Sea.Hear.Now Festival

What Sea.Hear.Now Festival does

Sea.Hear.Now Festival is an annual two-day live music festival held at the Asbury Park Waterfront (North Beach Asbury Park – Bradley Park) in New Jersey, operating under C3 Presents, a subsidiary of Live Nation Entertainment, Inc. (NYSE: LYV). The event program combines 25+ band performances across three stages (two beach stages plus a park stage), a "Surf and Sand" East Coast team surf competition presented by Subourbon Life, a Transparent Gallery art experience presented by Cisco, curated local food from the Jersey Shore/NYC/Philly restaurants, and second-line parades on the boardwalk. The next edition is scheduled for September 19-20, 2026.

The core commercial product is a tiered ticket portfolio distributed direct-to-consumer via Front Gate Tickets through seahearnowfestival.com, with resale through Ticketmaster Exchange. The 2026 ticket ladder spans 1-day and 2-day variants of General Admission ($180-$309), GA+ ($355-$555), VIP ($559-$850, currently sold out), Platinum ($1,520-$2,550, sold out), and a 2-person Ultimate package at $11,500 that includes a 3-night Asbury Ocean Club Resort stay and on-stage viewing. Group Hospitality for 25+ buyers and GOVX-verified discounts for military, first responders, medical services, and educators extend access.

Monetization runs across four streams: primary ticket sales (one-time purchase), sponsorship and brand partnerships (Allianz, Chase, Verizon, Corona, Tito's, White Claw, Uber, Cisco, Subourbon Life, Netflix, Club Wyndham, NJ Lottery, Xyzal, and others), festival merchandise sold through the official store, and on-site services including locker rentals (Entertainment Lockers) and food/beverage concessions. Distribution is anchored in the Live Nation / C3 Presents ecosystem, supplemented by ancillary channels: Crewfare for hotel bundling, GOVX for verified-identity discounts, and the Festiverse mobile app for in-event engagement. The festival operates as a single annual event with 11-50 employees, leveraging parent-company scale rather than independent headcount.

Name

Sea.Hear.Now Festival

Legal name

Live Nation Entertainment, Inc.

Website

https://seahearnowfestival.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Sea.Hear.Now Festival is an annual two-day music festival in Asbury Park, NJ operated by C3 Presents (Live Nation subsidiary), featuring 25+ bands across three stages, a surf competition, curated food, and art experiences for general consumers seeking combined beachfront music and surf culture entertainment.

Ownership category

akta.pro rank

Product category

Live Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

Keywords

• Music festival
• Live entertainment
• Concert ticketing
• Beachfront festival
• Festival hospitality packages

Headquarters

HQ city

Asbury Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from multi-tiered ticket sales including 2-day and 1-day passes across GA, GA+, VIP, Platinum, and Ultimate tiers. Prices range from $180 (1-day GA) to $11,500 (Ultimate package).
2. Sponsorship & Brand Partnerships: Revenue from brand sponsors and partners including Allianz, Corona, Tito's, White Claw, Chase, Verizon, and others featured on website and event branding.
3. Merchandise Sales: Festival merchandise including lineup t-shirts sold through official merchandise store.
4. On-site Services: Locker rentals, food and beverage concessions, and hospitality packages including hotel festival experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Sea.Hear.Now Festival produces and operates an annual two-day beachfront music and arts festival in Asbury Park, New Jersey, featuring headline touring acts across multiple stages, an ASF-sanctioned surf competition, an immersive art gallery, and a curated food village. The event is monetized through tiered ticket sales (from General Admission through Platinum and the two-person Ultimate Package), hospitality and hotel-bundle packages, on-site lockers, and an official merchandise line, with revenue supplemented by brand sponsorships.

Product overview

Sea.Hear.Now Festival is a two-day music festival held September 19 & 20, 2026 in Asbury Park, NJ. The product portfolio centers on multi-tier ticketing with General Admission (GA), GA+, VIP, Platinum, and Ultimate packages providing escalating access levels. The core experience includes music across three stages (two beach stages and one park stage) with over 25 bands, a surf competition presented by Subourbon Life, curated food offerings, and the Transparent Gallery featuring art by performing musicians. Add-on services include locker rentals, merchandise, hotel packages, and group hospitality experiences. A mobile app (Festiverse) provides event information and schedules. Tickets are sold through Front Gate Tickets with verified resale via Ticketmaster.

Differentiator

Problem solved

Functional benefit

Products and services

• Sea.Hear.Now Festival Multi-Day Ticket Pass Primary two-day festival ticket granting access to the Asbury Park beachfront festival, available in tiered access levels for individual attendees.
• Sea.Hear.Now Festival Single-Day Ticket Pass One-day festival ticket for attendees who do not want to attend the full two-day event, available in tiered access levels.
• Ultimate Package Premium two-person festival package sold by the pair, positioned as the top-tier offering with concierge and exclusive access benefits.
• Group Experiences Hosted hospitality and ticketing packages for parties of 25 or more attendees, quoted online via group size form.
• Hotel + Festival Experience Bundle Combined hotel and festival ticket bundle booked through the Crewfare online marketplace for attendees traveling to the festival.
• GOVX Discount General Admission Tickets Discounted General Admission festival tickets sold through the GOVX online channel to verified military, veteran, first responder, teacher, nurse, and student buyers.
• Sea.Hear.Now Official Merchandise Official festival-branded apparel and merchandise sold through the Sea.Hear.Now online store year-round.
• Festiverse Mobile App On-Site Services On-site festival services delivered through the Festiverse mobile app, including schedule access, personalization, locker rental, mobile food and beverage pre-ordering, and cashless on-site payments.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered minor and core.

• AllianzminorGTM or Marketing PartnerAllianz Ticket Protection offered as an add-on service for ticket purchases, providing event ticket protection.
• Cayman JackminorGTM or Marketing PartnerBeverage brand sponsor featured on festival website with logo placement.
• ChaseminorGTM or Marketing PartnerFinancial services sponsor with logo placement on festival website.
• CoronaminorGTM or Marketing PartnerBeer brand sponsor with logo placement on festival website.
• JoleneminorGTM or Marketing PartnerCoffee brand sponsor with logo placement on festival website.
• Josh CellarsminorGTM or Marketing PartnerWine brand sponsor with logo placement on festival website.
• Lucky OneminorGTM or Marketing PartnerLemonade brand sponsor with logo placement on festival website.
• New Jersey LotteryminorGTM or Marketing PartnerState lottery sponsor with logo placement on festival website.
• OwensminorGTM or Marketing PartnerMixers brand sponsor with logo placement on festival website.
• Tito'sminorGTM or Marketing PartnerVodka brand sponsor with logo placement on festival website.
• White ClawminorGTM or Marketing PartnerHard seltzer brand sponsor with logo placement on festival website.
• VerizonminorGTM or Marketing PartnerTelecommunications sponsor with logo placement on festival website.
• Club WyndhamminorGTM or Marketing PartnerVacation ownership sponsor with logo placement on festival website.
• Subourbon LifecoreStrategic or Co-development PartnerPresenting sponsor of the Surf and Sand surf competition featuring East Coast surf legends and emerging pros in a unique team format.
• CiscocoreStrategic or Co-development PartnerPresenting sponsor of the Transparent Gallery featuring art made by performing musicians and impromptu sets. Cisco branding integrated with gallery experience.
• UberminorGTM or Marketing PartnerTransportation partner for rideshare services at the festival. Logo featured on website.
• Uber EatsminorGTM or Marketing PartnerFood delivery partner. Links to Uber Eats ordering capability from festival website.
• C3 PresentscoreOthersC3 Presents is the festival production company that creates and operates Sea.Hear.Now Festival along with other major festivals. Part of Live Nation Entertainment.
• Live Nation EntertainmentcoreOthersParent company of C3 Presents and the festival. Provides ticketing infrastructure through Ticketmaster and Front Gate Tickets, venue network, and marketing platforms.
• GOVXminorChannel Partner/ Reseller/ DistributorExclusive discount ticket partner offering pricing for Military, First Responders, Medical Services, and Educators on 2-Day & 1-Day General Admission tickets.
• CrewfareminorChannel Partner/ Reseller/ DistributorHotel booking partner offering bundled 2-Day Ticket with exclusive hotel rates at locations near the festival in Asbury Park, NJ.
• Entertainment LockersminorGTM or Marketing PartnerLocker rental partner for on-site storage at the festival.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Made in America Festival: Jay-Z-founded annual music festival held in Philadelphia on the Benjamin Franklin Parkway, produced in partnership with Live Nation. Direct peer as a Live Nation-affiliated East Coast music festival with tiered ticketing and major brand sponsorships.
• Ohana Music Festival: Beachside music festival held in Dana Point, California, founded by Eddie Vedder. Comparable as a smaller-scale beachfront music festival combining live music with curated food and surf/beach culture elements — same experiential DNA as Sea.Hear.Now.
• Outside Lands Music & Arts Festival: San Francisco-based music, food, and arts festival in Golden Gate Park produced by Another Planet Entertainment. Directly comparable multi-category festival format (music + curated food + art) with tiered ticketing and similar sponsor-driven economics.
• Hangout Music Festival: Beachfront music festival held annually in Gulf Shores, Alabama, combining live music with beach and curated food experiences. The closest direct peer in terms of beachstage setup and music-plus-lifestyle positioning, mirroring Sea.Hear.Now's differentiated format.
• Firefly Music Festival: Multi-day East Coast music festival operated by Red Frog Events / Live Nation with multi-tier ticketing, camping/hospitality add-ons, and a similar Gen Z/festival audience. Directly comparable on geography (East Coast beach-adjacent) and Live Nation ecosystem positioning.
• Governors Ball Music Festival: Annual multi-day New York City music festival founded and produced by Founders Entertainment with Live Nation backing. Closely comparable on target audience (East Coast urban festival-goers), tiered ticket structure, and sponsor-driven revenue model.

Broad incumbents

• Lollapalooza: Iconic multi-stage music festival operated by C3 Presents (the same parent company as Sea.Hear.Now). Highly relevant as a sister-property benchmark — same operator, ticketing infrastructure, and sponsor/sales playbook, but at substantially larger scale and global brand recognition.
• Coachella Valley Music and Arts Festival: Flagship large-scale California music festival owned and operated by Goldenvoice/AEG. Comparable as the category-defining incumbent in multi-category music + art festival experiences; useful as the upper bound for premium-tier pricing and sponsorship economics.
• Austin City Limits Music Festival: Two-weekend Zilker Park festival operated by C3 Presents/Live Nation with multi-tier ticketing and a deep sponsor roster. Closely comparable on production operator and Live Nation ticketing/sales stack, though at much larger scale in a major metropolitan market.

Regional players

• Pilgrimage Music Festival: Smaller-scale annual music festival in Franklin, TN, blending music with food, art, and craft experiences. Comparable as a regional single-market music-and-lifestyle festival, though operating in a non-coastal geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seahearnow
• Facebookfacebook.com/SeaHearNow
• Instagraminstagram.com/seahearnow
• TikToktiktok.com/@seahearnow
• LinkedInlinkedin.com/company/sea-hear-now

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea.Hear.Now Festival