What NINESTARS does

NINESTARS (福建纳仕达电子股份有限公司 / Fujian Nashida Electronics Co., Ltd.) is a Fuzhou, China-based designer and manufacturer of smart sensor trash cans and adjacent smart home products, founded in 2004 by Wang Qidong (王旗东). The company's core technology integrates infrared sensing, microcomputer control, and electromechanical design to enable touch-free automatic lid operation, with the company claiming to be the global pioneer in applying these technologies to the trash can category. The intellectual property portfolio comprises over 80 domestic and international patents and 5 registered trademarks, alongside ISO 9001:2008-certified quality management operations and a self-defined enterprise standard for electronic sensor trash cans (Q/FNSD006-2018).

Name

NINESTARS

Legal name

福建纳仕达电子股份有限公司

Website

https://nashidagroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

NINESTARS is a Fujian, China-based manufacturer of smart sensor trash cans and adjacent smart home products, distributing to 50+ countries via Walmart, Costco, HOME DEPOT, and other tier-1 retailers, with 40% of revenue from Chinese e-commerce channels.

Ownership category

akta.pro rank

Product category

Smart Home Cleaning Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Smart Home Sensors & Monitoring (Motion, Leak, Smoke/CO, Environmental) Retail (CRACAGAJ)

Keywords

• Smart sensor trash cans
• Automatic waste bins
• Infrared sensing home appliances
• Smart home cleaning products
• Waste sorting bins

Headquarters

HQ city

Foochow

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware Product Sales (Smart Sensor Trash Cans): The primary revenue stream comes from manufacturing and selling smart sensor trash cans and related home cleaning products through B2B channels (international retail chains, global procurement partners) and B2C channels (e-commerce platforms). Domestic sales account for approximately 40% of total revenue, with the remaining 60% from international markets. Product categories include sensor trash cans, electronic touch trash cans, classification/waste sorting trash cans, storage bins, and accessories.
2. Accessory Products (Replacement Parts and Consumables): The company also sells accessories and complementary products including reinforced flat-top garbage bags, automatic drawstring garbage bags, USB rechargeable battery packs, and other consumables that complement the smart trash can ecosystem.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

NINESTARS designs, manufactures, and sells smart sensor trash cans and related smart home cleaning products. Its core offering integrates infrared sensing, microcomputer control, and electromechanical integration to deliver touch-free automatic lid-opening trash cans. The product portfolio spans five series: Sensor (induction), Electronic Touch, Classification (waste sorting), Storage, and Accessories, distributed through international retail chains and domestic e-commerce platforms.

Product overview

NINESTARS (福建纳仕达电子股份有限公司) offers a comprehensive portfolio of smart home products centered around intelligent sensor trash cans. The core product line consists of five main categories: (1) 感应系列 (Sensor/Induction Series) featuring automatic lid-opening trash cans using infrared sensing technology; (2) 电子轻触系列 (Electronic Touch Series) with touch-operated trash cans; (3) 分类系列 (Classification Series) for waste sorting with dual and triple compartment designs; (4) 收纳系列 (Storage Series) including car trash cans and open-top bins; and (5) 配套系列 (Accessories Series) comprising related products like mosquito rackets, soap dispensers, rechargeable batteries, and garbage bags. The flagship intelligent sensor trash cans integrate microcomputer control, infrared sensing, and electromechanical integration to achieve automatic lid operation without physical contact.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensor Series (感应系列) Smart Trash Cans (DZT line) Smart sensor trash cans with automatic lid opening/closing via infrared sensing and microcomputer control, available in desktop, household, waterproof, and stainless steel variants for touch-free waste disposal.
• Electronic Touch Series (电子轻触系列) Trash Cans (QDT line)

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart serves as NINESTARS' key North American retail channel, representing the company's highest-end supermarket group customer. The partnership is part of NINESTARS' 'high launch, high marketing' global strategy, positioning the brand in premium international retail environments.
• CarrefourcoreChannel Partner/ Reseller/ DistributorCarrefour is a major international retail chain partner for NINESTARS smart sensor trash cans. The company has established long-term, friendly cooperative relationships with Carrefour as part of its global distribution network spanning Europe, the Americas, and Asia.
• TARGETcoreChannel Partner/ Reseller/ DistributorTARGET is identified as one of NINESTARS' key international retail customers. The company sells its smart sensing products through TARGET's retail network as part of its overseas market strategy.
• KEMAcoreChannel Partner/ Reseller/ DistributorKEMA is listed alongside Walmart and Carrefour as a key 'famous marketplace and global procurement partner' with whom NINESTARS has established long-term, friendly cooperative relationships across international markets.
• COSTCOcoreChannel Partner/ Reseller/ DistributorCOSTCO is identified as one of NINESTARS' key North American warehouse club partners for smart sensor trash cans, representing the company's premium positioning in the North American market as part of its 'high launch, high marketing' strategy.
• HOME DEPOTcoreChannel Partner/ Reseller/ DistributorHOME DEPOT serves as a key North American home improvement retail channel for NINESTARS products, complementing the company's presence in warehouse clubs and general merchandise retailers.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Joseph Joseph: UK-based design house producing waste sorting bins, sensor trash cans, and kitchen organization products. Comparable to NINESTARS on waste-sorting trash can innovation and premium positioning, but operates with a broader homewares portfolio across multiple categories.
• Rubbermaid (Newell Brands): Major US household brand with broad trash can, storage, and cleaning product portfolio including touchless and sensor models. Comparable to NINESTARS on large-scale retail distribution (Walmart, Costco, HOME DEPOT) and on sensor trash can SKUs, but competes as a mass-market incumbent rather than sensor-tech specialist.
• Hailo: German manufacturer of step trash cans, sensor bins, and built-in waste systems. Comparable to NINESTARS on premium household waste bin manufacturing and European retail presence, though Hailo focuses more on pedal/step mechanisms than infrared sensor technology.
• Brabantia: Dutch household brand offering pedal and sensor trash cans alongside laundry, ironing, and bathroom products. Comparable to NINESTARS on premium waste bin design and global retail distribution, but with a much wider household goods portfolio rather than a sensor-tech focus.
• Umbra: Canadian design-driven homewares brand offering trash cans, sensor bins, and storage solutions. Comparable to NINESTARS on design-forward waste receptacle offerings at mid-to-premium price points, though with a broader home accessories portfolio.

Direct peers

• Simplehuman: Premium US brand specializing in sensor-operated and touch-free trash cans, soap dispensers, and sensor kitchen products. Closest direct competitor to NINESTARS in the smart sensor trash can category with overlapping retail channels and similar technology positioning.
• EKO: Manufacturer of sensor trash cans, motion-activated bins, and touchless home products. Competes head-to-head with NINESTARS in the smart sensor waste receptacle segment with comparable infrared-sensor technology and similar retail distribution through home improvement and big-box channels.
• iTouchless: US-based direct-to-consumer brand of sensor and touchless trash cans plus automatic soap dispensers. Directly competes with NINESTARS in the infrared-sensor home waste category and shares target consumers seeking touch-free hygiene solutions.

Emerging players

• Simple Houseware / mDesign: US-based value homeware brands selling trash cans, storage bins, and organizers through Amazon and mass retailers. Adjacent comparison point for NINESTARS on channel competition in mainstream retail, but these brands focus on price-point plastic and basic step bins rather than sensor technology.
• Five Star (Foshan Shunde) / Sensor Direct CN competitors: Numerous emerging Chinese manufacturers producing low-cost sensor trash cans on B2B platforms like Alibaba. Comparable to NINESTARS on product category and basic infrared-sensor functionality, but competing primarily on price rather than on patent-protected differentiation or premium retail partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NINESTARS