Tree House
Tree House is a private Querétaro-based real estate services firm operating a direct-to-consumer website that lists houses and apartments for sale and rent, serving individual homebuyers, investors, and renters in the local market.
- Company typePrivate
- Founded2007
- HeadquartersQuerétaro, Mexico
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tree House does
Tree House is a private real estate services firm headquartered in Querétaro City, Mexico, founded in 2007. The company operates a direct-to-consumer website (treehouse.com.mx) that functions as a curated catalog of houses and apartments for sale and rent within the Querétaro market. The platform incorporates e-commerce-style features including a property wishlist and shopping cart, supplemented by in-person consultation services at its Querétaro office during weekday and Saturday business hours.\n\nThe company's product offering comprises three core lines: Propiedades en Venta (properties for sale), Propiedades en Renta (rental properties), and Servicios Inmobiliarios (real estate services providing personalized guidance). Underlying technology is a standard website-based listing platform built with Webador, displaying high-resolution image galleries, detailed property descriptions, and specifications per listing. The platform is positioned for individual homebuyers (particularly first-time buyers), real estate investors, and renters seeking residential properties in Querétaro.\n\nTree House generates revenue through transaction fees on property sales and rental agreements. Pricing is not publicly disclosed, as deals are quote-based and depend on specific property characteristics. The company serves SMB/individual customers with no disclosed enterprise relationships. Note: the firmographics short-description field characterizes the firm as an event management company, which conflicts with the company's own website content; per first-party source precedence, the website — which clearly identifies the business as a real estate services platform — governs the description above.
Tree House firmographics
Firmographics- Name
- Tree House
- Legal name
- TREEHOUSE
- Website
- https://treehouse.com.mx
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tree House is a private Querétaro-based real estate services firm operating a direct-to-consumer website that lists houses and apartments for sale and rent, serving individual homebuyers, investors, and renters in the local market.
- Ownership category
- akta.pro rank
Where Tree House is headquartered
LocationHeadquarters
- HQ city
- Querétaro
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Tree House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Property Sales Commission: Tree House earns revenue through facilitating property sales transactions in Querétaro, likely earning commissions on completed sales. The company curates an exclusive selection of houses and apartments for sale.
- Property Rental Services: The company generates revenue from rental property transactions, listing and facilitating rental agreements for houses and apartments in the Querétaro market.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Tree House product offering
Product offeringCore offering
Tree House is a Querétaro-based real estate services firm that curates and lists houses and apartments for sale and rent in Querétaro, Mexico. Its website presents a catalog of properties with detailed descriptions, specifications, and high-resolution image galleries, and pairs the listings with personalized customer accompaniment to help buyers, investors, and renters identify and complete the right transaction. Revenue is generated via commissions on sales and rental agreements facilitated through the platform.
Product overview
Tree House operates as a real estate catalog platform offering a curated selection of properties in Querétaro, Mexico. The core offering consists of three interconnected product lines: Propiedades en Venta (properties for sale), Propiedades en Renta (properties for rent), and Servicios Inmobiliarios (real estate services), all accessible through a unified website with additional features like a wishlist and shopping cart functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Propiedades en Venta (Properties for Sale)
Companies that use Tree House
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Tree House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tree House partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Tree House competitors and assessment
Company assessmentBroad incumbents
- Metros Cúbicos: Mexican real estate portal owned by Mercado Libre. Directly comparable to Tree House on residential property search and sale/rental listings, but benefits from Mercado Libre's traffic and broader e-commerce ecosystem.
- Coldwell Banker México: Major international real estate brand with established Mexican brokerage network. Comparable to Tree House in residential brokerage services and curated listings approach, but at national scale with a strong traditional (offline-driven) model.
- Mercado Libre (Real Estate vertical): Latin America's largest e-commerce platform, which includes a real estate category with property listings across Mexico. Comparable to Tree House as a digital property discovery channel for Mexican buyers and renters, but as a broad marketplace rather than a curated single-city specialist.
- RE/MAX México: Global real estate franchise with extensive Mexican brokerage operations including Querétaro. Overlaps with Tree House on residential sales/rentals and personalized agent service, but as a large multi-city franchise rather than a digitally-native local operator.
Direct peers
- Vivanuncios: Major Mexican online classifieds platform with a strong real estate vertical covering homes for sale and rent. Comparable to Tree House as a destination for residential property search, but operates as a broad classifieds portal rather than a curated single-metro platform.
- Propiedades.com: Mexican online real estate platform aggregating listings for sale and rent. Comparable to Tree House's residential property catalog and rental/sale dual offering, operating at national scale rather than focusing on Querétaro.
- Inmuebles24: Mexico's leading online real estate marketplace, listing houses and apartments for sale and rent nationwide. Highly comparable to Tree House in core offering (residential sale/rent catalog) and digital delivery, though operating at vastly greater scale and geographic breadth.
- Lamudi México: Online real estate marketplace focused on emerging markets including Mexico. Directly comparable to Tree House in offering residential sale and rental listings with a digital-first experience, though with broader geographic coverage and a different go-to-market model.
Emerging players
- Habi: Latin American proptech (originally Colombian) expanding into Mexico that uses technology to streamline residential real estate transactions. Comparable to Tree House in targeting Mexican residential buyers, though focused on iBuying and instant liquidity rather than curated brokerage.
- Flat.mx: Mexico City-based proptech offering a streamlined home-selling experience. Comparable to Tree House as a tech-enabled Mexican residential real estate company, though Flat.mx focuses on direct-purchase iBuying rather than traditional brokerage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Tree House social profiles
Digital presenceTree House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tree House leadership team
Management profileNumber of profiles
Tree House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tree House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tree House
What does Tree House do?
Tree House is a Querétaro-based real estate services firm that curates and lists houses and apartments for sale and rent in Querétaro, Mexico. Its website presents a catalog of properties with detailed descriptions, specifications, and high-resolution image galleries, and pairs the listings with personalized customer accompaniment to help buyers, investors, and renters identify and complete the right transaction. Revenue is generated via commissions on sales and rental agreements facilitated through the platform.
Is Tree House a public or private company?
Tree House is a private company. It is classified as unknown and is currently operating.
When was Tree House founded?
Tree House was founded in 2007. It employs 1 to 10 people.
Where is Tree House based?
Tree House is headquartered in Querétaro, Mexico, in the Latin America region.
How does Tree House make money?
Two revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Services.
Who are Tree House's main competitors?
Broad incumbents on record are Metros Cúbicos, Coldwell Banker México, Mercado Libre (Real Estate vertical) and RE/MAX México. Direct peers are Vivanuncios, Propiedades.com, Inmuebles24 and Lamudi México. Emerging players are Habi and Flat.mx.
Does Tree House have an API?
No public API is recorded for Tree House.