POL

What POL does

POL (legally Pol AS) is a privately held Norwegian creative advertising agency headquartered at Øvre Slottsgate 11, Oslo, founded in 2013 and employing between 11 and 50 people. The agency operates as a sister agency ('søsterbyrå') within TRY-konsernet, one of Norway's largest communications groups, a structural affiliation that provides access to large enterprise clients while preserving POL's independent identity and operational agility. Its philosophy, codified in five published principles, is to produce communications that audiences feel compelled to engage with and share, typically for brands 'that dare to stand for something.'

The agency delivers professional creative services spanning brand strategy, campaign concepting, film production, out-of-home (OOH) installations, digital and social content, and sponsor activation. Its client base is concentrated in Norway and the broader Nordic region and spans Lottery/Gaming (Norsk Tipping Lotto), Food & Dairy (TINE, 10-year relationship), Postal/Logistics (Posten/Bring, 7-year relationship), Transportation (Vy), Automotive (Audi), Professional Services (KPMG), Retail (Kondomeriet), Non-Alcoholic Beverage (Munkholm), Fashion (BLÆST), and Nonprofits (Redd Barna, Mental Helse Ungdom). The agency has produced internationally recognized work, including a real-time response campaign for Audi against GM's Super Bowl ad and the viral 'Foodporn' campaign for Kondomeriet. The portfolio explicitly associates itself with viral, earned-media-driven work, exemplified by the 'Gråruss' youth-suicide-prevention film that reached 1.7 million views in 48 hours without paid spend.

Commercially, POL is a project-and-retainer professional services shop with no public pricing model. Revenue is generated through client engagements on a quote-based, project-specific, or retainer basis. The agency carries a Miljøfyrtårn environmental certification and has built sustainability credentials that support ESG-themed work for clients such as KPMG and Bring. Operating geographies span Norway, with select Scandinavia-wide project execution (e.g., a Stockholm OOH installation for Bring), accessed likely through TRY-konsernet's regional reach. There is no disclosed revenue, no fundraising activity, no parent-company cap-table disclosure, and no proprietary technology platform beyond standard agency production tooling.

Name

POL

Legal name

Pol AS

Website

https://pol.no

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

POL is an Oslo-based Norwegian creative advertising agency, founded in 2013 and operating as a sister agency within TRY-konsernet. It delivers brand strategy, campaign concepting, and content production to Norwegian and Nordic enterprise clients across food, transport, postal, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Creative advertising agency
• Brand strategy services
• Campaign development
• Film production services
• Digital content creation

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: POL generates revenue through professional creative and advertising services, including brand strategy, campaign concepting, film production, out-of-home advertising, and digital/social content creation. Revenue is derived from client engagements and project-based or retainer-based contracts with brands and organizations in Norway and the Nordic region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

POL is a Norwegian creative/advertising agency that develops brand strategy, creative campaign concepts, film production, out-of-home installations, and digital/social content for brand clients in Norway and the Nordics. Services are delivered through project-based or retainer engagements and span brand repositioning for legacy brands, integrated brand platforms, real-time cultural response campaigns, and sponsor activations.

Product overview

POL is a creative advertising agency (reklamebyrå) that creates brand communication, marketing campaigns, and content for its clients. The agency operates as a creative-driven agency within the TRY Group, developing campaigns across various channels including film, social media, out-of-home advertising, and digital content. POL's services encompass brand strategy, creative concept development, campaign execution, and production across multiple media formats. The agency works with diverse clients across industries including retail, transportation, food/beverage, charity, and fashion, producing work that ranges from viral social campaigns to long-term brand building initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning Development of brand platforms, strategic positioning, and repositioning engagements for Norwegian and Nordic brands across industries including food & dairy, postal/logistics, and transportation.
• Creative Campaign Concepting & Development End-to-end concepting and development of integrated advertising campaigns including film, out-of-home, digital, and social executions for brand clients.
• Film Production Production of high-production film content including brand films, real-time response campaigns, sponsored films, and campaign hero films.
• Out-of-Home (OOH) Advertising Installations Design and production of out-of-home advertising installations including art-based and environmental OOH executions.
• Digital & Social Content Creation Creation of digital and social media content including viral social campaigns, platform-native content, and real-time response content for brand clients.
• Sponsor Activation Development and execution of sponsorship-linked brand campaigns and activations tied to sports, events, and other sponsorship properties.

Named customers14 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TRY-konsernet (TRY Group)coreStrategic or Co-development PartnerPOL is a sister agency (søsterbyrå) within the TRY-konsernet (TRY Group), one of Norway's largest communications groups. The TRY affiliation provides POL with access to larger enterprise clients and greater resources when needed, while POL retains its independent identity and agility. POL explicitly leverages this relationship to offer clients the ability to 'be large and heavy if you want, or smaller and faster if the assignment requires.'

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anorak: Anorak is a well-known independent Norwegian creative agency offering brand strategy, advertising, and content production — directly comparable to POL in scale (sub-100 employees), service offering, and target market of Norwegian and Nordic brands.
• Kitchen: Kitchen is an Oslo-based creative agency with a similar positioning to POL — brand-building, integrated campaigns, and film production for Norwegian enterprise and consumer brands. Comparable in headcount range and creative-led identity.
• &Co: &Co is a Norwegian creative agency offering brand strategy, campaign development, and content production. Comparable to POL in size, service mix, and Norwegian enterprise-client focus, including public-sector and consumer brand work.
• TRY Apt: TRY Apt is another sister agency within TRY-konsernet, operating as a creative/advertising agency in Norway. It is POL's most direct in-house peer — sharing the same parent group, overlapping service lines (brand strategy, creative campaigns), and competing for similar Norwegian enterprise clients.
• Nord DDB: Nord DDB is the Norwegian affiliate of the global DDB creative network, operating as a full-service creative agency in Oslo. Competes with POL for the same Norwegian enterprise brand briefs while offering access to global network resources.
• Aksel: Aksel is a Norwegian creative agency delivering brand strategy, advertising, and digital campaigns. Comparable to POL in boutique creative-led positioning and Norwegian enterprise client base.

Regional players

• Snøhetta: Snøhetta is a Norwegian-headquartered multidisciplinary design and branding studio operating globally. Comparable to POL in creative-led Norwegian origin and brand-building work, though larger and with broader design and architecture capabilities.

Broad incumbents

• Publicis Norway: Publicis Norway operates within the global Publicis Groupe network, offering creative, media, and digital services. Competes with POL on Norwegian enterprise accounts with significantly larger resource base and integrated media-buying.
• McCann Oslo: McCann Oslo is the Norwegian office of the global McCann Worldgroup network. Competes with POL on Norwegian enterprise and public-sector briefs but operates within a much larger global IPG-owned network with broader media-buying capabilities.
• Ogilvy Norway: Ogilvy Norway is the WPP-owned global agency's Norwegian presence, offering brand strategy, advertising, and PR. Competes with POL for Norwegian enterprise briefs while bringing global network scale and integrated capabilities POL cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/polsiden
• Xx.com/polsiden
• LinkedInlinkedin.com/company/t-a-pol

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POL