PR Medical

What PR Medical does

PR Medical is a privately held medical device distribution and healthcare consulting firm founded in 2009 and headquartered in the Minneapolis (Saint Louis Park) area. The company operates two integrated lines of business: indirect distribution sales of medical devices across ten Upper Midwest states (IA, IL, IN, MI, MN, NE, ND, SD, MO, WI), and a multi-disciplinary consulting practice covering business strategy, distribution strategy, regulatory and clinical support, joint venture development, IT/CRM, operations and supply chain, organization and people, and recapitalization/new venture funding advisory.

Distribution coverage spans neuromodulation, spinal fusion, kyphoplasty/vertebroplasty, regenerative therapies, respiratory, dialysis, and plastic surgery, with channel partnerships including CornerLoc, AdvancedRx, Fasikl, Intravu, G21, Minuteman (Spinal Simplicity), and Samaritan Biologics. Consulting clients referenced include Boston Scientific's Peripheral Intervention division, Little Company of Mary Hospital, NANI, and InnerSpace Neuro Solutions. Revenue is generated through transaction-fee margins on device distribution and professional-services fees, typically structured as multi-year, quote-based engagements with optional performance-based compensation components. The firm is founder-led by Managing Principal Phil Roeser and operates with a small team (1-10 employees) drawing on prior senior experience at Medtronic, Hill-Rom, Fresenius, Global Kinetics, and Cobe Laboratories.

Name

PR Medical

Legal name

PR Medical

Website

https://prmedical.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

PR Medical is a Minneapolis-based, privately held medical device distribution and healthcare consulting firm founded in 2009, serving manufacturers, hospitals, surgery centers, and physician practices across 10 Upper Midwest states with multi-disciplinary sales and advisory services.

Ownership category

akta.pro rank

Product category

Medical Device Distribution and Healthcare Consulting

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Medical device distribution
• Healthcare consulting
• Medical sales consulting
• Healthcare distribution
• Pharmaceutical distribution

Headquarters

HQ city

Saint Louis Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medical Device Distribution Sales: Revenue generated through distribution partnerships with medical device manufacturers, earning commissions or margins on product sales across the Upper Midwest region. Covers therapy areas including neuromodulation, spinal fusion, respiratory, dialysis, and regenerative therapies.
2. Business Consulting Services: Professional consulting fees for business strategy, distribution strategies, regulatory & clinical support, IT optimization, and organizational transformation. The company prefers compensation models that include performance-based components.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

PR Medical distributes medical devices on behalf of manufacturers across the Upper Midwest (IA, IL, IN, MI, MN, NE, ND, SD, MO, WI) in therapy areas including neuromodulation, spinal fusion, respiratory, dialysis, regenerative therapies, and kyphoplasty. The company also delivers multi-disciplinary business consulting covering strategy, distribution strategy, regulatory/clinical support, joint venture development, IT/CRM, marketing and sales, operations and supply chain, and organization and people development to medical device companies, hospitals, outpatient surgery centers, and physician practices.

Product overview

PR Medical is a medical device sales and consulting company offering a multi-disciplinary approach to business solutions. The company's core offerings include Indirect Distribution Sales (covering neuromodulation, implantable infusion systems, respiratory, spinal fusion, kyphoplasty, vertebroplasty, regenerative therapies, and dialysis across the upper Midwest), combined with Management and Business Development consulting expertise. The consulting services encompass Business Strategy, Distribution Strategies, Regulatory & Clinical Support, Joint Venture Development, Information Technology/CRM implementation, Marketing and Sales Optimization, Operations and Supply Chain improvement, and Organization and People development. The company also assists with Recapitalization and New Venture Funding for medical device startups and turnaround businesses, as well as physician practice patient referral growth and hospital/surgery center new service line consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Indirect Medical Device Distribution Sales

Quantifiable outcome

• Turnaround resulted in $95 million sales distribution and operation division at Hill-Rom
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• AdvancedRxcoreChannel Partner/ Reseller/ DistributorAdvancedRx is a pharmacy solutions partner. PR Medical collaborates with AdvancedRx on healthcare distribution and solutions in the pharmaceutical and medical device space.
• CornerLoccoreChannel Partner/ Reseller/ DistributorCornerLoc is a medical device company focused on spinal procedures. PR Medical provides national distribution support for the CornerLoc procedure, managing distribution and strategic partnership activities.
• FasiklcoreChannel Partner/ Reseller/ DistributorFasikl is a medical technology partner. PR Medical works with Fasikl to support distribution of their products in the Upper Midwest region.
• IntravucoreChannel Partner/ Reseller/ DistributorIntravu is a medical device partner. PR Medical collaborates with Intravu on distribution and market development activities.
• G21coreChannel Partner/ Reseller/ DistributorG21 is a medical device company. PR Medical serves as a distribution partner for G21 products in the Upper Midwest market.
• MinutemancoreChannel Partner/ Reseller/ DistributorMinuteman is a spinal device product from Spinal Simplicity. PR Medical provides distribution services for the Minuteman G3 product in their Upper Midwest territory.
• Samaritan BiologicscoreChannel Partner/ Reseller/ DistributorSamaritan Biologics is a biologics company. PR Medical supports distribution of Samaritan Biologics products in the Upper Midwest region.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cardinal Health: Major national medical products distributor with physician office, surgery center, and hospital channels. Comparable in that it distributes medical devices and supplies through third-party arrangements with manufacturers, but with far broader geographic reach and product breadth.
• Henry Schein: Healthcare distribution and services company serving office-based physician, dental, and ambulatory surgery markets. Comparable medical device distribution business model to PR Medical but operates nationally with broader practice, technology, and supply chain services.
• McKesson Medical-Surgical: One of the largest U.S. medical-surgical distribution platforms serving physicians, surgery centers, and hospitals across the country. Directly comparable as a medical device and supplies distributor to healthcare providers, though at vastly greater national scale than PR Medical.
• Owens & Minor: Global medical products distributor with acute care, home health, and supply chain services divisions. Comparable as a medical device and supplies distributor to hospitals and surgery centers, though Owens & Minor operates at vastly greater scale and offers logistics-driven value-add services.
• Medline Industries: Large privately held manufacturer and distributor of medical supplies and clinical solutions. Closely comparable to PR Medical's medical device distribution focus, particularly in surgical and procedural categories, but at substantially greater scale and with its own product manufacturing.

Regional players

• Nordic Global: Healthcare consulting firm specializing in EHR implementation, ERP, and strategic advisory for health systems, headquartered in the Upper Midwest (Madison, WI). Comparable to PR Medical's healthcare consulting arm in serving hospitals and health systems with strategic and operational engagements.
• Concordance Healthcare Solutions: U.S. medical-surgical products distributor formed through multiple regional distributor combinations, serving acute, alternate site, and government customers. Comparable to PR Medical's regional distribution model but with a much broader multi-region footprint and product catalog.

Emerging players

• The Chartis Group: Healthcare advisory firm providing strategic, financial, operational, and digital consulting to hospitals, health systems, and medical device companies. Comparable to PR Medical's healthcare business consulting practice, particularly around distribution strategy and medical device manufacturer engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR Medical