RRG

What RRG does

RRG is a Moscow-headquartered Russian commercial real estate consulting firm founded in 2005 that operates with a single Moscow office (ul. Lenin Sloboda, 19, BC Omega Plaza) serving clients nationwide. The company provides integrated services across the full lifecycle of commercial real estate — strategic consulting, brokerage, property management, and analytics — with a distinctive specialization in commercial infrastructure planning within residential developments. Its stated track record covers 170+ residential complexes across all price segments, from economy and comfort housing to premium high-rise, cottage settlements, and exclusive club houses.

RRG's technical platform is built around proprietary geospatial analytics: a 142-cluster methodology covering Moscow within MKAD and a 10 km surrounding belt, organized into 13 mega-clusters; the RRG-Huff gravity model for calculating retail catchment areas and visit probability at the individual-residential-building level; the GIS Moscow interactive mapping platform; and the RRG Index, a weekly proprietary market monitoring system. The firm claims to have pioneered cluster analysis and geoinformation marketing in Russia, and the methodology is maintained by an internal scientific-practical unit called RRG Lab. Clients include nearly all major Russian residential developers (PIK, LSR, Etalon, Donstroy, Kortros, AEON, Asterus, KASKAD Family, KR Properties), government and quasi-government entities (Russian Railways, Skolkovo Innovation Center), shopping-center operators (Mall Management Group, MALLTECH, Crocus Group), and federal retail chains (VkusVill, Perekrestok, Dodo Pizza, Apteka 36.6, 4Lapy, Win Lab, CoolClever). The firm also operates Terms Vidnoye, one of Russia's first thermal complexes (~10,000 sq m), marking a single operational extension beyond pure advisory.

RRG generates revenue through four streams: project-based strategic consulting and concept development, transaction-fee brokerage on a database of 2,000+ commercial listings, managed services including full-cycle commercial property management and developer sales training, and bespoke GIS-based analytical research. Pricing is opaque and quote-based, with each client assigned a dedicated senior director (Svetlana Yarova for brokerage; Tatiana Vashchenko for consulting). Distribution is entirely direct via named partners, supplemented by thought-leadership publishing in RBC, CRE, CIAN, REPA, and Kommersant, an active Telegram channel (@rrgtalks), and the annual Plov Festival — the firm's flagship networking event now in its XII edition with ~700 attendees. The firm has received CRE Moscow Awards, ProEstate, FIABCI Russia, and Urban Awards recognition, and initiated a new CRE Awards category for commercial infrastructure in residential complexes.

Name

RRG

Legal name

RRG

Website

https://rrg.ru

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

RRG is a Moscow-headquartered Russian commercial real estate consulting firm founded in 2005 that advises residential developers, government entities, retailers, and investors via proprietary GIS analytics and the RRG-Huff gravity model.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Consulting

NAICS

Offices of Real Estate Agents and Brokers (5312), Nonresidential Property Managers (531312), Computer Systems Design and Related Services (54151)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Computer Programming Services (7371)

akta.pro primary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

akta.pro secondary industries

Commercial Real Estate Asset Management (BPAJAMAB), Data Center Tenant Representation (BPAJALAI)

Keywords

• Commercial real estate consulting
• Geomarketing analytics services
• Property brokerage services
• Real estate market research
• Cluster analysis consulting

Headquarters

HQ city

Leninskaya

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting and Concept Development: RRG provides comprehensive consulting services including best-use analysis, concept development, and marketing strategy for commercial infrastructure in residential complexes. Revenue is generated through project-based consulting fees for concept development, market studies, and strategic advisory.
2. Brokerage and Deal Facilitation: RRG's brokerage division represents both property owners/investors and tenants/buyers. The company maintains a database of over 2,000 commercial property listings for rent and sale. Revenue comes from transaction-based brokerage commissions on completed deals. Services include full-cycle deal support (pre-brokerage, deal execution, closing).
3. Property Management and Operational Support: RRG offers full-cycle property management services including managing commercial infrastructure from research and concept development through tenant placement. Can take 'turnkey' management of commercial spaces in residential complexes. Also offers training services for developer sales departments.
4. Geoinformation and Analytical Research: RRG conducts specialized GIS-based market research, competitive analysis, and geoinformation studies for third-party clients including retailers and developers evaluating new locations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RRG provides integrated consulting, brokerage, property management, and analytics services for commercial real estate in Russia. The firm specializes in developing commercial infrastructure concepts for residential complexes, geomarketing studies, tenant mix planning, and deal facilitation across retail, office, and warehouse segments, supported by proprietary GIS-based methodologies including cluster analysis and the RRG-Huff gravity model.

Product overview

RRG is a consulting company providing integrated services in commercial real estate: consulting, management, brokerage, and analytics. The product portfolio includes strategic consulting, geomarketing services (including RRG Lab and Moscow GIS), commercial infrastructure development, residential consulting, property management, and market monitoring. The company has developed proprietary methodologies including cluster analysis and the RRG-Huff gravity model for geographic market analysis. Services are delivered as consulting engagements rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Brokerage Brokerage services representing property owners, investors, tenants, and buyers across the Russian commercial real estate market, leveraging a database of over 2,000 rental and sale listings and providing full-cycle deal support from pre-brokerage through closing.
• Commercial Infrastructure Development for Residential Complexes End-to-end development of commercial real estate concepts and marketing strategies within residential development projects, including geomarketing analysis, functional programming, tenant placement, and full-cycle management of commercial infrastructure.
• Geomarketing Services Geomarketing consulting using GIS mapping, cluster analysis, competitive environment studies, and consumer expenditure analysis to inform real estate development and location decisions.
• Strategic Consulting Comprehensive consulting including market analysis, investment analysis, property valuation, and project management advisory for commercial and residential real estate clients across Russia.
• Property Management Full-service property management and operational support for commercial real estate assets, including turnkey management of commercial spaces in residential complexes and training services for developer sales departments.
• Concept Development Development of comprehensive real estate project concepts including functional programming, architectural planning input, and best-use analysis for commercial properties and mixed-use developments.
• Residential Real Estate Consulting Specialized consulting for residential development projects focused on integrating commercial infrastructure, advising developers on optimal commercial space ratios (approximately 5% for standard-class, 7% for comfort, 10% for business/premium).
• Marketing Research Services Comprehensive marketing research including consumer behavior studies, competitive analysis, and socio-cultural programming based on target audience profiles for real estate development projects.
• Real Estate Market Monitoring

Quantifiable outcome

• Commercial space sells 10-12% above market average after RRG work (based on completed project statistics)
• +4 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered flagship, minor and core.

• DBC Construction (ДБК Строительство)flagshipGTM or Marketing Partner · 29 May 2026DBC Construction served as the General Partner of the XII RRG Plov Festival (May 2026), the largest informal event of the Russian real estate market with 700+ attendees.
• WatwellminorGTM or Marketing PartnerPartner of the XII RRG Plov Festival.
• SERGEX DevelopmentminorGTM or Marketing PartnerPartner of the XII RRG Plov Festival.
• Standart ProjectminorGTM or Marketing PartnerPartner of the XII RRG Plov Festival.
• DE-UREminorGTM or Marketing PartnerPartner of the XII RRG Plov Festival.
• VT-BIminorGTM or Marketing PartnerPartner of the XII RRG Plov Festival.
• MYPilonminorGTM or Marketing PartnerPartner of the XII RRG Plov Festival.
• ZZonaminorGTM or Marketing PartnerPartner of the XII RRG Plov Festival.
• Skolkovo FoundationcoreGTM or Marketing PartnerPartner of the XII RRG Plov Festival. Skolkovo Innovation Center is also a client of RRG, and the Skolkovo Construction Club is a media partner of the festival.
• NatMallminorGTM or Marketing PartnerPartner of the XII RRG Plov Festival.
• RusKlimatminorGTM or Marketing PartnerPartner of the XII RRG Plov Festival.
• KTB GroupminorGTM or Marketing PartnerPartner of the XII RRG Plov Festival.
• Gravitas CoffeeminorGTM or Marketing PartnerPartner of the XII RRG Plov Festival.
• Metrika InvestmentsminorGTM or Marketing PartnerTeam partner of the XII RRG Plov Festival.
• ENCOminorGTM or Marketing PartnerTeam partner of the XII RRG Plov Festival.
• Ecoplant DevelopersminorGTM or Marketing PartnerTeam partner of the XII RRG Plov Festival.
• FVT StroyminorGTM or Marketing PartnerTeam partner of the XII RRG Plov Festival.
• STMNGminorGTM or Marketing PartnerTeam partner of the XII RRG Plov Festival.
• AST Insurance (AST Insure)minorGTM or Marketing PartnerTeam partner of the XII RRG Plov Festival.
• PIK GroupcoreGTM or Marketing PartnerIndustry partner of the XII RRG Plov Festival. PIK is one of Russia's largest residential developers and a key client of RRG.
• HabidatumcoreStrategic or Co-development PartnerRRG partnered with Habidatum (digital urban data analytics company) to create an interactive Moscow map for social distancing navigation and a rating of favorable Moscow districts for self-isolation.
• ГК «Склады России» (Warehouses of Russia)coreStrategic or Co-development PartnerRRG and GK Warehouses of Russia jointly conducted research on Moscow warehouse market prospects in 2025, analyzing KRT zone impacts and warehouse space supply/demand dynamics.
• AEON DevelopmentcoreStrategic or Co-development PartnerRRG conducted joint research with AEON Development on commercial infrastructure share in premium Moscow residential complexes. AEON is a key client and RRG contributed to the River Park Towers Кутузовский project, achieving 10.2% commercial share.
• Yuri Bychkov / Городские термы (City Thermal)coreStrategic or Co-development PartnerRRG attracted Yuri Bychkov, founder and shareholder of the 'City Thermal' chain, as a project partner for the Rostov-on-Don thermal urban resort concept. Bychkov brings operational expertise to the integrated thermal-wellness complex concept.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Colliers Russia: Colliers operates in Russia with a full-service commercial real estate practice including brokerage, consulting, valuation, and property management. Competes with RRG across retail, office, and warehouse real estate advisory segments.
• Knight Frank Russia: Knight Frank's Russian operation provides commercial real estate brokerage, consulting, and property management across Moscow and Russian regions. It is a direct competitor to RRG on commercial brokerage mandates and investment advisory for institutional clients.
• JLL Russia: JLL provides integrated commercial real estate services in Russia including agency leasing, capital markets, property management, and consulting. Comparable to RRG on enterprise developer and investor advisory engagements.
• CBRE Russia: CBRE's Russian arm delivers capital markets, investment sales, valuation, and advisory services across commercial real estate. Overlaps with RRG on large institutional mandates and competes for premium developer and investor engagements.
• Cushman & Wakefield Russia: Cushman & Wakefield's Russian practice offers commercial real estate services across retail, office, and industrial segments. Competes with RRG on commercial brokerage and consulting engagements with developers and institutional investors.

Direct peers

• Intermark Real Estate: Intermark is a Russian commercial real estate services firm focused on office and retail brokerage and consulting in Moscow. Closely comparable to RRG in target client base (developers and investors) and service offering (brokerage and consulting).
• Blackwood (now NF Group): Blackwood/NF Group is a Russian CRE firm providing brokerage, consulting, investment, and property management services. Closely comparable to RRG in client segments (developers, investors, retailers) and the Moscow-centric commercial real estate focus.
• SAREPTA Real Estate Consulting: SAREPTA is a Russian commercial real estate consulting and analytics firm offering market research, valuation, and advisory services. Directly comparable to RRG's analytical and consulting product line for Russian developers and investors.

Emerging players

• Habidatum: Habidatum is a digital urban data analytics company that partnered with RRG on Moscow social-distancing and district rating initiatives. Overlaps with RRG on urban data analytics for real estate, though Habidatum focuses on broader urban intelligence.

Others

• CRE Summit / Commercial Real Estate Conference organizers: CRE is a Russian commercial real estate industry media and events organizer (CRE Awards, CRE Summit). While not a direct competitor, CRE is the leading industry platform through which RRG competes for thought leadership, awards, and customer mindshare in Russian commercial real estate.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTuberutube.ru/channel/44146191
• Xx.com/rrgru
• Facebookfacebook.com/RussianResearchGroup
• LinkedInlinkedin.com/company/rrg-rrg-group-of-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RRG