Pakistan Beverage
Pakistan Beverage Limited is a private, family-owned PepsiCo franchise bottler and Pakistan's largest beverage manufacturer, producing carbonated soft drinks, purified water, flavoured milk, juices, and fruit pulp for distribution across Sindh and Balochistan.
- Company typePrivate
- Founded1950
- HeadquartersKarachi, Pakistan
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pakistan Beverage does
Pakistan Beverage Limited (PBL), founded on 14 August 1950 in Karachi and headquartered at D-113 S.I.T.E., Manghopir Road, is a private, family-owned beverage manufacturer (Kassam family) and Pakistan's largest producer and seller of branded beverages. The company operates as a PepsiCo franchise bottling partner (since 1979), producing and distributing Pepsi, 7up, Mountain Dew, Mirinda, and Aquafina alongside its heritage Pakola carbonated soft drink brand across Karachi, Hyderabad, and the entirety of Balochistan province through its own distribution network.
PBL's manufacturing footprint spans 60+ acres across three cities, comprising 20 state-of-the-art LRB lines covering SSRB glass bottles, PET plastic bottles, bulk water, and a canning facility, supported by a centralized data centre and SAP HANA implementation with handheld devices for real-time decision-making. Beyond carbonated soft drinks, the company operates Pakola Products Limited (market leader in Pakistan's flavoured milk segment with Zaafran and Ice Cream Soda variants), Pakola Fruit Plup (100 MT/day aseptic mango pulp plant supplying internal and external bottlers), Yasir Fruit Juice, and Slice Juice Drink. Aquafina is purified through the seven-step HydRO-7 process (reverse osmosis, carbon filtration, ozonation, UV) and delivered via five purification sites with company-owned uniformed delivery teams on weekly residential rotations.
The revenue model is predominantly hardware/beverage sales through owned distribution and PepsiCo co-branded channels, with FSSC 22000 and Halal certifications covering all production. PBL reports 5,001-10,000 employees, has won PepsiCo's 2015 Global Bottler of the Year award out of 100+ bottlers globally, and was the first Pakistani franchise to ship 100 million cases (8 oz.) of LRB. The company maintains a direct-to-consumer bulk water channel distinct from its CSD retail channel and is led by Chief Executive and Managing Director Yasin Haji Kassam with family members across two generations in operational roles.
Pakistan Beverage firmographics
Firmographics- Name
- Pakistan Beverage
- Legal name
- Pakistan Beverage Limited
- Website
- https://pakbev.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Pakistan Beverage Limited is a private, family-owned PepsiCo franchise bottler and Pakistan's largest beverage manufacturer, producing carbonated soft drinks, purified water, flavoured milk, juices, and fruit pulp for distribution across Sindh and Balochistan.
- Ownership category
- akta.pro rank
Pakistan Beverage industry classification
Industry- Product category
- Non-alcoholic beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121), Bottled Water Manufacturing (312112)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)
Keywords
Where Pakistan Beverage is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices2 records
Markets served
Pakistan Beverage business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Beverage Manufacturing and Distribution: PBL generates revenue through manufacturing and selling carbonated soft drinks (Pepsi, 7up, Mountain Dew), purified water (Aquafina), and fruit juices as a PepsiCo franchise bottling partner. Operations span Karachi, Hyderabad, and Balochistan province.
- Dairy Products (Pakola Milk): PBL produces and sells dairy products under the Pakola Milk brand, with Pakola Products Limited (PPL) being the market leader in the flavoured milk segment.
- Fruit Pulp Products: Pakola Products Limited operates a pulp division producing mango pulp and other fruit products, including an aseptic plant with 100 MT per day capacity, serving both internal product needs and other regional bottlers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Pakistan Beverage product offering
Product offeringCore offering
Pakistan Beverage Limited manufactures, bottles and distributes a diversified portfolio of non-alcoholic beverages under its own brands (Pakola, Pakola Milk, Slice, Yasir Fruit Juice, Pakola Fruit Plup) and under PepsiCo franchise licence (Pepsi, 7up, Mountain Dew, Mirinda, Aquafina). The company operates integrated production facilities spanning 60+ acres across three cities with 20 LRB manufacturing lines producing carbonated soft drinks, purified water, fruit juices, flavoured milk, and mango pulp.
Product overview
Pakistan Beverage Limited (PBL) operates as a PepsiCo franchise bottling partner (since 1979) offering a diverse branded beverage portfolio. The company functions as a single unified manufacturing and distribution operation producing carbonated soft drinks (Pakola, Pepsi, 7up, Mountain Dew, Mirinda), purified water (Aquafina with HydRO-7 purification), fruit juices (Yasir Fruit Juice, Slice Juice Drink), flavoured milk (Pakola Milk including Zaafran and Ice Cream Soda varieties), and fruit pulp (Pakola Fruit Plup with mango varieties). The company spans three cities with 20 state-of-the-art LRB manufacturing lines for glass bottles, PET plastic bottles, bulk water, and canning.
Differentiator
Problem solved
Functional benefit
Brands
- Pakola: Pakistan's first local carbonated soft drink brand, also includes flavored milk products under Pakola Milk brand
- Aquafina
- Yasir Fruit Juice
- Pakola Fruit Plup
- Slice Juice Drink
- Pakola Milk
Products and services
- Pakola Pakistan's first local carbonated soft drink brand, established in 1950 as Pakistan Beverage Limited's original flagship product and a uniquely recognisable beverage in the Pakistani market. Targeted at general consumers of branded soft drinks.
- Pepsi Carbonated soft drink produced and bottled under PBL's PepsiCo franchise licence, distributed across Karachi, Hyderabad and Balochistan province.
- 7up Carbonated soft drink produced and bottled under PBL's PepsiCo franchise licence as part of its LRB portfolio.
- Mountain Dew
Quantifiable outcome
- PepsiCo's 2015 Global Bottler of the Year - won out of over 100 PepsiCo bottlers globally
- +2 more outcomes
Companies that use Pakistan Beverage
Customer profileSegments2 records
Ideal customer profiles1 record
Pakistan Beverage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pakistan Beverage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PepsiCoflagshipPakistan Beverage Limited acquired franchise licence from PepsiCo in 1979, becoming a Pepsi-Cola bottling partner. PBL is now PepsiCo's largest beverage manufacturing and selling company in Pakistan, producing and distributing major PepsiCo brands including Pepsi, 7up, Mountain Dew, and Aquafina.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Pakistan Beverage competitors and assessment
Company assessmentEmerging players
- Qarshi Industries (Pvt.) Limited: Pakistani manufacturer of herbal and health beverages (e.g., Qarshi Jam-e-Shirin). Competes for consumer share-of-throat in non-carbonated categories adjacent to PBL's juice and flavoured milk portfolio.
- Tapal Danister (Pvt.) Limited: Pakistan's leading packaged tea brand with national distribution. Comparable in CPG route-to-market scale, household penetration and branded beverage manufacturing in Pakistan.
- FrieslandCampina Engro Pakistan Limited: Major Pakistani dairy operator (Olpers, Tarang). Overlaps with PBL's flavoured milk/dairy business and competes for the same household beverage occasions.
Others
- National Foods Limited: Pakistani packaged-food and beverage-mix manufacturer (sherbets, Rooh Afza adjacent, instant drink mixes). Overlaps with PBL on consumer beverage occasions and Pakistan-wide distribution, though product mix differs.
- Murree Brewery Company Limited: Listed Pakistani beverage manufacturer (beer and spirits). Comparable as a large-scale domestic beverage manufacturer, but operates in a different alcoholic category; thematically adjacent rather than direct competition.
Direct peers
- Shezan International Limited: Long-established Pakistani manufacturer of juices, nectars and beverages sold through similar retail and foodservice channels. Directly comparable in non-carbonated beverage manufacturing and Pakistan domestic distribution.
- Mitchells Fruit Farms Limited: Pakistani fruit-based beverage and pulp producer (Tropicana franchise historically). Comparable as a Pakistan-based beverage manufacturer with fruit pulp capabilities and national retail distribution.
- Coca-Cola Beverages Pakistan Limited: The Coca-Cola Company's principal bottler and franchise operator in Pakistan, competing head-to-head with PBL in colas, CSDs and bottled water. Same product category, similar franchise-bottler model and overlapping Pakistani distribution footprint.
Broad incumbents
- Nestlé Pakistan Limited: Diversified FMCG incumbent in Pakistan producing juices, dairy and water. Operates broader portfolio but competes in several of PBL's sub-categories (bottled water, flavoured milk, juice) with greater scale and brand breadth.
- Pepsi-Cola Bottling Operations in Other Emerging Markets (e.g., Pepsi-Cola Products Philippines): Large PepsiCo franchise bottlers in similar emerging-market contexts. Useful comparables for bottler economics, capex intensity and franchise-model valuation, though they operate in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights9 records
Customer concentration
Pakistan Beverage social profiles
Digital presencePakistan Beverage compliance and trust
Trust signalCompliance2 records
Pakistan Beverage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pakistan Beverage leadership team
Management profileNumber of profiles
Profiles4 records
Pakistan Beverage subsidiaries and ownership
Company hierarchySubsidiaries3 records
Pakistan Beverage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pakistan Beverage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pakistan Beverage
What does Pakistan Beverage do?
Pakistan Beverage Limited manufactures, bottles and distributes a diversified portfolio of non-alcoholic beverages under its own brands (Pakola, Pakola Milk, Slice, Yasir Fruit Juice, Pakola Fruit Plup) and under PepsiCo franchise licence (Pepsi, 7up, Mountain Dew, Mirinda, Aquafina). The company operates integrated production facilities spanning 60+ acres across three cities with 20 LRB manufacturing lines producing carbonated soft drinks, purified water, fruit juices, flavoured milk, and mango pulp.
Is Pakistan Beverage a public or private company?
Pakistan Beverage is a private company. It is classified as family owned and is currently operating.
When was Pakistan Beverage founded?
Pakistan Beverage was founded in 1950. It employs 5,001 to 10,000 people.
Where is Pakistan Beverage based?
Pakistan Beverage is headquartered in Karachi, Pakistan, in the Asia region.
How does Pakistan Beverage make money?
Three revenue lines are on record. Beverage Manufacturing and Distribution is the primary driver. The others are dairy Products (Pakola Milk) and fruit Pulp Products.
Who are Pakistan Beverage's main competitors?
Emerging players on record are Qarshi Industries (Pvt.) Limited, Tapal Danister (Pvt.) Limited and FrieslandCampina Engro Pakistan Limited. Others are National Foods Limited and Murree Brewery Company Limited. Direct peers are Shezan International Limited, Mitchells Fruit Farms Limited and Coca-Cola Beverages Pakistan Limited. Broad incumbents are Nestlé Pakistan Limited and Pepsi-Cola Bottling Operations in Other Emerging Markets (e.g., Pepsi-Cola Products Philippines).
Does Pakistan Beverage have an API?
No public API is recorded for Pakistan Beverage.
What industry is Pakistan Beverage in?
Pakistan Beverage's product category is Non-alcoholic beverages. Its primary akta.pro industry code is AFAFABAO, Non-Alcoholic Beverage Bottling/Canning & Packaging Operations, with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2080.