North Dakota Tourism Division
State government agency under the North Dakota Department of Commerce that promotes North Dakota as a travel destination through its ndtourism.com digital platform, mobile app, and event marketing. Serves domestic and international visitors via partnerships with Brand USA, the National Park Service, and the Theodore Roosevelt Presidential Library.
- Company typePrivate
- Founded2001
- HeadquartersBismarck, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What North Dakota Tourism Division does
North Dakota Tourism Division is a state government agency operating under the North Dakota Department of Commerce, headquartered in Bismarck, North Dakota, and established to promote the state as a domestic and international travel destination. The Division operates the official state tourism platform at ndtourism.com and brands itself as 'TravelND' and 'North Dakota Legendary,' serving outdoor enthusiasts, families, road trippers, golfers, anglers, history and culture travelers, and group visitors across primary segments.
The Division's product portfolio centers on a digital platform with an interactive filtering map, the ND Parks & Recreation mobile application covering 2,200+ miles of mapped trails, the ND250 Digital Passport Experience for America's 250th anniversary, the Teddy Roosevelt Trail digital experience, thematic itinerary trails (Culinary Trail, Lewis and Clark Golf Trail, Triple Golf Challenge, Sunflower Fields Experience), a comprehensive events calendar, and downloadable print and digital travel guides. Core marketing channels span the official website, owned social properties across Facebook, Instagram, Pinterest, Flickr, Twitter/X, and YouTube, email newsletters, TripAdvisor integration, and earned media coverage, with distribution through visitor centers, highway rest areas, and travel guide fulfillment.
The Division is funded through state tax allocations administered by the North Dakota Department of Commerce; it does not sell products directly, and all travel resources, guides, applications, and digital passport experiences are provided at no cost to end users. Revenue is generated indirectly through visitor spending at hotels, restaurants, attractions, and retail establishments across the state's 14 state parks, Theodore Roosevelt National Park, 400+ lakes and rivers, 800+ lodging properties, and 410+ annual events. Key strategic partnerships include Brand USA for international marketing, the National Park Service, ND Parks & Recreation, the Theodore Roosevelt Presidential Library, and a network of local CVBs and Chambers of Commerce. The Division has secured significant third-party validation, including National Geographic's Best of the World 2026, Lonely Planet's Top 25 Best Destinations 2026, USA Today 10 Best's #1 Best Public Golf Course in USA for Bully Pulpit, and AAA's recurring recognition of North Dakota as one of the most budget-friendly U.S. vacation destinations.
North Dakota Tourism Division firmographics
Firmographics- Name
- North Dakota Tourism Division
- Legal name
- North Dakota Tourism Division
- Website
- https://ndtourism.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- State government agency under the North Dakota Department of Commerce that promotes North Dakota as a travel destination through its ndtourism.com digital platform, mobile app, and event marketing. Serves domestic and international visitors via partnerships with Brand USA, the National Park Service, and the Theodore Roosevelt Presidential Library.
- Ownership category
- akta.pro rank
North Dakota Tourism Division industry classification
Industry- Product category
- State Destination Marketing and Tourism Promotion
- NAICS
- Nature Parks and Other Similar Institutions (71219), Museums, Historical Sites, and Similar Institutions (712), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK), National Park & Protected Area Tours (THAJAIAA)
Keywords
Where North Dakota Tourism Division is headquartered
LocationHeadquarters
- HQ city
- Bismarck
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North Dakota Tourism Division business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- State Government Tourism Funding: North Dakota Tourism Division is a state government agency funded through state tax allocations and the North Dakota Department of Commerce. Revenue is generated indirectly through visitor spending at hotels, restaurants, attractions, and retail establishments across the state.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Travel Resources |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
North Dakota Tourism Division product offering
Product offeringCore offering
North Dakota Tourism Division is the state-level destination marketing organization that promotes North Dakota as a travel destination through a digital platform (ndtourism.com), mobile app, interactive map, events calendar, themed experience trails (ND250, Teddy Trail, Culinary Trail, Lewis and Clark Golf Trail, Triple Golf Challenge), and printed/digital travel guides. The division markets outdoor recreation, historical and cultural heritage, and agritourism assets — including Theodore Roosevelt National Park, 14 state parks, 400+ lakes and rivers, and the Theodore Roosevelt Presidential Library — to domestic and international travelers free of charge.
Product overview
North Dakota Tourism Division operates a comprehensive digital tourism platform (ndtourism.com) that serves as the official travel guide for the state. The offering consists of a core website providing interactive trip planning tools, an interactive map with filtering capabilities, and curated thematic experiences including the ND250 America's 250th celebration, the Teddy Trail (Theodore Roosevelt heritage trail), the Culinary Trail, and golfing trails (Lewis and Clark Golf Trail and Triple Golf Challenge). Supporting offerings include a comprehensive events calendar, downloadable/printable travel guides and maps, and the Theodore Roosevelt Presidential Library opening July 4, 2026. The platform connects visitors with attractions, accommodations, outdoor activities, historic sites, and cultural experiences across North Dakota's 14 state parks, national parks, cities, and regions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- National Geographic named North Dakota Badlands a 'Must-Visit Destination' and one of 'Best of the World 2026'
- +4 more outcomes
Companies that use North Dakota Tourism Division
Customer profileSegments7 records
Ideal customer profiles6 records
North Dakota Tourism Division technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
North Dakota Tourism Division partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Brand USAcoreBrand USA partnership through the 'Visit The USA' platform provides international marketing and promotion of North Dakota as a travel destination to global audiences, extending reach beyond domestic markets.
- National Park ServicecoreCollaboration for Theodore Roosevelt National Park promotion, including joint marketing efforts, visitor information sharing, and coordinated conservation messaging tied to Roosevelt's legacy.
- ND Parks & RecreationcoreState agency partnership for mobile application development and trail mapping, providing over 2,200 miles of mapped trails and comprehensive park information for visitors.
- Theodore Roosevelt Presidential LibrarycoreJoint promotion of the July 4, 2026 opening of the Theodore Roosevelt Presidential Library in Medora, coordinating tourism packages, itineraries, and marketing campaigns celebrating Roosevelt's legacy.
- ND Department of TransportationminorPartnership for road reports, travel alerts, ND Road Conditions, and transportation information supporting visitor travel planning and safety.
- ND Game & Fish DepartmentminorCollaboration for hunting and fishing guides, Fish Challenge programs, and outdoor recreation promotion including licensing information and seasonal fishing updates.
- Local CVBs and Chambers of CommercecoreNetwork of Convention & Visitors Bureaus and Chambers throughout the state providing local visitor services, event information, and regional tourism promotion.
- TripAdvisorminorTravel platform partnership providing visitor reviews, attraction listings, and travel planning integration for North Dakota destinations.
- MedoracoreClose partnership with Medora for promotion of Theodore Roosevelt National Park, Medora Musical, Bully Pulpit Golf Course, and the Roosevelt Presidential Library opening, creating a unified destination experience.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
North Dakota Tourism Division competitors and assessment
Company assessmentDirect peers
- Montana Office of Tourism and Business Development: Montana's state tourism office is a direct peer in the Northern Plains/Rockies corridor — comparable size, identical DMO mandate, overlapping national-park-driven portfolio (Glacier), shared outdoor-recreation and western-heritage positioning, and similar Brand USA international marketing approach.
- Travel South Dakota: South Dakota's official state tourism division, the most direct peer: same scale (state agency, comparable headcount), same Upper Midwest/Prairie geography, similar portfolio (national parks — Badlands, Wind Cave; Mt. Rushmore; indigenous cultural tourism), and overlapping visitor segments including road trippers and outdoor enthusiasts.
- Nebraska Tourism Commission: Nebraska's state tourism commission is the closest geographic peer — same Plains region, comparable small-team structure, shared audience of road-trippers passing through on I-80/I-90, and a similar challenge of repositioning a flyover state into a destination.
- Travel Wisconsin: Travel Wisconsin is a direct peer state DMO with overlapping audiences (families, road trippers, outdoor enthusiasts) and similar content-led digital marketing — a useful comparator for North Dakota given the proximity and shared lake/outdoor recreation categories.
- Travel Oregon: Travel Oregon is a state tourism DMO operating with similar mandate but more mature brand execution — its '7 Wonders' and 'Only Slightly Exaggerated' campaigns represent the gold standard that smaller Plains DMOs benchmark against for content-driven destination marketing.
- Pure Michigan (Travel Michigan / Michigan Economic Development Corporation): Pure Michigan is a state-level DMO with a globally recognized brand and a similar mandate to drive visitation through destination storytelling — a relevant benchmark for brand-building and digital content scale, even though Michigan's portfolio is significantly larger.
- Visit Minnesota (Explore Minnesota Tourism): Explore Minnesota is a direct regional peer with a comparable DMO mandate, overlapping outdoor-recreation and lake-based portfolio, similar seasonality patterns, and shared cross-border visitor flow from the Upper Midwest population centers.
- Wyoming Office of Tourism: Wyoming's state tourism authority — a direct peer in scale and mission, anchored by Yellowstone/Grand Teton, with a nearly identical 'wide-open spaces, uncrowded national parks, western heritage' value proposition that competes directly with North Dakota's positioning.
- Idaho Tourism Division: Idaho's state tourism division is a direct peer: comparable small-team state agency model, outdoor-recreation-led positioning, mountain-biking and river-based attraction portfolio, and a similar underdog narrative against more famous neighboring states.
Broad incumbents
- Visit Florida: Visit Florida is a much larger state DMO that, while operating in a different climate/seasonality profile, exemplifies scaled-up destination marketing with global brand investment and a similarly diversified portfolio (parks, cultural attractions, events, lodging) — useful as a benchmark for what a state tourism division can become at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
North Dakota Tourism Division social profiles
Digital presenceNorth Dakota Tourism Division financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Dakota Tourism Division leadership team
Management profileNumber of profiles
Profiles1 record
North Dakota Tourism Division funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Dakota Tourism Division M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Dakota Tourism Division
What does North Dakota Tourism Division do?
North Dakota Tourism Division is the state-level destination marketing organization that promotes North Dakota as a travel destination through a digital platform (ndtourism.com), mobile app, interactive map, events calendar, themed experience trails (ND250, Teddy Trail, Culinary Trail, Lewis and Clark Golf Trail, Triple Golf Challenge), and printed/digital travel guides. The division markets outdoor recreation, historical and cultural heritage, and agritourism assets — including Theodore Roosevelt National Park, 14 state parks, 400+ lakes and rivers, and the Theodore Roosevelt Presidential Library — to domestic and international travelers free of charge.
Is North Dakota Tourism Division a public or private company?
North Dakota Tourism Division is a private company. It is classified as state government owned and is currently operating.
When was North Dakota Tourism Division founded?
North Dakota Tourism Division was founded in 2001. It employs 11 to 50 people.
Where is North Dakota Tourism Division based?
North Dakota Tourism Division is headquartered in Bismarck, United States, in the North America region.
How does North Dakota Tourism Division make money?
One revenue line is on record: state Government Tourism Funding.
Who are North Dakota Tourism Division's main competitors?
Direct peers on record are Montana Office of Tourism and Business Development, Travel South Dakota, Nebraska Tourism Commission, Travel Wisconsin, Travel Oregon, Pure Michigan (Travel Michigan / Michigan Economic Development Corporation), Visit Minnesota (Explore Minnesota Tourism), Wyoming Office of Tourism and Idaho Tourism Division. Visit Florida is listed as a broad incumbent.
Does North Dakota Tourism Division have an API?
No public API is recorded for North Dakota Tourism Division.
What industry is North Dakota Tourism Division in?
North Dakota Tourism Division's product category is State Destination Marketing and Tourism Promotion. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 71219 and its SIC code is 7900.