Yoong Onn

What Yoong Onn does

Yoong Onn Corporation Berhad is an integrated designer, manufacturer, distributor, and retailer of home linen and bedding accessories headquartered in Nilai, Negeri Sembilan, Malaysia, and listed on the Main Market of Bursa Malaysia Securities Berhad (ticker: YOCB) since 2009. Founded in 1966, the group operates five subsidiaries — Sleep Focus Sdn Bhd (manufacturing), Syarikat Yoong Onn Sdn Bhd (distribution and institutional supply), Elegant Total Home Sdn Bhd (curtain and floor covering retail), Monsieur (M) Sdn Bhd (Home's Harmony retail), and TC Homeplus Pte Ltd (Singapore retail and distribution, 60% acquired in 2024) — and markets products under 12 established brands including Jean Perry, Novelle, Louis Casa, Niki Cains, Genova, Ann Taylor, and Red Danielle, with a portfolio of approximately 3,000 proprietary designs developed in-house and through overseas design partnerships.

The company's underlying capability is a vertically integrated textile operation: in-house design and R&D feed a manufacturing plant on 9.3 acres in Nilai equipped with high-speed fabric cutting, multi-quilting, and computerized embroidery machines, producing bed linen (Sateen, Lace, Embroidery, Chiffon Silk, Jacquard, Printed sets), bath linen, bedding accessories (pillows, bolsters, mattress protectors, comforters, quilts), curtains and window treatments, cushions, bathmats, and complementary homeware and lifestyle furniture. Output is sold through 57 fully-owned retail outlets under the Home's Harmony, Niki Cains Home Fashion Concept Store, Home's Outlet, and Fun & Relax banners across Malaysia and Singapore, more than 280 consignment counters in major Malaysian retail chains, institutional supply to hospitality, healthcare, and government buyers, and export distribution to 19 countries.

Revenue is generated through retail sales, consignment and trading margins, institutional supply contracts, and export distribution, with no publicly disclosed pricing model. Customer segments are spread across premium to mid-range individual consumers, retail partners (AEON, Sogo, Isetan, Harvey Norman, Parkson, Metrojaya, The Store, Pacific Hypermarket, Home Product Center), hospitality institutions (hotels, resorts, cruise ships), government accounts (military accommodations, Royal Customs), and export distributors. The group is led by co-founders Chew Hon Foong (Roland) as Managing Director/Group CEO and Chew Hon Keong (Raymond) as Executive Director/Group COO, supported by Group CFO Tan Peng (Jon) and heads of production and sales.

Name

Yoong Onn

Legal name

Yoong Onn Corporation Berhad

Website

https://yoongonn.com

Company type

Public

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yoong Onn Corporation Berhad is a Malaysia-listed, vertically integrated designer, manufacturer, distributor, and retailer of home linen and bedding accessories, operating 12 brands, 57 owned retail outlets, 280-plus consignment counters, and exports to 19 countries.

Ownership category

akta.pro rank

Product category

Home Linen and Bedding Manufacturing

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture and Related Product Manufacturing (337)

akta.pro industry

PRIMARYCRAIALAA

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

SECONDARYIMAOAKAE

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

Keywords

• Home linen manufacturing
• Bedding accessories retail
• Home textile design
• Curtain and drapery
• Homeware distribution

Headquarters

HQ city

Nilai

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturing and Distribution of Home Linen: Core operations in production of bed and bath linen, bedding accessories, and curtains. Products marketed under 12 established brand names with approximately 3,000 proprietary designs. Integration of manufacturing and distribution.
2. Retail Sales: Revenue from 57 fully-owned retail shops including 49 Home's Harmony outlets across Malaysia and Singapore, 6 Niki Cains Home Fashion Concept Stores, 1 Home Outlet, and 1 Fun & Relax Shop.
3. Consignment and Trading: Products available through departmental stores, specialty stores, hypermarkets, and more than 280 consignment counters in Malaysia.
4. Institutional Supply: Supply of bedding and bath linen to hospitality-based institutions including military accommodations, cruise ships, hospitals, Royal Customs, resorts and hotels.
5. Export Sales: Export of products to 19 countries globally including Australia, Brunei, Cambodia, Dubai, Fiji, Indonesia, Japan, Mozambique, Myanmar, New Caledonia, Nigeria, Papua New Guinea, Philippines, Singapore, Taiwan, Thailand, Turkey, and Vietnam.

Go-to-market motion5 records

Distribution channels5 records

Marketing channels4 records

Core offering

Yoong Onn is an integrated designer, manufacturer, distributor, and retailer of home linen and bedding accessories. The company produces bed linen (sateen, lace, embroidery, chiffon silk, jacquard, printed sets), bath linen, bedding accessories (pillows, bolsters, mattress protectors, comforters, quilts), curtains and window treatments, home accessories, and complementary homeware/lifestyle furniture. Products are sold under 12 proprietary brand names including Jean Perry, Louis Casa, Novelle, Niki Cains, Genova, Ann Taylor, Red Danielle, Tencel, Diana, Bed Talk, Cotonsoft, Oasis, and Sarah Miller across premium to mid-range price points.

Product overview

Yoong Onn Corporation Berhad is an integrated designer, manufacturer, distributor, and retailer of home linen and bedding accessories, operating since 1966. The company markets products under 12 main brands including Ann Taylor, Bed Talk, Cotonsoft, Diana, Genova, Jean Perry, Louis Casa, Niki Cains, Novelle, Oasis, Red Danielle, and Sarah Miller. The product portfolio spans bed linens (Sateen, Lace, Embroidery, Chiffon Silk, Jacquard, Printed sets), bath linens (towels in various collections), bedding accessories (pillows, bolsters, mattress protectors, comforters, quilts), curtains and window treatments (French Pleat collections, eyelet curtains), home accessories (cushions, bathmats), and complementary homeware and lifestyle furniture. Products are distributed through fully owned retail outlets under Home's Harmony, Niki Cains Home Fashion Concept Store, Home's Outlet, and Fun & Relax brands, as well as through consignment counters in department stores and hypermarkets, institutional supply to hospitality businesses, and e-commerce platforms. The company operates a manufacturing facility in Nilai, Negeri Sembilan spanning 9.3 acres with approximately 20,000 square metres of production space, employing more than 350 personnel.

Differentiator

Problem solved

Functional benefit

Brands

• Ann Taylor: Brand launched in 2004 for mid-market consumers. Offers bed linen, curtains, cushions, floor covers, and white accessories.
• Genova
• Jean Perry
• Louis Casa
• Niki Cains
• Novelle
• Red Danielle
• Tencel

Products and services

• Jean Perry Premium bed linens, bedding accessories, towels, and home textiles including Ecosilk, Colorie, Pillow series, and TENCEL collections with thread counts from 550-900. Targeted at premium consumers.
• Louis Casa Premium bed linens, luxury pillows, bolsters, towels, mattress protectors, and silk quilts with high thread counts including CoolMax, Ecosilk Eternity, TENCEL (Chenile, Callie) collections and Francia Embroidery. Targeted at premium consumers.
• Novelle Premium bed linens including Regina (thread count 520), Orient, Letto (420), Glory comforter sets, Dorable (380), Avenue (480), Authentic Hotel Series towels, pillows, bolsters, comforters and mattress protectors. Targeted at premium consumers.
• Niki Cains Home fashion brand offering curtains and window treatments (eyelet, jacquard, 2-layer eyelet, sunout eyelet), Microfiber Bathmats (Coin, Frame, Puzzle, Rink patterns), Microfiber Foam Bathmats, and Vivi Collection cushions (5 sizes, 6 colors, 100% cotton).
• Genova Mid-range bed linens including Lavino (thread count 728, 100% Combed Cotton Sateen) and Melvino (thread count 600, 100% Combed Cotton), with white accessories. Targeted at mid-range consumers.
• Ann Taylor Mid-market brand offering bed linen, curtains, cushions, floor covers, and white accessories. Targeted at mid-market consumers.
• Red Danielle Curtain and window treatment brand offering French Pleat curtains in various styles including Luxury, Parisian, Sunblock, Sunout, Urban, and Vogue collections with Jacquard-woven designs.
• Tencel Eco-friendly bed linen collection using TENCEL branded lyocell fibers, including Chenile and Callie collections with thread counts up to 1000. Targeted at eco-conscious premium consumers.
• Diana Mid-range home linen brand launched in 1982 for Malaysian consumers.
• Home's Harmony Retail Chain Fully owned retail chain offering comprehensive range of premium home linen, bedding accessories, and homeware across Malaysia and Singapore with 49 outlets.
• Niki Cains Home Fashion Concept Store Retail concept stores dedicated to home fashion offering premium home linen and accessories with 6 stores across Malaysia.
• Home's Outlet Retail outlet targeting mid-range and mass market consumers.
• Fun & Relax Shop Retail store concept featuring relaxation and lifestyle home products.
• Institutional Supply Service Direct supply of bedding and bath linen and accessories to hospitality-based institutions including military accommodations, cruise ships, hospitals, Royal Customs, resorts and hotels.

Quantifiable outcome

• Over 55 years of experience in home furnishing industry
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered major, minor and core.

• TC Homeplus Pte LtdmajorStrategic or Co-development Partner · 1 January 2024In 2024, Yoong Onn acquired 60% stake in Singapore-based home linen company, TC Homeplus Pte Ltd. This acquisition expanded Yoong Onn's presence in Singapore with additional retail outlets and consignment counters.
• Cambodia Distribution AgentminorChannel Partner/ Reseller/ Distributor · 1 January 2016Agency Agreement signed with an agent in Cambodia to market and distribute Yoong Onn products in Cambodia.
• International Design HousescoreStrategic or Co-development Partner · 1 January 2011Products designed by finest designing homes from overseas in collaboration with in-house designers, responsible for thousands of inspiring designs sold to various buyers in several countries.
• Vietnam DistributorminorChannel Partner/ Reseller/ Distributor · 1 January 2009Appointed a distributor in Vietnam to penetrate Vietnam market.
• LazadamajorChannel Partner/ Reseller/ DistributorJean Perry official store operates on Lazada marketplace platform.
• ShopeemajorChannel Partner/ Reseller/ DistributorJean Perry official store operates on Shopee marketplace platform.
• TikTokmajorGTM or Marketing PartnerJean Perry official store operates on TikTok social commerce platform.

Scale indicators10 records

Recent moves20 records

Expansion highlights5 records

Broad incumbents

• Williams-Sonoma (Pottery Barn, West Elm): Large US multi-brand home furnishings retailer. Comparable omni-channel home retail scale and brand portfolio approach, but operates at far broader category and geographic scale than Yoong Onn.
• Calvin Klein Home (PVH Corp.): PVH-owned global fashion home brand. Comparable branded home textile presence in department stores (similar to Yoong Onn's consignment model), but operates as a licensed brand within a global apparel conglomerate.
• RH (Restoration Hardware): US premium home furnishings retailer with own-brand strategy and integrated design-to-retail model. Comparable premium brand-led home retail approach; serves as an aspirational comparable for Yoong Onn's premium-tier scaling.
• Hanesbrands: Large US innerwear and activewear conglomerate that owns Sheridan Australia. Provides a public-market comparable for a vertically integrated textile-to-retail group with multi-brand portfolio.

Direct peers

• Pendleton Woolen Mills: US heritage home textile and blanket/throw brand with vertical manufacturing and own-brand retail. Comparable vertically integrated model and premium heritage-brand approach to home textiles.
• Canningvale: Australian home linen (bed, bath, kitchen) designer and retailer. Comparable multi-brand premium-to-mid-market positioning and direct-to-consumer e-commerce model, relevant peer for Yoong Onn's Home's Harmony and Niki Cains stores.
• Sheridan Australia (Hanesbrands): Australian premium bed linen and home textile brand owned by Hanesbrands. Directly comparable premium bedding positioning, multi-channel retail and integrated design, comparable to Yoong Onn's Jean Perry / Louis Casa / Novelle portfolio.
• Frette: Italian premium home linen manufacturer and retailer (bed linens, bath linens, table linens). Closely comparable to Yoong Onn in category mix and premium brand positioning, although Frette operates globally at ultra-premium price points.

Regional players

• Sin Hwa Dee (Singapore): Singapore-based home linen and textile company operating across Southeast Asia. Geographic and product-line peer for Yoong Onn's Singapore and Malaysia retail/distribution operations.

Emerging players

• Loomstead: DTC home textile brand (sheets, duvets, towels) focused on premium quality at lower price points. Comparable direct-to-consumer and digital-first approach relevant to Yoong Onn's Jean Perry online strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Jean-Perry-178654772558952
• Instagraminstagram.com/jeanperry.malaysia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoong Onn