Oud Al Anood

What Oud Al Anood does

Oud Al Anood (operating as OUD ALNOOD / Oud Al-Anood) is a privately held luxury fragrance boutique founded in 1995 and headquartered in Kuala Lumpur, Malaysia. The company sources and retails artisanal oud oils and oriental perfumes — including Kalakassi Oud, Cambodian Aged 25 years, Hindi Turabi, and Cambodian Old — through two Kuala Lumpur boutiques (Bukit Bintang flagship and Suria KLCC), a multilingual e-commerce storefront with shipping to 40+ countries, and a Bespoke Concierge service for corporate gifting, private label, and custom packaging. Its core technology is traditional oud distillation and perfume blending refined over nearly three decades, supplemented by an owned Journal/Blog for content marketing.

The business model is multi-channel and transactional. Revenue is generated from (i) retail fragrance sales to individual consumers at boutique and online touchpoints, (ii) wholesale and bulk orders to retailers and distributors at 20%+ discounts with private label and custom packaging options, (iii) curated seasonal gift sets such as the Eid Al-Fitr Gold Set and Ramadan Night Collection (offered at 20% off), and (iv) bespoke and corporate gifting engagements facilitated by fragrance specialists. Pricing is unit-based with bespoke/wholesale tiers requiring direct consultation; no subscription or licensing revenue is indicated. Customers span luxury individual connoisseurs, wholesale and retail partners, and corporate gifting buyers.

The company is founder/family-owned with no disclosed institutional investors, no parent company, no subsidiaries, and no disclosed patents, awards, or formal partnerships. Headcount is 51–100 employees. Management team is not publicly disclosed. Strategic activity in 2024 — second boutique opening, seasonal gift set launches, Bespoke Concierge rollout, and Journal content marketing — indicates measured reinvestment in retail footprint, product breadth, and owned digital channels rather than venture-backed rapid scaling.

Name

Oud Al Anood

Legal name

OUD ALNOOD

Website

https://oudalanood.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Oud Al Anood is a privately held Kuala Lumpur-based luxury fragrance boutique, founded in 1995, that retails and wholesales artisanal oud oils, aged oriental perfumes, seasonal gift sets, and bespoke corporate gifts to individual connoisseurs, retailers, and corporate clients across 40+ countries.

Ownership category

akta.pro rank

Product category

Luxury Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Fragrance Oils & Concentrates (Roll-ons/Attars) (CRABADAJ), Fragrance & Deodorant Distribution (CRAOAEAF)

Keywords

• Oud and oriental perfumes
• Luxury fragrance boutique
• Artisan oud oils
• Agarwood distillation
• Bakhoor and attar

Headquarters

HQ city

Seri Kembangan

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Retail Fragrance Sales: Direct sales of luxury oud oils and perfumes to individual consumers through physical boutiques and e-commerce platform. Products include Kalakassi Oud, Cambodian Aged, Hindi Turabi, and Cambodian Old varieties in various sizes.
2. Wholesale & Bulk Orders: Tiered bulk pricing with 20%+ discounts for wholesale orders, targeting retailers and distributors. Includes private label and custom packaging options for international distribution partners.
3. Curated Gift Sets & Seasonal Collections: Specialty gift sets such as Eid Al-Fitr Gold Set and Ramadan Night Collection, featuring bundled products with 20% savings. Includes bespoke gifting with custom engraving and luxury packaging.
4. Bespoke Concierge Services: Customized services for corporate gifting and private label partnerships, facilitated through direct consultation with fragrance specialists.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Oud Al Anood is a Kuala Lumpur-based luxury fragrance house, established in 1995, that distills, blends, and retails artisanal oud oils, oriental perfumes, and bakhoor. It sells core oud varieties (Kalakassi Oud, Cambodian Aged 25 years, Hindi Turabi, Cambodian Old) through two physical boutiques, an e-commerce storefront, and curated gift sets, and also runs a wholesale and bespoke corporate gifting concierge serving 40+ countries.

Product overview

Oud Al Anood is a luxury fragrance boutique established in 1995, operating primarily as a retail and wholesale provider of Oriental fragrances. The core product portfolio centers on artisanal oud oils sourced from Southeast Asia, including Kalakassi Oud, Cambodian Aged, Hindi Turabi, and Cambodian Old varieties. These individual oud oils are complemented by curated gift sets such as the Eid Al-Fitr Gold Set and Ramadan Night Collection, as well as bespoke custom gift sets with engraving and luxury packaging. The company also serves B2B clients through wholesale services offering tiered bulk pricing, private label options, custom packaging, and global logistics to 40+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Kalakassi Oud Oil

Named customers1 record

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sultan Pasha: Independent artisan perfumer specializing in high-end artisanal attars and oud oils with direct-to-consumer e-commerce. Comparable on artisanal positioning, aged oud variants, and bespoke offerings, though at smaller scale.

Direct peers

• Amouage: Omani luxury fragrance house specializing in oriental and oud-influenced niche perfumery with global boutique distribution and high-end positioning. Comparable on heritage-rooted luxury, oud-centric portfolio, and DTC-led international expansion.
• Swiss Arabian: UAE-based fragrance manufacturer and retailer offering oud, bakhoor, and oriental fragrances through retail, wholesale, and private-label channels. Comparable in multi-channel structure (retail + B2B/private label) and oud product range.
• Ajmal Perfumes: One of the largest Gulf-based oud and oriental fragrance houses, with multi-generational heritage, retail boutiques, wholesale operations, and global e-commerce — directly comparable in product mix, heritage positioning, and distribution model.
• Al Haramain Perfumes: Long-established UAE/Saudi fragrance house with wide oud and bakhoor assortment, multi-country retail, and wholesale/distribution operations. Comparable on heritage, product breadth, and B2B/private-label revenue model.
• Abdul Samad Al Qurashi: Premium Saudi Arabian oud and attar heritage house founded in 1932 with extensive boutique network, wholesale distribution, and bespoke services — highly comparable on artisanal heritage, regional retail model, and gift-set offerings.
• Arabian Oud: Saudi-headquartered luxury oud and fragrance brand with flagship boutiques, global retail expansion, and large-scale oud distillation. Closest analogue in terms of heritage-driven luxury oud positioning and multi-channel distribution.

Broad incumbents

• Penhaligon's: Established British heritage perfumery with multi-channel global retail and a luxury niche positioning. Comparable as a heritage-led luxury fragrance retailer with curated gift sets and bespoke services, though broader Western-oriented.
• Atkinsons: Heritage British fragrance house with luxury positioning, boutique distribution, and curated gifting. Comparable on long heritage, premium boutique model, and gift-set merchandising, though a Western/niche perfumery rather than oud specialist.

Regional players

• Splash Fragrance: Indian direct-to-consumer fragrance brand offering oud and oriental scents through e-commerce. Comparable on DTC oud portfolio and content-led marketing, though primarily serves the Indian market rather than Southeast Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oudalanoodkl
• Facebookfacebook.com/oudalanoodkl
• LinkedInlinkedin.com/company/oud-al-anood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oud Al Anood