Sugarloaf Medical

What Sugarloaf Medical does

Sugarloaf Medical P.C. is a 100% physician-owned internal medicine and primary care practice headquartered in Suwanee, Georgia, serving adult patients (18+) in the Metro Atlanta market since 2008. The practice operates from a single clinical site at 1300 Peachtree Industrial Blvd and is a member of the Emory Healthcare Network for specialist coordination and Emory-affiliated diagnostic reads. Clinical leadership is provided by founder/CEO/Medical Director Dr. Shukri George Makhlouf, supported by four additional board-certified physicians (Dr. Amy Gonzalez, Dr. Betty Mincey, Dr. Lauren Brewington, Dr. Tyler Reed) and two nurse practitioners (Alana Gardner, Yasmin Nuru), totaling seven clinicians. The practice emphasizes physician-led autonomy and explicitly carries no corporate or private equity ownership.

The service portfolio spans adult primary care (preventive exams, chronic disease management, acute illness treatment, well-woman care, preoperative evaluation, hospital transition support), diagnostic services (EKG, spirometry, DEXA, ambulatory blood pressure monitoring, home sleep studies, ultrasound procedures interpreted by Emory specialists), on-site laboratory coordination with LabCorp and Quest Diagnostics, telehealth visits for established patients, and — newly launched in 2025 — FibroScan® liver health testing using Echosens technology under the Novo Nordisk NovoDETECT financial-assistance program. The technology stack is built on the EClinicalWorks EMR with the Healow patient portal and mobile app (Practice Code JAFEAA), supplemented by Phreesia for digital intake, Medical Dragon One for dictation, Datavant/ChartSwap/Swellbox for records exchange, CareQuality for interoperability, and AI-assisted documentation tooling to reduce administrative load.

The business model is fee-for-service: revenue is generated from office visit fees billed under CPT codes 99202-99215 and 99385-99397, in-office diagnostic procedures, on-site laboratory coordination, telehealth encounters, and specialist-referral imaging. Patient acquisition runs through insurance network participation, self-pay ($200 base visit), physician reputation (Castle Connolly Top Doctors), the Healow self-serve booking funnel, and a multi-channel social presence (LinkedIn, Facebook, Instagram, YouTube). CareCredit financing (up to 18 months interest-free, practice-funded) and Healow Pay online invoicing support patient-side billing. Forward strategy includes 1-2 new clinical locations annually over the next 3-5 years and active hiring in dermatology, primary care, nursing, and medical billing.

Name

Sugarloaf Medical

Legal name

Sugarloaf Medical P.C.

Website

https://sugarloafmedical.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Sugarloaf Medical P.C. is a physician-owned internal medicine and primary care practice in Suwanee, Georgia, serving adult patients (18+) in Metro Atlanta since 2008 with preventive care, chronic disease management, acute treatment, and FibroScan liver diagnostics.

Ownership category

akta.pro rank

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Visit Fees: Fee-for-service revenue from office visits including new patient consultations, annual preventive exams, follow-up visits, acute illness treatment, chronic disease management, and well-woman exams. Services billed using CPT codes (99202-99215 for office visits, 99385-99397 for preventive visits).
2. Diagnostic Services: Revenue from in-office diagnostic procedures including EKGs, spirometry, DEXA scans, ambulatory blood pressure monitoring, home sleep studies, and ultrasound procedures.
3. Laboratory Services: Revenue from on-site laboratory services coordinated through LabCorp and Quest Diagnostics, with patient billing for applicable deductibles and co-insurance.
4. Telehealth Services: Virtual visit charges for established patients including audio-video telemedicine visits, audio-only consultations, and electronic assessments.
5. Specialist Referrals and Procedures: Revenue from coordination of specialist referrals and external diagnostic imaging services (CT scans, MRIs, mammograms) referred to external facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sugarloaf Medical P.C. is a physician-owned internal medicine and primary care practice delivering comprehensive adult (18+) healthcare, including preventive exams, chronic disease management, acute illness treatment, on-site laboratory and diagnostic imaging (EKGs, spirometry, DEXA, home sleep studies, ultrasound, FibroScan liver testing), medication management, specialist referrals, hospital transition care, preoperative evaluation, and telehealth. Services are delivered from a single Suwanee, Georgia office in affiliation with the Emory Healthcare Network.

Product overview

Sugarloaf Medical is a physician-owned internal medicine and primary care practice serving Metro Atlanta since 2008. The practice offers a comprehensive portfolio of clinical services anchored by primary care for adults 18+, supported by diagnostic capabilities including on-site laboratory services (LabCorp/Quest), diagnostic imaging, and the newly launched FibroScan® liver health testing. Patient engagement is facilitated through the Healow portal and mobile app (Practice Code: JAFEAA), integrated with the EClinicalWorks EMR system. Additional services include medication management, specialist coordination, hospital transition care, preoperative evaluation, and telehealth. Administrative operations leverage Phreesia for intake, multiple medical records platforms (Datavant, ChartSwap, Swellbox), and CareCredit for patient financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Services Comprehensive adult primary care for patients 18 and older, including preventive care, chronic disease management, acute illness treatment, well-woman exams, annual physicals, and health risk assessments. Delivered by board-certified internal medicine and family medicine physicians at the Suwanee, GA office.
• FibroScan Liver Health Testing Non-invasive liver assessment using Echosens FibroScan ultrasound technology to measure liver stiffness (fibrosis) and liver fat content (steatosis) in a 5–10 minute painless exam without needles or sedation, followed by a results review visit. Targeted at adult patients with fatty liver disease risk factors.
• Laboratory Services On-site laboratory testing including blood work, metabolic panels, lipid panels, and other diagnostic tests with patient billing for applicable deductibles and co-insurance.
• Diagnostic & Imaging Services In-office diagnostic testing including electrocardiogram (ECG/EKG), spirometry, ambulatory blood pressure monitoring (ABPM), home sleep studies, and DEXA bone density scans; external imaging referrals for CT, MRI, nuclear studies, and mammograms.
• Ultrasound Procedures Cardiovascular and general ultrasound exams including echocardiogram, carotid ultrasound, renal artery ultrasound, lower extremity arterial and venous ultrasound, abdomen ultrasound, kidney ultrasound, and thyroid ultrasound, performed by certified sonographers and interpreted by Emory University specialists.
• Preoperative Evaluation Medical clearance and risk stratification consultations provided 30–45 days prior to surgery to optimize chronic conditions and ensure patient safety before procedures.
• Telehealth Services Audio-video telemedicine visits and audio-only phone consultations for established patients, including evaluations, diagnoses, treatment planning, medication management, and secure messaging.
• Hospital Care & Transition Services Post-discharge follow-up visits within 7–14 days to review hospitalization, reconcile medications, and coordinate ongoing care after hospital stays.

Quantifiable outcome

• FibroScan liver health testing is supported by over 6,200 peer-reviewed publications
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, moderate and minor.

• Emory Healthcare NetworkcoreStrategic or Co-development PartnerSugarloaf Medical is a member of the Emory Healthcare Network, providing access to world-class medical resources and specialist coordination. Ultrasounds are interpreted by Emory University-affiliated physicians.
• LabCorpcoreTechnology or IntegrationLabCorp provides on-site laboratory services with phlebotomists employed by LabCorp drawing patient labs at the office.
• EchosenscoreTechnology or IntegrationEchosens provides FibroScan technology for non-invasive liver health assessment. FibroScan is supported by over 6,200 peer-reviewed publications.
• Healow (eClinicalWorks)coreTechnology or IntegrationHealow patient portal and mobile app enables online appointment scheduling, secure messaging, test results access, and prescription refills. Practice Code JAFEAA.
• EClinicalWorkscoreTechnology or IntegrationElectronic Medical Record system with intelligent workflows used for clinical documentation, practice management, and patient records.
• CareQuality Interoperability NetworkmoderateTechnology or IntegrationHealth information exchange network allowing many specialists to view patient records electronically for coordinated care.
• Novo Nordisk (NovoDETECT Program)minorGTM or Marketing PartnerNovoDETECT Liver Disease Testing Support Program provides financial assistance for FibroScan testing - eligible commercially insured patients may pay as low as $25 with up to $3,000 annual savings.
• CareCreditmoderateGTM or Marketing PartnerHealthcare credit card partner for extended payment plans. Sugarloaf Medical covers interest on CareCredit plans up to 18 months, allowing patients to extend payments at no additional cost.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MDVIP: MDVIP is a national network of concierge-style primary care physicians who limit panel size and offer enhanced preventive services. It is a direct peer because it operates in the same adult internal/family medicine primary care category with similar board-certified physician staffing and a focus on preventive and chronic care.
• North Atlanta Primary Care: North Atlanta Primary Care is a multi-location independent primary care group serving the Metro Atlanta area, offering adult internal medicine, preventive care, and on-site diagnostics. It is a direct local peer competing for the same patient base, same geography, and similar service mix.

Emerging players

• Forward: Forward is a tech-forward primary care membership practice that uses AI-driven health assessments, on-site diagnostics, and an app-based experience. It is an emerging player with a similar thesis to Sugarloaf's AI-enabled, diagnostics-rich primary care model, but operates as a national, membership-based, premium-priced brand.
• ChenMed: ChenMed is a primary care group focused on moderate-to-low-income seniors with on-site specialty services and integrated care. It is an emerging/specialized player overlapping with Sugarloaf in adult primary care, chronic disease management, and on-site diagnostics, but is differentiated by its senior-only, capitated model.

Broad incumbents

• Privia Health Group: Privia Health is a physician enablement and medical group company that partners with independent primary care and specialty practices. It is comparable because it supports independent, community-based physician practices in adult primary care, chronic disease management, and value-based contracts, serving a similar physician-empowerment thesis.
• VillageMD: VillageMD operates tech-enabled primary care clinics, often co-located with Walgreens, and has been expanding into the Atlanta market. It is a broader incumbent in the same value-based, technology-forward primary care category, competing for similar adult primary care patients with deeper infrastructure and capital.
• One Medical (Amazon One Medical): One Medical is a tech-enabled primary care membership practice offering in-office visits, on-site labs, telehealth, and a mobile app. It is a broader incumbent serving similar adult primary care needs through a digitally native experience, comparable to Sugarloaf's tech-enabled model but at national scale and now backed by Amazon.
• Oak Street Health (CVS Health): Oak Street Health operates value-based primary care clinics for older adults, now part of CVS Health. It is a broader incumbent in the adult chronic-care primary care space, with overlapping capabilities in chronic disease management, integrated diagnostics, and care coordination that compete for similar patient populations in expanded geographies.

Regional players

• Piedmont Physicians Primary Care: Piedmont Physicians is a hospital-owned primary care network in Metro Atlanta, with multiple locations offering adult internal and family medicine. It is a regional peer operating in the same geography and adult primary care category, with system-backed resources that compete for similar patients.
• Emory Healthcare Network Primary Care Physicians: Emory Healthcare Network affiliated primary care physicians practice in the same Metro Atlanta region and benefit from the same Emory specialist ecosystem. They are regional peers in the same adult primary care category, sharing Emory referral pathways and patient pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SugarloafMedical_PC
• Facebookfacebook.com/126584630727019
• LinkedInlinkedin.com/company/sugarloaf-medical-pc
• Instagraminstagram.com/sugarloafmed_pc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugarloaf Medical