Celebrate Express
Celebrate Express was a party supplies e-commerce retailer founded in 1994; the company is now delisted and its primary domain, CelebrateExpress.com, is listed for sale through Grit Brokerage.
- Company typePrivate
- Founded1994
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Celebrate Express does
Celebrate Express was a party supplies e-commerce retailer operating under the domain CelebrateExpress.com, historically serving consumers seeking themed and seasonal party merchandise. The company was founded in 1994 in Washington, United States, and was previously public on NASDAQ under the ticker BDAY, but has since been delisted. The current operational footprint is minimal, with headcount reported in the 1-10 range and no active product, pricing, or marketing channels documented in the available data.
The underlying business model that originally generated revenue — direct-to-consumer sale of party supplies online — is no longer evidenced. The principal remaining asset, the CelebrateExpress.com domain, is currently listed for sale through Grit Brokerage, a third-party domain broker facilitating transactions via escrow. The parked domain received 160 visitors in the trailing 30 days, indicating negligible residual traffic. No subsidiary structure, alternative brands, or operating geographies are disclosed. The only identified executive is CEO Michael K. Jewell.
The configuration suggests the company is in a wind-down or dormant state, with the domain being monetized as a discrete asset rather than as the front end of an active retail operation. There is no documented evidence of current revenue generation, active customer relationships, distribution channels, or product offerings. The single listed partnership is the brokerage arrangement with Grit Brokerage, which is transactional rather than strategic.
Celebrate Express firmographics
Firmographics- Name
- Celebrate Express
- Website
- https://celebrateexpress.com
- Company type
- Private
- Founded year
- 1994
- Headcount range
- 1–10 employees
- Short description
- Celebrate Express was a party supplies e-commerce retailer founded in 1994; the company is now delisted and its primary domain, CelebrateExpress.com, is listed for sale through Grit Brokerage.
- Ownership category
- akta.pro rank
Celebrate Express industry classification
Industry- Product category
- Party Supplies Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industry
- Party Favors, Gifts & Custom Merchandise (HSACACAM)
Keywords
Where Celebrate Express is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Celebrate Express business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Celebrate Express product offering
Product offeringCore offering
Celebrate Express was an online retailer (CelebrateExpress.com) that sold party supplies, decorations, favors, and themed merchandise for celebrations and occasions directly to consumers. The company positioned itself as a one-stop destination for all the party supplies needed for year-round celebrations.
Product overview
No product information available. The source content indicates this is a domain name (CelebrateExpress.com) listed for sale through Grit Brokerage, not an operational business website with product or service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Celebrate Express online party supplies store Online retail store (CelebrateExpress.com) offering party supplies, decorations, favors, and themed merchandise for celebrations and occasions, sold directly to individual consumers.
Companies that use Celebrate Express
Customer profileIdeal customer profiles1 record
Celebrate Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Celebrate Express partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grit BrokerageminorGrit Brokerage is the domain broker representing CelebrateExpress.com for sale. The broker facilitates domain name transactions through trusted third-party escrow services. The listing indicates the broker has been active within the last week.
Scale indicators1 record
Recent moves2 records
Celebrate Express competitors and assessment
Company assessmentBroad incumbents
- Target: Mass-market general merchandise retailer with a meaningful party-and-occasion assortment. Comparable as a competing destination for category shopping once owned by Celebrate Express.
- Walmart: Mass-market retailer with extensive party-supplies assortment online and in stores. Dominant share-of-wallet competitor for any revival of Celebrate Express's value proposition.
- Amazon: Largest online marketplace and the dominant share-taker in party supplies. Defines the structural competitive backdrop for any specialty party retailer including Celebrate Express.
- Hobby Lobby: Crafts and home décor retailer with a substantial party, seasonal, and celebration assortment. Adjacent category competitor serving similar occasion-merchandising needs.
- Dollar Tree: Extreme-value retailer carrying party supplies, balloons, and seasonal/celebration merchandise. Relevant competitor for value-oriented occasion shopping.
- Cost Plus World Market: Specialty retailer carrying party, gift, and home décor merchandise. Broader assortment and footprint, but overlapping customer base and category adjacency to Celebrate Express.
Direct peers
- Party City Holdco: Largest specialty party-supplies retailer in North America. Directly comparable to Celebrate Express as a category-specialist retailer of party supplies, decorations, and occasion merchandise.
- Oriental Trading: Online and catalog retailer of party supplies, crafts, and novelties. Closely comparable business model and category overlap to Celebrate Express's original party-supplies positioning.
- Shindigz: Online party supplies and themed décor retailer. Direct competitor in the same online party-supplies niche Celebrate Express historically served.
- Birthday Express: Specialty retailer focused on birthday and themed party supplies online. Highly comparable specialty online party-retail positioning to Celebrate Express.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Celebrate Express social profiles
Digital presenceCelebrate Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celebrate Express leadership team
Management profileNumber of profiles
Profiles1 record
Celebrate Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celebrate Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celebrate Express
What does Celebrate Express do?
Celebrate Express was an online retailer (CelebrateExpress.com) that sold party supplies, decorations, favors, and themed merchandise for celebrations and occasions directly to consumers. The company positioned itself as a one-stop destination for all the party supplies needed for year-round celebrations.
When was Celebrate Express founded?
Celebrate Express was founded in 1994. It employs 1 to 10 people.
Where is Celebrate Express based?
Celebrate Express is headquartered in Washington, United States, in the North America region.
Who are Celebrate Express's main competitors?
Broad incumbents on record are Target, Walmart, Amazon, Hobby Lobby, Dollar Tree and Cost Plus World Market. Direct peers are Party City Holdco, Oriental Trading, Shindigz and Birthday Express.
Does Celebrate Express have an API?
No public API is recorded for Celebrate Express.
What industry is Celebrate Express in?
Celebrate Express's product category is Party Supplies Retail. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of HSACACAM, Party Favors, Gifts & Custom Merchandise. Its NAICS code is 459420 and its SIC code is 5945.