Thorsen Gruppen

What Thorsen Gruppen does

Thorsen Gruppen monetizes through a hybrid revenue model: one-time hardware sales of new and refurbished equipment, multi-year equipment leasing (3-5 year terms), recurring annual service and maintenance agreements with documented 30-40 year customer lifecycles, professional installation/project services for AV and waste systems, and a small but growing refurbished-equipment rental line. Pricing is quote-based and not publicly disclosed; service contracts are adjusted annually (3.8% increase slated for 2026). Distribution is purely direct via a field-sales organization with regional department managers in Stord, Rogaland, and Førde, supported by 20 certified service technicians and 20 service vehicles (including electric cars) that provide installation, maintenance, and emergency response across Vestland and Rogaland counties. Customers include NHH, Brann, Sparebanken Vest, Quality Hotel Edvard Grieg, Odfjell Eiendomsforvaltning, Inkafisk, Norsk Bremuseum, Flåmsbana, and Dale Skule, spanning education, sports, financial services, hospitality, real estate, seafood, cultural, and tourism verticals with annual turnover of approximately 100 million NOK.

Name

Thorsen Gruppen

Legal name

Thorsen Gruppen AS

Website

https://thorsengruppen.no

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Thorsen Gruppen is a family-owned Norwegian workplace solutions provider in Western Norway delivering Konica Minolta smart printing, AV and digital signage systems, ergonomic office furniture, and waste-management equipment with direct field sales and certified service technicians across five locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware and Equipment Sales: Sales of multifunction printers (Konica Minolta bizhub series), large format plotters (HP DesignJet), AV equipment, office furniture, and waste management equipment (compactors, packaging presses, composting machines). Products sold both new and used/refurbished.
2. Service and Maintenance Agreements: Annual service agreements with regular inspections to prevent wear and extend equipment lifespan. Some customers have machines in use after 30-40 years with service agreements. Includes priority assistance for emergency situations.
3. Installation and Project Services: Complete AV installation services from planning phase through finished installation with follow-up. Includes AV installation, setup of interactive displays, LED walls, info screens, and meeting room solutions.
4. Equipment Leasing and Rental: Flexible leasing periods of 3-5 years, project periods, flexible leasing, and rental of used machines. Financing solutions through partners DLL Finans AB and Brage Finans AS.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Thorsen Gruppen is a total-supplier of workplace solutions across four integrated divisions: Smart Print (Konica Minolta multifunction devices, secure print management, large-format plotters), Lyd og bilde (meeting room AV, interactive displays, digital signage, LED walls), Interiør (ergonomic office furniture), and Avfallsløsninger (waste compactors, balers, composting machines, sorting systems). The company sells, leases, installs, and services this equipment through a five-location regional field-sales and service-technician organization in Western Norway.

Product overview

Thorsen Gruppen is a full-service workplace solutions provider operating across four integrated product areas: Smart Print (multifunction copy/print/scan devices, print security, and large-format plotters), Audiovisual Solutions (smart meeting rooms, interactive displays, digital signage, LED walls, and AV installation), Office Interiors (ergonomic furniture and storage from Martela, Cube Design AS, and Sono), and Waste Management Solutions (compactors, balers, composting machines, and sorting systems). The Konica Minolta bizhub i-Series multifunction devices form the core of the print offering, supplemented by YSoft SafeQ print management software for secure badge/PIN authentication across devices, and complemented by HP DesignJet T and Z-series large-format plotters. The AV division centers on Promethean ActivPanel, Ctouch, and i3 Technologies interactive displays alongside smart meeting room setups and digital signage solutions, while the waste division spans Bergmann and Nättraby compactors, Nättraby, Orwak, and HSM balers, and composting machines. All divisions are backed by certified service technicians and financing options through DLL Finans AB and Brage Finans AS.

Differentiator

Problem solved

Functional benefit

Products and services

• Konica Minolta bizhub i-Series Multifunction Devices Multifunction devices combining printer, copier, and scanner with a 10.1-inch tablet-like touchscreen, automatic paper detection, built-in BitDefender antivirus, and remote services capabilities. Targeted at business and enterprise customers needing consolidated office print/scan workflows.
• HP DesignJet Large-Format Plotters (T-series and Z-series) Large-format plotters for CAD/GIS applications (T-series) and professional photography/graphics (Z-series with pigmented ink offering up to 200-year archival quality and a built-in spectrophotometer). Targeted at technical, design, and architectural professionals.
• YSoft SafeQ Secure Print Management Print management and security software integrated with Konica Minolta multifunction devices. Print jobs are stored centrally on a server and released only after user authentication via badge, PIN, or credentials, enabling control over output location and reducing unnecessary paper use. Targeted at financial, legal, and other document-security-sensitive organizations.
• Smart Meeting Room Solutions Complete meeting room solutions combining audiovisual equipment (presentation, video meetings, wireless sharing, integrated speakers) with ergonomic furniture for effective and inspiring meeting spaces. Targeted at businesses, educational institutions, and enterprises standardizing on collaborative meeting environments.
• Interactive Displays (Promethean ActivPanel, Ctouch, i3 Technologies) Interactive touch displays for education and business in 65", 75", and 86" sizes with tablet functionality, Google Play apps, wireless mirroring from multiple devices, and built-in write apps and browser without requiring a PC. Targeted at schools, universities, and meeting-room users needing interactive collaboration.
• Digital Signage / Info Screens Digital signage system for dynamic content delivery enabling real-time information, news, campaigns, or announcements. Content can be changed in seconds, scheduled via calendar, and targeted to specific audiences or times of day. Targeted at retail, hospitality, transportation, and public venues.
• LED Video Walls Modular LED video walls with higher resolution, brightness, and contrast than traditional displays, customizable for curves, columns, or large display surfaces. Targeted at museums, venues, and enterprises needing large-format video displays.
• Office Furniture (Martela, Cube Design AS, Sono) Ergonomic chairs, sit-stand desks, smart storage solutions, and meeting room furniture from Martela, Cube Design AS, and Sono, emphasizing Scandinavian design, functionality, and sustainability. Targeted at businesses furnishing or renovating office spaces.
• Waste Compactors (Bergmann and Nättraby) Industrial waste compactors from Bergmann (APB-1620, MPB-414 and other models) and Nättraby (Restavfallspressen 4 Waste) that compress waste to reduce environmental impact of transport, save space, and lower costs. Targeted at industrial businesses, hotels, and venues with significant waste volumes.
• Orwak Packaging Balers Packaging balers from Orwak that can reduce waste volume to as low as 10% of original size, freeing up space and enabling staff to focus on core activities. Targeted at retail, hospitality, and industrial businesses generating packaging waste.
• Nättraby Packaging Balers Packaging balers for compacting paper, cardboard, plastic, and other waste materials. Targeted at businesses generating packaging waste that need baling solutions.
• HSM V-PRESS Packaging Balers Packaging balers capable of reducing waste volume by up to 95%, saving space and generating heavier, more valuable bales of recyclable material that can be sold back to waste management companies. Targeted at retail, hospitality, and industrial customers generating significant recyclable volumes.
• Food Waste Composting Machines Food waste composting machines that process and dry food waste into powder within 10–18 hours, reducing volume by 80–90% and producing a dry powder similar to coffee grounds. Targeted at hotels, restaurants, catering operations, and other businesses with significant food waste streams.
• Source-Sorting Systems (FinBin and Røros Produkter) Steel waste sorting systems for source separation combining quality, functionality, elegant design, and safety for indoor and outdoor waste separation. Targeted at businesses, public venues, and municipalities implementing source separation programs.
• Annual Service and Maintenance Agreements Annual service agreements with regular inspections to prevent wear and extend equipment lifespan, including priority assistance for emergency situations. Some customers have machines in use after 30–40 years with active service agreements. Targeted at all equipment customers needing predictable uptime.
• Equipment Leasing and Rental Flexible equipment leasing with 3–5 year terms, project periods, flexible leasing, and rental of used machines. Financing delivered through partners DLL Finans AB and Brage Finans AS. Targeted at business customers seeking financing alternatives to outright purchase.

Quantifiable outcome

• 80-90% volume reduction for food waste
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Konica MinoltaflagshipTechnology or Integration · 1 January 1982Exclusive dealer in Hordaland (now Vestland) since 1982. Provides multifunction machines, printers, and print solutions. Main supplier of copying and print technology. Source of YSoft SafeQ secure print software integration.
• YsoftcoreTechnology or IntegrationTechnology partner providing YSoft SafeQ print management software for secure printing solutions.
• HPcoreTechnology or IntegrationSupplier of DesignJet large format printers/plotters including T-series for CAD/GIS and Z-series for professional photography and graphics.
• PrometheancoreTechnology or IntegrationSupplier of ActivPanel interactive displays for education. Partner since 2008 with extensive experience in interactive teaching solutions. Offers displays in 65, 75, and 86 inch sizes.
• MartelacoreTechnology or IntegrationStrategic partner for office furniture providing ergonomic chairs, height-adjustable desks, storage solutions. Offers Nordic functionality and aesthetics with sustainable solutions.
• Cube Design AScoreTechnology or IntegrationOffice furniture partner providing custom solutions. Part of interior offerings.
• BergmanncoreTechnology or IntegrationGerman manufacturer of waste compactors including APB-1620 and MPB-414 models. Compact waste significantly to reduce environmental impact of transport and lower collection costs.
• Nättraby (Restavfallspressen 4 Waste)coreTechnology or IntegrationSwedish manufacturer of Restavfallspressen 4 Waste compactors ideal for businesses with smaller waste volumes. Known for reliable operation and long lifespan.
• OrwakcoreTechnology or IntegrationSwedish manufacturer of packaging presses that can reduce waste volume to 10% of original. Includes Compact, COMBI, and MULTI lines.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Lyreco Norway: Norwegian arm of a major European workplace and office supplies distributor providing office equipment, ergonomic furniture, and supplies to Norwegian B2B customers with a comparable one-stop-shop workplace solutions pitch.
• Sharp Electronics Norway: Sells interactive displays, meeting room solutions, and office MFPs through its own Norwegian channels and dealer network, overlapping directly with Thorsen Gruppen's AV and print product lines.
• Dustin: Major Nordic B2B IT and office equipment retailer selling printers, AV/displays, and workplace technology directly to Norwegian business customers, overlapping with Thorsen Gruppen's print and AV product lines.
• Ricoh Norge: Direct competitor in multifunction printers, managed print services, and document workflow solutions for Norwegian businesses, going to market through both direct sales and a dealer network that competes with Thorsen Gruppen.
• Multicom: Norwegian AV distributor and integrator focused on meeting rooms, digital signage, and professional displays, comparable to Thorsen Gruppen's Lyd og bilde division in product range and Norwegian B2B customer base.
• ATEA: Largest Nordic IT and workplace solutions integrator, offering managed print, AV/meeting room, and office technology services across Norway with a similar multi-product 'total supplier' approach to Thorsen Gruppen but at much greater scale.
• Canon Norge: Direct competitor in Norwegian multifunction printer and document solutions market, competing head-to-head with Thorsen Gruppen's Konica Minolta-led Smart Print offering for the same enterprise and SMB customers.

Broad incumbents

• Konica Minolta Business Solutions Norway: Thorsen Gruppen's flagship supplier since 1982 that also sells directly and via other dealers across Norway, representing both a critical partnership and the principal competitive threat for the Smart Print division.

Others

• Norsk Gjenvinning: Norway's largest waste and recycling company, an adjacent player in the same waste-handling ecosystem where Thorsen Gruppen supplies compactors and balers, providing an alternative end-to-end waste route for the same customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thorsengruppen
• LinkedInlinkedin.com/company/thorsen-gruppen
• Xx.com/thorsengruppen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thorsen Gruppen