What HOME789 does

HOME789 (legal entity: 789 Holdings Limited) is a Sydney-based specialist real estate project marketing agency that delivers end-to-end sales and marketing services to property developers of off-the-plan developments, completed apartments, and master-planned communities. The firm is headquartered in Redfern with a secondary office in Rhodes, and serves developer clients across New South Wales and the Australian Capital Territory. Its revenue model combines (i) bespoke professional-services project marketing mandates with fees tailored to project scope and complexity, (ii) transaction-based sales commissions earned via conjunction-agent sales on individual units, and (iii) recurring SaaS revenue from the TEAMLINK platform. Sales motion combines direct enterprise engagement with developers and a channel motion through a network of top-performing conjunction agents, augmented by in-house creative, content, and digital marketing functions (strategists, marketers, videographers, photographers, copywriters). Named enterprise customers include Deicorp, ALAND, Coronation, Urban Property Group, Developcorp, and Jinding Real Estate, with multi-year, sometimes decade-long engagement patterns and a public outcome reference of a AUD 1.72 million record price at the Marquet & Mary project in Rhodes.

The company's proprietary technology asset is TEAMLINK, an AI-driven SaaS and Proptech platform that connects developers, agents, and end-buyer clients in real time. Disclosed capabilities include a learning-based property-matching engine, AI-driven CRM for personalization and churn-style behavioral prediction, sales workflow automation (lead generation, follow-up, reporting), and real-time inventory and sales performance dashboards. TEAMLINK is described as integrating with established real estate platforms to extend reach and is intended to serve as a partner-facing product beyond HOME789's own projects. Pricing is quote-based and not publicly disclosed; project marketing mandates operate under multi-year contracts, and TEAMLINK is positioned as a recurring subscription layer.

789 Holdings Limited was successfully listed on the National Stock Exchange of Australia on March 4, 2019, becoming the first publicly listed real estate project marketing and property management company in Australia. The firm was founded and is led by CEO Walton Chu (with Chris Williams as Director of Operations). Recent recognitions include Urban Leader Awards 2025, the 2025 REB Innovation Awards finalist list, and a 2024 ACAA Annual Awards finalist nod for the CEO. Operating activity through 2024–2025 — including the TEAMLINK launch, ACT-area projects such as WOVA in Phillip, overseas buyer marketing capability, and renewed community sponsorships — indicates an actively operating mid-sized firm rather than a static incumbent.

Name

HOME789

Legal name

789 Holdings Limited

Website

https://home789.com.au

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

HOME789 is a publicly listed Sydney-based real estate project marketing agency providing end-to-end sales and marketing services to Australian property developers through its direct enterprise sales team, conjunction-agent network, and the AI-driven TEAMLINK SaaS Proptech platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Redfern

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Project Marketing Services: HOME789 provides comprehensive project marketing services to developers including market research, brand strategy, advertising, digital marketing campaigns, and sales. They manage the sales and marketing of off-the-plan developments, completed apartments, and master-planned communities. Fees are tailored based on the scope and complexity of each project.
2. Sales Commission: The company generates revenue through sales commissions by working with developers to sell property projects. They partner with Australia's biggest and best developers achieving sales exceeding expectations.
3. TEAMLINK Platform Subscription: SaaS platform revenue from TEAMLINK, an AI-driven proptech solution that provides sales tracking, lead management, and communication tools for developers and agents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

HOME789 is a specialist real estate project marketing agency that manages the sales and marketing of off-the-plan developments, completed apartments, and master-planned communities for property developers. The company delivers end-to-end project marketing including market research, brand strategy, digital marketing, lead generation, creative content, and channel sales through a network of conjunction agents. It also operates TEAMLINK, an AI-driven SaaS PropTech platform connecting developers, agents, and clients in real-time with workflow automation, inventory tracking, and AI-powered CRM.

Product overview

HOME789 is a specialist real estate project marketing agency offering bespoke end-to-end project marketing services to property developers. The company operates two main product offerings: HOME789 (the core project marketing and sales service) and TEAMLINK (an AI-driven SaaS PropTech platform). HOME789 manages the full lifecycle of property sales including market research, branding, digital marketing, creative content production, and lead generation. TEAMLINK serves as a technology platform connecting developers, agents, and clients with AI-powered CRM, workflow automation, and real-time inventory management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• HOME789 Project Marketing
• TEAMLINK

Quantifiable outcome

• Achieved record price of $1.72 million for 2-bedroom apartment at Marquet & Mary project in Rhodes
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TEAMLINK Platform PartnerscoreTechnology or IntegrationHOME789 and TEAMLINK work with the best developers and agencies in Australia and overseas and integrates with the most well-known and widely used real estate platforms making sales and customer experience seamless.
• Future Leaders FCminorOthersHOME789 has renewed sponsorship of Future Leaders FC for 2025 season, supporting community football activities.
• Sydney Chinese Lions ClubminorOthersHOME789 is a major sponsor of Sydney Chinese Lions Club Charity Ball, with 6 consecutive years as major sponsor. All funds donated go to Australian Red Cross.
• Camp QualityminorOthersHOME789 supports Camp Quality which creates a better life for children living with cancer. Donated funds to support children (0-13 years) living with cancer and assist their families.
• Westmead HospitalminorOthersHOME789 contributed $25,000 to Westmead Hospital Foundation for MRI guided laser interstitial therapy system for treatment of epilepsy and brain tumours.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBRE Group: Global real estate services firm with a significant Australian residential project marketing and capital markets practice. Competes with HOME789 for major developer mandates, but operates as a broad commercial real estate platform with investment sales, valuation, and advisory services beyond residential project marketing.
• Knight Frank Australia: Global real estate consultancy with a residential new-developments and project marketing division in Australia. Competes with HOME789 for apartment and townhouse project marketing mandates, particularly in the Sydney premium segment, but offers broader global reach and ancillary valuation/advisory services.
• Ray White: Australia's largest real estate group with a major project marketing division (Ray White Projects) handling off-the-plan sales for residential developers nationwide. Directly competes with HOME789 for new-development sales mandates, but offers a much broader suite of services including residential sales, property management, and commercial real estate.
• Colliers International: Global real estate services firm with a residential project marketing business in Australia, plus broader capital markets and investment sales capabilities. A competitor to HOME789 for major new-development mandates, differentiated by international investor reach and broader service portfolio.
• JLL (Jones Lang LaSalle): Global real estate services firm with a residential project marketing and advisory business in Australia. Comparable to HOME789 in serving residential developers, but competes from a global brand with much broader service offerings and institutional client relationships.
• McGrath Estate Agents: Listed Australian real estate agency (ASX: MEA) with a dedicated project marketing arm (McGrath Projects) serving residential developers across Sydney and other major markets. Comparable to HOME789 in targeting new-development sales, but operates at significantly larger scale and broader geographic footprint.

Others

• Domain Group: ASX-listed Australian property platform (domain.com.au) providing listings, data, and marketing tools to real estate agents and developers. Adjacent to HOME789's ecosystem through its data and buyer-intent products — both companies serve the Australian new-development market from complementary angles.
• REA Group: ASX-listed Australian property digital platform (realestate.com.au) that provides the dominant listing and buyer-intent data infrastructure that HOME789's TEAMLINK platform integrates with. Not a direct competitor for project marketing services, but a critical ecosystem partner and adjacent technology platform in the same Australian new-development market.

Direct peers

• Place Estate Agents: Australian boutique real estate agency with a strong project marketing and new-developments division focused on the Sydney off-the-plan apartment market. Closest direct competitor to HOME789 in scale and segment, competing for the same mid-market to premium Sydney developer mandates.

Emerging players

• Upside Realty: Australian proptech-enabled real estate agency using technology to disrupt the traditional agency model, including new-development sales. Comparable to HOME789 from a technology-driven approach but competes at smaller scale and with a different agent-compensation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@home7898
• Facebookfacebook.com/home789resources
• LinkedInlinkedin.com/company/home-789
• Instagraminstagram.com/home789sydney

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOME789