Consumer Data Leads
A public-university-affiliated academic unit (Chongqing University of Arts and Sciences Physical Education Department) that delivers three undergraduate programs — Physical Education, Sports Rehabilitation, and Social Sports Guidance and Management — to roughly 1,000 students across two Chongqing campuses, supported by 58 faculty and 130,000+ sqm of sports facilities.
- Company typePrivate
- Founded1979
- HeadquartersIrvine, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Consumer Data Leads does
Consumer Data Leads is a for-profit, private US company (per the firmographics header) operating out of Irvine, California, with a stated founding year of 1997 and a reported headcount of 10,000+. The header describes it as a subscription-based service providing a homeowner list database including property information.
However, virtually all of the supporting source content aggregated under this company name actually references the Physical Education Department (体育系 / DB视讯官网) of Chongqing University of Arts and Sciences (重庆文理学院), a public academic unit in Chongqing, China, founded in 1979. The entity's three undergraduate programs — Physical Education, Social Sports Guidance and Management, and Sports Rehabilitation — are tuition-subsidized public programs, not commercial subscriptions. The department teaches about 1,000 full-time students supported by ~58 faculty (including 7 professors and 20 associate professors) across two campuses (Honghe and Xinghu in Yongchuan District, Chongqing), and operates 130,000+ sqm of sports facilities including rehabilitation and human-science labs.
Revenue mechanics where sourceable are public-university-style: regulated tuition (set by Chongqing Municipal Education Commission), training and certification services, and facility rental/usage fees. Distribution is China's National University Entrance Examination (Gaokao) plus a separate sports-training admission track, with student recruitment spanning 14 provinces. Commercial partnerships (10 documented, 2022-2026) deliver graduate-employment pathways in sports media, health management, outdoor sports, sports tourism, and a new 'Infant Football Coach' program with technology partners. Note: the body of source material describes a Chinese public-academic entity, while the firmographic header describes a US for-profit data company; that mismatch limits confidence in any commercial conclusions.
Consumer Data Leads firmographics
Firmographics- Name
- Consumer Data Leads
- Legal name
- DB视讯·(中国)有限公司官网
- Website
- https://consumerdataleads.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- A public-university-affiliated academic unit (Chongqing University of Arts and Sciences Physical Education Department) that delivers three undergraduate programs — Physical Education, Sports Rehabilitation, and Social Sports Guidance and Management — to roughly 1,000 students across two Chongqing campuses, supported by 58 faculty and 130,000+ sqm of sports facilities.
- Ownership category
- akta.pro rank
Consumer Data Leads industry classification
Industry- Product category
- Lead Generation and Marketing Data
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
- akta.pro secondary industry
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where Consumer Data Leads is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Consumer Data Leads business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Tuition Revenue: Revenue generated from student tuition fees for three undergraduate programs: Physical Education, Social Sports Guidance and Management, and Sports Rehabilitation
- Training Services: Revenue from professional training programs, certification courses, and continuing education for sports professionals
- Venue and Facility Usage: Rental and usage fees for sports facilities by external organizations and individuals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Physical Education Teacher Training Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Consumer Data Leads product offering
Product offeringCore offering
Consumer Data Leads operates a subscription-based service that delivers a homeowner list database containing property information to its subscribers. The offering is structured as recurring access to a curated property/homeowner data feed intended for organizations that use residential property intelligence for marketing, outreach, or related prospecting activities.
Product overview
DB视讯官网 (Physical Education Department of Chongqing University of Arts and Sciences) is an educational institution department website that provides information about the department's news, student activities, teaching practice, academic competitions, and club activities. The website serves as an information portal for the university's physical education programs including sports training admissions, general admissions, employment information, and innovation/entrepreneurship initiatives. The site showcases student clubs such as 运动康复社 (Sports Rehabilitation Club), 四季跑团 (Four Seasons Running Club), 武术协会 (Martial Arts Association), and 阳光健美操俱乐部 (Sunny Aerobics Club).
Differentiator
Problem solved
Functional benefit
Brands
- 阳光健美操俱乐部 (Sunshine Aerobics Club): A student club founded in 2006 by aerobics enthusiasts, with 36 members, dedicated to promoting aerobics sports on campus.
- 武术协会 (Martial Arts Association)
- 四季跑团 (Four Seasons Running Club)
- 运动康复社 (Sports Rehabilitation Society)
Products and services
- Homeowner List Database Subscription
Quantifiable outcome
- CUBA National Finals participation - basketball team reached finals in 2015, 2016, 2019
- +5 more outcomes
Companies that use Consumer Data Leads
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Consumer Data Leads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Consumer Data Leads partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Russia Kuban State Sports, Physical Education and Tourism UniversitycoreAcademic exchange and cooperation in Chinese wrestling and martial arts education. Students and faculty from both institutions participate in joint training programs and cultural exchange activities.
- Zhejiang Dolphin Culture Sports Co., Ltd.coreChildren's football coaching partnership through 'Infant Football Coach' experimental class program, providing employment pathway for graduates.
- Chongqing Jizhi Yundong Technology Co., Ltd.coreTechnology company partnering on infant football coach training program combining sports and technology for employment outcomes.
- Handong Sports Media (Beijing) Co., Ltd.minorSports media and communication company providing internship and employment opportunities for sports graduates.
- Chongqing Baihuitang Health Management Consulting Co., Ltd.minorHealth management company offering career opportunities for sports rehabilitation graduates.
- Chongqing Maisi Sports Culture Development Co., Ltd.minorSports culture company providing employment and practical training opportunities.
- Chongqing Yingfengzhe Outdoor Sports Co., Ltd.minorOutdoor sports company offering career opportunities in adventure sports instruction.
- Chongqing Kangshibo Health Management Co., Ltd.minorHealth management company providing employment opportunities for graduates.
- Chongqing Lixiangwan Cultural Tourism Development Co., Ltd.minorCultural tourism company offering employment in sports tourism sector.
- Guzhengbaohe Health Technology (Chengdu) Co., Ltd.minorHealth technology company providing entrepreneurship training and employment opportunities.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Consumer Data Leads competitors and assessment
Company assessmentDirect peers
- AccuData Integrated Marketing: Direct marketing list compiler and data services provider offering consumer and homeowner lists on a subscription basis to marketing agencies and financial services clients, comparable to Consumer Data Leads.
- CoreLogic: Major US property data and analytics provider serving mortgage, real estate, insurance, and direct-marketing buyers; directly comparable to Consumer Data Leads' homeowner/property list subscription offering.
- Redi-Data: Subscription mailing list and consumer/property data provider serving direct marketers, nonprofits, and political campaigns; same product category, customer base, and subscription pricing model as Consumer Data Leads.
- ATTOM Data Solutions: Property data aggregator selling nationwide parcel, home equity, and homeowner-attribute datasets via subscription to marketing, real estate, and financial services buyers — closely comparable business model and customer base to Consumer Data Leads.
- Melissa Data (Melissa): Provider of contact data quality, address verification, and B2C list services via subscription, serving direct marketers, real estate, and financial services clients — directly analogous offering to Consumer Data Leads' homeowner list subscription.
Broad incumbents
- LiveRamp (formerly Acxiom): Publicly traded data collaboration and consumer data platform that operates one of the largest B2B/B2C contact and identity data businesses, directly comparable to Consumer Data Leads' subscription homeowner/property data positioning.
- Equifax: Major consumer credit bureau and data analytics firm with marketing-services and consumer-data products; competes for some of the same financial-services and insurance direct-marketing buyers as Consumer Data Leads.
- Dun & Bradstreet (Data.com): Global business and consumer data incumbent providing subscription marketing and credit data products at large scale; analogous broad-portfolio data subscription competitor in the same buyer wallets as Consumer Data Leads.
- Epsilon Data Management (Publicis): Large marketing services and consumer data platform within Publicis Groupe, providing subscription audience data and direct-marketing solutions that compete in the same buyer segment as Consumer Data Leads.
Others
- USPS Address Management / EveryDoor Direct Mail: US Postal Service's direct-mail routing data offerings, which provide a free/cheap baseline of household-level mailing data against which Consumer Data Leads' subscription homeowner database competes; included as a low-end price-anchor competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Consumer Data Leads social profiles
Digital presenceConsumer Data Leads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consumer Data Leads leadership team
Management profileNumber of profiles
Consumer Data Leads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consumer Data Leads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consumer Data Leads
What does Consumer Data Leads do?
Consumer Data Leads operates a subscription-based service that delivers a homeowner list database containing property information to its subscribers. The offering is structured as recurring access to a curated property/homeowner data feed intended for organizations that use residential property intelligence for marketing, outreach, or related prospecting activities.
Is Consumer Data Leads a public or private company?
Consumer Data Leads is a private company. It is classified as unknown and is currently operating.
When was Consumer Data Leads founded?
Consumer Data Leads was founded in 1979. It employs 5,001 to 10,000 people.
Where is Consumer Data Leads based?
Consumer Data Leads is headquartered in Irvine, United States, in the North America region.
How does Consumer Data Leads make money?
Three revenue lines are on record. Tuition Revenue is the primary driver. The others are training Services and venue and Facility Usage.
Who are Consumer Data Leads's main competitors?
Direct peers on record are AccuData Integrated Marketing, CoreLogic, Redi-Data, ATTOM Data Solutions and Melissa Data (Melissa). Broad incumbents are LiveRamp (formerly Acxiom), Equifax, Dun & Bradstreet (Data.com) and Epsilon Data Management (Publicis). USPS Address Management / EveryDoor Direct Mail is listed as an others.
Does Consumer Data Leads have an API?
No public API is recorded for Consumer Data Leads.
What industry is Consumer Data Leads in?
Consumer Data Leads's product category is Lead Generation and Marketing Data. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists), with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 54186 and its SIC code is 7331.