Rush Adventures
Rush Adventures is a South African mobile glamping and tent rental company that rents luxury, dome, dining, and emergency shelter tents to festival-goers, corporate clients, wedding organisers, safari operators, and humanitarian agencies across Southern Africa.
- Company typePrivate
- Founded2019
- HeadquartersRandburg, South Africa
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Rush Adventures does
Rush Adventures (Pty) Ltd is a South African private company, incorporated in 2019 and headquartered in Ferndale Randburg, Johannesburg, that operates a mobile glamping and tent rental business across Southern Africa (primarily South Africa and Lesotho). The company rents a portfolio of five distinct tent products — the Standard Lux Tent (en-suite glamping with hot shower, flushing toilet, twin beds, and veranda), the Canvas Dome Tent (3m x 3m heavy-duty ripstop canvas with galvanized steel frame), the 2 Man Student Dome Tent (budget weatherproof nylon unit), the Dining Tent (5m x 20m structure seating up to 60 with buffet setup and a separate catering tent), and the Emergency Shelter (rapid-deployment humanitarian-grade tents with fire-retardant and insect-proof materials). All tents are constructed from rugged canvas or nylon with steel frames and are designed for fully off-grid deployment, including self-contained ablutions and electrical points.
The business sells directly to consumers and organisations through its own website (rushadventures.com), supported by a WhatsApp and phone sales line, with no third-party resellers. Revenue is generated entirely through one-time rental bookings priced at the per-tent or per-package level, typically requiring a 30% deposit on confirmation and the balance due two weeks before the event date. Package pricing ranges from approximately ZAR 4,100 (Imfolozi Outrun Luxury Glamping) to ZAR 12,495 (Maletsunyane Luxury Tents with private en-suite), and emergency shelter contracts are priced on a custom-quote basis. The customer base spans festival-goers (Maletsunyane Braai, MTN Bushfire, iMfolozi Outrun), corporate event organisers, wedding couples, safari and eco-tourism operators, and humanitarian agencies, with three flagship annual events serving as the primary demand anchor.
The underlying technology is fundamentally physical rather than digital: there is no software platform, proprietary model, or developer-facing product, and no AI/ML capability is referenced anywhere in the available data. Growth and expansion have been incremental since founding, anchored by the addition of new event partnerships (iMfolozi Outrun 2026), geographic extension into Lesotho, and the launch of the Emergency Shelter product line into the humanitarian vertical. The company operates without disclosed institutional funding, public revenue figures, or headcount data.
Rush Adventures firmographics
Firmographics- Name
- Rush Adventures
- Legal name
- Rush Adventures (Pty) Ltd
- Website
- https://rushadventures.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rush Adventures is a South African mobile glamping and tent rental company that rents luxury, dome, dining, and emergency shelter tents to festival-goers, corporate clients, wedding organisers, safari operators, and humanitarian agencies across Southern Africa.
- Ownership category
- akta.pro rank
Rush Adventures industry classification
Industry- Product category
- Outdoor Event Accommodation and Tent Rental Services
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), All Other Amusement and Recreation Industries (713990), Tour Operators (56152)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Seasonal & Pop-Up Campsites (Event/Harvest/Temporary) (THAGAOAH)
- akta.pro secondary industries
- Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG), Eco-Camps & Sustainable Camping Retreats (THAGAOAE)
Keywords
Where Rush Adventures is headquartered
LocationHeadquarters
- HQ city
- Randburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Rush Adventures business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tent Rental Services: Core revenue stream from renting a range of premium outdoor tents (luxury glamping, canvas dome, student dome, dining, emergency shelter) to individuals and organisations for events, weddings, safaris, corporate retreats, and disaster relief. Revenue is earned per booking with a 30% deposit required on confirmation and the balance due 2 weeks before the event date.
- Event Package Bookings: Bundled accommodation packages at specific outdoor events (Maletsunyane Braai Festival, MTN Bushfire Festival, Imfolozi Outrun) that include tent rental plus sometimes meals and festival access. These packages are sold as one-time bookings at fixed per-person prices.
- Emergency Shelter Services: Provision of rapid-deployment emergency shelter tents and support services to humanitarian agencies, governments, and relief organisations for disaster response. Pricing is quote-based and project-specific.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Maletsunyane Braai Festival - Pro Dome Tents |
| Unit Pricing | Pay-as-you-go | Maletsunyane Braai Festival - Luxury Tents |
| Unit Pricing | Pay-as-you-go | MTN Bushfire Festival 2026 - Pro-Dome Shared Ablutions |
| Unit Pricing | Pay-as-you-go | MTN Bushfire Festival 2026 - Lux en-suite (Sold Out) |
| Unit Pricing | Pay-as-you-go | Imfolozi Outrun 2026 - Luxury Glamping Tents |
| Unit Pricing | Pay-as-you-go | General Deposit Payment (Sample) |
| Unit Pricing | Multi-year contract | Emergency Shelter - Custom Quote |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Rush Adventures product offering
Product offeringCore offering
Rush Adventures is a mobile tent rental company that supplies canvas and luxury glamping tents for outdoor events. Its offerings include en-suite accommodation, dining tents, student dormitory tents, and emergency shelters, deployed at festivals, weddings, corporate events, safaris, and humanitarian operations across South Africa and the broader African continent.
Product overview
Rush Adventures is a South African tent rental company offering mobile glamping and accommodation solutions for outdoor events. Their portfolio consists of five distinct tent products: the Standard Lux Tent (premium glamping with en-suite facilities), Canvas Dome Tent (durable event tent), 2 Man Student Dome Tent (budget-friendly camping option), Dining Tent (group dining facility), and Emergency Shelter (humanitarian relief tents). These products serve diverse occasions including weddings, music festivals, corporate events, sports events, safaris, and disaster relief operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Lux Tent
Companies that use Rush Adventures
Customer profileSegments5 records
Ideal customer profiles3 records
Rush Adventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rush Adventures partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Rush Adventures competitors and assessment
Company assessmentDirect peers
- Tentrr: Glamping rental platform that supplies canvas tent setups with on-site amenities to landowners and consumers. Comparable to Rush Adventures' tent rental and event-package model, though distributed through a marketplace rather than direct event partnerships.
- AutoCamp: Outdoor hospitality brand offering upscale Airstream suites, cabins, and tents at destination locations. Comparable in delivering premium, design-forward outdoor accommodation with bundled amenities and a focus on experiential travellers.
- Collective Retreats: Operates luxury tented accommodations at distinctive outdoor locations with full-service hospitality. Closely comparable business model of placing premium tents with integrated dining and amenities in remote or event-driven settings.
- Under Canvas: US-based luxury glamping operator that deploys upscale safari-style tents at national parks and outdoor destinations. Highly comparable to Rush Adventures in product (en-suite glamping tents) and target customer (experience-seeking travellers at outdoor venues).
- AfriCamps: South African glamping operator offering fully equipped tented suites across multiple regional destinations. Directly comparable to Rush Adventures on geography, product (luxury en-suite tents), and target market (domestic leisure travellers seeking premium outdoor stays).
Broad incumbents
- &Beyond: Established luxury safari and travel operator running high-end tented lodges across Africa. Overlaps with Rush Adventures in luxury African tented accommodation but operates permanent lodges in reserves rather than mobile event camps.
- Wilderness Safaris: Major African safari and camp operator with a portfolio of permanent luxury tented camps. Comparable on tented-camp product category and African geography, though at much larger scale and integrated with reserve concessions.
Regional players
- Iconic Africa: African travel and camp operator offering luxury mobile and permanent tented safaris. Comparable to Rush Adventures' safari-camp customer segment and mobile-camp deployment approach, primarily focused on the same regional market.
Emerging players
- Glamping Hub: Online marketplace connecting travellers with glamping properties worldwide. Adjacent rather than directly competitive — Rush Adventures operates its own inventory while Glamping Hub aggregates third-party operators.
Others
- Black Tomato: Luxury experiential travel agency curating adventure itineraries including glamping-style accommodations. Comparable end-customer profile (high-spend experiential travellers) and thematic overlap, though Black Tomato is a tour designer rather than an operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rush Adventures social profiles
Digital presenceRush Adventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rush Adventures leadership team
Management profileNumber of profiles
Rush Adventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rush Adventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rush Adventures
What does Rush Adventures do?
Rush Adventures is a mobile tent rental company that supplies canvas and luxury glamping tents for outdoor events. Its offerings include en-suite accommodation, dining tents, student dormitory tents, and emergency shelters, deployed at festivals, weddings, corporate events, safaris, and humanitarian operations across South Africa and the broader African continent.
Is Rush Adventures a public or private company?
Rush Adventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rush Adventures founded?
Rush Adventures was founded in 2019. It employs 11 to 50 people.
Where is Rush Adventures based?
Rush Adventures is headquartered in Randburg, South Africa, in the Africa region.
How does Rush Adventures make money?
Three revenue lines are on record. Tent Rental Services are the primary driver. The others are event Package Bookings and emergency Shelter Services.
Who are Rush Adventures's main competitors?
Direct peers on record are Tentrr, AutoCamp, Collective Retreats, Under Canvas and AfriCamps. Broad incumbents are &Beyond and Wilderness Safaris. Iconic Africa is listed as a regional player. Glamping Hub is listed as an emerging player. Black Tomato is listed as an others.
Does Rush Adventures have an API?
No public API is recorded for Rush Adventures.
What industry is Rush Adventures in?
Rush Adventures's product category is Outdoor Event Accommodation and Tent Rental Services. Its primary akta.pro industry code is THAGAOAH, Seasonal & Pop-Up Campsites (Event/Harvest/Temporary), with a secondary code of THAGAOAG, Adventure Base Camps (Trek/Climb/Expedition Camps). Its NAICS code is 721214 and its SIC code is 7000.