The Sales Group
The Sales Group is an independent manufacturers' representative firm founded in 1987 that sells two-way radio communications, mission-critical video walls, KVM, dispatch consoles, and related control-room equipment to government and enterprise emergency responders across the western and federal U.S.
- Company typePrivate
- Founded1987
- HeadquartersCalabasas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Sales Group does
The Sales Group, Inc. is a California-incorporated, independent manufacturers' representative firm founded in 1987, specializing in mission-critical two-way radio communications and command-and-control video workflows for government and enterprise emergency responders. The firm connects manufacturers of two-way radios, video-over-IP KVM systems, video wall displays, dispatch consoles, ergonomic 24/7 seating, gunshot detection sensors, and critical-incident mapping data with end customers in Public Safety, 9-1-1 Dispatch/RTCC, Utilities, Municipal, Transportation, NOC/SOC, and Schools segments. Its product breadth is sourced through representation agreements with 20+ brands including Absen, RGB Spectrum, Tresco, ConceptSeating, Kirisun Americas, Astronics, Davicom, SAF Tehnika, and Filtronic, with international extensions to TPL Systèmes and Spectra Engineering (Australia).
The business operates a direct field-sales model organized by territory — Southern California/Corporate, Pacific Northwest, Rockies, Southwest, Overlay, and Federal Specialist — with CPMR- and CSP-certified associates providing system design consultation, demonstrations, technical liaison to factory resources, bid specification writing, and grant and procurement assistance to public-sector buyers. Service revenue streams include design/consultation, installation and commissioning, preventative maintenance, and structured cabling alongside the core commission revenue from product sales. Pricing is quote-based and not publicly disclosed.
The firm is privately held, founder-owned (Larry Weber, Founder/President), with a partner structure including Dana Hanford (Vice President) and Carlos Garcia (Senior Account Executive). Two offices anchor operations: a corporate headquarters in Hidden Hills, California, and a Pacific Northwest office in Bainbridge Island, Washington, with membership affiliations to APCO International, NENA, the Radio Club of America, the Critical Communications Association, and the M/A-COM Dealers Association supporting industry positioning.
The Sales Group firmographics
Firmographics- Name
- The Sales Group
- Legal name
- The Sales Group, Inc.
- Website
- https://thesalesgroup.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Sales Group is an independent manufacturers' representative firm founded in 1987 that sells two-way radio communications, mission-critical video walls, KVM, dispatch consoles, and related control-room equipment to government and enterprise emergency responders across the western and federal U.S.
- Ownership category
- akta.pro rank
Where The Sales Group is headquartered
LocationHeadquarters
- HQ city
- Calabasas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Sales Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Manufacturer Representatives Sales: The company operates as independent, outsourced sales representatives (manufacturers' reps) that connect manufacturers with customers. Revenue is generated through sales commissions for products sold including two-way radios, KVM technology, video walls, dispatch consoles, and related equipment for mission-critical operations.
- Professional Services: Services including design/consult/advocate, installation/commissioning, bid specification writing, grant & procurement contract assistance, and preventative maintenance generate service revenue alongside product sales.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
The Sales Group product offering
Product offeringCore offering
The Sales Group operates as an independent, outsourced sales organization (manufacturers' representative) that connects manufacturers of two-way radio communications, mission-critical command & control video workflows, video walls, KVM technology, dispatch consoles, and ergonomic control-room equipment with government and enterprise emergency-responder buyers. Revenue is earned through sales commissions on represented product lines and through professional services spanning design/consulting, installation/commissioning, bid specification writing, grant & procurement contract assistance, and preventative maintenance across Public-Safety, 9-1-1 Dispatch/RTCC, Utilities, Municipal, Transportation, NOC, SOC, and Schools sectors.
Product overview
The Sales Group is an independent, outsourced sales organization founded in 1987, specializing in two-way radio communications and Mission Critical Command & Control video workflows for government and enterprise emergency responders. The company represents a portfolio of hardware manufacturers including Video-over IP KVM Technology (RGB Spectrum), cockpit-style 43" displays, RTIC/ICC/EOC seamless video wall displays, wall mounts and fabrication (AMD), ergonomic consoles (Tresco), and ergonomic 24/7 chairs (ConceptSeating). Their service offerings encompass design/consulting, construction/installation/commissioning, preventative maintenance, critical incident mapping data, gunshot detection systems, dispatch consoles, structured cabling, bid specification writing, and grant/procurement contract assistance. The company operates across Public-Safety, 9-1-1 Dispatch/RTCC, Utilities, Municipal, Transportation, NOC, SOC, Schools, and related sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Two-Way Radio Communications Systems Two-way radio communication solutions sourced through represented manufacturers and sold to government and enterprise emergency responders, supporting public safety, 9-1-1 Dispatch/RTCC, utilities, municipal, and transportation sectors.
- Mission Critical Command & Control Video Workflows (RTIC/ICC/EOC) Integrated video workflow solutions combining seamless video wall displays, KVM technology, and control-room infrastructure for Real-Time Intelligence Centers (RTIC), Integrated Command Centers (ICC), and Emergency Operations Centers (EOC), enabling real-time situational awareness and coordinated emergency response.
- Video-over IP KVM Technology Video-over IP KVM (Keyboard, Video, Mouse) technology enabling remote control and management of multiple computer systems from a single console, sourced from represented manufacturers (e.g., RGB Spectrum) for mission-critical control-room environments.
- Cockpit-Style 43" Displays and Seamless Video Walls Large-format cockpit-style 43" displays and seamless RTIC/ICC/EOC video wall display solutions sourced from manufacturers such as Absen and Viewz, providing high-visibility visual collaboration for 24/7 control-room operations.
- Ergonomic Consoles and 24/7 Chairs Purpose-built operator desks, workstations, and specialized seating sourced from manufacturers such as Tresco and ConceptSeating, designed for continuous 24-hour operation in mission-critical dispatch and control-room environments.
- Dispatch Consoles and Mounts Operator dispatch console solutions with mounting systems for 9-1-1 dispatch centers and emergency communication operations, integrated with two-way radio and video-wall workflows.
- Gunshot Detection Systems Acoustic and sensor-based gunshot detection systems integrated with control-room operations, sourced for rapid emergency response in public-safety environments.
- Design, Consulting, and Installation Services Professional services including design/consult/advocate work, installation/commissioning, structured cabling, and preventative maintenance for mission-critical communications and control-room deployments.
- Bid Specification Writing and Grant & Procurement Assistance Advisory services including technical specification writing for public-safety and government procurement bids, plus grant application and procurement contract assistance to help clients secure funding for public-safety technology implementations.
- Critical Incident Mapping Data Mapping data services supporting critical-incident response, providing geographic visualization and situational awareness for emergency operations.
Companies that use The Sales Group
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
The Sales Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
The Sales Group partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- AbsencoreAbsen is a manufacturer of video display solutions including cockpit-style 43" displays. The Sales Group represents Absen products as part of their video wall and display portfolio for mission-critical control room applications.
- RGB SpectrumcoreRGB Spectrum manufactures video wall processors and KVM technology. The Sales Group represents their products for RTIC, ICC, EOC seamless video wall displays in mission-critical environments.
- TrescocoreTresco manufactures ergonomic consoles for mission-critical control rooms. The Sales Group represents their console solutions designed for 24/7 operations environments.
- ConceptSeatingcoreConceptSeating provides ergonomic 24/7 chairs designed for control room environments. The Sales Group represents their seating solutions as part of comprehensive control room deployments.
- ViewzminorViewz provides video wall displays and monitors for various applications including mission-critical environments.
- EAGL TechnologiesminorEAGL Technologies provides SaaS solutions and wireless communication products represented by The Sales Group.
- Astronics LMR Test ProductsminorAstronics provides LMR (Land Mobile Radio) test products for two-way radio communications. The Sales Group represents their test equipment products.
- Kirisun AmericasminorKirisun Americas manufactures two-way radios and wireless communication devices. The Sales Group represents their products in the western US region.
- DavicomminorDavicom provides remote monitoring and control solutions for mission-critical infrastructure. The Sales Group represents their products.
- SAF TehnikaminorSAF Tehnika provides microwave and RF equipment for wireless communications. The Sales Group represents their products.
- FiltronicminorFiltronic provides RF and microwave components for communications applications. The Sales Group represents their products.
- NexTekminorNexTek provides RF and microwave interconnect solutions. The Sales Group represents their products in the communications sector.
- Raven ElectronicsminorRaven Electronics provides communication equipment. The Sales Group represents their products.
- Otto CommunicationsminorOtto Communications provides accessories for two-way radios and communications equipment. The Sales Group represents their products.
- NeMar (Powering the Network)minorNeMar provides networking and power solutions for communications infrastructure. The Sales Group represents their products.
- Wireless SupplyminorWireless Supply provides wireless communication equipment and accessories. The Sales Group represents their products.
- Gwave RFminorGwave RF provides RF solutions for wireless communications including DAS (Distributed Antenna System) products. The Sales Group represents their products.
- Estech MagneticsminorEstech Magnetics provides magnetic solutions and products. The Sales Group represents their products.
- CRG PlansminorCRG Plans provides planning and communication solutions. The Sales Group represents their products.
- Advanced MountingminorAdvanced Mounting provides mounting solutions for displays and equipment. The Sales Group represents their products.
- TPL SystèmesminorTPL Systèmes provides communication and electronic systems. The Sales Group represents their products internationally.
- Spectra EngineeringminorSpectra Engineering (Australia) provides engineering solutions for communications. The Sales Group represents their products.
- APCO InternationalcoreAPCO International is the Association of Public-Safety Communications Officials. The Sales Group is a member organization, indicating active participation in the public safety communications industry.
- NENA - The 9-1-1 AssociationcoreNENA is the National Emergency Number Association. The Sales Group is a member, indicating expertise and involvement in 9-1-1 dispatch and RTCC solutions.
- Radio Club of AmericaminorThe Radio Club of America is a professional society for wireless communications professionals. The Sales Group maintains membership.
- Critical Communications Association (CMA)minorThe Critical Communications Association promotes critical communications technologies and standards worldwide. The Sales Group maintains membership.
- M/A-COM Dealers AssociationminorM/A-COM Dealers Association represents dealers of M/A-COM communication equipment. The Sales Group maintains membership indicating authorized dealer representation.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Sales Group competitors and assessment
Company assessmentDirect peers
- Zetron: Specialist provider of dispatch console systems, CAD, and 9-1-1 call-taking solutions for public-safety and mission-critical operators. Directly overlaps the dispatch/console product lines The Sales Group represents (e.g., Tresco consoles).
- Exacom: Provider of mission-critical communications logging recorder and quality-assurance solutions for PSAPs and emergency call centers. Highly comparable in serving 9-1-1/NG911 buyers and sold through channel partners.
- Tait Communications: Global provider of LMR and mission-critical communications infrastructure for public safety, utilities, and transportation. Highly comparable buyer set and product lines (P25 radios, dispatch), typically sold via channel partners in the US.
- Hytera: Worldwide two-way radio manufacturer with strong public-safety and mission-critical presence in North America. Comparable product set (DMR, TETRA, LTE radios) and similar reliance on regional rep/dealer networks to reach PS agencies.
- BK Technologies: Public-safety focused manufacturer of two-way LMR radios and supporting equipment, sold through authorized dealer channels. Comparable in product category (two-way radios for first responders) and similar reliance on rep/dealer networks.
- EF Johnson Technologies (JVCKENWOOD): Public-safety LMR radio manufacturer (subsidiary of JVCKENWOOD) selling Project 25 and AT&T FirstNet-integrated radios through dealers/reps. Comparable product category and dealer-channel go-to-market.
Broad incumbents
- L3Harris Technologies: Major public-safety and mission-critical communications provider spanning LMR, tactical radio, and integrated command-center solutions. Overlaps with The Sales Group's served markets but at vastly greater scale and as a manufacturer/system integrator.
- Avtec (a Motorola Solutions company): Dispatch console vendor now consolidated into Motorola Solutions, historically a direct OEM peer in 9-1-1 and mission-critical dispatch — illustrates the OEM-consolidation dynamic The Sales Group's rep model faces.
- Motorola Solutions: Dominant incumbent in mission-critical communications, two-way radios, and command-and-control software for public safety. Highly comparable end markets and product categories (LMR, dispatch consoles, video walls via Avtec) but operates as the OEM rather than as a rep.
Regional players
- Codan Communications (Barrett Communications): Manufacturer of HF and tactical radio communications for public safety, defense, and utilities, with regional channel-rep models comparable to The Sales Group's manufacturer-representation model in adjacent verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Sales Group social profiles
Digital presenceThe Sales Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sales Group leadership team
Management profileNumber of profiles
Profiles9 records
The Sales Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sales Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sales Group
What does The Sales Group do?
The Sales Group operates as an independent, outsourced sales organization (manufacturers' representative) that connects manufacturers of two-way radio communications, mission-critical command & control video workflows, video walls, KVM technology, dispatch consoles, and ergonomic control-room equipment with government and enterprise emergency-responder buyers. Revenue is earned through sales commissions on represented product lines and through professional services spanning design/consulting, installation/commissioning, bid specification writing, grant & procurement contract assistance, and preventative maintenance across Public-Safety, 9-1-1 Dispatch/RTCC, Utilities, Municipal, Transportation, NOC, SOC, and Schools sectors.
Is The Sales Group a public or private company?
The Sales Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Sales Group founded?
The Sales Group was founded in 1987. It employs 1 to 10 people.
Where is The Sales Group based?
The Sales Group is headquartered in Calabasas, United States, in the North America region.
How does The Sales Group make money?
Two revenue lines are on record. Manufacturer Representatives Sales are the primary driver. The others are professional Services.
Who are The Sales Group's main competitors?
Direct peers on record are Zetron, Exacom, Tait Communications, Hytera, BK Technologies and EF Johnson Technologies (JVCKENWOOD). Broad incumbents are L3Harris Technologies, Avtec (a Motorola Solutions company) and Motorola Solutions. Codan Communications (Barrett Communications) is listed as a regional player.
Does The Sales Group have an API?
No public API is recorded for The Sales Group.