What Realise does

Realise B.V. is a Dutch employee research and organizational development consultancy operating as a wholly-owned label of Schouten & Nelissen, the training and HR services group founded in 1980. Headquartered in Zaltbommel, the company sells employee surveys (medewerkersonderzoek), pulse measurements, organizational scans (work pressure, culture, vitality, social safety), people analytics, and intervention programs including the Energize vitality program and the Actieteam action-research methodology. Its proprietary instruments such as the Happy Test, Werkdruk Scan, and Cultuur Scan are grounded in validated models including the Job Demands-Resources (JD-R) framework, and the company extends its offering through the Happy Fit Workplace certification mark and the Realise Academy training portfolio.

The platform is cloud-based, delivering survey administration, organization- and team-level dashboards, and personalized feedback reports to individual employees. Revenue is generated primarily through subscription-based, multi-year contracts (standard initial duration of 36 months) sold via a consultative enterprise sales motion to HR directors and senior leadership at medium-to-large Dutch organizations, supplemented by per-employee pricing on selected scan products (e.g., €55 per employee for the Work Pressure Scan) and professional services for consultancy, workshops, and action-team deployments. The company serves 120+ organizations across healthcare, government, manufacturing, financial services, and nonprofit sectors, with named clients including Philips, Bosch, DAF, Rabobank, De Nederlandse Bank, Allen & Overy, and various Dutch municipalities and care institutions.

Realise monetizes a blend of recurring subscription revenue, project-based consulting fees, and training revenue, while leveraging cross-brand relationships within the Schouten & Nelissen portfolio (Ixly, Relevance Learning, Competence, New Heroes, New Dawn Coaching, Thema, ESKK) for capability and distribution. The company holds ISO 9001:2015 and ISO 27001:2022 certifications, NRTO and CRKBO quality marks, and was ranked #1 in HR Assessment by MT1000 for five consecutive years through 2022. Key certifications and a partnership with the Dutch Ministry of Social Affairs and Employment on work stress and unwanted behavior reinforce its positioning as a science-led HR consultancy in the Dutch market.

Name

Realise

Legal name

Realise B.V.

Website

https://realise.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Realise B.V. is a Dutch employee research and organizational development consultancy that provides surveys, pulse measurements, organizational scans, and intervention programs to 120+ medium-to-large organizations across healthcare, government, manufacturing, and financial services in the Netherlands, operating as a label of Schouten & Nelissen.

Ownership category

akta.pro rank

Product category

HR Analytics / Employee Engagement Software

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Human Capital & Workforce Transformation Consulting (BPAHACAE)

akta.pro secondary industries

Digital Workplace & Collaboration Consulting (BPAHAEAH), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Employee engagement surveys
• Organizational culture research
• Workforce analytics platform
• Employee experience measurement
• Organizational development consulting

Headquarters

HQ city

Zaltbommel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based Employee Research Services: Recurring subscription contracts for medewerkersonderzoek (employee research), pulsemetingen (pulse measurements), and organizational assessments, typically with a 36-month initial contract duration. Revenue is generated through platform access, survey administration, reporting dashboards, and consultancy support bundled into an annual or multi-year subscription fee.
2. Professional Services & Consulting: Fees for guided consultancy, interpretation of results, action planning, team workshops, and the Actieteam (action team) activation programs. These are typically bundled with the subscription or quoted as separate project fees.
3. Training & Masterclasses (Realise Academy): Revenue from training programs, masterclasses, and workshops offered to individuals, teams, and organizations on topics such as behavioral development, leadership, and organizational change.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Realise provides employee research, organizational scans, and culture research services through a cloud-based survey and analytics platform combined with guided consultancy. The offering enables Dutch organizations to measure work experience, engagement, vitality, and work pressure, and to translate insights into concrete team and organizational actions via the Actieteam action-research methodology. Revenue is generated primarily through recurring subscription contracts (typically 36 months) for the platform, bundled with professional services and training.

Product overview

Realise offers a unified platform for employee research and organizational development, combining a user-friendly survey platform with guided consulting support. The core offering centers on Medewerkersonderzoek (employee surveys) as the primary product, complemented by People Analytics for HR data processing and Pulsemetingen (pulse measurements) for frequent, rapid insights. Assessment tools including the Werkdruk Scan (work pressure assessment), Cultuur Scan (culture assessment), and Organisatiecultuuronderzoek (organizational culture research) enable detailed diagnostics across workplace dimensions. The portfolio extends through Realise Academy (training and masterclasses), the Happy Fit Workplace certification program, and the Energize vitality program. Action Teams (action research methodology) and tools like the Happy Test and JD-R Model provide the methodological foundation for translating insights into measurable behavioral improvements. The platform serves 120+ organizations with a results-driven approach where measurement and development are central to achieving sustainable organizational change.

Differentiator

Problem solved

Functional benefit

Products and services

• Medewerkersonderzoek (Employee Survey)

Quantifiable outcome

• Organizations implementing targeted actions following employee research can achieve a 500% return on investment, based on nearly 20 years of experience and thousands of effect measurements.
• +4 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Ministerie van Sociale Zaken en Werkgelegenheid (Ministry of Social Affairs and Employment)coreStrategic or Co-development PartnerRealise collaborated with the Ministry of Social Affairs and Employment to support 20 organizations in addressing work stress and unwanted behavior through action teams (Actieteam Goed en Gezond Werken). This collaboration produced the book 'Grip op een Positief Werkklimaat' with a foreword by State Secretary Tamara van Ark.
• Sparkling GemsminorStrategic or Co-development PartnerSparkling Gems, founded by Ashmita Krishna Sharma, is a consultancy specializing in Diversity, Inclusion, and Equality (DIG). Sharma appeared as a guest speaker in Realise's Listen & Learn webinar on unwanted behavior in the workplace.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Effectory: Effectory is a Dutch employee research and engagement firm that runs large-scale medewerkersonderzoek surveys for Dutch and European organizations. It is the closest direct competitor to Realise on employee listening, benchmarking, and follow-up consulting in the Netherlands.
• Culture Amp: Culture Amp is a global employee engagement SaaS platform combining pulse/onboarding/survey tools with people analytics and action-planning workflows. It is the leading global template Realise's platform competes with on enterprise engagement deployments.
• Great Place to Work: Great Place to Work is a global research and certification firm that runs employee surveys and awards best-workplace certifications. It is comparable to Realise in combining Trust Index surveys with a public-facing certification mark analogous to Happy Fit Workplace.
• Workday Peakon Employee Voice: Workday Peakon is a continuous employee listening platform owned by Workday that uses AI-driven analytics and benchmarks against large employee datasets. It directly competes with Realise's pulsemetingen and people analytics offerings at mid-market and enterprise HR buyers.

Broad incumbents

• Gallup: Gallup is a global analytics and advisory firm best known for the Q12 employee engagement methodology and large-scale workforce research. It overlaps with Realise on engagement survey instruments, benchmark reports, and management consulting on workplace culture.
• Mercer (Engagement & Culture): Mercer is a global HR consulting firm offering employee engagement surveys, organizational culture diagnostics, and workforce transformation advisory. It overlaps with Realise on large multinational clients and on subscription-based engagement research offerings.
• Korn Ferry (Hay Group): Korn Ferry, which absorbed Hay Group, is a global organizational consulting firm offering employee engagement instruments, leadership diagnostics, and culture change programs. It serves enterprise clients in the same HR decision-maker persona as Realise.
• Aon (Human Capital / Engagement): Aon's Human Capital business includes employee engagement surveys, rewards benchmarking, and culture analytics. Comparable to Realise in serving global employers with combined survey-plus-consulting engagement propositions.

Others

• Ixly (Schouten & Nelissen group): Ixly is a sister brand within the Schouten & Nelissen portfolio offering online assessment and talent analytics solutions. It is comparable as an adjacent HR-technology and assessment provider that enables cross-sell into Realise's client base.

Regional players

• TNO (Work & Health): TNO is the Dutch applied research organization that publishes workforce and labor-market research and runs psychosocial workload studies. It competes in the same Dutch evidence-based survey and work-pressure research niche that anchors Realise's methodology and content marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sn-realise

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realise