Startupmag
Startupmag is a UK startup intelligence platform providing searchable databases of 7,589+ investors and 3,048 funded startups, plus funding news and pitch deck review services for early-stage founders and investors.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Startupmag does
Startupmag (legally Kohdao Ltd.) is a UK-based startup intelligence platform founded in 2022 by John-Pierre Clark. The platform is built around two core proprietary databases: a UK Investor Database covering 7,589+ investors (2,958 angel investors, 4,631 VC investors, 876 VC firms, plus 59 angel networks and 35 accelerators), and a UK Startup Database covering 3,048 funded UK startups and 4,183 founders, tracking £122.1B in aggregate funding. The underlying technology is a web-based CMS with sector and location filtering, daily funding news aggregation, and supporting tools including a pre-money/post-money valuation calculator and investor pitch training resources.
The business operates a hybrid model combining free content (funding news, sector guides, educational articles, and a Daily Investor email funnel providing one free investor contact per day) with paid offerings including quote-based database subscriptions and a session-based Pitch Deck Review service delivering 40-minute live 1:1 Zoom feedback. Distribution is entirely self-serve through startupmag.co.uk with no app, no API, and no disclosed enterprise sales motion; customer acquisition is driven by content marketing and SEO across investor, sector, and city keywords.
The company serves UK early-stage startup founders as its primary customer, with investors and VCs as a secondary persona. It is a private limited company headquartered in Brixton, London, operating with 1-10 employees. There are no disclosed funding rounds, no parent company, no disclosed partnerships, and no enterprise customer logos; revenue is not publicly disclosed.
Startupmag firmographics
Firmographics- Name
- Startupmag
- Legal name
- Kohdao Ltd.
- Website
- https://startupmag.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Startupmag is a UK startup intelligence platform providing searchable databases of 7,589+ investors and 3,048 funded startups, plus funding news and pitch deck review services for early-stage founders and investors.
- Ownership category
- akta.pro rank
Startupmag industry classification
Industry- Product category
- Startup Intelligence and Investor Database Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro industry
- Entrepreneurship Foundations & Startup BasicsEducation/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business EnrichmentCorporate Accelerators & Startup Programs
Keywords
Where Startupmag is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Startupmag business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Database Subscriptions: Paid access to investor and startup databases with detailed contact information and filtering capabilities. Users can purchase access to lists of VCs, angel investors, and accelerators.
- Pitch Deck Review: Live 1:1 Zoom sessions where founder John-Pierre Clark reviews pitch decks slide by slide. Offered as a premium service for founders preparing for investor meetings.
- Free Content and Lead Generation: Free access to funding news, investor lists, and educational content drives traffic and converts users to paid database subscriptions and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Pitch Deck Review - Live 40-minute 1:1 Zoom session reviewing pitch deck slide by slide |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Startupmag product offering
Product offeringCore offering
Startupmag operates a UK startup intelligence platform consisting of a searchable UK Investor Database (7,589+ VC and angel investors, VC firms, angel networks, accelerators) and a UK Startup Database (3,048+ funded startups with founder data). The platform sells paid access to these databases alongside premium services including live 1:1 Pitch Deck Review sessions, daily investor lead emails, investor pitch training, and a valuation calculator, supported by free daily funding news and SEO-driven sector content.
Product overview
Startupmag is a UK startup intelligence platform offering a database-plus-resources model. The core offering consists of a UK Investor Database (access to 7,589 VC investors, 876 VC funds, 35 accelerators, 59 angel networks) and a UK Startup Database (3,048 funded startups with founder data). These databases are complemented by services including Pitch Deck Review (live 1:1 Zoom sessions), Daily Investor (daily investor leads via email), AI Pitch Deck Generators directory, valuation calculators, investor pitch training, and curated sector-specific investor lists. The platform serves founders seeking fundraising and sales/partnerships teams seeking startup data.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Access to 7,589+ UK investors (2,958 angel investors, 4,631 VC investors, 876 VC firms)
- +1 more outcomes
Companies that use Startupmag
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Startupmag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Startupmag partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Startupmag competitors and assessment
Company assessmentEmerging players
- EU-Startups: EU-Startups is a media and database platform covering European startup funding, investors, and accelerator programs. It is comparable in mission (educating founders, curating investors) but serves a broader European geography than Startupmag's UK-only footprint.
- SeedLegals: SeedLegals is a UK-based legal and fundraising platform helping founders close rounds and manage SEIS/EIS paperwork. It shares the UK founder-fundraising audience with Startupmag and increasingly bundles investor discovery adjacent to its core legal workflow.
- F6S: F6S is a global community and database for founders, accelerators, and investors, with profiles, programs, and deal flow. It overlaps with Startupmag's investor/startup discovery model but operates globally with weaker UK localization depth.
Direct peers
- AngelList: AngelList operates a startup and investor platform with deal syndication and rolling funds. It overlaps with Startupmag's founder-fundraising and investor-discovery use cases globally, though it is heavier on the deal-execution side than the database layer.
- Dealroom.co: Dealroom provides global startup, investor, and funding intelligence with strong European coverage. It overlaps with Startupmag's UK-focused investor/startup discovery use case and increasingly competes for enterprise data contracts in the same ecosystem.
- Crunchbase: Crunchbase is a global startup and investor database with subscription access to company, investor, and funding-round data. It competes with Startupmag at the paid-database layer for founders seeking investor discovery, though it serves a much broader geographic market.
- Beauhurst: Beauhurst is the most direct competitor: a UK-focused startup and investor intelligence platform offering searchable databases of high-growth companies, funding rounds, and investors. It competes head-to-head with Startupmag's core UK Investor and Startup Database products, especially for founder and corporate research use cases.
Broad incumbents
- PitchBook: PitchBook is a large incumbent financial-data platform covering private capital markets, M&A, and VC deals. It serves institutional investors and corporates rather than founders directly, but it competes at the high end of investor intelligence where Startupmag's UK data is least differentiated.
- TechCrunch: TechCrunch is the largest global startup media outlet, covering funding news, investor profiles, and founder education. It competes with Startupmag's content marketing and SEO engine for top-of-funnel founder traffic, though without a paid database layer.
Regional players
- Sifted: Sifted is a European startup news outlet covering funding rounds, sectors, and investor activity. While primarily a media brand rather than a database, it competes for the same founder audience attention and advertiser/sponsor relationships that Startupmag's content funnel monetizes.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Startupmag social profiles
Digital presenceStartupmag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Startupmag leadership team
Management profileNumber of profiles
Profiles1 record
Startupmag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Startupmag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Startupmag
What does Startupmag do?
Startupmag operates a UK startup intelligence platform consisting of a searchable UK Investor Database (7,589+ VC and angel investors, VC firms, angel networks, accelerators) and a UK Startup Database (3,048+ funded startups with founder data). The platform sells paid access to these databases alongside premium services including live 1:1 Pitch Deck Review sessions, daily investor lead emails, investor pitch training, and a valuation calculator, supported by free daily funding news and SEO-driven sector content.
Is Startupmag a public or private company?
Startupmag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Startupmag founded?
Startupmag was founded in 2022. It employs 1 to 10 people.
Where is Startupmag based?
Startupmag is headquartered in London, United Kingdom, in the Europe region.
How does Startupmag make money?
Three revenue lines are on record. Database Subscriptions are the primary driver. The others are pitch Deck Review and free Content and Lead Generation.
Who are Startupmag's main competitors?
Emerging players on record are EU-Startups, SeedLegals and F6S. Direct peers are AngelList, Dealroom.co, Crunchbase and Beauhurst. Broad incumbents are PitchBook and TechCrunch. Sifted is listed as a regional player.
Does Startupmag have an API?
No public API is recorded for Startupmag.
What industry is Startupmag in?
Startupmag's product category is Startup Intelligence and Investor Database Platform. Its primary akta.pro industry code is EDAMAHAA, Entrepreneurship Foundations & Startup Basics, with a secondary code of FSANAHAD, Corporate Accelerators & Startup Programs. Its NAICS code is 523940 and its SIC code is 7372.