TennisPlanet International BV

What TennisPlanet International BV does

TennisPlanet International BV is an online specialty tennis retailer headquartered in Eindhoven, Netherlands. Founded in 1984, the company operates localized e-commerce stores across five European countries — the Netherlands, Germany, Belgium, France, and Great Britain — and self-describes as offering the largest assortment of tennis articles in Europe. Its catalogue spans tennis rackets, balls, shoes, clothing, bags, accessories, stringing services, club and training equipment, and padel gear, stocked with major brands such as Babolat, Head, Wilson, Dunlop, Prince, Tecnifibre, K-Swiss, New Balance, Adidas, Lacoste, Nike, and Yonex. The company is a subsidiary of Dutch e-commerce conglomerate Etrias, which provides shared back-office and logistics infrastructure.

The business model is straightforward e-commerce retail: the company sells tennis and padel products at retail margins to two customer segments — individual players (B2C) and institutional buyers such as tennis clubs and trainers (B2B), with volume discount codes targeted at the B2B segment. Customer-facing policies include free shipping on orders above €50, free returns, and a pay-later payment option. The company maintains a customer rating of 8/10 based on 998 reviews and operates with a lean team of approximately 7 employees.

The technical footprint is minimal: no proprietary mobile app, no public API, and no disclosed AI/ML or data-driven personalization capabilities. The operation is essentially a content-managed e-commerce storefront sitting on the Etrias shared commerce platform, with merchandising and assortment breadth as the primary differentiators rather than technology depth.

Name

TennisPlanet International BV

Legal name

TennisPlanet International BV

Website

https://tennisplanet.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

TennisPlanet International BV is an Eindhoven-based online tennis and padel retailer serving individual players (B2C) and clubs/trainers (B2B) across five European countries, operating under the Etrias e-commerce group with a broad multi-brand assortment.

Ownership category

akta.pro rank

Product category

Tennis Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Luggage and Leather Goods Retailers (45832)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Tennis Equipment & Accessories Retail (CRAMAFAA)

akta.pro secondary industries

Racquet Sport Footwear & Apparel Retail (CRAMAFAI), Racquet Bags, Cases & Storage Retail (CRAMAFAG), Racquet Sport Balls & Shuttlecocks Retail (CRAMAFAH), Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

Keywords

• Tennis equipment retail
• Tennis apparel sales
• Racket stringing service
• Tennis club supplies
• Padel equipment retail

Headquarters

HQ city

Not specified

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct-to-consumer online retail of tennis equipment, apparel, footwear, and accessories. Revenue generated through product sales with per-transaction pricing. Offers racket stringing service as additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TennisPlanet International BV is an online specialty retailer that sells tennis rackets, tennis balls, shoes, apparel, bags, and accessories through country-specific e-commerce shops in the Netherlands, Germany, Belgium, France, and Great Britain. The company also offers racket stringing services and a separate business (zakelijk) channel serving tennis clubs, trainers, and schools with bulk-order tennis equipment.

Product overview

TennisPlanet International BV operates the e-commerce platform Tennisplanet.nl as a specialized online tennis equipment retailer. The company was founded in 1984 and claims to offer the largest assortment of tennis articles in Europe. The product portfolio centers on a comprehensive range of tennis equipment organized across ten main categories: tennis rackets (with brands such as Babolat, HEAD, Wilson, Dunlop, Prince, Tecnifibre), tennis balls (including official balls of US Open, Australian Open, Wimbledon, and Roland Garros), tennis shoes (categorized by gender and court surface), tennis clothing (for men, women, boys, and girls), tennis bags (in various capacities), racket stringing services (both professional and DIY with stringing machines), tennis accessories (grips, dampeners, headbands, caps), training and club equipment (ball machines, nets, walls), and padel equipment (an adjacent racquet sport). The platform also provides advice content, a racket selection tool, and operates online stores in Germany, Belgium, France, and Great Britain alongside the Dutch flagship store.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennisrackets Tennis rackets from multiple brands, sold online to individual players, clubs, and trainers. A racket selection tool is provided to help customers choose based on skill level and playing style.
• Tennisballen Tennis balls in tubes, cans, and bulk packs for individual consumers, clubs, and training environments.
• Tennisschoenen Tennis footwear from multiple brands, sold online for on-court play.
• Tenniskleding Tennis apparel including shirts, shorts, skirts, and other on-court clothing, sold online to individual players and clubs.
• Tennistassen Tennis bags and backpacks designed to carry rackets, balls, shoes, and apparel.
• Tennis-accessoires Tennis accessories including grips, overgrips, vibration dampeners, strings, hats, wristbands, and other on-court accessories.
• Tennisracket-bespannen (Racket Stringing Service) Service that strings customer-supplied rackets at a fixed price, ordered online via the webshop.
• Tennistrainer & Club-producten B2B assortment of tennis equipment aimed at tennis trainers, clubs, and schools, with volume discounts and bulk ordering.
• Padel Padel category on the TennisPlanet shops, offering padel rackets, balls, and related equipment.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EtriasparentOthersEtrias is the parent company of TennisPlanet. TennisPlanet operates as part of the Etrias portfolio of webshops. Etrias provides the infrastructure and corporate umbrella under which TennisPlanet operates its e-commerce business.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pro:Direct Tennis: Tennis-specific online vertical of UK-based Pro:Direct Sport, offering premium multi-brand tennis equipment and apparel. Direct competitor in the UK and broader European tennis e-commerce market.
• Do It Tennis: US online tennis specialty store carrying a broad multi-brand tennis assortment plus demo and stringing services. Comparable specialist tennis retailer model.
• Tennis Express: US-based online tennis specialty retailer offering rackets, shoes, apparel, and accessories from major tennis brands with a similar broad-specialist value proposition to TennisPlanet.
• Tennis-Point: Europe's leading online tennis specialist retailer, operating across multiple European countries with a multi-brand assortment of rackets, apparel, shoes, and accessories. Closest direct competitor to TennisPlanet's core proposition.
• Holabird Sports: US online tennis specialist retailer with deep racket, shoe, and string assortments plus a demo program. Comparable specialist tennis e-commerce model with similar multi-brand and service-led positioning.
• Tennis Warehouse: Long-established online tennis specialty retailer (US-headquartered) carrying a deep multi-brand assortment across rackets, shoes, apparel, and stringing services. Operates European storefronts and competes head-on with TennisPlanet on assortment depth and customer service.
• Smashinn (Tradeinn): Multi-sport online retailer (operating vertical stores like Smashinn for racquet sports) with a similar European e-commerce model and broad assortment approach — a meaningful cross-category competitor for tennis and padel buyers.

Broad incumbents

• Decathlon: Global sporting goods retailer with strong European footprint, both online and in stores, offering extensive tennis and padel product lines. Competes with TennisPlanet for entry-level and mid-market tennis consumers across its five-country geography.
• Intersport: Large European sporting goods retailer cooperative with broad multi-brand tennis assortments online and through member stores. Overlaps with TennisPlanet's tennis specialty category from a broad-incumbent angle.

Emerging players

• Padel Nuestro: European online padel specialist retailer that shares TennisPlanet's specialty-racquet-sport e-commerce DNA. Relevant given TennisPlanet's expanding padel category and padel's growing share of racquet-sport demand in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tennisplanet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TennisPlanet International BV