What Redi-Data does

Redi-Data, Inc. is a Fairfield, New Jersey-based data broker and marketing intelligence company founded in 1991 and operating as a subsidiary of Redi-Direct Marketing, Inc. The company licenses verified healthcare professional, business, and consumer postal and email lists, with exclusive official license relationships to the American Medical Association (1.4M+ MDs/DOs) and the American Osteopathic Association (150,000+ DOs). Its proprietary data estate also includes 7M+ state-licensed nurse addresses, 500K+ nurse practitioners and physician assistants, 250K+ dentists, 4B+ annual prescription claims from leading PBMs, 160M+ ICD-10 claims, 9M+ state-licensed professional addresses, 45M+ consumer ailment addresses, 250M+ consumer addresses, and 20M+ businesses, sourced from 650+ data feeds with weekly to monthly refresh cadences.

The product surface centers on four proprietary platforms — Redi-Physician™ (multi-source HCP masterfile with 96% AAM-audited email deliverability), Redi-Counts™ (24/7 self-service counting and ordering tool), Redi-Connect® (real-time contact verification), and Redi-Data Digital® (programmatic identity platform) — supplemented by an in-house digital printing and lettershop via sister company Redi-Mail. Distribution runs through regional sales offices in NJ, PA, and FL; a free self-service Redi-Counts platform; a formal reseller program; and through LiveRamp to 200+ downstream DSPs including The Trade Desk, StackAdapt, DeepIntent, and Doceree.

Revenue is generated primarily through data licensing: yearly contracts for AMA/AOA physician data aimed at life sciences and pharmaceutical companies, perpetual and pay-as-you-go licensing for consumer and business lists, programmatic activation fees through Redi-Data Digital (CTV, social, display, mobile, audio), and ancillary services including NCOA processing, data append, suppression, and direct mail fulfillment. Primary customer segments are Life Sciences and Pharmaceuticals, Medical Education (CME) Providers, Consumer Marketers, B2B Marketers, and State-Licensed Professional verticals; named customers include Haymarket Media, Scripps Health, Cooper University Health Care, Keck School of Medicine (USC), Compas, University of Tennessee Health Science Center, and MedEdNow.

Name

Redi-Data

Legal name

Redi-Data, Inc.

Website

https://redidata.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Redi-Data, Inc. is a U.S. healthcare, business, and consumer data broker providing licensed AMA/AOA physician masterfiles, claims data, and mailing/email lists, plus programmatic activation through its Redi-Data Digital platform, serving pharmaceutical, medical education, and consumer marketing clients.

Ownership category

akta.pro rank

Product category

Marketing Data and Audience Intelligence

NAICS

Directory and Mailing List Publishers (513140), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Real-World Data (RWD) Platforms & Clinical Data Curation (HLACAIAJ)

akta.pro secondary industries

Real-World Data (RWD) / Real-World Evidence (RWE) & Observational Research Platforms (HLACAOAM), De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK), Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN)

Keywords

• Healthcare mailing lists
• Consumer business data
• Programmatic advertising
• Data append services
• Email list licensing

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Healthcare Professional Data Licensing: Licensing of postal and email lists for healthcare professionals including physicians, nurses, pharmacists, dentists, and hospital professionals. Revenue generated through yearly contracts for Life Sciences/Pharmaceuticals and one-time purchases. AMA data available through annual contracts.
2. Consumer and Business Data: Sale of consumer and business mailing and email lists covering state-licensed professionals, new movers, consumers with ailments, and business executives. Revenue from data licensing and data append services.
3. Programmatic Advertising: Redi-Data Digital enables programmatic ad campaigns across CTV, social media, display, mobile, and audio channels. Revenue from data activation fees and segment distribution through DSPs and data collaboration platforms.
4. Data Services: Supporting services including data append, validation, NCOA processing, address verification, phone append, email deployment, and suppression services. Revenue from processing fees and service charges.
5. Direct Mail Fulfillment: In-house digital printing and fulfillment services through sister company Redi-Mail. Includes DHCP letter campaigns, personalized direct mail, and USPS lettershop services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Redi-Data licenses healthcare professional, consumer, and business mailing and email lists to marketers, supported by self-service search (Redi-Counts), real-time verification (Redi-Connect), and a programmatic advertising platform (Redi-Data Digital) that activates audiences across CTV, social, mobile, and display. As an official licensee of the AMA and AOA physician databases, the company provides 1.4M+ physician records plus supplemental products such as ICD-10/CPT claims, Rx claims, nurse, pharmacist, and consumer ailment databases.

Product overview

Redi-Data is a data broker and marketing intelligence company offering a comprehensive portfolio of healthcare professional, business, and consumer mailing and email lists combined with programmatic advertising capabilities. The core product ecosystem centers on Redi-Physician™ (physician masterfile), Redi-Counts™ (self-service counting tool), Redi-Connect® (real-time verification), and Redi-Data Digital® (programmatic advertising platform). Healthcare data products include AMA and AOA licensed databases, insurance claims with ICD-10/CPT codes, prescription Rx claims data, and databases for nurses, pharmacists, dentists, hospital professionals, mental health professionals, and diabetes educators. Consumer and business offerings include occupant addresses, new movers, ailment sufferers, state-licensed professionals, and comprehensive business databases. The Redi-Data Digital® platform provides ready-to-launch and custom programmatic segments with CTV and social media activation through LiveRamp and major DSP integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Redi-Data Digital®: Digital identity solution offering programmatic advertising opportunities and omnichannel marketing capabilities for healthcare, business, and consumer audiences.
• Redi-Counts™
• Redi-Connect®
• Redi-Physician™

Products and services

• Redi-Physician Multi-sourced physician masterfile featuring over 1.4 million healthcare professionals including MDs, DOs, DCs, and ODs with audited email deliverability, sold to marketers for HCP outreach.
• Redi-Counts Proprietary 24/7 self-service search tool that lets marketers size HCP and consumer audiences and order postal and email lists in real time.
• Redi-Connect Real-time contact verification and data lookup service matching against master directories using name, address, email, or phone with USPO-certified address correction.
• Redi-Data Digital Digital identity and programmatic advertising solution enabling omnichannel marketing across programmatic display, social media, CTV, and custom audience segments.
• American Medical Association (AMA) Database Official AMA licensee database providing 1.4M+ MD and DO records with 200+ specialty codes and weekly updates for healthcare marketers.
• American Osteopathic Association (AOA) Database Licensed AOA database covering all US osteopathic physicians with over 150,000 mailing addresses updated monthly.
• Insurance Claims Data, ICD-10 and CPT Codes HIPAA-compliant insurance claims data file with over 160 million ICD-10 claims per year and 1.5 million NPI numbers for physician targeting.
• Prescription Rx Claims Data Over 4 billion annual prescription claims sourced from leading PBMs with decile segmentation by therapeutic class and individual drug.
• State-Licensed Nurses Database Over 7 million postal addresses and 3.5 million email addresses for state-licensed nurses including CNA, LPN, RN, CNS, CRNA, and APRN.
• Mental Health Professionals Database Over 750,000 postal addresses and 350,000 email addresses for mental health professionals including psychologists, social workers, and therapists.
• Dentist Database Over 250,000 dentist mailing addresses (BDS, DDS, DMD, MSD) with NPI numbers on over 80% of records.
• Diabetes Educators Database Over 7,500 permissioned email addresses for nurses, dietitians, and pharmacists who deliver diabetes education.
• State-Licensed Pharmacists Database Over 325,000 pharmacist and 340,000 pharmacy technician postal addresses with 412,000 pharmacist email addresses.
• Hospital Professionals Database Over 450,000 hospital personnel at 7,000+ US hospitals including Directors, C-level, and Specialists.
• Health Center Database Over 900,000 contacts at nursing homes, medical clinics, diagnostic imaging centers, and surgery centers.
• Nurse Practitioners (NPs) and Physician Assistants (PAs) Database Over 500,000 NP and 125,000 PA mailing addresses with 500,000+ CAN-SPAM compliant email addresses.
• State-Licensed Professionals Database

Quantifiable outcome

• 96% email deliverability rate verified by Alliance for Audited Media
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered strategic, core and minor.

• Welcome Home Target MarketingstrategicStrategic or Co-development Partner · 4 May 2026Strategic partnership to expand pre-mover data solutions. Combines Redi-Data's healthcare expertise with Welcome Home's target marketing capabilities.
• Think Data GroupstrategicStrategic or Co-development Partner · 9 April 2026Strategic partnership announced to expand digital data access. Enables broader reach for Redi-Data's programmatic and consumer data offerings.
• PurpleLabstrategicTechnology or Integration · 4 April 2023Partnership for script and procedure data integration. Enhances healthcare professional targeting with prescription and medical procedure information.
• LiveRampcoreTechnology or Integration · 27 January 2022Leading data collaboration platform partnership powering distribution of ready-to-launch and custom segments to 200+ destinations. Enables programmatic activation across DSPs.
• American Medical Association (AMA)coreTechnology or IntegrationOfficial database licensee of American Medical Association physician data. Provides access to 1.4M+ MDs and DOs with 200+ specialty codes, updated weekly. Enables life sciences companies to create micro-targeted physician mailing and email lists.
• American Osteopathic Association (AOA)coreTechnology or IntegrationOfficial database licensee of AOA osteopathic physician data. Access to 150,000+ DOs including members and non-members. Monthly updated records with detailed demographic data.
• Alliance for Audited Media (AAM)coreTechnology or IntegrationIndependent third-party audit organization providing annual verification of email deliverability rates. Confirmed 96% deliverability for Redi-Data's physician email database.
• The Trade DeskcoreTechnology or IntegrationPremier DSP enabling programmatic targeting. Redi-Data segments available for activation through The Trade Desk platform.
• StackAdaptcoreTechnology or IntegrationDSP partner for programmatic advertising. Custom and ready-to-launch segments available for activation.
• Association of National Advertisers (ANA)minorGTM or Marketing PartnerPremier marketing and advertising organization membership. ANA focuses on driving growth and shaping the future of marketing for member brands.
• Kaiser PermanentecoreTechnology or IntegrationKaiser Permanente suppression database updated monthly. Includes 100,000+ physicians, 10,000+ NPs/PAs, 56,000+ HCPs with NPI numbers, and 13,000+ Kaiser locations for compliance suppression.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Definitive Healthcare: Definitive Healthcare provides healthcare commercial intelligence and HCP/hospital data to life sciences companies. It competes with Redi-Data's HCP and claims-based offerings through analytics and SaaS, with growing programmatic-style data products.

Direct peers

• DMD Marketing Corp: DMD Marketing is a healthcare professional mailing list and email list provider specializing in verified physician and HCP data for pharmaceutical marketing. It competes head-on with Redi-Physician and Redi-Data's other HCP offerings using a comparable data licensing model.
• HealthLink Dimensions: HealthLink Dimensions is a healthcare-focused data broker licensing physician, hospital, and HCP contact data for pharma and life sciences marketing. It is the closest direct competitor to Redi-Data's HCP list business, operating a similar model and serving overlapping customers.
• Hugo Dunhill Mailing Lists: Hugo Dunhill is a traditional direct marketing list broker offering business, professional, and consumer mailing lists. Redi-Data's Director of Sales previously worked there, and the two compete in B2B and consumer list licensing with overlapping customer segments.
• NextMark: NextMark operates a mailing list marketplace and self-service platform connecting list owners with buyers across consumer and business categories. It competes with Redi-Counts as a transactional channel for list ordering and audience sizing.
• MedProID (Medical Marketing Service): MedProID is a longstanding healthcare list provider offering physician, nurse, and allied health professional mailing and email lists. It directly competes with Redi-Data's HCP database products for pharma, CME, and medical device marketing budgets.
• AmeriList: AmeriList is a mailing list broker offering consumer, business, and new mover postal and email lists. It overlaps with Redi-Data's consumer and business list products and competes for the same mid-market direct marketing customers.

Broad incumbents

• IQVIA: IQVIA is a global healthcare data, analytics, and commercialization platform with deep prescriber, claims, and real-world data assets. It is a much larger incumbent serving many of the same life sciences customers as Redi-Data, with broader service lines.
• Acxiom: Acxiom is a large-scale data broker and identity infrastructure provider serving consumer marketing and advertising use cases. It overlaps with Redi-Data's consumer/business data and programmatic segments but lacks Redi-Data's healthcare specialty.
• ZoomInfo: ZoomInfo is a leading B2B contact and company data platform with deep business executive coverage. It competes with Redi-Data's Business Database and executive targeting products for B2B marketers, with a much larger tech-enabled go-to-market.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/redidata
• LinkedInlinkedin.com/company/redidata
• Xx.com/redidata

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redi-Data