What Hektar Nektar does

Hektar Nektar GmbH, founded in 2017 and based in Perchtoldsdorf, Austria, operates a community platform and online marketplace for beekeepers in Austria and Germany. Its core product, the Marktplatz, enables peer-to-peer trade of bee colonies, queens, swarms, nucleus colonies (Ableger), honey, and accessories, with payments handled directly between users and no commission charged by the platform. The company is managed by co-founders Martin Poreda and Mark Poreda, with a 1–10 person team.

The platform is built on a modern web stack hosted on Vercel with Supabase handling database and authentication, and it bundles several adjacent tools: a public beekeeper profile and directory (Imker finden, Profil als Website), a digital hive card (Stockkarte) for inspection and treatment logging, a community forage/nectar flow report (Tracht), a swarm reporting service (Schwarm melden), an events section, and a dedicated equipment section powered by partner retailer FAIE Fachhandel. The technology choices are standard and indicate a lean, low-overhead build.

Monetization is a freemium model: the public profile, marketplace listing, swarm reporting, Tracht, and Stockkarte for up to three hives are free, while Imker Pro extends Stockkarte to unlimited hives at an undisclosed monthly price. The only adjacent revenue lever is the FAIE channel partnership for beekeeping equipment, where FAIE fulfills orders and Hektar Nektar supplies the marketplace traffic. No external funding, ARR, or headcount growth data is disclosed.

Name

Hektar Nektar

Legal name

Hektar Nektar GmbH

Website

https://hektarnektar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hektar Nektar is an Austria-based online community platform and peer-to-peer marketplace for beekeepers in Austria and Germany, offering free product listings, a digital hive card (Stockkarte), and community tools, with a paid Imker Pro subscription for unlimited hive management.

Ownership category

akta.pro rank

Product category

Online Beekeeping Marketplace

NAICS

Apiculture (11291), Apiculture (112910)

SIC

Retail-Nonstore Retailers (5960), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Package Bees & Colony Sales (AFAEAHAF)

akta.pro secondary industries

Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI), Queen Rearing & Nucleus Colony (Nuc) Production (AFAEAHAE), Beekeeping Training, Education & Advisory Services (AFAEAHAO)

Keywords

• Beekeeping marketplace
• Hive management software
• Bee product listings
• Digital stock card
• Swarm reporting tools

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Marketplace transactions: Hektar Nektar serves as a platform for peer-to-peer sales of beekeeping products. Purchases are handled directly between buyers and sellers (e.g., PayPal or cash on pickup). The platform does not charge commissions and is not itself a seller or payment service provider.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Hektar Nektar operates a peer-to-peer online marketplace where beekeepers in Austria and Germany list and trade bee colonies, queens, swarms, nucleus colonies, honey, and beekeeping accessories directly with other beekeepers, with no platform commission and payments handled between the parties. The platform bundles this marketplace with a digital Stockkarte hive management tool (free for up to 3 hives), community features for reporting nectar flows (Tracht) and bee swarms (Schwarm melden), public beekeeper profile pages, and an FAIE partner section for beekeeping equipment. A paid Imker Pro subscription extends the Stockkarte to unlimited hives.

Product overview

Hektar Nektar is a community platform for beekeepers operating as a marketplace-plus-services model. The core offering includes a marketplace (Marktplatz) for buying and selling bee products (colonies, queens, honey, swarms, nucleus colonies, accessories), a directory service (Imker finden) for discovering beekeepers by region, and a digital hive management tool (Stockkarte) for documenting inspections and treatments. Additional services include a public profile builder (Profil als Website), forage reporting (Tracht), swarm reporting (Schwarm melden), and events listing. A partner section offers beekeeping supplies through FAIE. The platform operates across Austria and Germany with free basic access and a premium Imker Pro subscription for unlimited hive tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Marktplatz (Beekeeping Marketplace)
• Stockkarte (Digital Hive Card)
• Imker Pro (Premium Subscription)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• FAIE (Fachhandel für Imkereibedarf)minorChannel Partner/ Reseller/ DistributorFAIE is an Austrian specialist retailer of beekeeping equipment (beuten, tools, accessories) partnered with Hektar Nektar. Their products are featured in a dedicated section of the Hektar Nektar marketplace. FAIE handles inventory and fulfillment; Hektar Nektar provides the sales channel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BeeHero: Israel/US precision beekeeping platform combining IoT sensors, AI analytics, and pollination services. Comparable as a technology-enabled beekeeping platform; materially more capitalized and positioned upmarket at commercial pollinators.
• Pollenity: Bulgaria-based smart beekeeping company offering connected hive hardware and an app for colony monitoring. Comparable as a European digital beekeeping platform with hive management and community features; overlap is partial because Pollenity is hardware-anchored.
• ApisProtect: Ireland-based precision beekeeping technology company using in-hive sensors and data analytics. Comparable as a digital beekeeping platform targeting professional beekeepers in Europe, though differentiated by a sensor-first rather than community-first model.
• HiveTracks: US-based beekeeping management platform offering hive inspection logging, apiary mapping, and community features — directly comparable to Hektar Nektar's Stockkarte plus marketplace combination, though without a peer-to-peer transaction layer.

Broad incumbents

• Betterbee: US-based beekeeping supply retailer with educational content and a beginner community. Comparable as a commerce-plus-community beekeeping destination, though primarily a retailer rather than a peer-to-peer marketplace.
• Mann Lake: Large US beekeeping equipment and supply company. Comparable as a one-stop beekeeping supplier — would be a more direct peer of FAIE than of Hektar Nektar, but relevant as a model for how a partner supplier category could evolve.
• Flow Hive: Australia/US beekeeping equipment brand with an integrated community and education platform. Comparable as a vertically integrated beekeeping brand combining equipment, content, and community — broader in product scope than Hektar Nektar but overlapping on community-led growth.
• Bayer Crop Science (Bee Care Program): Major agritech incumbent with an active pollinator health and beekeeper outreach program. Comparable as a deep-pocketed adjacent player in the beekeeping ecosystem that could launch competing digital tools targeting the same user base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hektar Nektar