What Simracing Centre does

Simracing Centre is a Netherlands-based direct-to-consumer platform that sells professional esports-grade car setups, race strategies, 1-on-1 coaching, and live engineering services for racing simulation games. The company was founded in January 2022 and is headquartered in Enkhuizen, Netherlands (VAT-ID NL004072395B65). It serves competitive simracers, league racers, casual players, and content creators across F1 (F1 24, 25, 26), F2, iRacing, Assetto Corsa Competizione (ACC), WRC, and Le Mans Ultimate, with a customer base of more than 4,000 individuals since launch.

The product portfolio is organized by game and consists of car setups offered in multiple difficulty and condition variants (Casual, Safe, Wet, Esports), race strategies with ERS deployment maps, tyre saving data and pit window timing, and live human-led coaching or engineering sessions. Digital products are delivered via private Discord channels, supported by a 24/7 community Discord server that doubles as a support and engagement hub. A Windows desktop application, the SRC Auto Setup Installer, manages access to the setup library using Google Drive API integration, AES 256-bit client secret encryption, and DPAPI token encryption. Merchandise (hoodies, shirts, caps, mugs, stickers, plush mascot) and gift cards form ancillary revenue.

Simracing Centre operates a self-serve e-commerce go-to-market with both one-time purchases (single track setups from €2 to €1,249 Everything SRC lifetime bundles) and recurring subscriptions (iRacing setups at €9.99/month or €84.99/year; F1 coaching at €124.99/month; Le Mans Ultimate coaching at €199.99/month). Customer acquisition is community-led, leveraging partnerships with prominent simracing creators on YouTube (Tiametmarduk 741K, Tom97 117K), Twitch (THOMB 90K, Ponden 35K, GB68 21K), and TikTok (Inphratic 121K), plus a formal affiliate program operated through Peach Co. The competitive position is anchored by an in-house talent bench including 2x F1 Esports World Champion Jonah Martens (F1 Branch Manager, Coach and Engineer, formerly with McLaren Shadow and Ferrari) and other staff with F1 Esports team experience.

Name

Simracing Centre

Legal name

Simracing Centre

Website

https://simracing-centre.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Simracing Centre is a Netherlands-based DTC platform selling professional esports-grade car setups, race strategies, coaching, and engineering services for racing simulation games including F1, iRacing, ACC, WRC, and Le Mans Ultimate.

Ownership category

akta.pro rank

Product category

Simracing Services & Digital Products

NAICS

Hobby, Toy, and Game Retailers (45912), Fitness and Recreational Sports Centers (713940)

SIC

Services-Racing, Including Track Operation (7948), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sports/Racing Game Studios (MPAFAAAJ)

akta.pro secondary industries

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)

Keywords

• Simracing coaching services
• Racing simulation setups
• Esports race engineering
• Motorsport strategy products
• Simracing merchandise

Headquarters

HQ city

Enkhuizen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Products (Setups & Strategies): One-time purchase digital products for racing simulation games including F1, ACC, iRacing, and WRC. Products include car setups, race strategies, and engineering data delivered via Discord.
2. Coaching Services: 1-on-1 live coaching sessions with esports drivers and engineers, available in 60 or 120 minute formats. Includes ongoing chat support with coaches before and after sessions.
3. Engineering Services: Live engineering support where esports engineers handle telemetry analysis and real-time race guidance, with free setup included.
4. Subscription Memberships: Monthly, quarterly, and annual subscription plans for iRacing setups providing ongoing access to all released setups.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Simracing Centre develops and sells professional car setups, race strategies, 1-on-1 coaching, and live engineering support for racing simulation games including F1, iRacing, ACC, WRC, and Le Mans Ultimate. Digital products are sold through their website and delivered instantly via private Discord channels. The company also sells branded merchandise, gift cards, and operates a Windows desktop tool (SRC Auto Setup Installer) for managing setup access.

Product overview

Simracing Centre is a professional simracing coaching, setups, and support platform offering services across multiple racing games including F1 (F1 23, F1 24, F1 25, F1 26), F2, Le Mans Ultimate, Assetto Corsa Competizione (ACC), iRacing, and WRC. The core product portfolio consists of game-specific car setups (featuring multiple options like Casual, Safe, Wet & Esports configurations), race strategies (including ERS deployment maps, tyre saving data, and pit window timing), 1-on-1 coaching with esports drivers and engineers, live engineering sessions, and comprehensive bundles. Products are delivered via private Discord channels with 24/7 support. The company also offers merchandise (hoodies, shirts, caps, stickers, mugs) and gift cards. An affiliate program is available through Peach Co. The SRC Auto Setup Installer is a Windows desktop application for managing setups using Google Drive integration.

Differentiator

Problem solved

Functional benefit

Products and services

• F1 25 Setups Professional car setups for F1 25 game featuring Casual, Safe, Wet & Esports options, track analysis, and 24/7 setup support.
• F1 25 Strategies Race strategies for F1 25 including 25%, 35%, 50% and 100% race distance options with ERS deployment maps, tyre saving guidance, and pit window timing.
• F1 26 Setups (Pre-Order) Pre-order F1 26 car setups with day-one delivery via private Discord channel, covering all patches and meta changes.
• F1 26 Strategies (Pre-Order) Pre-order F1 26 race strategies with day-one delivery, including ERS deployment maps, tyre saving data, and track-specific driving cues.
• F1 26 Coaching & Engineering Bundles Pre-order coaching and engineering bundles for F1 26 with 6 live one-on-one sessions, pre-release DLC access, and priority booking.
• F1 Coaching 1-on-1 live coaching sessions with esports drivers or engineers lasting 60 or 120 minutes, including chat access, live analysis, and optional recurring weekly subscription sessions.
• F1 Engineering Live engineering sessions where esports engineers provide real-time guidance, with free setup and data analysis included.
• F2 25 Setups F2 25 setups for F1 25 game, instant access delivered via Discord.
• F1 24 Bundles Comprehensive bundles combining F1 24 setups, strategies, coaching sessions, and engineering with various duration and tier options.
• Le Mans Ultimate Setups Professional setups for Le Mans Ultimate game covering GT3 and endurance racing cars including Ferrari 499P, Toyota GR010, McLaren 720S GT3 EVO, BMW M4 GT3, and more.
• LMU Subscription Coaching Monthly subscription coaching service for Le Mans Ultimate at €199.99/month.
• ACC Setups Professional setups for Assetto Corsa Competizione covering Ferrari 296 GT3, McLaren 720S EVO, BMW M4 GT3, Lamborghini Huracan Evo 2 GT3, Honda NSX Evo GT3, Mercedes AMG GT3 EVO, Aston Martin Vantage V8 GT3, and others.
• iRacing Setups Weekly setups for iRacing covering IMSA GTP, GT3, GT Sprint, Porsche Cup, Super Formula Lights, F4, and endurance events with subscription options (monthly €9.99, seasonal €24.99, yearly €84.99) and individual purchases.
• WRC Setups Professional rally setups for WRC games covering multiple rally events and cars including Ford Fiesta WRC, Toyota GR Yaris Rally1, Ford Puma WRC Rally1, Skoda Fabia RS Rally2, and historic rally cars.
• The Everything SRC Bundle Comprehensive lifetime bundle including all F1 setups, strategies, F2 setups, iRacing setups, ACC setups, and WRC setups plus VIP Discord role at €1,249.00.
• SRC Hoodie Branded hoodie with organic cotton (80% organic cotton inner, 100% organic cotton outer), raglan sleeves, and multiple color options at €49.99.
• SRC Shirt 2.0 Branded unisex organic cotton t-shirt with multiple color options at €18.50.
• SRC Adidas Cap Branded adidas cap made from 100% recycled polyester with adjustable snapback closure at €27.50.
• Bob Plush Tiger SRC branded plush tiger mascot with t-shirt included at €19.99.
• SRC Mug Ceramic 15oz 'It's not a bug, it's a feature' mug, dishwasher and microwave safe at €10.00.
• SRC Stickers High opacity bubble-free vinyl stickers in square and horizontal formats starting from €2.75.
• SRC Gift Card Digital gift cards for Simracing Centre products in various denominations from €2 to €1,000.
• SRC Auto Setup Installer Windows desktop application that enables users to access and manage their Simracing Centre setups. Uses Google authentication to verify access to the SRC Setup Drive, with AES 256-bit encryption for security and DPAPI for token protection.

Quantifiable outcome

• 4000+ customers have purchased services

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Royal Air Force EsportsminorGTM or Marketing PartnerRoyal Air Force Esports is listed as a 'Proud supporter' of Simracing Centre, indicating a mutual promotional or support relationship between the company and the RAF esports team.
• StageMarktminorOthersStageMarkt is a Dutch certification body that shows Simracing Centre's company profile, indicating formal business registration and verification in the Netherlands.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Moza Racing: Simracing hardware brand offering direct-drive bases, wheels and pedals, increasingly bundling software and content services. Comparable as a broader incumbent expanding into the content/services layer that SRC competes in, especially for new-entrant buyers.
• Fanatec: Leading simracing hardware manufacturer (steering wheels, pedals, bases) with broad portfolio and partnership programs. Comparable as a dominant brand in the simracing ecosystem that SRC's customers buy from, though Fanatec sells hardware rather than digital coaching/setups.
• Ricmotech: US-based simracing hardware retailer and distributor carrying wheels, rigs, and accessories, with an embedded customer base of competitive simracers. Comparable as a broader incumbent serving the same end customer, though primarily a hardware seller rather than a content/coaching provider.

Direct peers

• Apex Racing Academy: Simracing coaching and setup service covering GT and endurance titles, with a strong YouTube/content presence. Closely comparable to SRC in business model (setups + coaching subscriptions) and customer overlap (league/competitive racers).
• Aero GP Racing: F1 simracing setups and coaching provider, with bundle packages similar to SRC's "Everything SRC" tier. Directly comparable in F1-game focus, premium coaching upsells, and Discord-driven community delivery.
• Coach Dave Academy: One of the most established simracing coaching and setup providers, offering F1, ACC, iRacing, and Le Mans setups plus live coaching. Most directly comparable to SRC across product breadth, price tier, and target customer (competitive and league simracers).
• GTWR Sim Racing: iRacing-focused setup shop covering GT3, endurance and open-wheel categories with subscription and per-car pricing. Comparable to SRC's iRacing subscription and per-setup offerings, particularly the €9.99–€84.99/year price ladder.
• Professional Gamers Group (PGG): Provides professional simracing setups and coaching across F1, iRacing and ACC, with esports-driver talent. Closely comparable to SRC in product mix (per-track setups, strategy packs, coaching sessions) and tiered pricing.
• Virtual Racing School (VRS): iRacing-focused telemetry and coaching platform with subscription model and professional instructor-led analysis. Comparable to SRC's iRacing subscription and coaching products, especially in monthly recurring revenue and iRacing-native user base.

Emerging players

• Track Titan: Simracing training/coaching platform with telemetry-driven feedback tools for ACC and other titles. Comparable to SRC's coaching/engineering layer, especially the data-analysis value proposition, though more tooling-led and less content-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CentreSimracing
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/simracingcentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simracing Centre