Care Respiratory care at home for clients with COPD and other cardiopulmonary conditions, including pulmonary rehabilitation support, medication management, dietary restriction meal preparation, companionship, light housekeeping, and fall prevention assistance.
• Stroke Survivor Home Care Post-stroke recovery care including personalized care planning, physical/occupational/speech therapy support, swallowing monitoring, repositioning to prevent pressure ulcers, medication reminders, transportation, and companionship.
• Parkinson's Disease Home Care Specialized care for Parkinson's disease clients with proactive staff monitoring for disease-related issues, gait assessment for fall hazards, adaptive equipment recommendations, swallowing issue monitoring, medication administration, and appointment coordination.
• ALS Home Care Comprehensive ALS care including skin care, range of motion exercises, nutritious meal preparation, engagement activities (reading, word puzzles, music therapy), communication support, medication management, and transportation coordination.
• Cancer Home Care Supportive cancer care including meal preparation, infection control, skin care for radiation patients, medication reminders, companionship, and emotional support throughout treatment and recovery phases.
• Companion Care at Home Social and emotional support service providing conversation, light housekeeping, meal preparation, medication reminders, transportation, and engagement in hobbies and social activities for isolated or alone seniors.
• Personal Care at Home Hands-on personal care including assistance with bathing, dressing, grooming, toileting, incontinence care, feeding, and mobility transfers, provided by trained caregivers and home health aides.
• Aged Care Services Holistic in-home support for older adults covering daily living assistance, medication management, cognitive support for dementia, meal preparation, fall risk reduction, chronic disease management, and social engagement.
• Attorney and Discharge Planner Services Coordination service for families managing post-hospital care needs, working with attorneys and hospital discharge planners to ensure smooth transitions from medical facilities to in-home care.

Quantifiable outcome

• Served 500+ individuals and families over 25 years of operation
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• CareAcademycoreStrategic or Co-development PartnerIncrediCare partners with CareAcademy to provide professional-level family caregiver training resources. CareAcademy's video-based training platform (200+ topics covering dementia care, mobility assistance, medication management, etc.) is offered to family caregivers through IncrediCare. This partnership extends professional-level training to non-professional family caregivers, potentially creating a pipeline for future professional caregivers. Guy Pelullo, Owner of IncrediCare, stated: 'The family caregiver plays a critical role in the continuum of care.'

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Comfort Keepers: National franchised in-home care provider offering personal care, companionship, and specialized dementia and Alzheimer's care. Operates with employed caregivers and serves the same 'aging in place' senior segment with comparable hourly pricing and tiered service plans.
• Homewatch CareGivers: Franchised home care provider delivering personal care, companion care, and dementia specialty services through employed caregivers. Overlaps with IncrediCare on hourly in-home care delivery model, dementia specialization, and family caregiver support.
• Home Instead Senior Care: Global franchise leader in personal care, companionship, and Alzheimer's/dementia home care. Same target customers (seniors aging in place and family caregivers), same non-medical in-home care model, and same multi-tier service approach as IncrediCare.
• Right at Home: International in-home senior care franchise offering companionship, personal care, and specialty chronic-disease support (including dementia and Parkinson's). Comparable on target customer, service mix, and franchise-versus-local-agency operating structure.
• BrightStar Care: National franchised home care agency offering both medical and non-medical in-home care, including Alzheimer's and dementia specialty services. Directly comparable to IncrediCare on service mix (personal care, companion care, dementia specialty) and on employing caregivers rather than contracting them.
• Visiting Angels: National franchised non-medical home care agency with strong dementia, Alzheimer's, and respite care offerings, serving seniors in their homes. Direct competitor on service portfolio (personal care, companion care, dementia specialty, respite) and on Northern Virginia-area senior care market.
• Senior Helpers: National franchised home care agency specializing in Alzheimer's, dementia, Parkinson's, and chronic disease in-home care. Strong overlap with IncrediCare's specialty condition service lines (Alzheimer's, Parkinson's, diabetes, COPD) and parallel W-2 caregiver model.

Emerging players

• Honor Technology: Tech-enabled home care platform combining software, caregiver matching, and care management for partner agencies. Comparable to IncrediCare's FutureCare AI vision (technology-augmented, algorithm-based caregiver matching) and would be a logical partnership or competitive threat in the senior in-home care category.

Others

• CareAcademy: Online caregiver training platform used by home care agencies and families. Already an active partner of IncrediCare for family caregiver training; comparable as an adjacent enabler of the home care delivery stack rather than a direct competitor.

Broad incumbents

• Bayada Home Health Care: Large national home health provider offering both skilled nursing and personal care services, including adult and senior care. Broader and more clinical than IncrediCare, but competes for the same Medicare-eligible and dementia patient population in Northern Virginia and beyond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Incredicare
• LinkedInlinkedin.com/company/incredicare
• Xx.com/IncrediCareInc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IncrediCare