Senior Care Network

What Senior Care Network does

Senior Care Network is a privately held, regional care management and coordination firm headquartered in Northville, Michigan, serving seniors and their families across Southeast Michigan. The firm positions itself as a "constant advocate" that helps clients navigate the complex senior care industry by providing expert guidance on planning, in-home services, living options placement, and guardianship petitioning. Its primary customers are adult children and family members of seniors (often in crisis or transition), supplemented by proactive seniors planning for future care needs and by hospital and rehabilitation social workers who refer families at discharge. The firm states that it has been operating for over 20 years, with a tagline that emphasizes avoiding "missteps that could have lasting repercussions."

The firm's core service offering is a three-part bundle: Planning Services (care management, legal/insurance guidance, guardianship and conservatorship petitioning, crisis intervention, family mediation, discharge planning, and advocacy), In-Home Services Coordination (home care, nursing, physical therapy, Alzheimer's/Dementia care, hospice, physician referrals, safety assessments, mental health care, and medical equipment), and Living Options Coordination (retirement communities, independent living, assisted living, memory care, group homes, rehabilitation centers, and nursing homes). Senior Care Network does not operate a proprietary technology platform or software product; the service is delivered by experienced social workers (named practitioners include Carl Simcox, Melissa Romanczuk, and care coordinators Apryl and Kathy) using direct client engagement, telephone consultations, in-person assessments, and an extensive educational blog for top-of-funnel content marketing.

The business model is professional services: a free initial consultation converts to fee-based engagements for personalized care planning, placement support, and ongoing coordination. Demand is generated through hospital and rehabilitation social worker referrals, word-of-mouth from satisfied clients, and content marketing via the company's blog. The firm is bootstrapped, with no disclosed funding rounds, no parent company, no M&A activity, and no leadership changes in the available data. Pricing is not publicly disclosed; prospective clients are directed to call for personalized quotes. The firm operates exclusively within Southeast Michigan and shows no signals of geographic expansion, channel expansion, or technology platform development.

Name

Senior Care Network

Legal name

Senior Care Network

Website

https://miseniorcare.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Care Network is a Northville, Michigan-based care management and coordination firm that helps seniors and their families navigate care planning, in-home services, and senior living placement across Southeast Michigan through a free consultation and fee-based social worker engagements.

Ownership category

akta.pro rank

Product category

Senior Care Management and Coordination Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Care Coordination & Navigation (Multi-Provider) (HLADALAB)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Community Resources, Social Services & Transportation Coordination (HLADALAK), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior care management
• Elder care coordination
• Assisted living placement
• Geriatric care planning
• Care navigation services

Headquarters

HQ city

Northville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Care Management Planning Services: Professional care management and coordination services including assessment, planning, and ongoing support for seniors and their families navigating care options in Michigan. The company offers a free initial consultation followed by fee-based services for personalized care planning, guardianship petitioning, living options coordination, and in-home services coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Senior Care Network is a care management and coordination services company that helps seniors and their families in Southeast Michigan understand available care resources and develop personalized care plans. The company's offerings include Planning Services (care management, guardianship petitioning, crisis intervention, family mediation, discharge planning), In-Home Services Coordination (home care, nursing, therapy, dementia and hospice coordination), and Living Options Coordination (assisted living, memory care, nursing home, and independent living placement). Engagement begins with a complimentary consultation, followed by fee-based personalized services.

Product overview

Senior Care Network is a senior care coordination and navigation service operating in Michigan for over 20 years. The company offers a unified service platform consisting of three core offerings: Planning Services (care management, legal/insurance guidance, guardianship petitioning, crisis intervention), In Home Services Coordination (home care, nursing, therapy, dementia care, hospice coordination), and Living Options Coordination (assisted living, memory care, nursing homes, independent living placement). These services work together to provide families with expert guidance through a free initial consultation, followed by personalized care plan development and ongoing coordination. The company also offers specialized sub-services including housing options services, guardianship petitioning, and ongoing care management.

Differentiator

Problem solved

Functional benefit

Products and services

• Planning Services Care management and planning services covering life decisions, insurance and legal guidance, guardianship and conservatorship petitioning, crisis intervention, family mediation, discharge planning, coordination, and advocacy. Engagement begins with a free consultation to assess needs before personalized planning begins. Target users: seniors and families in Southeast Michigan navigating complex care decisions.
• In-Home Services Coordination Coordination of in-home care services including home care, nursing care, physical therapy, Alzheimer's/Dementia care, hospice services, physician referrals, safety assessments, mental health care, and medical equipment coordination. Target users: seniors wishing to age in place and families needing professional oversight of in-home care providers.
• Living Options Coordination Assistance with senior living decisions and placement across retirement communities, independent living, assisted living, memory care, group homes/adult foster care, rehabilitation centers, nursing homes, and packing/cleaning/moving companies. Target users: families transitioning a senior from home or hospital to an appropriate residential care setting.
• Housing Options Services

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Elder Law Attorneys (Unnamed)supportOthersSenior Care Network has established relationships with elder law attorneys who can assist clients with legal matters including guardianship, estate planning, Power of Attorney, and other elder law issues. The company provides referrals to these attorneys as part of their comprehensive care coordination services.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• BrightStar Care: Home health and medical staffing franchise with Joint Commission accreditation, offering both skilled and non-skilled in-home care. Overlaps with SCN's In-Home Services Coordination and Care Management services, particularly for families navigating post-acute and chronic care.
• Senior Helpers: National in-home senior care franchise providing personal care, companionship, and disease-specific care. Comparable in offering families a trusted brand for senior care navigation, though focused on in-home services delivery rather than pure coordination.
• Right at Home: International in-home care franchise providing companion, personal, and skilled care for seniors and adults with disabilities. Operates in the same family-customer segment as SCN with a comparable care coordination and case management positioning.
• ComForCare: Franchised provider of in-home care, including personal care, dementia care, and respite services for seniors. Comparable to SCN's In-Home Services Coordination value prop, though ComForCare directly delivers care rather than coordinating third-party providers.

Broad incumbents

• Aging Life Care Association: National professional association representing geriatric care managers; Senior Care Network is a member-level practitioner operating the same care management and coordination model locally. ALCA is the closest organizational peer, though it operates as a membership body rather than a service provider.
• Caring.com: Senior care resource and referral website offering information on assisted living, memory care, home care, and elder law. Comparable to SCN's Living Options Coordination and content-driven marketing approach, but operating as a national digital property rather than local consultant.
• A Place for Mom: Largest senior living referral and advisory platform in North America, helping families find assisted living, memory care, and nursing homes. Directly overlaps SCN's Living Options Coordination service, but at national scale with a tech-enabled marketplace.

Others

• Family Caregiver Alliance: National nonprofit providing information, education, and support for family caregivers of older adults and adults with disabilities. Comparable to SCN's family-education and care planning content, though as a non-commercial resource rather than a paid service.
• Eldercare Locator: Publicly funded national directory service connecting older adults and families with local aging resources. Indirectly competes with SCN's information and referral role, though it is non-commercial and broader in scope.

Emerging players

• Wellthy: Tech-enabled care coordination platform serving families navigating eldercare, disability, and complex health needs. Competes for the same family-customer segment as SCN but with a software-mediated model and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/senior-care-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Care Network