Table Mountain Aerial Cableway Co.

What Table Mountain Aerial Cableway Co. does

Table Mountain Aerial Cableway Co. (TMACC) operates the sole authorised cable car service providing access to the summit of Table Mountain, one of the New 7 Wonders of Nature and a UNESCO World Heritage Site in Cape Town, South Africa. Founded on 4 October 1929, the company runs an aerialway system with rotating cable cars that transport visitors 1,067 metres above Cape Town to the mountain's summit in approximately five minutes, delivering 360-degree panoramic views of the city, Table Bay, and the surrounding mountain range. The system features a regenerative braking architecture that generates approximately 1,500 kWh of electricity per month from cable car descents, fed back into the power grid. TMACC has welcomed over 33 million visitors cumulatively since inception, with the 33 millionth visitor arriving in December 2025.

The business operates a diversified revenue model anchored on tiered ticket sales (online, ticket office, Fast Track, Private Cable Car, plus concession pricing for seniors, students, children, and locals), an annual subscription pass (Virtual Cable Card), and ancillary on-mountain operations including six food and beverage outlets, four retail stores (97% locally sourced merchandise), five event and function venues, film/media permits, and the Class in the Clouds educational programme. Distribution spans Webtickets (exclusive online ticketing partner), the official mobile app, on-site ticket offices, a tour operator portal with negotiated B2B rates, and partnerships with City Sightseeing and Cape Town Abseil.

TMACC serves a hybrid customer base spanning international tourists, Cape Town locals, students, senior citizens, school groups, visitors with disabilities, corporate event clients, and tour operators, with accessible infrastructure including wheelchair access, mobility scooters, lifts, and ramps. The company holds ISO 14001 (environmental management since 2003), ISO 45001 (health and safety), and B-BBEE Level 1 certifications, has been carbon neutral since 2016, and operates the annual Cableway Charity Challenge which has raised over R16 million for charitable causes since 2009.

Name

Table Mountain Aerial Cableway Co.

Legal name

Table Mountain Aerial Cableway Co (Pty) Ltd

Website

https://tablemountain.net

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

51–100 employees

Short description

Table Mountain Aerial Cableway Co. (TMACC) operates the sole authorised cable car service to the summit of Table Mountain in Cape Town, South Africa, serving international tourists, locals, and corporate clients since 1929 with ticket sales, F&B, retail, venue hire, and accessibility services.

Ownership category

akta.pro rank

Product category

Scenic Cable Car Services

NAICS

Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD)

Keywords

• Scenic cable car services
• Tourist attraction operations
• Mountain transportation services
• Venue and event hosting
• Tourism experience services

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Cableway ticket sales: Core revenue from selling return and one-way cable car tickets across multiple tiers: standard online, standard ticket office, SA senior citizens, students, and children. Tickets valid for 7 days from selected date.
2. Fast Track and premium upgrades: Fast Track tickets at R1,200 return (R750 one way) allow skip-the-queue access. Private cable car at R78,000 per booking (up to 60 guests) provides exclusive use of a cable car. Birthday Fast Track upgrades also available.
3. Food and beverage operations: Revenue from six F&B outlets: TEN67 Eatery, VIEWS by De Grendel wine bar, KLOUD Bar, Dairy Den Ice Cream, TAP Bar (Lower Station), and a gourmet deli. TEN67 Eatery closed half hour before last car down. All outlets are halaal-friendly.
4. Retail merchandise: Four retail outlets (Shop at the Top, Little Shop at the Top, Exit Shop, Visitor Centre) plus an online store. 97% of merchandise sourced locally from South African artisans and entrepreneurs.
5. Functions and venue hire: Event venues for hire including the Twelve Apostles Terrace (up to 200 pax), TEN67 Balcony (40 pax), VISTA (40 pax), TAP Bar (50 pax), and VIEWS by De Grendel indoor (80 pax) and outdoor balcony (25 pax). Fees for corporate events, weddings, and product launches.
6. Film and media permits: Revenue from issuing filming permits to television and film production companies. All productions require a TMACC permit to film in the managed area, with additional SANParks permit for areas outside TMACC's jurisdiction.
7. Virtual Cable Card (annual subscription): Annual membership offering unlimited return trips (one per day) for one year. Adults R1,700, Children R850, Pensioners R950, Fast Track R6,300. Includes discounts at retail and F&B outlets.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

The company operates the Table Mountain Aerial Cableway, a rotating-floor cable car service that transports visitors between the Lower Station at Tafelberg Road and the Upper Station on the Table Mountain plateau, rising approximately 1,067 metres above Cape Town, South Africa. The offering is anchored on a return cable car ride but extends to on-mountain food and beverage outlets, retail merchandise, free guided summit walks, and venue hire for corporate and private events.

Product overview

Table Mountain Aerial Cableway Co. operates a single core product: the iconic cable car service transporting visitors to the top of Table Mountain (1,067m above Cape Town). The company offers multiple add-on services including Fast Track queue-skipping tickets, Private Cable Car for exclusive group use, and Virtual Cable Card annual passes. Ticket pricing includes various concession categories (Senior, Student, Birthday Special, Local is Lekker). On-mountain offerings include four food and beverage outlets (TEN67 Eatery, VIEWS by De Grendel, KLOUD Bar, TAP Bar, Dairy Den), four retail shops (Shop at the Top, Little Shop at the Top, Exit Shop, Visitor Centre), functions and venue hire across multiple venues, wheelchair/mobility accessibility services, guided walks, and the Class in the Clouds educational programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Table Mountain Aerial Cableway Ride The flagship return cable car ride between the Lower Station on Tafelberg Road and the Upper Station on the Table Mountain plateau, ascending approximately 1,067 metres above Cape Town. Cable cars rotate through 360 degrees during the ascent and descent, allowing passengers panoramic views of the city, Atlantic seaboard, and surrounding mountains. The ticket includes access to the summit walking trails, viewpoints, and free 30-minute guided walks.
• Fast Track A premium ticket add-on that gives visitors priority access past the standard ticket-holding queue at the Lower Station, designed for travellers seeking to minimise waiting time during peak periods and busy seasons.
• Private Cable Car Hire An exclusive offering that reserves one of the cable cars for private use for a round trip up and down Table Mountain, typically booked for special occasions, romantic experiences, proposals, and small private groups.
• Virtual Cable Card An annual subscription pass for South African residents that allows multiple cable car trips across the calendar year at a reduced per-visit cost, designed for frequent visitors and Cape Town locals.
• Functions and Venue Hire Corporate event and private function hire of the cable car facilities, including the Lower and Upper Station venues, accommodating conferences, product launches, weddings, private parties, and film shoots at one of Cape Town's iconic locations.
• Class in the Clouds An educational programme for school groups that provides reduced-price cable car access and curated learning experiences on the Table Mountain summit, supporting curriculum topics on biodiversity, geology, and environmental conservation.
• On-Mountain Food, Beverage, and Retail Outlets Food and beverage and retail operations at the Upper Station, including the VIEWS by De Grendel restaurant, the TAP Bar, and the Table Mountain Shop selling branded merchandise and souvenirs. The outlets are operated as concessions on the mountain.

Quantifiable outcome

• Over 33 million visitors welcomed since 1929 opening
• +9 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Siyakha Implementation PartnerscoreStrategic or Co-development PartnerTMACC partners with Siyakha Implementation Partners to run its Enterprise Supplier Development (ESD) programme. Since 2012, the programme has provided mentorship, coaching, and practical business development support to local small businesses including financial management, governance, branding, compliance, and market access training. In 2024, 21 SMME businesses graduated from the programme.
• City Sightseeing South AfricacoreChannel Partner/ Reseller/ DistributorCity Sightseeing operates a hop-on, hop-off bus service stopping at the Cableway every 20 minutes. The service is part of a 90-minute round trip from the Two Oceans Aquarium through the V&A Waterfront and city centre. City Sightseeing sells cable car tickets directly through its offices and bus drivers at negotiated rates.
• WebticketscoreChannel Partner/ Reseller/ DistributorWebtickets is the official and exclusive online ticketing agency for Table Mountain Aerial Cableway. Tickets are only valid if purchased via Webtickets. The platform handles all online ticket sales including standard tickets, Fast Track, private cable car bookings, and Cable Card purchases.
• Newlands BrewerycoreStrategic or Co-development PartnerNewlands Brewery partnered with TMACC to launch TAP Bar at the Lower Cable Station in 2022. The bar features a full range of Newlands Brewery beers alongside wine, spirits, and other beverages. TAP Bar also offers local food favourites such as mini BBQ steak gatsbys.
• De Grendel Wine EstatecoreStrategic or Co-development PartnerDe Grendel operates VIEWS by De Grendel, a wine lounge at the Upper Cable Station offering panoramic views of Cape Town. Launched in 2022, the venue provides a Cape Town wine experience with De Grendel wines, cold beers, whisky, specialty coffee, and snacks. Tables feature charging stations and free Wi-Fi.
• Corona CerominorStrategic or Co-development PartnerCorona Cero is the exclusive beer partner for the KLOUD Bar located at the Twelve Apostles Terrace. The bar offers Corona Cero and other beers, liqueurs, whiskey, spirits, wine, energy drinks, water, and soft drinks alongside panoramic views.
• Cape Town AbseilminorStrategic or Co-development PartnerCape Town Abseil is the official Table Mountain abseil operator, offering guided abseiling experiences and guided hikes as an add-on to the Cableway experience. Contact [email protected] or +27 21 065 0301.
• CL TradingcoreStrategic or Co-development PartnerOnboarded in 2025 as TMACC's new carbon offsetting partner with branches in Parow, Stellenbosch, and Strand. CL Trading's inclusive operating model supports social upliftment through cash-for-recycling initiatives in communities such as Khayelitsha and Mitchell's Plain, and assists TMACC with efficient waste management.
• Kuyasa Housing ProjectminorStrategic or Co-development PartnerTMACC achieved carbon neutrality since 2016 by investing in the Kuyasa Housing Project based in Khayelitsha, which installed solar water heaters, insulated ceilings, and energy-efficient lighting in over 2,100 homes. Although the project has now concluded, it remains close to TMACC's heart as many staff come from this area.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Peak Tramways: Hong Kong's historic funicular railway to Victoria Peak since 1888, directly comparable as a century-old cable-based urban-mountain tourist attraction with tiered ticketing, panoramic viewing, and on-summit F&B and retail.
• Sea to Sky Gondola: Mountain gondola in Squamish, British Columbia, offering summit access to viewing platforms, hiking trails, and on-mountain F&B and retail — directly comparable as a tourist mountain gondola destination experience.
• Grouse Mountain: Vancouver's mountain resort featuring the Skyride aerial tramway plus year-round activities, dining, and skiing — directly comparable as an urban-adjacent mountain resort anchored by a cable car/tramway.
• Skyline Queenstown: Gondola and luge attraction in Queenstown, New Zealand, comparable as a tourist mountain gondola with multiple on-mountain amenities including dining, observation decks, and ancillary paid activities.
• Ngong Ping 360: Hong Kong cable car connecting Tung Chung to Ngong Ping Village and the Tian Tan Buddha, comparable as a tourist cable car with multiple ticket tiers, on-mountain retail, F&B, and village attractions at the destination.
• Palm Springs Aerial Tramway: World's largest rotating aerial tramway carrying visitors from the desert floor to Mt. San Jacinto's summit, directly comparable to TMACC's rotating-cable-car product feature and panoramic summit experience.
• Sandia Peak Tramway: Aerial tramway carrying visitors from the Albuquerque foothills to Sandia Peak's summit, directly comparable as a tourist aerial tramway with panoramic views, summit dining, and event/venue hire.
• Bondinho Pão de Açúcar (Sugarloaf Cable Car): Iconic two-stage cable car ascending Sugarloaf and Urca mountains in Rio de Janeiro, comparable as an urban-mountain cable car tourist attraction with multi-tier ticketing, summit viewing, and on-site F&B and retail.
• Engelberg-Titlis (Titlis Cable Car): Rotating cable car ascending Mt. Titlis in central Switzerland, directly comparable to TMACC's rotating-cable-car feature and the broader model of a high-profile tourist mountain cable car with summit dining and activities.

Broad incumbents

• Pursuit (Banff Jasper Collection): Canadian Rockies tourism operator running multiple mountain attractions including the Banff Gondola, comparable as a multi-attraction mountain tourism business with cable car/gondola access, F&B, retail, and hotels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tablemountainca
• Facebookfacebook.com/TableMountainCa
• LinkedInlinkedin.com/company/table-mountain-aerial-cableway-co-pty-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Table Mountain Aerial Cableway Co.