Groene Hart Tennis

What Groene Hart Tennis does

Groene Hart Tennis is a Dutch tennis school founded in 2014 by Wilco Meiborg and operating as a Besloten Vennootschap (BV) in Woerden, Netherlands. The company delivers group and private tennis and padel training across two seasonal programs (spring and autumn, 17 lessons each), with all training held at two partner club facilities: TV VEP (7 all-weather tennis courts plus 3 new padel courts from March 2026) and TC Woerden (5 LED-lit RedCourt courts). A five-trainer team, including A/B licensed coaches and one former professional tour player with 15 years of experience, serves a customer base of children (ages 4–8 ball proficiency), juniors (ages 6–18 across three developmental phases), and adult recreational and competitive players, plus seasonal youth events like Fanatiek en Fundagen.

The business operates a hybrid revenue model combining seasonal subscription packages (17-lesson training blocks at partner-club venues) with a usage-based flex-credit system (100/200/400 credit bundles at €190–€380) that monetizes make-up lessons, weekend competition training, and ball-machine rentals. Pricing is mid-market and accessible, with a freemium trial (free first lesson, two additional at €7.50 each) and a youth entry point at €130 for the ball-proficiency package. Technology is operational rather than transformational: customer registration, payment, and admin run through the PlanMySport platform, and a proprietary mobile app (iOS/Android/web) handles flex-credit booking, cancellations, and scheduling.

Go-to-market is community-driven and partnership-dependent: customers must be members of either TV VEP or TC Woerden to participate (beyond trial), and lead generation flows through club referrals, the company website, Facebook, and youth event activity. The company claims a 99% placement rate for student registrations and reports 12+ years of refined coaching methodology. The addressable market is Woerden and Linschoten only, with no disclosed geographic expansion plans.

Name

Groene Hart Tennis

Legal name

Groene Hart Tennis

Website

https://groeneharttennis.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Groene Hart Tennis is a Dutch tennis school founded in 2014 in Woerden, offering group and private tennis and padel training to children, juniors, and adults. It operates through exclusive partnerships with TV VEP and TC Woerden clubs, using a seasonal subscription and flex-credit pricing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Seasonal Training Packages: Regular group and private tennis lessons offered through seasonal training packages (17 lessons per season). Two seasons per year: spring training and autumn training. Revenue from package fees paid upfront via direct debit.
2. Flex Credits System: Flexible lesson credits that customers purchase and use to attend open spots in regular lessons, weekend match training, and fitness training. Credits can also be used to rent a ball machine for independent practice.
3. Ball Proficiency Courses: Ball proficiency lessons for children aged 4-8 years old at Sporthal Bulwijk, priced as a package including 17 lessons plus diploma day.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Groene Hart Tennis is a Dutch tennis school founded in 2014 that delivers year-round group and private tennis and padel training for children, youth, and adults at partner clubs TV VEP and TC Woerden in Woerden. It runs a structured two-season program (spring and autumn) of 17-session packages, plus a flexible credit-based lesson system, ball-skills training for children aged 4-8, youth development pathways, and seasonal youth camps.

Product overview

Groene Hart Tennis is a tennis school founded in 2014 operating in Woerden and Linschoten, offering a portfolio of tennis and padel training services. The core offering includes regular group and private tennis training at partner clubs TV VEP and TC Woerden, structured youth development programs (Minioren en Junioren), and ball skills training (Balvaardigheid) for children ages 4-8. Additional offerings include padel training at TV VEP, a flexible credit-based lesson system (Flex Lessen) for rescheduling and filling in, and seasonal youth events like Fanatiek en Fundagen camps and tournament participation. The company operates two training seasons annually (spring: February-August; fall: September-January) with 17-session packages, supported by a proprietary mobile app for lesson management.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Training (Reguliere Trainingen) Professional tennis lessons offered year-round for all skill levels, delivered in group or private formats at TV VEP and TC Woerden, focused on improving technique, conditioning, and match-oriented training.
• Balvaardigheid (Ball Skills)

Quantifiable outcome

• 99% placement rate for registrations

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• TV VEP (Tennisvereniging VEP)coreStrategic or Co-development Partner · 1 January 2014Long-standing partnership with TV VEP tennis club for providing tennis and padel training. Groene Hart Tennis uses TV VEP facilities (7 all-weather courts and 3 padel courts from March 2026) for all training programs. The club is located at Talmalanen 47b in Woerden with LED-lit courts open 07:00-23:00.
• TC Woerden (Tennisclub Woerden)coreStrategic or Co-development Partner · 1 January 2014Partnership with TC Woerden tennis club for providing tennis training. Uses TC Woerden facilities (5 renovated LED-lit RedCourt courts) for training programs. Located at Aert van Gelderstraat, Park Zandwijk in Woerden with courts open 07:00-23:00.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TennisPlanet: Netherlands-based tennis school offering group and private lessons at multiple clubs. Operates a similar seasonal training model with package-based pricing and is a direct competitor for tennis coaching services in the Dutch market.
• Centre Court Tennis: Tennis school and club-affiliated training provider operating in the Netherlands. Comparable as a club-based tennis instruction business delivering seasonal group and private lessons.
• Toptennis.nl: Dutch tennis training organization that provides structured tennis coaching and camps across multiple locations in the Netherlands. Directly comparable to Groene Hart Tennis as a regional tennis school operator serving similar youth and adult segments.

Broad incumbents

• Decathlon Netherlands: Large sporting goods retailer with significant tennis and padel equipment lines in the Netherlands. Broad incumbent touching the same end consumer, though not a direct training competitor.
• Tennis Europe: European tennis governing body that oversees coach licensing and tournament standards. Relevant as the broader institutional context for tennis training and accreditation in the region.
• KNLTB (Royal Dutch Lawn Tennis Association): National governing body for tennis in the Netherlands. Sets coach licensing standards (A/B licenses relevant to Groene Hart Tennis trainers) and is the umbrella organization under which the company's partner clubs operate.

Emerging players

• TennisDirect: Online tennis equipment and accessories retailer in the Netherlands. Adjacent category peer — both serve Dutch tennis consumers, though TennisDirect is a retailer rather than a training provider.
• Padel Only: Dutch padel-focused training and facility operator. Comparable to Groene Hart Tennis's emerging padel training offering at TV VEP, specifically in the fast-growing padel instruction segment.
• SportWays: Dutch-origin sports training and camp operator. Overlaps with Groene Hart Tennis in organizing structured sports training programs (including tennis) for youth and recreational players across multiple locations.

Others

• PlanMySport: SaaS platform used by Groene Hart Tennis for registration, payment, and lesson booking administration. Ecosystem/technology partner rather than a competitor — relevant for understanding the company's operational infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groeneharttennis
• LinkedInlinkedin.com/company/groene-hart-tennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groene Hart Tennis