Naturals Ice Cream

What Naturals Ice Cream does

Naturals Ice Cream, founded in 1984 by Raghunandan Srinivas Kamath in Mumbai, is a privately held artisanal ice cream brand operating under the legal entity Kamaths Ourtimes Icecreams Pvt. Ltd. The company produces handcrafted fruit-based ice creams using a 'Tree to Treat' philosophy and a deliberately constrained recipe of three ingredients: real fruits, milk, and pharma-grade sugar. Its core technology is small-batch production leveraging long-standing supplier relationships (notably a Nashik dairy vendor of 30+ years), combined with an innovation cadence of 52 unique never-repeated weekly flavors under its Friday Funday program. Product portfolio spans Round The Year, Seasonal, Festive Special, No Added Sugar, and limited-edition lines, with sub-brand formats including Naturals NOW (express delivery), Just Sundaes, and Bonda Factory.

Naturals makes money primarily through direct retail ice cream sales across 170+ company-owned and franchise outlets spanning 40+ cities in 15 Indian states, augmented by online ordering via its own website and third-party delivery platforms (Swiggy, Zomato, ThriveNow, Flipkart). Pricing is unit-based across scoop, shake, family pack, and 500g tub formats, with delivery charged at ₹42 for 0-3 km and ₹11/km thereafter, free above approximately ₹6,000. Reported turnover stands at Rs. 380 crore per a 2026 D2C ice cream brand analysis (the company website references Rs. 300+ crore). The customer base is individual retail consumers seeking natural, premium, fruit-forward ice cream, with no enterprise or B2B channel exposure identified.

The go-to-market is direct-to-consumer via physical parlours and digital channels, supported by a franchise-led expansion model managed alongside subsidiary Kamaths Natural Retail Private Limited. Distribution relies on a hybrid of owned and franchised storefronts, with recent expansion into North India (186th store opened in Mohali in March 2026) and active product diversification into health-focused and festive formats. Brand equity is anchored by KPMG's 2018 Top 10 Most Trusted Brands ranking and TasteAtlas's listing of Tender Coconut among the world's Top 100 Most Iconic Ice Creams.

Name

Naturals Ice Cream

Legal name

Kamaths Ourtimes Icecreams Pvt. Ltd.

Website

https://naturalicecreams.in

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Naturals Ice Cream is a Mumbai-based, privately held artisanal ice cream brand founded in 1984, producing handcrafted fruit-based ice creams from milk, sugar, and real fruits, sold through 170+ company-owned and franchise outlets across 40+ Indian cities and via delivery platforms.

Ownership category

akta.pro rank

Product category

Artisanal Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Gelato Shops (THAFAGAA), Ice Cream & Refrigerated Desserts (CRADACAE), Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing (AFAHAEAJ), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)

Keywords

• Artisan ice cream
• Fruit based desserts
• Frozen dessert retail
• Ice cream parlour
• Dairy frozen products

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Ice Cream Sales: Direct sales of artisanal ice cream through company-owned and franchise retail outlets across India. Products sold by scoop, shake, family pack, and mini pack formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Naturals Ice Cream manufactures and sells handcrafted fruit-based ice creams made from three ingredients (milk, sugar, and real fruits) through 170+ company-owned and franchise retail parlours across 40+ Indian cities, supplemented by online ordering via its own website and third-party delivery platforms. The portfolio spans perennial flavors (Mango, Tender Coconut, Malai, Anjeer), seasonal fruit specials (Sitaphal, Strawberry, Guava, Lychee), festive Indian flavors (Thandai, Tilgul), a No Added Sugar line, and a weekly limited-edition Friday Funday innovation program, with sub-brand formats including Just Sundaes and Bonda Factory.

Product overview

Naturals Ice Cream operates as an artisanal ice cream brand with a diverse product portfolio organized across multiple collections: the core Round The Year range featuring perennial favorites like Mango, Tender Coconut, Malai, Anjeer, and Choco Bite; seasonal offerings celebrating local fruits like Strawberry, Guava, and Lychee; the Festive Special range honoring Indian festivals with flavors like Thandai and Prasadam; the innovative Friday Funday weekly flavor program; and a health-focused No Added Sugar line. The brand also operates sub-concepts including Just Sundaes specialty sundaes, Naturals NOW express delivery, and Bonda Factory for tender coconut water. All products are crafted using a Tree to Treat philosophy with three simple ingredients: milk, sugar, and real fruits, made in small batches without artificial flavors.

Differentiator

Problem solved

Functional benefit

Brands

• Naturals NOW: Express/delivery format store concept offering quick service and delivery options
• Just Sundaes
• Bonda Factory

Products and services

• Mango Ice Cream Seasonal bestseller 500g ice cream tub made with Alphonso mangoes sourced from Ratnagiri orchards, combined with pure milk and sugar, available year-round for retail consumers.
• Tender Coconut Ice Cream Bestselling tropical ice cream made with coconut malai, listed among the world's Top 100 most iconic ice creams by TasteAtlas.
• Sitaphal Ice Cream Seasonal ice cream crafted from custard apples sourced from finest orchards, representing the brand's iconic fruit-based ice cream heritage.
• Malai Ice Cream Signature classic ice cream made with just milk and sugar, celebrated for its pure cream essence with 500g tub priced at around ₹100.
• Strawberry Ice Cream Seasonal ice cream made from Mahabaleshwar strawberries, offering a creamy summer-themed flavor.
• Anjeer Ice Cream Premium ice cream made with figs, part of the round-the-year perennial favorites collection.
• Choco Bite Ice Cream Premium chocolate ice cream made with cocoa mass from Ghana and hand-cut chocolate chunks for rich velvety texture with crunchy bits.
• No Added Sugar Ice Cream Range Health-focused ice cream line for consumers seeking sweet treats without added sugars, including no-added-sugar Mango and Anjeer variants.
• Festive Special Ice Cream Range Seasonal collection celebrating Indian festivals with flavors including Aamrakhand, Malai Khurma, Prasadam, Persian Delight, Tilgul, and Thandai ice creams.
• Round The Year Ice Cream Range Perennial core ice cream collection including Mango, Anjeer, Jackfruit, Kesar Pista, Chickoo, Malai, Tender Coconut, Watermelon, Roasted Almond, and Choco Bite flavors available year-round.
• Seasonal Ice Cream Range Time-limited seasonal flavors celebrating regional Indian fruits including Black Grapes, Allahabadi pink Guava, Muzzaffarpur and Calcutta Lychee, and Mahabaleshwar Strawberry.
• Naturals NOW Express delivery and grab-and-go store format offering quick ordering and delivery services, including the Juhu, Mumbai location.
• Just Sundaes Specialty sundae-focused store concept in Mangaluru, Karnataka offering premium sundae preparations.
• Bonda Factory Specialty retail concept in Mangalore offering tender coconut water alongside Naturals ice cream products, available at the Adyar location.
• Friday Funday Weekly Flavor Program Weekly limited-edition flavor program offering a new flavor every Friday, available for one week or 10 days, featuring 52 innovative flavors annually that are never repeated throughout the year.
• Naturals x Bombay Sweet Shop Collaboration Flavors Limited-edition collaborative ice cream flavors in partnership with Bombay Sweet Shop, including Tender Coconut Naga Chilli and Coffee Fudge Crunch, available only for a limited summer period in 2026.

Quantifiable outcome

• Tender Coconut flavor ranked among world's Top 100 most iconic ice creams by TasteAtlas

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SwiggycoreChannel Partner/ Reseller/ DistributorOfficial Swiggy direct partner enabling online ordering and delivery of Naturals Ice Cream products through the Swiggy platform across delivery locations.
• ZomatocoreChannel Partner/ Reseller/ DistributorOnline delivery partner allowing customers to order Naturals Ice Cream through the Zomato platform for home delivery.
• ThriveNowminorChannel Partner/ Reseller/ DistributorDelivery service partner integrated on the Naturals website for online ordering and delivery services.
• FlipkartminorChannel Partner/ Reseller/ DistributorE-commerce marketplace partner for selling select Naturals Ice Cream products online through Flipkart's platform.
• Kamaths Natural Retail Private LimitedcoreStrategic or Co-development PartnerSubsidiary entity managing retail operations including company-owned Naturals outlets like the Gokuldham store.
• Kamaths Ourtimes Ice Creams Pvt LtdcoreStrategic or Co-development PartnerParent company entity handling ice cream manufacturing and operations including the Kandivali manufacturing facility and franchise support.
• Nashik Dairy SuppliercoreOthersTrusted milk supplier from Nashik providing consistent quality milk for over three decades, enabling rich and creamy ice cream production.
• Franchise PartnerscoreChannel Partner/ Reseller/ DistributorIndependent franchise operators running Naturals retail outlets across India under brand license, enabling geographic expansion.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Top N Town: Indian ice cream brand offering premium and impulse ice cream products through retail and parlors. Comparable on category and Indian market presence.
• Hangyo Ice Creams: Premium Indian ice cream manufacturer focusing on quality ingredients and unique flavors. Comparable on artisanal positioning and Indian retail presence.
• Cream Bell: Indian mass-market ice cream brand with wide distribution and fruit-based flavors. Directly comparable on product category and Indian grocery retail presence.
• Hocco Ice Creams: Premium Indian artisanal ice cream brand using real ingredients and seasonal flavors. Directly comparable on positioning, premium price point, and franchise-led retail model in India.
• Vadilal Industries: One of India's largest ice cream manufacturers offering traditional and fruit-based flavors across retail and foodservice. Comparable on core product category, scale, and Indian market focus, though broader portfolio.

Broad incumbents

• Amul (GCMMF): India's largest dairy cooperative with a dominant ice cream portfolio across price points. Comparable on ice cream manufacturing and distribution, though far broader in dairy and significantly larger in scale.
• Baskin-Robbins India: Global premium ice cream chain operating 700+ parlors in India. Comparable on premium parlor experience and franchise model, though international brand with broader flavor library.
• Mother Dairy: Major Indian dairy and ice cream player with extensive North India distribution. Comparable on ice cream category and dairy sourcing scale, though part of a larger dairy portfolio.
• Kwality Wall's (Hindustan Unilever): Mass-market ice cream brand under HUL with deep national distribution and aggressive pricing. Comparable on category, but operates as a portfolio brand within a much larger FMCG parent.

Emerging players

• Minus 30: Premium Indian ice cream brand focused on low-calorie and clean-label formulations. Comparable on premium, ingredient-conscious positioning targeting urban Indian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/naturalicecream
• YouTubeyoutube.com/@naturalicecreams1984
• Facebookfacebook.com/Naturalicecream
• LinkedInlinkedin.com/company/natural-ice-cream
• Instagraminstagram.com/naturalicecream

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturals Ice Cream