Royal Docks School of Business and Law @UEL
Royal Docks School of Business and Law is an academic school within the University of East London delivering business, law, hospitality, tourism, events, and policing programmes to a diverse UK and international student body across three East London campuses, using a flipped-classroom model and Microsoft/Amazon-backed digital learning platform.
- Company typePrivate
- Founded1898
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Royal Docks School of Business and Law @UEL does
The Royal Docks School of Business and Law is one of five academic schools within the University of East London (UEL), a UK public university operating as a Higher Education Corporation and exempt charity, founded in 1898. The school delivers undergraduate, postgraduate, and apprenticeship programmes in business, finance, hospitality, tourism, events, law, justice, and policing. Teaching is delivered across UEL's three East London campuses (Docklands, Stratford, and University Square Stratford), connected by a free inter-campus shuttle. The student body is highly diverse — more than 50% of UEL enrolments each year are mature learners (21+), and international students are actively recruited from Sub-Saharan Africa, Nigeria, and South Asia via region-specific virtual events. Other student cohorts include disabled students, care leavers, and asylum seekers, each with targeted wrap-around support.
The school's technology stack centres on a flipped-classroom pedagogical model combined with a Microsoft 365/SharePoint-based 'Track My Future' (TMF) student platform and mobile app, a Moodle virtual learning environment, and an Amazon-co-developed virtual learning environment. LinkedIn Learning is integrated via single sign-on, giving all students access to 16,000+ courses. Proprietary frameworks include the 'Mental Wealth and Professional Fitness' cross-curricular programme and a five-pillar 'UEL Careers Guarantee' (Experience, Skills, Support, Enterprise, Impact), evidenced by a Career Passport credential.
Revenue is generated through multiple streams: per-academic-year tuition fees (home/EU funded largely via government loans; international paid directly), apprenticeship training fees funded via the UK apprenticeship levy from employer partners and government, on-campus accommodation, SportsDock memberships and clinic services, and commercial venue hire. Scholarships include 50% postgraduate tuition discount, 100% fee waiver for asylum seekers, up to 25% alumni discount, and up to £6,000 sports scholarships. Customer acquisition runs through UCAS for UK undergraduates, direct Clearing applications, regional international webinars, employer-led apprenticeship recruitment, and a multi-channel digital marketing engine spanning organic social, content marketing, and email nurture.
Royal Docks School of Business and Law @UEL firmographics
Firmographics- Name
- Royal Docks School of Business and Law @UEL
- Legal name
- University of East London
- Website
- https://uel.ac.uk
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Royal Docks School of Business and Law is an academic school within the University of East London delivering business, law, hospitality, tourism, events, and policing programmes to a diverse UK and international student body across three East London campuses, using a flipped-classroom model and Microsoft/Amazon-backed digital learning platform.
- Ownership category
- akta.pro rank
Where Royal Docks School of Business and Law @UEL is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Royal Docks School of Business and Law @UEL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Tuition Fees (Home/EU and International): Recurring per-academic-year tuition charges that vary by course, level of study, and student fee status (UK, EU, international). UK undergraduates typically fund via government tuition fee loans; international students pay fees directly with scholarships and instalment plans available.
- Apprenticeship Training Fees: Training fees paid by employers and the UK government via the apprenticeship levy. Levy employers pay approximately £27,000 across the programme (estimated £562/month); non-levy employers pay separately. Apprentices themselves are tuition-fee-free.
- On-Campus Accommodation Fees: On-campus waterfront halls of residence with ensuite rooms and multiple room types. Applications for 2026/27 opened with payment plans available to residents.
- SportsDock Memberships and Facility Use: Public memberships and day passes sold for SportsDock gym and athletic facilities beyond UEL students and staff, plus Sports Injury Clinic and Human Performance Clinic commercial services.
- Venue Hire and Events: University venues (including arts venue The Source at USS) hired out for external events, with commercial venue hire offerings listed under About UEL.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | 50% Postgraduate Scholarship on taught tuition fees |
| Other | Annual | 100% Fee Waiver for Asylum Seekers |
| Other | Annual | Alumni Discount up to 25% on Postgraduate Tuition |
| Other | Annual | Sports Scholarship up to £6,000 |
| Other | Annual | International Student Scholarships |
| Other | Multi-year contract | Apprenticeship Training (Employer-Funded) |
| Other | Pay-as-you-go | On-Campus Accommodation Pricing |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels12 records
Royal Docks School of Business and Law @UEL product offering
Product offeringCore offering
Royal Docks School of Business and Law, operating as an academic school within the University of East London (UEL), delivers undergraduate and postgraduate degree programs in business and law subjects. Its fundamental offering is university-level teaching and accredited qualifications for prospective students.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Degree Programs
- Law Degree Programs
Quantifiable outcome
- 1st in London for teaching on my course (NSS 2025)
- +11 more outcomes
Companies that use Royal Docks School of Business and Law @UEL
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles2 records
Royal Docks School of Business and Law @UEL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Royal Docks School of Business and Law @UEL partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship and core.
- AmazonflagshipAmazon named as a leading industry partner with whom UEL developed its virtual learning environment. The university's modern education model blends traditional learning with a flexible digital classroom built in collaboration with Amazon, putting learning modules in students' control.
- West Ham United FoundationflagshipSport partnership supporting community and student pathway development, including the BSc (Hons) Sports Coaching and Performance (West Ham United Foundation) degree programme. West Ham United Foundation logo displayed on Sport page.
- London LionscoreSport partnership with London Lions basketball franchise. Logo displayed on UEL Sport page as part of East London Sport's network of professional, amateur, and community sports partners.
- Essex CricketcoreSport partnership supporting cricket and wider sports engagement at UEL. Logo displayed on Sport page.
- London Youth RowingcoreSport partnership supporting youth rowing engagement with the UEL community. Logo displayed on Sport page.
- Talented Athlete Scholarship Scheme (TASS)coreNational sport partnership supporting dual-career athlete development. TASS logo displayed on Sport page as part of East London Sport's partner network.
- Newham CouncilcoreLocal government partnership with the London Borough of Newham. Newham Council logo displayed on Sport page as a community partner.
- Malvern HousecoreMalvern House pathway programmes referenced as a route into UEL for international students needing English-language and academic preparation.
- TechSkillscoreTechSkills listed as one of the leading professional bodies accrediting UEL's underpinning educational programmes for apprenticeships.
- Institution of Civil Engineers (ICE)coreICE accredits underpinning educational programmes for UEL apprenticeships.
- Institution of Structural Engineers (IStructE)coreIStructE accredits underpinning educational programmes for UEL apprenticeships.
- Chartered Institution of Highways and Transportation (CIHT)coreCIHT accredits underpinning educational programmes for UEL apprenticeships.
- Institute of Highway Engineers (IHE)coreIHE accredits underpinning educational programmes for UEL apprenticeships.
- Nursing and Midwifery Council (NMC)coreNMC accredits UEL's nursing and midwifery apprenticeship programmes and underpinning educational provision.
- Health & Care Professionals Council (HCPC)coreHCPC accredits UEL's allied health apprenticeship programmes.
- Health Education England (HEE)coreHealth Education England listed as a wide range of organisations UEL works closely with on apprenticeship delivery.
- LinkedIn LearningflagshipAll UEL students and staff are offered unlimited access to LinkedIn Learning's library of 16,000+ video courses across digital, technology, creative, and business skills, available in seven languages. Integrated into the Moodle student portal and accessible via UEL single sign-on.
- Microsoft (Office 365, Teams, SharePoint)flagshipMicrosoft tools underpin UEL's core digital infrastructure: Office 365 for productivity, Microsoft Teams for live teaching, and SharePoint powering the Track My Future student platform.
- AccessAblecoreUEL works closely with AccessAble to ensure accessibility information for each building across all three campuses is laid out in detailed access guides.
- Royal Docks Centre for Sustainability (RDCS)coreListed as a partner initiative under Partners section of UEL website. RDCS is a dedicated sustainability centre in the Royal Docks area where UEL is located.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Royal Docks School of Business and Law @UEL competitors and assessment
Company assessmentDirect peers
- University of Westminster: Central London post-92 university with a long-standing business school and significant international student base. Comparable modern London institution with business and law programmes.
- University of West London: Modern London university with career-focused business and law schools and a strong international recruitment profile. Comparable positioning as a teaching-quality-focused, career-oriented institution.
- Kingston University: South-West London post-92 university with established business and law schools serving similar undergraduate and postgraduate populations. Competes for London-domiciled applicants within the M25.
- University of Greenwich: A fellow post-1992 modern university with Greenwich and Avery Hill campuses in South-East London, offering comparable business, law, and professional programmes. Direct geographic and segment competitor to UEL's East London footprint.
- Middlesex University: Modern London university with comparable business and law faculties and a large international student cohort. Competes with UEL for non-Russell-Group London applicants and international fee-paying students.
- London Metropolitan University: Post-92 London university with a similarly diverse, mature student profile and central-London/north-London campuses. Strong overlap with UEL's inclusive-access and business-law portfolio.
- London South Bank University: Inner-London post-92 university with strong business, law, and health schools serving similar diverse, mature, and commuter student populations. Direct competitor for London business and law applicants.
- University of Hertfordshire: Post-92 university on the M25 corridor with a large business and law school and significant apprenticeship portfolio. Comparable modern university with similar career-aligned positioning.
- Anglia Ruskin University: East-of-England post-92 university with comparable business, law, and professional schools plus a substantial apprenticeship portfolio. Comparable modern, career-focused institution outside the Russell Group.
- Birkbeck, University of London: Evening-modality specialist within the University of London with a strong mature learner and professional-upskilling profile. Closest comparator to UEL's mature-learner-led mission and career-change positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Royal Docks School of Business and Law @UEL social profiles
Digital presenceRoyal Docks School of Business and Law @UEL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Docks School of Business and Law @UEL leadership team
Management profileNumber of profiles
Royal Docks School of Business and Law @UEL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Docks School of Business and Law @UEL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Docks School of Business and Law @UEL
What does Royal Docks School of Business and Law @UEL do?
Royal Docks School of Business and Law, operating as an academic school within the University of East London (UEL), delivers undergraduate and postgraduate degree programs in business and law subjects. Its fundamental offering is university-level teaching and accredited qualifications for prospective students.
Is Royal Docks School of Business and Law @UEL a public or private company?
Royal Docks School of Business and Law @UEL is a private company. It is classified as state government owned and is currently operating.
When was Royal Docks School of Business and Law @UEL founded?
Royal Docks School of Business and Law @UEL was founded in 1898. It employs 51 to 100 people.
Where is Royal Docks School of Business and Law @UEL based?
Royal Docks School of Business and Law @UEL is headquartered in London, United Kingdom, in the Europe region.
How does Royal Docks School of Business and Law @UEL make money?
Five revenue lines are on record. Tuition Fees (Home/EU and International) is the primary driver. The others are apprenticeship Training Fees, on-Campus Accommodation Fees, sportsDock Memberships and Facility Use and venue Hire and Events.
Who are Royal Docks School of Business and Law @UEL's main competitors?
Direct peers on record are University of Westminster, University of West London, Kingston University, University of Greenwich, Middlesex University, London Metropolitan University, London South Bank University, University of Hertfordshire, Anglia Ruskin University and Birkbeck, University of London.
Does Royal Docks School of Business and Law @UEL have an API?
No public API is recorded for Royal Docks School of Business and Law @UEL.