The Entertainment Store

What The Entertainment Store does

TES-LIVE (formerly The Entertainment Store) is an Australian live entertainment production company that designs and executes brand activations, theatrical events, and fully immersive interactive spaces. Operating as a subsidiary of TEG Experiences, an integrated entertainment group described as Australasia's leading ticketing, live entertainment, and data analytics business, the company is headquartered at Level 3, 4 Riverside Quay, Southbank VIC 3006. Service delivery is organized into three interconnected modules: TES-Creative (content development, creative design, and bespoke activations), TES-Events (licensed entertainment and major events across retail, corporate, and government sectors), and TES-Workshop (construction, design, and build services for physical event spaces and installations).

The company monetizes through custom, project-based professional services engagements with enterprise clients, supplemented by licensing of entertainment properties drawn from the broader TEG Experiences portfolio. Pricing is quote-based and not publicly disclosed, with billing structured around multi-year contracts. The go-to-market is consultative enterprise field sales, supported by direct enquiry channels (phone +03 9526 0800, email [email protected], website "Enquire Now" CTA) and digital marketing through the company website, Facebook, and Instagram. Customers span four horizontal segments: Corporate (events, activations, team building, product launches, conferences), Government (community events, public festivals, tourism activations, cultural celebrations), Retail (shopping center activations, brand installations, customer engagement campaigns), and Major Events (concerts, festivals, theatrical productions, sports events, conferences, exhibitions).

As part of TEG Experiences, TES-LIVE can leverage affiliated capabilities across ticketing (TKT), data analytics (TEG Analytics, TEG Insights), digital services (Digital Int, Eventopia), and touring productions (TEG-Lifelike Touring), and claims a service footprint that extends globally beyond its Australasian base. The core technology stack centers on in-house creative design, content development, and physical build services rather than on proprietary software products; no AI, API, or SDK surface is disclosed.

Name

The Entertainment Store

Legal name

The Entertainment Store

Website

https://entertainmentstore.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TES-LIVE (formerly The Entertainment Store) is an Australian live entertainment production company that designs and executes brand activations, theatrical events, and immersive experiences for corporate, government, retail, and major event clients as part of the TEG Experiences group.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAOAE

Hybrid Concerts & Live Shows (Venue + Remote Audience)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

Keywords

• Live event production
• Brand activation services
• Experiential marketing
• Creative design services
• Event construction services

Headquarters

HQ city

Southbank

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Live Event Services: Design, production, and execution of live entertainment experiences including brand activations, theatrical events, and fully immersive interactive spaces. Revenue is generated through project-based engagements with enterprise clients.
2. Creative Design Services: Content development and creative design services for brand activations and events, typically bundled with production and execution as part of comprehensive event solutions.
3. Workshop & Construction Services: Physical build and construction services for event spaces, activations, and experiential installations, including design and build services.
4. Licensed Entertainment: Provision of licensed entertainment properties for events, retail, corporate, and government clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

TES-LIVE (formerly The Entertainment Store) is a live entertainment experiences company that designs, produces, and executes brand activations, theatrical events, and fully immersive interactive spaces. The company delivers services through three interconnected modules: TES-Creative for content development and creative design, TES-Events for licensed entertainment and event management across retail, corporate, and government sectors, and TES-Workshop for construction, design, and physical build services of event installations.

Product overview

TES-LIVE (formerly The Entertainment Store) is a live entertainment experiences company operating as part of TEG Experiences, an integrated entertainment group. The company operates through three interconnected service modules: TES-Creative handles content development, creative design, and bespoke activations; TES-Events manages licensed entertainment and major events across retail, corporate, and government sectors; and TES-Workshop provides construction, design, and build services. Together, these modules deliver integrated live entertainment solutions from concept ideation through to production and execution.

Differentiator

Problem solved

Functional benefit

Brands

• TES-Creative: Content development, creative design, and bespoke activations
• TES-Events
• TES-Workshop

Products and services

• TES-LIVE A live entertainment experiences company that creates unforgettable experiences through brand activations, theatrical events, and fully immersive interactive spaces for corporate, government, retail, and major event clients.
• TES-Creative In-house creative team offering content development, creative design, and bespoke activations. Develops concepts that align with brand identity from ideas to render to production and execution.
• TES-Events Event management services covering licensed entertainment, major events, retail, corporate, and government sectors, including concerts, festivals, theatrical productions, and exhibitions.
• TES-Workshop Construction, design, and build services for creating physical event spaces and installations. Offers workshop capabilities for immersive experience production and custom fabrication of event environments.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• TEG ExperiencescoreStrategic or Co-development PartnerTES-LIVE is part of TEG Experiences, a powerful and integrated entertainment group. TEG is Australasia's leading ticketing, live entertainment, and data analytics business. The group includes multiple subsidiaries providing ticketing services (TKT), live entertainment (TEG-LIVE), data analytics (TEG Analytics, TEG Insights), digital services (Digital Int), event venues, and lifelike touring productions.
• EventopiasupportingTechnology or IntegrationEventopia is part of the TEG Experiences ecosystem, providing digital event technology solutions within the integrated entertainment group.
• TKTsupportingTechnology or IntegrationTKT is the ticketing arm of TEG Experiences, providing ticketing infrastructure that complements live entertainment services offered by TES-LIVE.
• TEG AnalyticssupportingTechnology or IntegrationData analytics subsidiary within TEG Experiences that provides data and insights capabilities to enhance event planning and audience engagement.
• TEG InsightssupportingTechnology or IntegrationBusiness intelligence and insights platform within TEG Experiences that leverages data capabilities to support live entertainment decision-making.
• Digital IntsupportingTechnology or IntegrationDigital services provider within the TEG Experiences group, offering technology solutions for live entertainment and events.
• TEG-Lifelike TouringsupportingStrategic or Co-development PartnerTouring production company within TEG Experiences focused on lifelike touring productions, complementary to TES-LIVE's event capabilities.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Spinifex Group: Australia-based creative agency producing brand experiences, events, and activations. Most direct regional peer sharing Australasian market geography.
• The Collective (Australia): Australian integrated brand and marketing agency with experiential and event capabilities; regional peer competing in similar Australasian accounts.

Direct peers

• Sparks: Live brand experience agency delivering corporate events, brand activations, and theatrical experiences. Closely aligned creative-plus-execution model.
• MKG: Experiential marketing agency offering brand experiences, event production, and creative services for major brands. Comparable in scope and client base.
• George P. Johnson Experience Marketing: Large global experiential marketing agency specializing in brand activations, immersive environments, and integrated event production — directly comparable service portfolio.
• Jack Morton Worldwide: Global brand experience agency producing live events, brand activations, and immersive experiences for enterprise clients. Most direct comparable in scale and offering mix to TES-LIVE.
• Octagon: Global experiential and sports marketing agency producing events, brand activations, and immersive programs for enterprise and brand clients.
• Imagination Group: Global experience marketing agency specializing in immersive brand experiences, live events, and creative environments — strong comparable in creative-to-execution integration.

Broad incumbents

• Live Nation Entertainment: Global live entertainment conglomerate operating concerts, festivals, and venues; overlapping in live events but at vastly larger scale and broader portfolio.
• ASM Global: Global venue management and event services company producing large-scale live events and activations; adjacent incumbent with overlapping enterprise client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TES.Live.Events?mibextid=LQQJ4d
• Instagraminstagram.com/tes_live?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• LinkedInlinkedin.com/company/teg-the-entertainment-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Entertainment Store