Canarias
- Company typePrivate
- Founded1950
- HeadquartersMontevideo, Uruguay
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Canarias firmographics
Firmographics- Name
- Canarias
- Legal name
- Canarias S.A.
- Website
- https://canarias.com.uy
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Canarias is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices2 records
Markets served
Canarias business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Yerba Mate Sales: Sale of branded yerba mate products including Canarias Original, Canarias Suave, Contigo Tradicional, Contigo con Hierbas, Baldo, and specialty varieties with tea additions. Products sold in various sizes (100g to 5kg packages).
- Tea and Infusions Sales: Sale of tea products including classic teas (green, black, red), flavored teas, functional teas with super foods, and herbal infusions. Products sold in bag format.
- Thermal Products Sales: Sale of Termolar branded thermal products including termos, mates, jars, vases, coolers, and chimarritas in various sizes and colors.
- E-commerce Direct Sales: Direct consumer sales through company's online store (tienda.canarias.com.uy)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Yerba mate products available in multiple package sizes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Canarias product offering
Product offeringCore offering
Canarias produces and distributes branded yerba mate products (Canarias, Contigo, Baldo), teas and herbal infusions (classic, functional, flavored, and superfood variants), and thermal products including thermos bottles, mate cups, thermal cups/pitchers, and coolers. The company controls production from raw yerba mate leaf through traditional processing methods including sapecado, drying, and extended 4–6 month aging, with distribution across Uruguay and 35+ international markets.
Product overview
Canarias is a Uruguayan consumer goods company offering three main product lines: Yerba Mate (traditional Argentine/Uruguayan drink), Teas and Infusions, and Thermal products (thermoses, cups, coolers). The Yerba Mate portfolio includes the core Canarias brand (Sabor Original, Sabor Suave, Selección Especial, Serena), the Contigo sub-brand (Tradicional, Hierbas), and Baldo. The Tea portfolio spans Classic teas (Green, Black, Red, Ceylon Black, Black in Leaves), Functional teas (Digestive Herbs, Relaxing Herbs, Red Tea & Centella, Green Tea & Ginger), Flavored teas (Peach, Red Fruits, Lemon), and Superfood teas (with Açaí, Maca, Turmeric & Cinnamon, Ginger & Lemon). The Thermal products include the R-Evolution line (1L and 2.5L in multiple colors), Lúmina, various thermal bottles and cups (710ML, 500ML, 380ML), jars, mate cups, Chimarrita thermoses, Supertermo 5L, and SUV coolers (20L, 32L).
Differentiator
Problem solved
Functional benefit
Brands
- Canarias Tradicional: Yerba mate with original/intense bitter flavor, the company's flagship product line.
- Canarias Suave
- Canarias Selección Especial
- Canarias Serena
- Canarias Té Rojo y Centella
- Canarias Té Verde y Jengibre
- Contigo Tradicional
- Contigo con Hierbas
- Baldo
- Canarias Sabor Original
- Canarias Sabor Suave
Products and services
- Canarias Tradicional (Sabor Original)
Companies that use Canarias
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Canarias technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Canarias partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- FARINUR S.A.corePrimary distributor in Montevideo, Uruguay covering Centro, Aguada and Cordón districts. Contact: Aizpurúa 2237 e/Vitrubio y Azara. Phone: 25075901 / 25096684.
- MARDINI SRLcoreDistributor in Montevideo covering Unión, Maroñas y Villa Española districts. Contact: Gral. Martín Rodríguez 3798. Phone: 22158410.
- BONAREL S.A.coreDistributor in Montevideo covering Piedras Blancas, Manga y Casavalle districts. Contact: José Belloni 5382. Phone: 22276099 / 22202570 / 22277438.
- ELIAS F. Gonzalez Pazos - MalpicapuntoCommajorDistributor in Spain (Madrid area). Contact: Avda. de las Palmeras, edif. D20, Pol. ind. La Sendilla, 28350, Ciempozuelos, Madrid. Tel: 91 809 37 94 / 65 279 27 65.
- IMPORTADORA SUDAMERICANAmajorDistributor in Argentina. Contact: Predio Norlog, LOTE 2, Benavidez Buenos Aires – Argentina. Tel.: 5411-5276-2641.
- Jumbo Retail ArgentinamajorMajor retail chain distributor in Argentina. Contact: Suipacha 1111 Piso 18, Cdad. Buenos Aires. Tel: 0054 11 4733 1400.
- INC SA (Carrefour Argentina)majorMajor retail chain (Carrefour) in Argentina. Contact: Beruti 2915, CABA. Tel.: 54 11 4003-7000.
- American Supply GroupmajorDistributor in USA. Contact: Patricia Yates, 7796 NW 71 St, Miami FL 33166. Phone: 305 4037707.
- ORGANIZACIÓN ONETTO DE MEXICO S.A.majorDistributor in Mexico. Contact: Prolongación Zaragoza No.1732, Fracc. Circunvalación Norte, Aguascalientes, Ags. México, C.P. 20020. Tel: +52 449 415 9058.
- Yerba Mate Australia P/LmajorDistributor in Australia. Contact: 7/135 Long Street, Smithfield NSW 2164. Phone: 1300 368 625.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Canarias competitors and assessment
Company assessmentDirect peers
- La Virginia: Argentine yerba mate and coffee brand with comparable traditional and suave mate SKUs targeting overlapping consumer segments in South America.
- Rosamonte: Major Argentine yerba mate brand with overlapping product portfolio (traditional, suave, herbal blends) and similar distribution into Uruguayan and diaspora channels.
- Guayakí: US-based yerba mate brand pioneering canned ready-to-drink mate; competes with Canarias for the same growing North American consumer seeking mate as a functional beverage.
- Taragüi: Flagship yerba mate brand of Establecimiento Las Marías in Argentina. Competes directly with Canarias across traditional and herbal mate variants in the same South American consumer market.
- Amanda: Paraguayan flagship yerba mate brand under Establecimiento Las Marías; competes directly with Canarias' traditional mate lines across Mercosur distribution.
- Cruz de Malta: Long-established Argentine yerba mate brand with comparable traditional and composite mate products; competes for the same Latin American shelf space as Canarias.
- Termolar: Brazilian manufacturer of thermoses, mate cups, and thermal containers; the same brand that supplies Canarias' thermal line and competes for mate-ritual accessories across South America.
- Té Club: Leading Argentine tea brand with comparable product mix of classic, flavored, and functional teas; competes for the same tea and infusion consumer that Canarias addresses.
Broad incumbents
- Establecimiento Las Marías: Argentine agro-industrial group owning multiple yerba mate brands (Amanda, Taragüi) plus tea; significantly larger scale than Canarias and serves as the dominant incumbent in the regional mate category.
- Twinings: Global tea brand owned by Associated British Foods with comparable classic, flavored, and functional tea ranges; competes with Canarias' tea portfolio in international retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Canarias social profiles
Digital presenceCanarias financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canarias leadership team
Management profileNumber of profiles
Canarias funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canarias M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canarias
What does Canarias do?
Canarias produces and distributes branded yerba mate products (Canarias, Contigo, Baldo), teas and herbal infusions (classic, functional, flavored, and superfood variants), and thermal products including thermos bottles, mate cups, thermal cups/pitchers, and coolers. The company controls production from raw yerba mate leaf through traditional processing methods including sapecado, drying, and extended 4–6 month aging, with distribution across Uruguay and 35+ international markets.
Is Canarias a public or private company?
Canarias is a private company. It is classified as family owned and is currently operating.
When was Canarias founded?
Canarias was founded in 1950. It employs 51 to 100 people.
Where is Canarias based?
Canarias is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Canarias make money?
Four revenue lines are on record. Yerba Mate Sales are the primary driver. The others are tea and Infusions Sales, thermal Products Sales and E-commerce Direct Sales.
Who are Canarias's main competitors?
Direct peers on record are La Virginia, Rosamonte, Guayakí, Taragüi, Amanda, Cruz de Malta, Termolar and Té Club. Broad incumbents are Establecimiento Las Marías and Twinings.
Does Canarias have an API?
No public API is recorded for Canarias.