Back
Back AS designs and implements custom interactive installations for Norwegian museums, visitor centers, and public spaces, delivering scenographic projections, interactive games, AI-guided exhibits, and reliable digital infrastructure for institutions such as Teknisk Museum, Polaria, and Rockheim.
- Company typePrivate
- Founded2008
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Back does
Back AS is a Norwegian interactive solutions provider, founded in 2008 and headquartered in Oslo, that designs, develops, and implements custom interactive installations for museums, visitor centers, and public spaces. The company operates exclusively within Norway and has delivered more than 23 projects for prestigious cultural and scientific institutions including Polaria, Teknisk Museum, Ocean Stories (world's northernmost aquaculture facility in Honningsvåg), Norges Fiskerimuseum, Rockheim Hall of Fame, Nobels Fredssenter, Norges Bank's Knowledge Center, Energisenteret at Hunderfossen Eventyrpark, and Jøssingfjord Vitenmuseum. Back emphasizes sensory and tactile dimensions beyond screen-only experiences, with infrastructure architected for reliable ("driftssikre") 24/7 operation in visitor environments.
The company's core technology stack spans scenographic projections, interactive games, multi-language content stations, touch-based interfaces, custom hardware implementations, and AV/network infrastructure. Notable technical components include motion design for immersive environments, monitoring and remote-control infrastructure for fault handling, and, more recently, AI-guided exhibit experiences that adapt based on visitor behavior (deployed in the IONy exhibition at Teknisk Museum). Most major installations are co-developed with design agency SixSides, which functions as the company's primary creative partner.
Back generates revenue through professional services on a custom project basis, with no publicly disclosed pricing. The go-to-market is enterprise field sales: direct engagement with museum directors, science center managers, and institutional procurement teams to scope, design, and deliver bespoke installations. Each engagement typically encompasses digital concept, interaction design, programming, hardware procurement, installation, and ongoing maintenance. Revenue is project-driven and inherently lumpy. With 1-10 employees and all revenue concentrated in Norway, Back operates as a small, specialized niche provider rather than a scaling platform business.
Back firmographics
Firmographics- Name
- Back
- Legal name
- Back AS
- Website
- https://back.no
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Back AS designs and implements custom interactive installations for Norwegian museums, visitor centers, and public spaces, delivering scenographic projections, interactive games, AI-guided exhibits, and reliable digital infrastructure for institutions such as Teknisk Museum, Polaria, and Rockheim.
- Ownership category
- akta.pro rank
Back industry classification
Industry- Product category
- Interactive Exhibition Design Services
- NAICS
- Museums (712110), Historical Sites (71212)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Back is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Back business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Custom Interactive Installation Projects: Back designs, develops, and implements custom interactive solutions for museums and visitor centers. Projects typically include digital concepts, design, programming, hardware procurement, installation, and ongoing maintenance. Revenue is generated through project-based engagements with institutional clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Back product offering
Product offeringCore offering
Back designs, develops, and delivers custom interactive installations for Norwegian museums, visitor centers, and public institutions, combining interactive games, scenographic projections, multi-language content stations, touch-based interfaces, and AI-guided experiences with custom hardware, AV, networking, and on-site installation. Each engagement is delivered as a full project, spanning digital concept, interaction design, programming, hardware procurement, installation, and ongoing maintenance, with infrastructure designed for continuous, reliability-focused 24/7 operation.
Product overview
Back creates interactive, reliable solutions for museums, visitor centers, and public spaces in Norway, emphasizing sensory and tactile dimensions beyond screen-only experiences. The company operates as a project-based service provider delivering custom interactive installations including Ocean Stories (Arctic aquaculture visitor center), FinCity (aquaculture simulation game), Norges Fiskerimuseum exhibitions, Polaria climate exhibitions, Teknisk Museum IONy technology exhibitions, Rockheim Hall of Fame, Orkla corporate installations, and various science center installations (Energisenteret, Jøssingfjord Vitenmuseum). Solutions span interactive games, scenographic projections, tactile installations, and AI-guided museum experiences, typically developed in collaboration with design partners like SixSides.
Differentiator
Problem solved
Functional benefit
Products and services
- Ocean Stories Interactive digital experience at the world's northernmost aquaculture facility in Honningsvåg, featuring projections, tactile interactions, and educational games about Arctic aquaculture, ocean health, and sustainable food. Delivered for Ocean Stories.
- Tigerstaden A 3D tiger sculpture at Oslo Airport Gardermoen featuring projection mapping with animated golden fur and northern lights, combining technical projector setup and IT infrastructure. Delivered for Oslo Airport with technology partner Netron.
- Norges Fiskerimuseum Solutions Complete museum exhibition solutions for Norges Fiskerimuseum including scenographic projections, the immersive 'Verden under vann' underwater experience, multilingual deep-dive content stations handling text, images, audio, and video, and the 'Følg Fisken' installation tracking fishery development.
- FinCity A digital aquaculture city simulation game where visitors manage salmon farming operations from selecting brood fish through selling products in global markets. Developed in collaboration with Lerøy, SixSides, and Norges Fiskerimuseum.
- Arktis i Endring (Polaria) Climate-awareness exhibition at Polaria in Tromsø featuring interactive games, underwater audio experiences, and hands-on ice-making activities that connect everyday choices to Arctic environmental changes.
- Jakten på den gode energi Three interactive installations for children and youth teaching renewable energy concepts (solar, wind, and bioenergy) through games and activities at Energisenteret, Hunderfossen Eventyrpark.
- Det hvite sporet Ski history exhibition at Skimuseet celebrating the Norwegian Ski Association's 100th anniversary, featuring immersive scenography with historical artifacts enhanced by interactive digital storytelling across two zones: ski history and polar expeditions.
- Jøssingfjord Vitenmuseum Science museum focused on the connection between geology and mining, featuring interactive experiences exploring Dalane's unique geology and mining heritage through digital concepts, design, programming, and installation work. Delivered for Jøssingfjord Vitenmuseum.
- IONy (Teknisk Museum) Information and communication technology exhibition at Teknisk Museum featuring 'Morse Champion' (Morse-code learning game) and 'Sentralbordet' (telephone switchboard reaction game) interactive installations, enhanced by AI that adapts the museum experience based on visitor responses.
- Stortinget Demo Two-hour interactive democracy role-playing game for Norwegian students, featuring customized task design, scenography, film, music, and AV/light/sound design. Back responsible for AV, infrastructure, hardware, and networking, developed with partners Hyper and SixSides.
- I været Climate-change time-travel experience where visitors serve as crew on 'YR:Atmo', managing floods, finding snow at altitude, and experiencing wind forces while collecting energy to return to the present. Developed with Energisenteret and the Norwegian Meteorological Institute.
- Orkla Hovedkontor Interactive reception installation at Orkla's new headquarters on Skøyen, featuring touch-screen exploration of sustainability and innovation plus a transparent screen integrated into the wall for product exploration. Developed with SixSides.
- Rockheim Hall of Fame Norwegian music Hall of Fame exhibition at Rockheim featuring digital concepts and design, hardware implementation, and unique previously unreleased content showcasing 29 inducted artists. Developed with SixSides and Rockheim.
- Det nye mineralet Interactive mining decision-making installation at Jøssingfjord Vitenmuseum where visitors balance environmental, social, and economic considerations through physical actions with real-time audiovisual feedback resulting in a personal decision profile.
- Custom Interactive Installation Projects End-to-end custom interactive installation service for Norwegian museums, visitor centers, and public institutions, covering digital concept, interaction design, programming, hardware procurement, installation, and ongoing maintenance. Each project is scope-defined and reliability-engineered for continuous daily visitor operation.
Companies that use Back
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Back technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
Back partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supporting and minor.
- SixSidescorePrimary strategic partner for digital concepts and design across multiple projects. SixSides is a Norwegian design agency that collaborates with Back on most major museum and visitor center installations, including Ocean Stories, FinCity, Norges Fiskerimuseum, Jøssingfjord Vitenmuseum, Det hvite sporet, and more.
- AiravatasupportingDigital content development partner for the Polaria 'Arktis i endring' exhibition. Airavata.productions contributed to the digital content creation alongside SixSides.
- HypersupportingDevelopment partner for the Stortinget Demo democracy education game. Hyper.no contributed to the game development alongside Back and SixSides.
- LerøysupportingOwner of the FinCity exhibition at Norges Fiskerimuseum. Lerøy is a major Norwegian seafood company that partnered with Back, SixSides, and Fiskerimuseet to create the digital aquaculture city game.
- STIRminorAnimation partner for the Norges Fiskerimuseum 'Følg Fisken' installation. STIR developed animations for the interactive fish tracking exhibit.
- NetronsupportingTechnology partner for the Tigerstaden projection mapping project at Oslo Airport Gardermoen. Netron contributed to the technical setup alongside Back.
- Meteorologisk instituttcoreScientific content partner for the 'I været' weather simulation experience. The Norwegian Meteorological Institute provided expert input and credibility for the educational weather exhibit.
- EnergisenteretcoreLong-term partner for energy education installations at Hunderfossen Eventyrpark. Energisenteret collaborates with Back on multiple projects including 'Jakten på den gode energi' and 'I været'.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Back competitors and assessment
Company assessmentDirect peers
- Mather & Co: UK-based firm creating interactive visitor experiences for museums, attractions, and theme parks. Closely comparable in business model and customer type, with full-service design and build capabilities for cultural institutions.
- Tellart: US experience design studio creating interactive installations for museums, brands, and public spaces. Similar focus on creating physical/digital interactive experiences for institutional and cultural clients.
- Ideum: US-based firm designing and building interactive touchscreen exhibits and installations for museums and cultural institutions. Highly comparable business model serving a similar customer base with custom interactive technology solutions.
- Moment Factory: Canadian multimedia studio creating immersive environments and installations for museums, public spaces, and events. Comparable scope of immersive experience work though operating at significantly larger scale and geographic reach.
- Art Processors: Australia-based firm creating immersive and interactive experiences for museums, attractions, and cultural institutions. Comparable in delivering custom technology-driven visitor experiences for similar institutional clients.
- Holition: UK-based firm creating immersive digital experiences including museum installations and brand activations. Similar business model focused on custom immersive work for cultural and institutional clients.
- Local Projects: US-based interactive design firm known for major museum installations including the 9/11 Memorial Museum. Comparable custom interactive work for cultural institutions with similar end-to-end design and delivery capabilities.
- Ydreams Global: Portuguese immersive technology firm developing interactive experiences for cultural institutions and brands. Comparable in technology stack and customer focus on the cultural and museum sector.
Broad incumbents
- ESI Design: US-based exhibit design firm creating interactive experiences for museums, brands, and public spaces. Comparable custom interactive work but delivered as part of a broader design portfolio at larger scale.
- Ralph Appelbaum Associates: Large global exhibit design firm serving cultural institutions worldwide. Comparable in serving museums with custom exhibits, but operates at significantly larger scale and broader geographic scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Back social profiles
Digital presenceBack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Back leadership team
Management profileNumber of profiles
Back funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Back M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Back
What does Back do?
Back designs, develops, and delivers custom interactive installations for Norwegian museums, visitor centers, and public institutions, combining interactive games, scenographic projections, multi-language content stations, touch-based interfaces, and AI-guided experiences with custom hardware, AV, networking, and on-site installation. Each engagement is delivered as a full project, spanning digital concept, interaction design, programming, hardware procurement, installation, and ongoing maintenance, with infrastructure designed for continuous, reliability-focused 24/7 operation.
Is Back a public or private company?
Back is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Back founded?
Back was founded in 2008. It employs 1 to 10 people.
Where is Back based?
Back is headquartered in Oslo, Norway, in the Europe region.
How does Back make money?
One revenue line is on record: custom Interactive Installation Projects.
Who are Back's main competitors?
Direct peers on record are Mather & Co, Tellart, Ideum, Moment Factory, Art Processors, Holition, Local Projects and Ydreams Global. Broad incumbents are ESI Design and Ralph Appelbaum Associates.
Does Back have an API?
No public API is recorded for Back.
What industry is Back in?
Back's product category is Interactive Exhibition Design Services. Its primary akta.pro industry code is HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 712110 and its SIC code is 7373.