Modetour

What Modetour does

Modetour (모두투어) is a South Korean full-service travel agency founded in 1988 and headquartered in Seoul, listed on KOSDAQ under ticker 80160, with 501–1,000 employees. The company sells domestic and international tour packages, airline tickets, hotels, tours, and passes to individual leisure travelers, while also serving enterprise clients through its Bizmode (비즈모두) corporate travel sub-brand covering group bookings, incentive trips, MICE events, business travel, and employee welfare programs. Premium leisure travelers are addressed through the Signature (시그니처) and High Class sub-brands, which feature no-shopping, no-optional-tours, no-tip itineraries; themed packages span honeymoons, Mongolia, Vietnam, Europe, and cultural tours. The company claims to be "Korea's No.1 travel" brand and reports 4.5+ star ratings across 27,000+ verified customer reviews in the past year.

The underlying technology stack is not publicly disclosed; no proprietary AI, API, or SDK is referenced in the available data. Distribution is the primary operational asset: five dedicated phone consultation lines (1544-5252, 1544-5353, 1544-6722, 1661-4873, 080-850-5252), a consumer e-commerce portal (modetour.com), a dedicated corporate portal (biz.modetour.com), physical branch locator service, a Best Partner network of affiliated agencies (Lotus Mart Samseong, Modetour T&C, Joeun Travel, TiLeader Tour), and live broadcasting as a top-of-funnel content channel. Named enterprise customers include Hanwha Group (multiple subsidiaries), Samsung (Card, Display), Hyosung, Korea Eximbank, KEPCO, and Yuhan Corporation; Korean Air is a core airline partner.

Modetour generates revenue primarily through transaction fees on travel package sales (KRW 339,000 to KRW 2,899,000 per package), corporate travel services under Bizmode, and airline ticket sales with separate phone-handling fees. Pricing follows a unit-pricing, pay-as-you-go model across three tiers — budget-friendly (e.g., Vietnam from KRW 369,000), mid-range (Japan from KRW 599,900), and Signature Premium / High Class for luxury travelers. The Bizmode membership program drives retention through M-Point mileage accrual at 0.1% of spend plus tiered benefits in duty-free, currency exchange, and airport limousine services. The company holds tourism business registration No. 1989-04 (Seoul Jung-gu) and statutory travel guarantee insurance of KRW 1.51 billion general plus KRW 700 million packaged-travel coverage. Representative: Woo Jong-ung (우종웅), CEO.

Name

Modetour

Legal name

(주)모두투어네트워크

Website

https://modetour.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Modetour is a South Korean full-service travel agency founded in 1988 (KOSDAQ: 80160) selling domestic and international tour packages, airline tickets, hotels, and corporate travel services to individual consumers and enterprise clients through its Bizmode division and Signature premium brand.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Travel agency services
• Overseas tour packages
• Corporate travel management
• Airline ticket booking
• Premium packaged travel

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Travel Package Sales: Modetour generates revenue through selling comprehensive travel packages including flights, hotels, tours, and related services. The company acts as a tour operator and travel agency, earning commissions and margins on package holidays.
2. Corporate Travel Services (Bizmode): Enterprise segment providing dedicated corporate travel management, including group travel, incentive trips, business trips, and employee welfare travel services with membership programs.
3. Airline Ticket Sales: Domestic and international airline ticket sales with service fees applied for phone-based booking and changes. Additional handling fees charged beyond base airfare.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Modetour is a South Korean travel agency that sells pre-built overseas and domestic travel packages (including flights, hotels, tours, and themed itineraries such as honeymoon and golf trips), airline tickets, and hotel reservations to individual consumers through modetour.com and dedicated phone consultation centers. Through its Bizmode sub-brand and a separate corporate portal, it provides group travel, incentive trips, employee welfare travel programs, corporate airline tickets, and MICE event services to enterprise and government clients. Premium offerings are packaged under the Signature sub-brand (including Signature Black business-class products), and corporate clients receive a tiered membership program with mileage accumulation (M-Point) and partner benefits.

Product overview

Modetour operates a multi-channel travel platform consisting of consumer-facing Modetour.com for individual travelers and Bizmode for corporate clients. The core offerings include overseas/domestic travel packages, airline tickets, hotels, and tours, supported by premium sub-brands like Signature (시그니처) for high-end packages and High Class for luxury travel. The Bizmode corporate division provides dedicated enterprise services including corporate airline tickets, group travel quotes, incentive trips, employee welfare programs, and a membership system with mileage benefits. The platform serves both individual consumers and corporate clients through integrated booking systems and dedicated consultation centers.

Differentiator

Problem solved

Functional benefit

Brands

• Bizmode (비즈모두): Corporate/business travel service brand providing enterprise travel, incentive trips, employee welfare travel programs, and corporate partnership services.
• Signature (시그니처)

Products and services

• Modetour.com Consumer Travel Packages

Quantifiable outcome

• Customer rating of 4.5+ stars with 27,000+ verified reviews in the past year

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Lotus Mart Samseong (롯데마트_삼산점)minorChannel Partner/ Reseller/ DistributorRegional partner agency within Modetour's Best Partner network, providing local travel consultation and booking services in the Samseong area.
• Modetour T&C (모두티앤씨)minorChannel Partner/ Reseller/ DistributorAffiliated partner agency operating within Modetour's distribution network for travel sales and customer service.
• Joeun Travel (조은여행사)minorChannel Partner/ Reseller/ DistributorPartner travel agency within the Best Partner network, providing travel consultation and booking services.
• TiLeader Tour (티리더 투어)minorChannel Partner/ Reseller/ DistributorPartner travel agency within the Best Partner network for travel sales and services.
• Korean AircoreStrategic or Co-development PartnerPrimary airline partner providing flights for package tours and business class travel packages. Featured as premium airline partner for Signature brand products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Expedia Group: Global online travel agency group (Expedia, Hotels.com, Vrbo) competing for Korean travelers' online bookings. A broad incumbent whose package and flight offerings overlap with Modetour's consumer-facing product on cross-border itineraries.
• Booking Holdings: Global online travel agency conglomerate (Booking.com, Agoda, KAYAK). Agoda in particular targets Asian outbound travelers with deep Korean-localized inventory, competing with Modetour's hotel and package components.
• Yanolja (야놀자): Major Korean digital travel platform expanding into outbound tour packages and flights beyond its domestic accommodation base. Represents the platform-based incumbent scaling into the same outbound package category where Modetour competes.
• Trip.com Group (Ctrip): Global OTA with flights, hotels, and package offerings across Asia. Competes with Modetour for cross-border Korean travelers via direct online booking, and represents a much larger incumbent with broader inventory and stronger mobile booking UX.

Direct peers

• Hana Tour Service: Korea's largest outbound travel agency and Modetour's closest direct competitor. Both operate nationwide branch/phone networks, sell pre-packaged tours, and target the same Korean outbound leisure and corporate segments, with Hana Tour holding the market-share lead and Modetour positioned as the strong No. 2.
• MyRealTrip (마이리얼트립): South Korea's leading online-first travel platform, offering flights, hotels, packages, and tours via mobile app. Represents the digital-native challenger to Modetour's hybrid online/phone model, competing for the same Korean outbound traveler.
• Klook: Asia-based activities, tours, and experiences booking platform that competes for the destination-activities portion of Korean travelers' itineraries that Modetour currently bundles into package tours. Represents the global OTA encroaching on traditional package tour add-ons.
• Lotte Tour (롯데투어): Korean travel agency offering outbound packages, corporate travel, and themed tours. Backed by the Lotte Group conglomerate, it competes with Modetour for Korean leisure and corporate travel wallet share, particularly in Asia-Pacific itineraries.
• Very Good Tour (Interpark Tour): Another major Korean outbound package tour operator offering comparable domestic and international packages, online booking, and themed tours. Competes directly with Modetour on Korea outbound leisure travelers, particularly in the mid-tier price band.
• Yellow Ball (노란풍선): Long-established Korean outbound travel agency offering package tours, themed travel, and corporate services. Directly comparable to Modetour in target customer (Korean outbound leisure/corporate), product mix (packages, themed tours), and multi-channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/modetour
• LinkedInlinkedin.com/company/modetour

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modetour