What Stages International does

STAGES International LLC is a privately held, founder-owned education and assessment company headquartered in Lewistown, Montana, operating since 2006 with 11–50 employees. The company commercializes the STAGES developmental model, a proprietary framework authored by founder Terri O'Fallon that defines 12 stages of human consciousness and meaning-making across three tiers (Concrete 1.0–2.5, Subtle 3.0–4.5, Metaware 5.0–6.5), parameterized by tier perspective, individual/collective orientation, and learning style. Its product portfolio comprises a sequential course curriculum (entry-level self-paced The Three Questions through the flagship 12-month Mind's I cohort at $6,500–$7,000) and a psychometric assessment suite (Standard, Leadership, Premium, Short Form, and nine specialty-domain variants), delivered primarily through a Kajabi-hosted e-commerce site and scored by certified human practitioners or, for group research use cases, the partner-built StageLens AI application.

The company monetizes through one-time course and assessment purchases with installment payment plans on premium offerings, plus professional services revenue from certified practitioner certification, custom workshops, and organizational consulting. Its customer base spans individual seekers, practicing coaches/therapists who resell assessments with their own debriefing services, and a smaller pool of executive and organizational clients. Go-to-market combines direct-to-consumer e-commerce, a certified practitioner referral channel, affiliate partnerships, and content marketing (podcasts, video, newsletter) anchored by a free Roadmap PDF lead magnet. German-language assessment versions launched in 2025, indicating initial internationalization beyond the predominantly English-speaking customer base.

STAGES International is self-sustaining with no disclosed external institutional funding or venture backing. The business is operationally lean and founder-centric, with strategic dependencies on Terri O'Fallon's continued involvement for premium-tier assessments and flagship programming. Key strategic assets include peer-reviewed validation of the STAGES model, a growing network of certified practitioners that functions as a non-employee sales force, and emerging AI tooling (StageLens) that extends assessment throughput for research and organizational use cases.

Name

Stages International

Legal name

STAGES International LLC

Website

https://stagesinternational.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

STAGES International is a founder-owned education and assessment company that commercializes a proprietary 12-stage developmental model through online courses, psychometric assessments, and a certified practitioner network serving individual seekers, coaches/therapists, and organizational clients globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Lewistown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Course Sales: One-time purchase model for online courses delivered via Kajabi platform. Courses range from introductory self-paced ($45-$99) to intensive cohort programs ($1,250-$6,500). Revenue recognized at point of purchase.
2. Developmental Assessments: Sentence completion assessments with written reports and debrief sessions. Standard assessment ($800), Leadership ($900), Premium packages with extended debrief by founder Terri O'Fallon ($1,100-$1,200). Revenue recognized upon delivery of assessment results.
3. Practitioner Network Services: Certified practitioners purchase assessments at wholesale rates and resell with their debriefing services. STAGES International receives revenue from practitioner certification training and assessment sales through the practitioner channel.
4. Organizational Training & Consulting: Custom training programs, organizational consulting, and research collaboration services for businesses, schools, and NGOs. Group discounts available for existing course bundles.
5. Payment Plan Financing: Monthly payment plan options (e.g., Mind's I at 5 x $1,300) provide installment revenue recognition and improve accessibility for higher-priced programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

STAGES International offers educational courses and psychometric assessments based on the proprietary STAGES model of human development, which defines 12 stages of consciousness evolution across three tiers (Concrete, Subtle, Metaware). The portfolio ranges from introductory self-paced courses (e.g., The Three Questions) through intermediate live online courses (Recognizing Developmental STAGES) to an advanced 12-month intensive cohort (The Mind's I), paired with sentence-completion assessments that produce personalized developmental reports and certified debriefs. The company also operates a certified practitioner network and provides organizational training and consulting services.

Product overview

STAGES International offers a portfolio of educational courses and psychometric assessments centered on the STAGES developmental model, which defines 12 stages of human consciousness and meaning-making across three tiers: Concrete, Subtle, and Metaware. The course portfolio progresses from entry-level (The Three Questions, self-paced at ~2 hours) through intermediate (Developmental Gifts & Confusions; An Introduction to the STAGES Model live online; Recognizing Developmental STAGES) to an advanced 12-month intensive (The Mind's I with Terri O'Fallon). The assessment suite includes Standard (36-item, $800), Leadership (36-item, $900), and Premium tiers (scored by founder, $1,100–$1,200), along with Short Form (16-item add-on), Specialty Assessments (thematic domains), German-language versions, Research Assessments, and AI-scored assessments via StageLens. Services include a network of certified practitioners for coaching, counseling, and organizational consulting, as well as professional training programs. The STAGES Roadmap is a free resource offered via newsletter subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• The Three Questions
• Developmental Gifts & Confusions
• An Introduction to the STAGES Model (Live Online)
• Recognizing Developmental STAGES
• The Mind's I
• STAGES Standard Assessment
• STAGES Leadership Assessment
• STAGES Premium Assessment (Standard & Leadership)
• STAGES Short Form Assessment (16-item)
• STAGES Specialty Assessments
• STAGES German Language Assessments
• STAGES Research Assessments
• Computer-Scored Assessments (StageLens)
• STAGES Practitioner Network (Coaching, Counseling & Consulting)
• STAGES Professional Training & Organizational Services

Quantifiable outcome

• Research validation showing agreement with prior ego development assessments for stages 3.0 to 4.5
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Open Way Solutions LLC (StageLens)coreTechnology or IntegrationStageLens is an AI-powered software application developed by Open Way Solutions LLC for automated scoring of STAGES sentence completion assessments. Used for group and population research assessments where individual score precision is less critical than aggregate analysis. Enables scaled research assessments at reduced cost for stages 3.0-4.5 range.
• Kim BartaminorOthersKim Barta offers courses and offerings based on the STAGES model covering areas including Shadow work, Parenting, Relationships, and transformational learning. Listed as a partner on the STAGES website with dedicated offerings.
• DreamhostminorOthersWebsite hosting service provider for stagesinternational.com and related properties.
• GoDaddyminorOthersWebsite hosting service provider for STAGES International web properties.
• GoogleminorOthersEmail and transactional messaging service provider for STAGES International operations.
• MailchimpminorOthersEmail marketing and newsletter distribution platform provider.
• MandrillminorOthersTransactional email service for assessment and course communications.
• KajabicoreOthersCourse hosting and e-commerce platform powering stagesinternational.com. Provides course delivery, payment processing, and customer management infrastructure for all online courses and products.
• StripeminorOthersPayment processing service for credit card transactions.
• PayPalminorOthersAlternative payment processing option for customers.
• WiseminorOthersInternational payment transfer service for cross-border transactions.
• ThrivecartminorOthersCheckout and order management platform for assessment purchases.
• Certified STAGES Practitioners NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of certified coaches, counselors, therapists, mentors, consultants, and organizational specialists who use STAGES in client work. Practitioners are certified through STAGES International with formal agreements ensuring ethical standards. Scorers and debriefers available for individual assessments; coaches and consultants for ongoing relationships.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Center for Creative Leadership (CCL): CCL is a large, established leadership development provider with assessments, coaching, and enterprise programs spanning most major frameworks. They are a broad incumbent competing for the same organizational L&D dollars, though they do not specialize in the STAGES model specifically.

Direct peers

• Spiral Dynamics / National Values Center: Closest direct peer — also a stage-based developmental framework (Graves/Cowan/Beck) used for leadership and organizational development. Stages International competes for the same practitioner and enterprise L&D buyers with an alternative but overlapping "levels of consciousness" architecture.
• Genos International: Genos sells validated emotional-intelligence assessments plus certification and enterprise training. They compete for the same coaching/HR buyer for psychometric assessment tools used in leadership development and team effectiveness work.
• Hudson Institute of Coaching: Hudson Institute (founded by Laura Bass) trains coaches and consults with enterprises using adult constructive-developmental frameworks — the same theoretical family STAGES draws on — and competes directly for the executive coaching and leadership certification buyer.
• Susanne Cook-Greuter / Cook-Greuter & Associates: Cook-Greuter is a leading researcher in adult developmental psychology and the author of the SCTi (Sentence Completion Test), the methodological lineage of STAGES' sentence-completion inventory. She is both a research peer and a competing training provider in the same niche.
• Integral Life (Ken Wilber / Integral Education): Integral Life / Integral Education sells courses, certifications, and practitioner training around Ken Wilber's AQAL/integral framework, which is the intellectual umbrella under which the STAGES model sits. They compete for the same consciousness-development cohort buyer.
• Metcalf & Associates: Metcalf & Associates is an integral-leadership consulting firm that integrates STAGES/MAP into client engagements while also deploying adjacent integral frameworks. They are both a customer (per Stages' testimonials) and a peer competing for the same enterprise buyer.
• Minds at Work (Robert Kegan & Lisa Laskow Lahey): Minds at Work delivers adult development programs and Immunity to Change coaching built on Kegan's constructive-developmental theory, the dominant academic framework in the space Stages addresses. They compete for enterprise leadership development budgets.

Emerging players

• Conscious Leadership Group: Conscious Leadership Group offers coaching, masterminds, and leadership development rooted in consciousness and adult development themes — overlapping conceptually with Stages' "waking up / growing up" framing and competing for the same individual buyer segment.

Regional players

• Heider College of Management / ExecOnline (developmental leadership programs): ExecOnline partners with top-tier business schools to deliver certificate and leadership development programs to enterprise cohorts. They compete for the same corporate L&D budget for leadership development, though through accredited university content rather than a proprietary developmental model.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stagesinternational
• LinkedInlinkedin.com/company/stages-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stages International