PlaySport

What PlaySport does

PlaySport, operated by PlaySport Digital Pty Ltd and founded in 2018 in Sydney, Australia, is a two-sided marketplace and club-operations platform for grassroots sport. On the supply side it serves sports club organisers, coaches, and facility managers; on the demand side it serves players, parents, and participants searching for local activities. The platform covers 300+ sport and activity types and lists 20,000+ clubs across 15+ countries and 150+ cities, with sport-specific landing pages (basketball, tennis, swimming, netball, yoga, etc.) acting as SEO-driven discovery funnels into the booking and registration flow.

The core product is a club management suite built around AI-powered Smart Scheduling (which optimises fixtures based on coach availability, venue slots, and travel time while flagging conflicts), automated Payments & Invoicing, integrated Team Chat & Communications that replaces WhatsApp/email fragmentation, smart Roster Management, a streamlined Registration module, and a generative-AI Match Reports feature that auto-writes match narratives from a score and three bullet points. Adjacent surfaces include Smart Events (RSVPs plus fee collection), a social feed for clubs, and PlaySport Experiences, a consumer-facing discovery marketplace for paid classes and camps. Distribution is primarily self-serve via the website, supplemented by channel partnerships with Australian peak bodies including Basketball Australia, Basketball Victoria, Basketball NSW, and Swimming NSW.

The business model is a freemium SaaS subscription: a free tier provides basic club tooling and consumer discovery, while the Premium Plan adds advanced scheduling, payments, detailed reporting, and premium support on a monthly billing cadence. Go-to-market is product-led for the long tail of SMB clubs, supplemented by direct partnerships with governing bodies, leagues (e.g., CLB3X3, Women's National Wheelchair Basketball League), a basketball coaching brand (Kevin Brooks Basketball), and local government (Strathfield Council). The company reports 11-50 employees, no disclosed revenue, and a single disclosed 2020 funding round of $25M with investors and lead undisclosed.

Name

PlaySport

Legal name

PlaySport Digital Pty Ltd

Website

https://playsport.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

PlaySport is a Sydney-based two-sided marketplace and club-operations platform that helps grassroots sports clubs run scheduling, payments, registrations, and communications, while letting players discover and book local activities across 300+ sports and 15+ countries.

Ownership category

akta.pro rank

Product category

Sports Club Management Software

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

akta.pro secondary industry

Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG)

Keywords

• Sports club management
• Club registration platform
• Fixture scheduling software
• Sports activity marketplace
• Team communication tools

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Club Management Subscription: The platform offers a Premium Plan for sports clubs and organizers that includes advanced features for scheduling, payments, roster management, and communications. The platform provides both free basic access and paid premium tiers for enhanced functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PlaySport operates a two-sided marketplace and sports club management platform that enables organizers (clubs, coaches, facility managers) to schedule fixtures, collect fees, register players, manage rosters, and run team communications in a single tool. Players and parents use the platform to discover and join local sports activities, register, pay, and follow team updates. The offering spans a free basic tier and a paid Premium Plan subscription for clubs, alongside the PlaySport Experiences discovery marketplace covering 300+ sports.

Product overview

PlaySport is a unified sports club management platform offering a comprehensive suite of tools for club administrators and players. The core PlaySport Platform serves as the central hub, with PlaySport FC providing football-specific functionality. The platform operates on a free-to-basic tier with a Premium Plan paid option. Key product modules include Smart Scheduling (AI-powered fixture generation and conflict resolution), Payments & Invoicing (automated fee collection and reminders), Team Chat & Comms (unified communication replacing WhatsApp/email), Registration (streamlined player onboarding), AI-generated Match Reports (automatic report creation from scores), and Smart Events (RSVP and fee collection). The platform also includes a discovery marketplace called PlaySport Experiences for finding local sports activities. The platform supports 300+ sports types across 20,000+ clubs in 15+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• PlaySport Platform A comprehensive sports club management platform enabling clubs to run, manage, and grow their operations. It unifies scheduling, online payments and fee collection, team communications, roster management, player registration, and community engagement tools for grassroots sports clubs and organisers.
• PlaySport FC

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CLB3X3coreStrategic or Co-development Partner · 25 May 2020CLB3X3 announced a strategic partnership with PlaySport to launch Australia's newest 3X3 basketball competition. CLB3X3 is Australia's premier FIBA3X3 provider operating clubs nationally. The partnership provides technology infrastructure for competition management, scheduling, and player registrations.
• Kevin Brooks BasketballminorGTM or Marketing PartnerNBA Player Kevin Brooks Basketball partners with PlaySport to open more programs to teach kids the fundamentals of basketball through the platform.
• Basketball AustraliacoreChannel Partner/ Reseller/ DistributorBasketball Australia runs Walking Basketball and other basketball programs through the PlaySport platform, using it as the official channel for program listings and registrations.
• Basketball VictoriacoreChannel Partner/ Reseller/ DistributorBasketball Victoria operates various leagues and programmes through PlaySport including Aussie Hoops, All Abilities, and Walking Basketball programs.
• Swimming NSWminorChannel Partner/ Reseller/ DistributorSwimming NSW uses PlaySport for listings and registrations across swimming clubs in New South Wales.
• Women's National Wheelchair Basketball LeagueminorChannel Partner/ Reseller/ DistributorThe national wheelchair basketball league lists clubs and events through PlaySport.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heja: Heja is a sports team communication and management app for coaches, players, and parents with scheduling, RSVPs, and team chat — overlapping with PlaySport's communications and scheduling modules.
• PlayMetrics: PlayMetrics is a youth sports management platform providing registration, scheduling, communication, and club administration tools — a direct peer targeting the same grassroots club and governing-body segment as PlaySport.
• LeagueApps: LeagueApps is a sports league and club management platform with registration, scheduling, payments, and communication features aimed at youth and adult recreational sports — a direct functional peer to PlaySport.
• TeamSnap: TeamSnap is a leading sports team and club management platform offering scheduling, registration, payments, and communication tools for youth and amateur sports organizations — directly comparable to PlaySport's core product offering.
• Revolutionise Sport: Revolutionise Sport is an Australian sports club management platform offering membership, registration, communication, and event tools — a direct domestic peer competing for the same Australian grassroots club market.
• PlayHQ: PlayHQ is an Australian sports competition and club management platform serving grassroots sports organizations with registration, fixture, and results tools — the closest direct peer in PlaySport's home Australian market.
• Sport:80: Sport:80 provides sports organization and club management software used by national governing bodies and federations internationally — a direct peer at the governing-body tier that PlaySport also targets.

Broad incumbents

• SportsEngine (Stack Sports): SportsEngine (part of Stack Sports) provides sports league management, registration, websites, and governing-body technology across multiple sports in North America — a larger incumbent with broader sport coverage and similar target customers to PlaySport.
• Active Network / Community Platforms: Active Network (part of Community Brands) provides recreation and activity management software used by YMCAs, parks, and sports organizations for registration, scheduling, and payments — a broad incumbent with adjacent functionality to PlaySport's platform.

Emerging players

• Jersey Watch: Jersey Watch offers sports league websites, registration, and payment tools focused on youth sports organizations in the US — an emerging player with partial functional overlap to PlaySport's registration and payments modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/playsportdotcom
• Facebookfacebook.com/playsportdotcom
• LinkedInlinkedin.com/company/playsportaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlaySport