OPINATOR
- Company typePrivate
- Founded2009
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
OPINATOR firmographics
Firmographics- Name
- OPINATOR
- Legal name
- INNOLOGY VENTURES, S.L.
- Website
- https://web.opinator.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
OPINATOR industry classification
Industry- Product category
- Customer Experience (CX) / Voice of Customer (VoC) Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
- akta.pro secondary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where OPINATOR is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
OPINATOR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: OPINATOR is a Software as a Service (SaaS) platform provided under a subscription model. Pricing is customized and modular based on modules and scale, as stated: 'Customized pricing that adapts to your business. Fully transparent, with no hidden fees or surprises. Pay only for the modules you need and scale as you grow.' Customers access the platform with valid accounts through the internet.
- Professional Services: OPINATOR offers implementation, managed services, and dedicated CX/project/tech expert teams alongside the self-serve platform. These professional services accompany the software subscription for enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized modular pricing — no public tier structure disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
OPINATOR product offering
Product offeringCore offering
OPINATOR provides an AI-powered SaaS Customer Experience (CX) platform that captures omnichannel customer feedback, analyzes it in real time using the OPINATOR AI Hub (generative AI, NLP, anomaly detection, autonomous agents), and triggers automated workflows to close the loop on customer issues. The platform combines OPINATOR Personalized Interfaces (OPIs) for branded visual surveys with case management, role-based dashboards, advanced text analytics, quantitative analysis, and PIP personal information protection. It is sold as a modular subscription to enterprise customers across banking, hospitality, gaming, energy, and entertainment.
Product overview
OPINATOR is a unified CX (Customer Experience) platform that combines a SaaS software platform with AI-powered modules. The core offering includes OPINATOR AI as the central intelligence layer, OPIs (OPINATOR Personalized Interfaces) for feedback capture, and several integrated modules: Omnichannel Feedback Capture for multi-channel data collection, Case Management & Close the Loop for issue resolution, Role-based Dashboards for visualization, Quantitative Analysis for numerical insights, and Advanced Text Analytics for NLP-powered text analysis. The platform is powered by OPINATOR AI comprising five interconnected AI systems: AI Experience Design (for creating interactions), AI Dynamic Engagement (for adaptive conversations), AI Real-Time Action (for automated workflows), AI Insights Suite (for analytics), and AI Close the Loop (for case management). Additional modules include PIP (Personal Information Protection) for data security. The platform operates on a modular SaaS pricing model.
Differentiator
Problem solved
Functional benefit
Brands
- OPINATOR AI: AI-powered intelligence system for customer experience management, featuring AI Experience Design, AI Dynamic Engagement, AI Real-Time Action, AI Insights Suite, and AI Close the Loop.
- OPIs (OPINATOR Personalized Interfaces)
- PIP (Personal Information Protection)
Quantifiable outcome
- NPS increased by 9 points
- +7 more outcomes
Companies that use OPINATOR
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
OPINATOR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature10 records
OPINATOR partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAll data processed and stored by OPINATOR's online software platform is hosted in data centers operated by Amazon Web Services EMEA, SARL (AWS), located at 38 Avenue John F Kennedy, L-1855 Luxembourg. AWS is a sub-processor under GDPR.
- Elastic (Elasticsearch)coreOPINATOR's platform data is hosted in best-of-class data centers operated by Elastic B.V., located at Keizersgracht 281, Amsterdam P7 1016 ED, The Netherlands. Elastic is a sub-processor under GDPR.
- Esendex (Commify)coreOPINATOR uses Commify UK Limited (Esendex) as a sub-processor for messaging functionality. Located at 20 Wollaton Street, Nottingham NG1 5FW, United Kingdom. Listed as sub-processor under GDPR compliance.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
OPINATOR competitors and assessment
Company assessmentBroad incumbents
- Sprinklr: Broad incumbent unifying customer experience, social media management, and contact center operations. Comparable on omnichannel signal capture (especially social), but operates across a much wider portfolio.
- NICE (CXone): Broad incumbent in contact center and customer experience with NICE CXone, offering voice-of-customer and analytics as part of a much wider portfolio (workforce engagement, interaction analytics, CRM connectors). Comparable on CX analytics but at much larger scale and scope.
- Verint: Broad incumbent in customer engagement and CX analytics, with VoC, speech/text analytics, and workforce engagement offerings. Comparable on omnichannel analytics but as part of a broader enterprise engagement suite.
- Zendesk: Broad incumbent in customer service and CX with Zendesk Suite and CX tools including surveys, ticketing, and AI agents. Comparable in the CX ticketing and survey ecosystem, but bundled into a much broader service platform.
Emerging players
- Trustpilot: Consumer review platform increasingly expanding into enterprise CX and reputation analytics. Adjacent peer: overlaps with OPINATOR on capturing and analysing customer feedback at scale, but lighter on B2B omnichannel integration and real-time action.
- Clarabridge (now part of Qualtrics): CX text and voice analytics platform historically focused on customer journey analytics and NLP-driven insight extraction; overlaps with OPINATOR's text analytics and sentiment capabilities for enterprise CX teams.
Direct peers
- SurveyMonkey: Direct peer in online survey and CX feedback, with SurveyMonkey Enterprise and GetFeedback targeting VoC programs. Comparable on survey-driven CX feedback capture, though lighter on real-time actioning and AI Hub depth than OPINATOR.
- Qualtrics: Direct peer offering enterprise experience management (XM) software spanning customer, employee, product, and brand experience with AI-driven analytics. Competes head-to-head with OPINATOR for omnichannel VoC and CX programs at large enterprises.
- InMoment: Direct peer in the CX/VoC platform market with surveys, text analytics, and journey analytics for enterprise customers across hospitality, financial services, and retail. Closely overlaps with OPINATOR's verticals and use cases.
- Medallia: Direct peer providing an enterprise CX and VoC platform with omnichannel signal capture, text/speech analytics, and real-time actioning. Closely comparable in target buyer (global enterprises), omnichannel scope, and AI analytics positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OPINATOR social profiles
Digital presenceOPINATOR compliance and trust
Trust signalCompliance4 records
OPINATOR financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPINATOR leadership team
Management profileNumber of profiles
Profiles2 records
OPINATOR funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPINATOR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPINATOR
What does OPINATOR do?
OPINATOR provides an AI-powered SaaS Customer Experience (CX) platform that captures omnichannel customer feedback, analyzes it in real time using the OPINATOR AI Hub (generative AI, NLP, anomaly detection, autonomous agents), and triggers automated workflows to close the loop on customer issues. The platform combines OPINATOR Personalized Interfaces (OPIs) for branded visual surveys with case management, role-based dashboards, advanced text analytics, quantitative analysis, and PIP personal information protection. It is sold as a modular subscription to enterprise customers across banking, hospitality, gaming, energy, and entertainment.
Is OPINATOR a public or private company?
OPINATOR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OPINATOR founded?
OPINATOR was founded in 2009. It employs 51 to 100 people.
Where is OPINATOR based?
OPINATOR is headquartered in Madrid, Spain, in the Europe region.
How does OPINATOR make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are OPINATOR's main competitors?
Broad incumbents on record are Sprinklr, NICE (CXone), Verint and Zendesk. Emerging players are Trustpilot and Clarabridge (now part of Qualtrics). Direct peers are SurveyMonkey, Qualtrics, InMoment and Medallia.
Does OPINATOR have an API?
No public API is recorded for OPINATOR.
What industry is OPINATOR in?
OPINATOR's product category is Customer Experience (CX) / Voice of Customer (VoC) Software. Its primary akta.pro industry code is BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 51321 and its SIC code is 7372.