Sequel Support
Sequel Support is a Cape Town–based, Microsoft-certified SQL Server managed services and software firm founded in 2007, serving South African enterprises and SMEs with database administration, monitoring, POPIA compliance, and Power BI reporting.
- Company typePrivate
- Founded2007
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sequel Support does
Sequel Support (Pty) Ltd is a Cape Town-based managed services company founded in 2007 that provides Microsoft SQL Server database administration, monitoring, and optimization to South African enterprises and SMEs. The firm is staffed by Microsoft Certified Data Platform Specialists with over 45 years of combined DBA experience, offering retainer-based managed services covering performance tuning, security management, high availability, disaster recovery, cloud migration, and 24/7 emergency support. Sequel Support also delivers Business Intelligence reporting using Microsoft Power BI.
The company has built three proprietary software products alongside its services: Hyperion, an in-house database monitoring tool with DDL statement auditing launched as a standalone per-server subscription in August 2024; the POPIA Compliance Tool, a machine learning–based scanner for South African POPIA Act personal data identification; and an Avaya Telephony Integration Software linking marketing leads from databases to the Avaya telephony system. Hyperion is offered both bundled within managed services and directly as a monthly per-server subscription, with per-incident support tickets available as an alternative to retainer.
Commercially, Sequel Support operates a hybrid go-to-market combining direct enterprise sales (enquiry forms, phone contact, free consultations and personalized demonstrations) with a self-serve product-led motion for Hyperion. The firm is privately held, founder-led by Managing Director Michael Zellhorn and Technical Manager Richard Hart, has no disclosed external funding, and serves customers exclusively within South Africa.
Sequel Support firmographics
Firmographics- Name
- Sequel Support
- Legal name
- Sequel Support (Pty) Ltd
- Website
- https://sqlsupport.co.za
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sequel Support is a Cape Town–based, Microsoft-certified SQL Server managed services and software firm founded in 2007, serving South African enterprises and SMEs with database administration, monitoring, POPIA compliance, and Power BI reporting.
- Ownership category
- akta.pro rank
Sequel Support industry classification
Industry- Product category
- Managed Database Administration Services
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)
- akta.pro secondary industries
- Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Backup & Recovery Software (HDABAEAD)
Keywords
Where Sequel Support is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Sequel Support business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed Database Administration Services: Retainer-based managed services providing ongoing database administration, support, and monitoring. Offers flexible support options enabling businesses to access advanced DBA services on retainer or consume support hours as required.
- Hyperion Monitoring Software Subscription: Monthly per-server subscription model for Hyperion database monitoring software. Organisations performing their own monitoring can purchase the tool for monthly fee. Operating expense rather than capital expense model preferred by CFOs.
- Per Incident Support Tickets: Support tickets available for purchase so particularly difficult issues can be escalated to remote support desk for expert, quick resolution without subscribing to monthly retainer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly per-server subscription for Hyperion monitoring software |
| Usage-based | Pay-as-you-go | Per incident support tickets for escalated expert resolution |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Sequel Support product offering
Product offeringCore offering
Sequel Support provides managed Microsoft SQL Server database administration, optimization, security, backups, upgrades, and emergency fixes via retainer-based or pay-as-you-go engagements. The company also delivers business intelligence and reporting using Power BI, complemented by three proprietary software products: Hyperion (in-house database monitoring tool), a POPIA compliance machine learning tool, and Avaya telephony integration software.
Product overview
Sequel Support offers a portfolio of managed services for the data platform, centered on database administration and business intelligence. The core offering includes Database Administration Services (Microsoft Certified specialists) and Business Intelligence Services (Power BI-based reporting). These are complemented by three proprietary software products: Hyperion (monitoring software that automates database monitoring and DDL auditing), the POPIA Compliance Tool (machine learning-based compliance scanning), and Avaya Telephony Integration Software (linking databases to Avaya telephony). The products can be consumed individually or as part of a retainer-based managed service.
Differentiator
Problem solved
Functional benefit
Brands
- Hyperion: In-house developed database monitoring software that automates the monitoring of databases, alerts administrators to potential issues, and includes DDL statement auditing for enterprise environments.
- POPIA Compliance Tool
- Avaya Telephony Integration Software
Products and services
- Database Administration Services Managed database administration services delivered by Microsoft Certified Data Platform Specialists with over 45 years combined experience. Includes preventative maintenance, security management, optimization, architecture evaluation, quality assurance, rollouts/upgrades, high availability and disaster recovery planning, and 24/7 emergency support for Microsoft SQL Server environments.
- Business Intelligence Services Management information delivery and reporting services using Microsoft Power BI for data visualization. Includes free demonstrations and working samples for business data visualization, covering system integration, reporting, and software engineering.
- Hyperion Database Monitoring Software In-house developed database monitoring tool that automates monitoring of databases, enables proactive alerting to potential issues, audits DDL statements for enterprise environments, and provides automated health checks with customisable dashboards. Sold as monthly per-server subscription or bundled into managed services.
- POPIA Compliance Tool
Quantifiable outcome
- Reduces number of database administrators required and consequently costs
- +2 more outcomes
Companies that use Sequel Support
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Sequel Support technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
Sequel Support partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreOfficial Microsoft Partner status. The company comprises Microsoft Certified Data Platform Specialists providing managed services for Microsoft SQL Server database environments. All primary services (database administration, monitoring, BI) are built on Microsoft technology stack.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Sequel Support competitors and assessment
Company assessmentDirect peers
- Ntirety: Ntirety provides fully managed database services, DBA support, and infrastructure management for SQL Server, Oracle, and PostgreSQL. Directly comparable to Sequel Support's retainer-based database administration services for enterprise customers.
- Redgate Software: Redgate develops a portfolio of SQL Server tools including monitoring, backup, schema comparison, and development utilities. Directly comparable to Sequel Support's Hyperion monitoring tool and broader SQL Server tooling focus.
- Datavail: Datavail is a database managed services and consulting firm specializing in Microsoft SQL Server, Oracle, and other enterprise database platforms. Highly comparable to Sequel Support in offering retainer-based DBA services and database administration support to enterprise customers.
- dbWatch: dbWatch provides cross-platform database monitoring and management software with alerting and performance dashboards. Closely comparable to Sequel Support's Hyperion monitoring software in functionality and target buyer (DBAs monitoring SQL Server environments).
- ApexSQL (now part of Quest): ApexSQL offered a suite of SQL Server tools for development, monitoring, auditing, and recovery prior to its acquisition by Quest Software. Direct overlap with Sequel Support's Hyperion monitoring and broader SQL Server tooling.
Broad incumbents
- Quest Software: Quest Software offers a broad enterprise portfolio including database management, monitoring, backup, and recovery tools for SQL Server, Oracle, and other platforms. Comparable to Sequel Support's combination of managed services and SQL Server tooling, but at significantly larger scale.
- SentryOne (SolarWinds): SentryOne, now part of SolarWinds, offers SQL Server monitoring, performance tuning, and data warehouse tools. Comparable monitoring and DDL auditing capability to Hyperion, sold as a broader IT operations portfolio within SolarWinds.
- Idera: Idera provides a broad portfolio of database management tools spanning SQL Server, Oracle, MySQL, and PostgreSQL, including monitoring, backup, and recovery. Comparable to Sequel Support's database administration and Hyperion monitoring offerings, but operating as a much broader incumbent vendor.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sequel Support social profiles
Digital presenceSequel Support compliance and trust
Trust signalCompliance1 record
Sequel Support financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sequel Support leadership team
Management profileNumber of profiles
Profiles2 records
Sequel Support funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sequel Support M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sequel Support
What does Sequel Support do?
Sequel Support provides managed Microsoft SQL Server database administration, optimization, security, backups, upgrades, and emergency fixes via retainer-based or pay-as-you-go engagements. The company also delivers business intelligence and reporting using Power BI, complemented by three proprietary software products: Hyperion (in-house database monitoring tool), a POPIA compliance machine learning tool, and Avaya telephony integration software.
Is Sequel Support a public or private company?
Sequel Support is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sequel Support founded?
Sequel Support was founded in 2007. It employs 1 to 10 people.
Where is Sequel Support based?
Sequel Support is headquartered in Cape Town, South Africa, in the Africa region.
How does Sequel Support make money?
Three revenue lines are on record. Managed Database Administration Services are the primary driver. The others are hyperion Monitoring Software Subscription and per Incident Support Tickets.
Who are Sequel Support's main competitors?
Direct peers on record are Ntirety, Redgate Software, Datavail, dbWatch and ApexSQL (now part of Quest). Broad incumbents are Quest Software, SentryOne (SolarWinds) and Idera.
Does Sequel Support have an API?
No public API is recorded for Sequel Support.
What industry is Sequel Support in?
Sequel Support's product category is Managed Database Administration Services. Its primary akta.pro industry code is HDAEAAAO, Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring), with a secondary code of BPAEALAI, Backup & DR Software Implementation & Managed Platforms. Its NAICS code is 5415 and its SIC code is 7370.