What PowerAMP does

PowerAMP Sports Nutrition is a New Zealand-based, founder-owned sports nutrition brand that formulates and sells electrolyte hydration powders, recovery drinks, and capsule supplements directly to consumers. The company operates from Waikato Innovation Park in Hamilton, New Zealand, where its products are manufactured in a GMP-certified facility. Its core technology centers on a sodium-glucose co-transport hydration mechanism claimed to deliver 2–3x faster rehydration than water alone, complemented by differentiated ingredients including CurcuWIN turmeric extract (46x more bioavailable than standard curcumin) and marine-sourced magnesium. Every batch is tested by WADA-approved, ISO 17025-accredited laboratories for nearly 200 prohibited substances, and each product ships with an independent Certificate of Analysis, positioning PowerAMP as a Certified Drug-Free brand for competitive athletes.

The product portfolio spans three electrolyte SKUs (Pre Load, Rapid Hydration, Post Workout Recovery in both bulk and sachet formats), bundled sets (Recovery, Performance & Endurance, Prevention), and capsule supplements (Magnesium, Multivitamin, Fish Oil, Turmeric, Probiotics). PowerAMP generates revenue almost entirely through its Shopify-powered DTC e-commerce storefront, serving consumers in New Zealand and Australia under both one-time purchase and Subscribe & Save subscription pricing. Pricing is set between roughly $2 and $28 USD per unit, with a subscription discount of approximately 10% on 8-week recurring delivery. A "Become a Retailer" wholesale program exists, but B2B revenue is not material in the disclosed data.

Distribution is concentrated in the company's own Shopify storefront, with shipping to NZ regions and Australia, and a content-marketing engine (47+ blog articles, active social channels, Judge.me reviews showing 4.95/5 across 307 reviews) supporting organic acquisition. PowerAMP remains privately held by founder/CEO Rinku Singh with no disclosed external funding, no enterprise customers, and a 1–10 employee headcount, indicating a small-scale, founder-led consumer brand with a defensible regulatory positioning but limited geographic and operational scale.

Name

PowerAMP

Legal name

PowerAmp Sports Nutrition

Website

https://powerampsports.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

PowerAMP Sports Nutrition is a New Zealand-based DTC brand formulating and selling WADA-certified electrolyte hydration powders, recovery drinks, and capsule supplements to athletes and active consumers in New Zealand and Australia through its Shopify storefront and subscription program.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Functional Hydration & Electrolyte Water Production (AFAFAFAH)

akta.pro secondary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Sports nutrition supplements
• Electrolyte hydration powders
• Athletic recovery drinks
• Pre workout hydration
• Batch tested supplements

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: PowerAMP generates revenue through direct-to-consumer online sales of its sports nutrition and electrolyte supplement products via its Shopify e-commerce platform. Products include electrolyte powders, hydration sachets, recovery drinks, vitamins, and mineral supplements sold at various price points ranging from $2 to $88 USD per unit.
2. Subscription/Recurring Sales: PowerAMP offers a Subscribe and Save program providing approximately 10% discount (e.g., Pre Load Hydration from $11.70 per unit vs $13.00 one-time) on repeat orders delivered every 8 weeks. This creates recurring revenue from loyal customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PowerAMP designs, manufactures, and sells sports nutrition supplements — primarily electrolyte hydration powders, post-workout recovery drinks, and capsule supplements — targeted at athletes and active individuals. Products are made in a GMP-certified facility in Hamilton, New Zealand, are batch-tested by WADA-approved labs for nearly 200 prohibited substances, and are sold direct-to-consumer via a Shopify storefront with a Subscribe and Save subscription option.

Product overview

PowerAMP Sports Nutrition is a New Zealand-based sports supplement brand offering a portfolio of premium electrolyte and hydration products along with everyday sports supplements. The core product line centers on electrolyte-focused hydration solutions including the Rapid Hydration Electrolyte Powder (400g), Pre Load Hydration Powder (320g), and Post Workout Recovery Drink (400g), each available in both bulk powder and single-serve sachet formats. These products are complemented by the Everyday Sports range of capsules including Multivitamin, Magnesium, Fish Oil, Turmeric Recovery, and Probiotics supplements. The company also offers bundled product sets (Recovery Set, Performance & Endurance Set, Prevention Set) that combine complementary products for comprehensive athletic support. All products are manufactured in New Zealand at a GMP-certified facility, are batch-tested for banned substances to WADA standards, and are suitable for competitive athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• PowerAMP Rapid Hydration Electrolyte Powder 400g Sugar-free electrolyte powder for fast rehydration during and after exercise, formulated with sodium, potassium, magnesium, calcium, and natural flavors. Sold direct-to-consumer at $15 USD per 400g tub.
• PowerAMP Pre Load Hydration Powder 320g Pre-workout hydration supplement designed to be taken 24 hours and 2-3 hours before competition to start fully hydrated and reduce muscle cramps. Sold at $13 USD per 320g tub, with subscription pricing around $11.70 per unit.
• PowerAMP Post Workout Recovery Drink 400g Post-exercise recovery drink combining Pea Protein Isolate, carbohydrates, electrolytes (Magnesium, Sodium, Potassium), Taurine, Guarana Seed Extract, Cocoa Powder, and B-vitamins for muscle repair and glycogen restoration within 30 minutes of finishing a workout. Sold at $17-$18 USD per 400g tub.
• PowerAMP Rapid Hydration Powder Sachets 40g Single-serve electrolyte sachets for on-the-go hydration. Contains Dextrose, Sodium Citrate, Malic Acid, Magnesium Citrate, L-Citrulline, Calcium Hydrogen Phosphate, and natural flavors in a hypotonic formulation. Priced at $3 USD per sachet.
• PreLoad Hydration Powder Sachets 32g Single-serve pre-load hydration sachets to be taken before exercise to ensure optimal starting hydration, reduce muscle cramps, and improve stamina during training. Priced at $2 USD per sachet.
• Post Workout Electrolyte Sachets 40g Single-serve electrolyte sachets for post-workout recovery, providing essential electrolytes and nutrients immediately after exercise.
• Sports Magnesium 60 Capsules High-strength daily magnesium supplement providing 145mg elemental magnesium per capsule, sourced from seawater for superior absorption. Supports post-exercise muscle recovery, muscle tension relief, and sleep. Priced at $17 USD per 60 capsules; suitable for vegetarians.
• Everyday Sports Multivitamin 60 capsules High-potency all-in-one multivitamin and mineral supplement containing B-vitamins, Vitamin C, D3, E, Beta-carotene, Iron, Calcium, Zinc, Magnesium, and other trace nutrients. Supports energy metabolism and replaces micronutrients lost during exercise. Priced at $17 USD per 60 capsules.
• Everyday Fish Oil 120 capsules Omega-3 fatty acid supplement in capsule form, batch tested for athletes, supporting overall health and sports performance. Sold as a 120-capsule pack.
• Turmeric Recovery 60 Capsules High-potency turmeric formula containing CurcuWIN extract (46x more bioavailable than standard curcumin), turmeric root extract at 95% curcuminoids, and ginger extract. Targets tired, stiff joints and muscle soreness from high-intensity exercise. Priced at $28 USD per 60 capsules.
• Everyday Sports Probiotics 75Bn 60 Capsules Daily probiotic supplement containing 75 billion CFU beneficial bacteria to support gut health and immune function for athletes. Priced at $27 USD per 60 capsules.
• Recovery Set Bundled product set combining Pre Load Hydration Powder 320g, Rapid Hydration Electrolyte Powder 400g, and Post Workout Recovery Drink 400g for comprehensive pre-, during-, and post-workout hydration and recovery.
• Performance & Endurance Set Product bundle designed to support athletic performance and endurance during training and competition.
• Prevention Set Product bundle focused on prevention and wellness, combining everyday supplements for overall health maintenance.

Quantifiable outcome

• 2-3x faster rehydration than water alone
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nuun Hydration: US-based sports hydration brand specializing in electrolyte tablets and powders for athletes and everyday hydration. Comparable product format (dissolvable electrolytes), target customer (athletes, fitness enthusiasts), and DTC-plus-retail distribution model.
• Skratch Labs: Premium sports hydration brand founded by a pro cyclist, offering electrolyte drink mixes and recovery products engineered for endurance athletes. Direct competitor in science-led, clean-label sports hydration with similar athlete-founder identity.
• Precision Hydration: UK-based sports hydration brand offering electrolyte drinks and personalized sweat testing for endurance athletes. Directly comparable target customer (competitive endurance athletes), product format (electrolyte powders/drinks), and science-led positioning.
• SOS Hydration: US-based electrolyte drink mix brand targeting athletes, travelers, and dehydration-prone consumers with low-sugar formulations. Comparable product format, target segments (athletes, general consumers), and DTC-plus-retail distribution approach.
• Hydralyte: Australian/NZ-headquartered sports hydration brand offering electrolyte powders and ready-to-drink solutions for athletes, families, and tradies. Directly comparable product portfolio, geography, and target segments to PowerAMP, with broader retail distribution.
• LMNT: US-based electrolyte drink mix brand targeting athletes, keto/low-carb consumers, and everyday hydration. Comparable product format (electrolyte powders with no sugar), DTC subscription model, and clean-label premium positioning.
• Tailwind Nutrition: US endurance sports nutrition brand offering electrolyte drink mixes and recovery products designed for ultra-endurance athletes. Comparable target customer (endurance athletes), product format, and performance-led branding.

Broad incumbents

• Maurten: Swedish sports nutrition company using hydrogel technology for sports drinks and gels, targeting elite endurance athletes. Comparable in science-led premium hydration positioning and elite-athlete customer base, but operates globally with a broader endurance nutrition portfolio.
• GU Energy Labs: Established US sports nutrition brand with broader portfolio spanning energy gels, chews, hydration, and recovery products. Comparable in targeting endurance athletes and clean-label positioning, but operates at significantly larger scale with broader product breadth.

Emerging players

• Elete Electrolytes: US-based electrolyte add-in drops brand offering concentrated electrolyte liquid for athletes and everyday hydration. Comparable in electrolyte-focused sports hydration, but different format (concentrated drops vs powder) and broader health/wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PowerAmpSports1
• YouTubeyoutube.com/@powerampsports
• Facebookfacebook.com/Powerampsports
• LinkedInlinkedin.com/company/poweramp-sports-nutrition
• Instagraminstagram.com/powerampsports
• Pinterestpinterest.nz/powerampsports

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PowerAMP