What Santino does

Santino B.V. is a Dutch workwear brand founded in 1993 (as the Welship label within Vespo Fashion, renamed Santino in 1994) and headquartered in Hapert, Netherlands. The company designs, sources, and distributes an assortment of more than 738 workwear products — including T-shirts, poloshirts, sweaters, vests, jackets, fleece, trousers, bodywarmers, blouses, and accessories — organized into six collections (Basics, Contrast, 2 Color, EN-VIS, Corporate, and Advance). Specialty offerings include EN 17353:2020-AB3 certified visibility garments, ISO 15797 industrial-washable workwear, and a Custom Choice service for bespoke corporate and promotional clothing starting at 250 pieces.

The company operates a B2B-only distribution model, supplying exclusively through a dealer and reseller network across the Netherlands, Belgium, and Germany (with products available from stock throughout Europe and next-day delivery capability). Manufacturing is outsourced to partners in Bangladesh, China, India, Turkey, and Portugal, while design, sourcing, quality control, and logistics are managed in-house. Commercial operations are supported by six named regional account managers, a 24/7 B2B webshop with EDI/XML ordering and a 2% web-order discount, annual print and digital catalogues, and an active trade-show presence at Workwear Expo (Houten), PromZ (Breda), and A+A (Düsseldorf).

As of February 2026, Santino operates as an independent company following the transfer of ownership from Vespo Groep B.V. to Managing Director Mike den Hartog and partner Harold van Dingenen, ending more than 30 years as a Vespo subsidiary. The business carries multiple third-party certifications (OEKO-TEX Standard 100, GOTS, GRS, RCS, OCS, amfori BSCI) and participates in the UPV Textile Foundation for Extended Producer Responsibility compliance. The firm reports a headcount in the 51-100 range and does not disclose revenue.

Name

Santino

Legal name

Santino B.V.

Website

https://santino.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Corporate Workwear and Promotional Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Contractors (315210)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Knitwear & Sweaters Manufacturers (CRAAAAAJ)

Keywords

• Corporate workwear apparel
• Promotional clothing
• Custom workwear design
• Visibility safety wear
• Sustainable textile manufacturing

Headquarters

HQ city

Hapert

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Workwear Product Sales: Sale of workwear products including T-shirts, polo shirts, sweaters, vests, jackets, trousers, bodywarmers, fleece, blouses, and accessories through dealer network. Products available from stock throughout Europe, often next-day delivery.
2. Custom Choice / Private Label: Custom-designed clothing starting from 250 pieces, including design, production, control, and logistics services. Leader in market segment with over 30 years experience.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Santino manufactures and supplies an extensive range of corporate workwear and promotional apparel, with outerwear as its specialty. The product range includes T-shirts, poloshirts, sweaters, vests, jackets, fleece, trousers, bodywarmers, blouses, shirts, and accessories, organized into six collections (Basics, Contrast, 2 Color, EN-VIS, Corporate, Advance). The company offers a Custom Choice service for bespoke designed clothing from 250 pieces, and distributes exclusively through a dealer network across Europe.

Product overview

Santino is a Dutch workwear company established in 1993, offering an extensive portfolio of over 700 workwear products with outerwear as its specialty. The product ecosystem consists of a core workwear collection (T-shirts, poloshirts, sweaters, vests, jackets, fleece, trousers, bodywarmers, blouses, shirts, accessories, and ladies' specific items) complemented by seven specialized sub-brands: Basics (never out of stock essentials), Contrast (organic cotton and recycled polyester with contrast piping), 2 Color (dual-tone designs), EN-VIS (EN17353 certified visibility workwear), Corporate (events and hospitality wear), and Advance (industrial washable workwear meeting ISO 15797). Additionally, the Custom Choice service offers custom-designed clothing starting from 250 pieces. Products are distributed exclusively through a dealer network across Europe, not direct to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Santino Workwear Collection Comprehensive workwear collection with outerwear as its specialty. Includes T-shirts, poloshirts, sweaters, vests, jackets, fleece, trousers, bodywarmers, blouses, shirts, and accessories. Available in men's, women's, and unisex fits across sizes XXS to 7XL, sold to dealers and resellers across Europe.
• Basics Collection Wide-ranging stable basic collection that is 'Never Out of Stock'. Available in many colors and sizes from XXS to 7XL with many models offered as duo concept (unisex and women's). Continuously supplemented with current trends.
• Contrast Collection Sustainable workwear line featuring certified organic cotton and recycled polyester with striking contrast piping. Offers six color combinations with unisex and ladies' fit options plus extra-long lengths.
• 2 Color Collection Cool and catchy designs featuring contrasting shoulder panels and characteristic '2 Color Curve' at back. Uses same color palette as Santino basic line for numerous combination possibilities.
• EN-VIS Collection EN17353:2020-AB3 certified visibility workwear for medium-risk situations. Features fluorescent material combined with reflective LOXY tape for visibility day and night. Made from certified recycled polyester with UPF 40+ protection on T-shirts and poloshirts.
• Corporate Collection Stylish and high-quality workwear including cardigans, pullovers, shirts and jackets with modern look. Designed for events, hospitality or business sectors. Allows complete professional look when combined.
• Advance Collection Industrial washable workwear meeting ISO 15797 standards. Uses latest yarns, fabric finishing and production techniques ensuring longer lifespan, low shrinkage values and minimal wear. Reduces environmental impact through less frequent replacement.
• Custom Choice Custom clothing design and manufacturing service with more than 30 years experience. Minimum order of 250 pieces for specially designed clothing. Full-service option including design, production, control and logistics outsourcing. Leader in corporate and promotional clothing market segment.

Quantifiable outcome

• Next-day delivery available throughout Europe
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered former_parent, minor and core.

• Vespo Groep B.V.former_parentOthers · 5 February 2026Former parent company that transferred Santino B.V. to Managing Director Mike den Hartog in February 2026. After more than 30 years as part of Vespo Groep, Santino now operates as an independent company under new ownership of Mike den Hartog and Harold van Dingenen.
• COCO-MATminorStrategic or Co-development PartnerSustainable promotion partnership launched November 2019 where customers who increased sales received 100% ecological wooden bicycles as gifts. COCO-MAT manufactures the bikes with sustainable earth in mind.
• amfori BSCIcoreStrategic or Co-development PartnerSantino is an active member of amfori BSCI (Business Social Compliance Initiative). This association brings together international companies and supports members to improve working conditions in supply chains. Annual external audits ensure guideline compliance.
• UPV Textile FoundationcoreStrategic or Co-development PartnerSantino is a member through Modint trade association. UPV Textile Foundation was established to meet legal requirements under Extended Producer Responsibility (EPR) for textiles in Netherlands. Focus on developing nationwide collection and processing systems.
• ModintcoreStrategic or Co-development PartnerTrade association for fashion, textile, and interior brands in Netherlands. Partnered with INretail to establish UPV Textile Foundation for collective EPR compliance.
• Ronald McDonald KinderfondsminorOthersSantino supports Ronald McDonald Children's Fund which ensures sick children and their families can be close to each other. Organization has been operating for more than 35 years.
• JANN FoundationminorOthersNon-profit organization founded in 2020. Provides children with shelter, clothing, food, education, and clean water for entire communities in Bangladesh. Santino has actively associated with this foundation.
• Hulphond NederlandminorOthersSantino is a proud ambassador of Hulphond Nederland since 2023. Foundation helps people with physical or mental health care needs through service dogs or systemic experiential therapy. Has more than 40 years experience in training and placing assistance dogs.
• Versteijnen Logistic ServicescoreOthersLogistics partner handling returns processing. Returns should be sent to Versteijnen Logistic Services warehouse in Tilburg, Netherlands.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Snickers Workwear: Swedish premium workwear brand offering trousers, jackets, and tops with strong European dealer presence; competes with Santino in outerwear and tradeshow channels such as A+A Düsseldorf.
• Mascot International: Danish workwear brand with deep European dealer network offering T-shirts, polos, jackets, and trousers comparable to Santino's core range, plus test-certified workwear collections.
• Tricorp Workwear: Dutch workwear brand operating in the same casual corporate workwear and promotional clothing segment as Santino, with comparable T-shirt, polo, sweater, and outerwear ranges distributed through European dealers.
• HAVEP: Dutch workwear and protective clothing brand with similar casual corporate and industrial washable lines, competing directly in Benelux/Germany dealer channels.
• Fristads Kansas: Swedish workwear brand with comparable sustainable-certified product lines and pan-European distribution; overlaps Santino on certified basic and corporate workwear.
• Dassy: Belgian workwear specialist offering comparable cut-and-sew workwear (trousers, jackets, fleeces) with strong Benelux distribution; closely overlaps Santino in product mix, sizing approach, and dealer-channel GTM.

Broad incumbents

• Engelbert Strauss: German workwear giant with broad catalog of workwear, safety footwear, and accessories; a much larger direct-to-business competitor sharing Santino's German dealer and trade-show footprint.
• Sioen Industries: Belgian-headquartered protective and workwear manufacturer with broader technical/protective apparel portfolio; overlaps Santino in visibility and outerwear, but operates at significantly larger scale and across more verticals.
• Helly Hansen Workwear: Norwegian outdoor/workwear incumbent with broader brand portfolio but overlapping outerwear and visibility workwear categories and shared European dealer networks.

Regional players

• Cutter & Buck: US-headquartered corporate and promotional apparel brand with comparable polo/sweater/outerwear range; provides geographic complementarity as a peer competing in promotional clothing rather than direct Benelux workwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/santino
• Facebookfacebook.com/santino.workwear
• LinkedInlinkedin.com/company/santino-casual-workwear

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santino