The Interlock
The Interlock is a nine-acre mixed-use development in Atlanta's West Midtown, owned by Armada Hoffler, combining 200,000 sq ft of office, 105,000 sq ft of retail/restaurant, the 161-room Bellyard Hotel, 349 luxury apartments, and entertainment venues like F1 Arcade and Puttshack serving tenants, residents, and visitors.
- Company typePrivate
- Founded2021
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What The Interlock does
The Interlock is a nine-acre mixed-use development in Atlanta's West Midtown, opened in 2021 and acquired by Armada Hoffler (NYSE: AHH) via AH Realty in Spring 2023. The platform combines 200,000 sq ft of technology-focused office space, 105,000 sq ft of retail and restaurant space, the 161-room Bellyard boutique hotel (Tribute Portfolio), 349 Windsor Apartments plus 18 Monte Hewett townhomes and 70 single-family homes, student housing (The Rive Atlanta), and 808 structured parking spaces. Curated tenant venues include F1 Arcade, Puttshack, Sandbox VR, The Escape Game, Velvet Taco, LoKee, Kinjo Room, St. Germain French Bakery, Holiday Bar, Drawbar, and Touchstone-brand members' club L.O.A., with Encore by Georgia Tech anchoring the tech/innovation positioning.
The business generates revenue through multi-year office and retail leases (brokered by Stream Realty Partners and Matthews Real Estate Investment Services), hotel room and F&B sales at the Bellyard, residential rent across Windsor and Monte Hewett, paid memberships at L.O.A. and Retreat by The Gathering Spot, and ancillary income from parking, events, and event sponsorships. Go-to-market is hybrid: dedicated leasing teams drive office and retail absorption, while a direct-to-consumer programming calendar (watch parties, fitness classes, Culture Haus soccer celebrations) drives footfall into retail, dining, and entertainment venues. Office space is differentiated by View Smart Windows, outdoor balconies, and proximity to a walkable entertainment stack intended to support tenant recruiting and retention.
The strategic posture is expansionary: a Phase 2 buildout is adding 275,000 sq ft of commercial space, a 42,000 sq ft Publix grocery anchor, Starbucks, Kura Revolving Sushi Bar, Five Guys, Salon Lofts, and 670 rooms of Georgia Tech student housing, with F1 Arcade having opened in February 2026 and L.O.A. having transitioned to a members-only model in January 2026.
The Interlock firmographics
Firmographics- Name
- The Interlock
- Legal name
- The Interlock
- Website
- https://theinterlockatl.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- The Interlock is a nine-acre mixed-use development in Atlanta's West Midtown, owned by Armada Hoffler, combining 200,000 sq ft of office, 105,000 sq ft of retail/restaurant, the 161-room Bellyard Hotel, 349 luxury apartments, and entertainment venues like F1 Arcade and Puttshack serving tenants, residents, and visitors.
- Ownership category
- akta.pro rank
The Interlock industry classification
Industry- Product category
- Mixed-Use Real Estate Development
- NAICS
- Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110), Amusement Parks and Arcades (7131)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)
- akta.pro secondary industry
- Serviced Apartments & Aparthotels (THAGAEAB)
Keywords
Where The Interlock is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Interlock business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others
Revenue model
- Office Space Leasing: The Interlock generates revenue through leasing 200,000 square feet of technology-focused office space to businesses. Leasing is handled by Stream Realty Partners with dedicated contacts for office inquiries.
- Retail and Restaurant Leasing: The property leases 105,000 square feet of retail and restaurant space to various tenants. Matthews Real Estate Investment Services and TSCG handle retail leasing inquiries.
- Hotel Operations: The 161-room Bellyard Hotel generates revenue through room bookings, event spaces, and its Drawbar restaurant and bar.
- Luxury Apartment Leasing: Windsor Apartments offers studio, one, two, and three-bedroom units with luxury amenities. Monte Hewett manages townhome sales.
- Events and Programming: Revenue generated through ticketed events, sponsored programming, and increased foot traffic that benefits retail/dining tenants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Parking rates at The Interlock range from $3 for first hour to $30 for overnight |
| Other | Multi-year contract | Office, retail, and restaurant space leasing |
| Subscription | Annual | L.O.A. Social Club membership tiers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The Interlock product offering
Product offeringCore offering
The Interlock is a nine-acre mixed-use real estate development in Atlanta's West Midtown offering 200,000 square feet of technology-focused office space, 105,000 square feet of retail and restaurant space, 349 luxury apartments with Smart Home Technology, 18 townhomes, and the 161-room Bellyard boutique hotel. The property aggregates a curated mix of dining, entertainment, and retail tenants (F1 Arcade, Puttshack, Sandbox VR, The Escape Game, Velvet Taco, Holiday Bar, etc.) and operates Highline Park as an event venue with programming including the Culture Haus summer soccer celebration.
Product overview
The Interlock is a nine-acre mixed-use vertical community in Atlanta's West Midtown featuring a platform-plus-venues architecture. The property comprises 200,000 square feet of technology-focused office space with AI-powered View Smart Windows, 105,000 square feet of retail and restaurant space, 349 luxury Windsor Apartments with Smart Home Technology, 18 Monte Hewett townhomes, and the 161-room Bellyard boutique hotel. The development hosts diverse entertainment and dining venues including F1 Arcade, Puttshack, Sandbox VR, The Escape Game, Holiday Bar, Drawbar, Kinjo Room, LoKee, St. Germain French Bakery, Velvet Taco, and The Taste Boutique. The property also features Highline Park for events, Encore by Georgia Tech tech incubator, and various wellness programming. Culture Haus is the property's signature soccer celebration campaign running from June 11 through July 19.
Differentiator
Problem solved
Functional benefit
Brands
- Bellyard Hotel: A 161-room boutique hotel that draws inspiration from Atlanta's creativity, innovation, and history of progress.
- Windsor Apartments
- The Rive Atlanta
- Highline Park
- Culture Haus
Products and services
- Bellyard Hotel A 161-room boutique hotel (Tribute Portfolio) that draws inspiration from Atlanta's creativity, innovation, and history. Features thoughtfully designed guestrooms and suites, private event spaces, and creative craft dining at the Drawbar restaurant and bar. Targets business travelers, tourists, and locals seeking a unique boutique stay in West Midtown Atlanta.
- Windsor Apartments Luxury apartment rentals in Westside Atlanta featuring studio, one, two, and three-bedroom designs with Smart Home Technology, stainless steel appliances, quartz countertops, 10-foot ceilings, and amenities including an azure pool, hammock garden, entertainment courtyard with alfresco kitchen, gaming room, Health + Fitness Club, and pet spa. Targets professionals and families seeking live-work-play urban living.
- Monte Hewett Townhomes Luxury townhomes (18 units) and 70 single-family homes at The Interlock in West Midtown Atlanta, offered through Monte Hewett Homes. Targets affluent buyers seeking premium urban residential ownership.
- The Rive Atlanta (Student Housing) College student housing community within The Interlock offering a fresh perspective on college life for students at Georgia Tech and other Atlanta-area universities.
- Office Space Leasing 200,000 square feet of technology-focused office space featuring loft-style open layouts, outdoor balconies, zen lounges, and View Smart Windows with AI that automatically adjust to sunlight. Designed with health and productivity in mind, with immediate walkable access to dining, entertainment, and amenities. Leased by Stream Realty Partners.
- Retail and Restaurant Space Leasing 105,000 square feet of retail and restaurant space featuring diverse dining options, bars, entertainment venues, and boutique shopping across the nine-acre walkable development. Leased by Matthews Real Estate Investment Services and TSCG.
- Highline Park Venue and Events Programming Highline Park is the property's outdoor rooftop green space and entertainment venue hosting events, watch parties, fitness classes, block parties, and cultural gatherings. It serves as the primary venue for the signature Culture Haus summer soccer celebration campaign.
- Retreat by The Gathering Spot A 60,000 square foot private, members-only modern city club featuring a rooftop with skyline views and pool, two full-service restaurants, flexible workspaces, and private event spaces. Targets professionals, creatives, and entrepreneurs.
- L.O.A. Social Club Rooftop Venue A 38,000 square foot members-only rooftop venue featuring a 300-seat restaurant serving coastal European fare, a garden-like outdoor bar (the Grove), a pool with Atlanta skyline views, sun loungers, private cabanas, and an indoor bar. Membership tiers: under 35 pay $1,250 annually, over 35 pay $2,500 annually, couples pay $5,000 annually.
- F1 Arcade Atlanta A 15,000 square foot immersive Formula 1-themed entertainment venue offering full-motion racing simulators, world-class food, and cocktails. First F1 Arcade location in the South, providing an authentic simulation racing experience on world circuits.
- Encore by Georgia Tech Georgia Tech's business growth-and-scaling hub within The Interlock, connecting companies to Georgia Tech resources, talent, and Atlanta's broader technology ecosystem. Operates as a tech incubator and business accelerator.
Quantifiable outcome
- Over 100 events during Culture Haus summer soccer celebration
- +1 more outcomes
Companies that use The Interlock
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
The Interlock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
The Interlock partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, supporting and anchoring.
- Holiday BarcoreHoliday Bar collaborated with The Interlock to develop Culture Haus, a 30-day soccer celebration campaign featuring over 100 events. The partnership positioned Holiday Bar as the central venue for watch parties and soccer programming during the summer tournament.
- PatrónsupportingPatrón is the sponsor for the Summer of Soccer Finale event, providing game-day cocktail specials for the final match watch party and block party celebration.
- StarbucksanchoringPhase 2 tenant signed for the expansion adjacent to The Interlock's current property at the intersection of Ethel and Northside Drive.
- Publixanchoring42,000 square foot Publix grocery store anchoring Phase 2 of The Interlock development, providing essential daily needs shopping for residents and visitors.
- Kura Revolving Sushi BarsupportingPhase 2 tenant bringing revolving sushi bar concept to The Interlock expansion.
- Five GuyssupportingPhase 2 tenant bringing popular burger chain to The Interlock expansion.
- Salon LoftssupportingPhase 2 tenant providing salon and beauty services at The Interlock expansion.
- Stream Realty PartnerscorePrimary office leasing partner for The Interlock, handling technology-focused office space leasing. Contacts: Malik Leaphart and Steve Devinney.
- Matthews Real Estate Investment ServicescoreRetail leasing partner for The Interlock. Contacts: Lily Heimburger and Adrienne Crawford for retail leasing inquiries.
- Local Fitness StudiossupportingPartnerships with fitness brands including Pure Barre, Orangetheory Fitness, Royal Physique, Bach Fitness, Sunrei Wellness, and Khepera Wellness for recurring wellness programming such as Trap Yoga, HIIT workouts, and yoga classes at Highline Park venue.
- Community OrganizationssupportingPartnerships with organizations including ATL Friends, For the People, Alt ATL, and Atlanta Run Club for community events, block parties, and fitness programming that activate the property.
- Encore by Georgia TechcoreGeorgia Tech's business growth-and-scaling hub located within The Interlock. Encore connects companies to Georgia Tech resources, talent, and the broader Atlanta technology ecosystem. Notable tenants include Fanbase social media app.
- Dancing Goats CoffeesupportingDancing Goats Coffee provides matcha beverages for wellness events like Mats & Matcha hosted by ATL Friends.
- Sweet Auburn BBQsupportingFood vendor partnership for events including the All-American Rodeo watch party, providing barbecue for watch party attendees.
- 12 Oaks Parking ServicessupportingParking management partner operating The Interlock's 808-space parking garage across 6 levels with rideshare pickup/drop-off location.
- TruFusionsupportingFirst-to-market all-encompassing fitness and yoga boutique, signed during early phase of The Interlock development.
- Georgia TechcorePhase 2 of The Interlock includes 670 rooms for Georgia Tech student housing as part of the 275,000 square feet of commercial space in the expansion.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
The Interlock competitors and assessment
Company assessmentDirect peers
- Santana Row: Federal Realty's flagship mixed-use district in San Jose, CA integrating retail, dining, residential, office, and a hotel; well-established model for upscale mixed-use real estate with experiential anchors analogous to The Interlock's positioning.
- Avalon: North American Properties' luxury mixed-use development in Alpharetta, GA featuring retail, dining, entertainment, office, and residential—same metropolitan market and comparable high-end, curated tenant mix with experiential anchors.
- The Battery Atlanta: Mixed-use entertainment/retail/hotel/office district anchored by Truist Park and The Omni Hotel in the Atlanta suburbs; comparable destination-driven mixed-use model with similar tenant mix of upscale dining, retail, and entertainment venues.
- Halcyon: Forrestal Realty's mixed-use development in Forsyth County, GA combining retail, dining, entertainment, office, and residential; comparable in concept as a walkable live-work-play community anchored by experiential tenants.
- Mizner Park: Mixed-use town center in Boca Raton, FL combining retail, dining, office, residential, and cultural venues; comparable as a curated mixed-use destination with a strong experiential tenant mix.
- Ponce City Market: Historic Atlanta mixed-use redevelopment (by Jamestown) spanning retail, food hall, offices, and residential in a single adaptive-reuse property—same city, same core thesis of converting destination real estate into a live-work-play hub.
- American Tobacco Campus: Longfellow's adaptive-reuse mixed-use district in Durham, NC combining office, retail, dining, residential, and entertainment venues on a redeveloped industrial site—strong concept analog for mixed-use destination real estate with technology and creative tenants.
Regional players
- Mercantile on Morris: Mixed-use development in Birmingham, AL by Orchestra-Engel; shares the live-work-play mixed-use concept with retail, dining, and residential, providing a Southeastern U.S. comparable for the asset class though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
The Interlock social profiles
Digital presenceThe Interlock financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Interlock leadership team
Management profileNumber of profiles
The Interlock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Interlock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Interlock
What does The Interlock do?
The Interlock is a nine-acre mixed-use real estate development in Atlanta's West Midtown offering 200,000 square feet of technology-focused office space, 105,000 square feet of retail and restaurant space, 349 luxury apartments with Smart Home Technology, 18 townhomes, and the 161-room Bellyard boutique hotel. The property aggregates a curated mix of dining, entertainment, and retail tenants (F1 Arcade, Puttshack, Sandbox VR, The Escape Game, Velvet Taco, Holiday Bar, etc.) and operates Highline Park as an event venue with programming including the Culture Haus summer soccer celebration.
Is The Interlock a public or private company?
The Interlock is a private company. It is classified as corporate owned and is currently operating.
When was The Interlock founded?
The Interlock was founded in 2021.
Where is The Interlock based?
The Interlock is headquartered in Atlanta, United States, in the North America region.
How does The Interlock make money?
Five revenue lines are on record. Office Space Leasing is the primary driver. The others are retail and Restaurant Leasing, hotel Operations, luxury Apartment Leasing and events and Programming.
Who are The Interlock's main competitors?
Direct peers on record are Santana Row, Avalon, The Battery Atlanta, Halcyon, Mizner Park, Ponce City Market and American Tobacco Campus. Mercantile on Morris is listed as a regional player.
Does The Interlock have an API?
No public API is recorded for The Interlock.
What industry is The Interlock in?
The Interlock's product category is Mixed-Use Real Estate Development. Its primary akta.pro industry code is THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use), with a secondary code of THAGAEAB, Serviced Apartments & Aparthotels. Its NAICS code is 7211 and its SIC code is 7000.