Project 22
Project 22 is a Connecticut-based physical brand experience agency that designs and delivers corporate interiors, events, exhibits, video production, and AV for enterprise clients, most notably a 220+ site CVS Health program.
- Company typePrivate
- Founded2018
- HeadquartersUnionville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Project 22 does
Project 22 is a privately held physical brand experience agency headquartered in Unionville, Connecticut, founded in 2018. The firm designs and delivers integrated spatial, event, and media experiences for enterprise clients, spanning eight service categories: corporate interior environments, conferences/events/3D experiences, workspace re-imagined design, trade show exhibit design and build, video production and broadcast, audio visual and lighting design, a documented design process methodology, and project management and rebranding services. Its largest disclosed engagement is a multi-year, 220+ site program for CVS Health covering rebrand execution, interior branding guidelines, the CVS/Aetna Day One merger, Oak Street Health, Coram, Meritain, and enterprise-wide Covid-19 response. Other named clients include Wheels Up / Gama Aviation, NBC / Golf Channel, Rev Spring, Meduit, Stop & Shop, and Intercontinental Boston venues (Bar Fellini, Matria).
The business model is project-based professional services revenue, generated through direct enterprise sales. Project 22 engages either as the lead driver on a project, as a collaborative team member, or in a back-seat support role, depending on client need. The firm operates from a single Connecticut location but executes nationally, leveraging a nationwide partnership network for exhibit logistics. Revenue, pricing, headcount precision, and ownership details are not publicly disclosed; the company is structured as Project 22 LLC with no external funding, parent company, or acquisitions on record. Distribution is exclusively direct enterprise sales, with brand visibility maintained through an Instagram and LinkedIn presence and a portfolio-driven website.
Project 22 firmographics
Firmographics- Name
- Project 22
- Legal name
- PROJECT 22 LLC
- Website
- https://project22team.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Project 22 is a Connecticut-based physical brand experience agency that designs and delivers corporate interiors, events, exhibits, video production, and AV for enterprise clients, most notably a 220+ site CVS Health program.
- Ownership category
- akta.pro rank
Project 22 industry classification
Industry- Product category
- Brand Experience Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Corporate Event Program Management (Annual Planning, Calendaring & Budgeting) (THAHAIAJ)
Keywords
Where Project 22 is headquartered
LocationHeadquarters
- HQ city
- Unionville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project 22 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Physical Brand Experience Services: Project-based professional services for corporate interiors, events, conferences, exhibit design/build, video production, and audio visual services. Revenue generated through design, production, fabrication, and installation of physical brand experiences for enterprise clients.
- Project Management and Rebrand Services: Comprehensive project development, project management, production coordination and brand voice/rebrand services for enterprise clients across 220+ sites.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Project 22 product offering
Product offeringCore offering
Project 22 is a physical brand experience agency that designs, produces, fabricates, and installs integrated brand environments for enterprise clients. Its core offerings span corporate interior design, conferences and experiential events, workspace design, trade show exhibit design and build, video production and broadcast, audio visual and lighting design, and multi-site project management and rebranding services. The firm delivers projects ranging from single-site experiential activations to 220+ site enterprise-wide rebrands for clients such as CVS Health.
Product overview
Project 22 is a physical brand experience agency that offers an integrated portfolio of services designed to transform space and create impactful brand experiences. The company operates as a unified service offering (not a software platform) with eight interconnected service areas: Environments/Corporate Interiors (physical space design for corporate, retail, university, and broadcast settings), Conferences/Events/Experiences/3D (corporate events, themed experiences, product launches, and 3D experiential installations), Workspace/Re-Imagined (workspace design focused on brand-culture-productivity connection), Exhibit/Design/Build (trade show exhibit creation), Video Production/Broadcast (4K videography, live events, post-production), Audio Visual/Lighting Design (immersive lighting and AV solutions), Design/Process methodology (design process framework), and Project Management/Brand Voice/Re-Brand (project coordination and rebranding). These services work together to deliver end-to-end brand experiences from concept through installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Environments | Corporate Interiors Physical brand experience design and implementation for corporate interiors, retail spaces, university campuses, and broadcast environments, including interior and exterior design, wayfinding, and integration of brand voice in physical space for enterprise clients.
- Conferences | Events | Experiences | 3D Physical event and experiential design services for corporate events, conferences, themed experiences, product launches, and 3D experiential installations delivered at convention hotels, boutique hotels, and specialty venues for enterprise clients.
- Workspace | Re-Imagined Workspace design service that shapes how companies share and experience the emotional connection to their brand and the impact workspace design has on company culture, creativity, and productivity, targeted at enterprise organizations reimagining their physical offices.
- Exhibit | Design | Build Trade show exhibit design, development, and build services including logistics management and use of a nationwide partnership network to navigate the complexity of multi-show exhibit programs for enterprise clients.
- Video Production | Broadcast Full-service video production and broadcast service offering pre-production (strategic communications, planning, consultative services), field production (4K global videography, live multi-cam events, webcasts, time-lapse, drone photography), and post-production (video editing, motion graphics, 3D animation, engineering-accurate renderings) for enterprise clients.
- Audio Visual | Lighting Design Audio visual and lighting design service transforming creative ideas into immersive experiences with capabilities in design, staging, sound, lighting, video projection, seamless LED, general sessions, keynote support, breakout sessions, presentation rooms, and on-site technical direction for enterprise events and environments.
- Project Management | Brand Voice | Re-Brand Project management and brand rebrand service covering project development, production and coordination for multi-site projects, brand voice development, and construction management, with engagement flexibility as project driver, passenger (extending the client's internal team), or back-seat support, demonstrated across 220+ site CVS Health engagements and additional enterprise rebrands.
Quantifiable outcome
- 220+ sites managed for CVS Health alone
Companies that use Project 22
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Project 22 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Project 22 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nationwide Partnership NetworksupportingProject 22 leverages partnerships nationwide to help clients traverse the complexity of exhibit programs. Specific partner names are not disclosed, but the company mentions having established partnerships to support logistics and execution of trade show and exhibit programs across the country.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Project 22 competitors and assessment
Company assessmentDirect peers
- GES (Global Experience Specialists): Trade show and event services provider specializing in exhibit design/build, logistics, and show services. Directly comparable to Project 22's Exhibit Design | Build service line.
- Jack Morton Worldwide: Brand experience agency creating immersive experiences, events, and activations for global brands. Highly comparable to Project 22's experiential and event design service lines.
- Sparks: Global experiential marketing agency delivering brand experiences, exhibits, events, and digital activations for enterprise clients. Closely comparable in service mix to Project 22's integrated physical brand experience offering.
- Derse: Full-service exhibit and experiential marketing company building trade show exhibits, brand activations, and corporate environments. Closely aligned with Project 22's exhibit design/build and corporate interiors offerings.
- Opus Agency: Event and experiential agency designing corporate events, conferences, and brand experiences for technology and enterprise clients. Overlaps directly with Project 22's conferences and events practice.
- MKG: Experiential marketing and creative agency producing brand experiences, events, and content for major brands. Closely aligned with Project 22's mix of corporate events, brand activations, and creative execution.
- George P. Johnson Experience Marketing: Large experiential agency designing and producing brand experiences, events, exhibits, and conferences for global enterprise clients. Overlaps directly with Project 22's events/conferences and exhibit design/build capabilities.
- Momentum Worldwide: Total brand experience agency combining experiential, commerce, and content for enterprise clients. Directly comparable scope of integrated brand experience services to Project 22.
- Czarnowski Display Service: Exhibit design, fabrication, and brand experience provider serving enterprise trade show and event programs. Comparable to Project 22's exhibit design/build and physical brand installation capabilities.
Broad incumbents
- Freeman: Largest brand experience company in North America, providing event production, exhibit design, audiovisual, and digital experiences. Overlaps with Project 22 across most service lines but operates at significantly broader scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Project 22 social profiles
Digital presenceProject 22 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project 22 leadership team
Management profileNumber of profiles
Project 22 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project 22 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project 22
What does Project 22 do?
Project 22 is a physical brand experience agency that designs, produces, fabricates, and installs integrated brand environments for enterprise clients. Its core offerings span corporate interior design, conferences and experiential events, workspace design, trade show exhibit design and build, video production and broadcast, audio visual and lighting design, and multi-site project management and rebranding services. The firm delivers projects ranging from single-site experiential activations to 220+ site enterprise-wide rebrands for clients such as CVS Health.
Is Project 22 a public or private company?
Project 22 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project 22 founded?
Project 22 was founded in 2018. It employs 11 to 50 people.
Where is Project 22 based?
Project 22 is headquartered in Unionville, United States, in the North America region.
How does Project 22 make money?
Two revenue lines are on record. Physical Brand Experience Services are the primary driver. The others are project Management and Rebrand Services.
Who are Project 22's main competitors?
Direct peers on record are GES (Global Experience Specialists), Jack Morton Worldwide, Sparks, Derse, Opus Agency, MKG, George P. Johnson Experience Marketing, Momentum Worldwide and Czarnowski Display Service. Freeman is listed as a broad incumbent.
Does Project 22 have an API?
No public API is recorded for Project 22.
What industry is Project 22 in?
Project 22's product category is Brand Experience Design Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541430 and its SIC code is 7812.