DIVA Makelaars
- Company typePrivate
- Founded2016
- HeadquartersThe Hague, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
DIVA Makelaars firmographics
Firmographics- Name
- DIVA Makelaars
- Legal name
- DIVA Makelaars | Hypotheken & Verzekeringen
- Website
- https://divamakelaars.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where DIVA Makelaars is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
DIVA Makelaars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Brokerage Commission: Commission fees charged to buyers and sellers for residential and commercial property transactions. Sellers pay listing agent commissions; buyers pay buyer agent commissions as per Dutch market practice. The franchisee retains 100% of their commission revenue, paying a fixed monthly fee to DIVA for support services.
- Mortgage & Insurance Advisory: DIVA Hofstad Hypotheken & Verzekeringen provides mortgage and insurance advisory services through independent advisors, earning commissions from financial product providers.
- Franchise Fees: Monthly fixed fees paid by franchisee brokers for access to the DIVA brand, marketing tools, Kolibri automation, administrative support, and training.
- Referral Commissions: 15% referral fee paid to DIVA when a partner broker receives a lead from outside their region, and vice versa. Additionally, cross-referrals between DIVA network partners generate referral income.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
DIVA Makelaars product offering
Product offeringCore offering
DIVA Makelaars provides full-service residential and commercial real estate brokerage, covering buying, selling, renting, letting, property valuation, buyer search ("DIVA Zoekt!"), home staging, structural inspection, energy labelling, and property appraisal. Through its wholly owned subsidiary DIVA Hofstad Hypotheken & Verzekeringen it offers independent mortgage advice, insurance products, pension and wealth planning, supporting the full property transaction lifecycle. Distribution is delivered via a main Den Haag office, a franchise network of 100+ partner offices across the Netherlands connected through the Kolibri automation platform, and a self-service online portal at divamakelaars.nl.
Product overview
DIVA Makelaars operates as a real estate brokerage network offering a comprehensive platform with a core focus on residential and commercial property transactions (buying, selling, renting). The ecosystem centers on the main DIVA Makelaars brokerage brand combined with an integrated mortgage and insurance arm (DIVA Hypotheken & Verzekeringen), enabling full-service property transaction support. The portfolio includes the core brokerage services, complementary buyer search and home staging modules, free property valuation and energy advice services, structural inspection and appraisal arrangements, premium DIVA Exclusief listings, and a franchise partnership model. The company also offers digital tools including My Match (automated property matching) and Eerlijk Bieden (transparent bidding). With over 100 partner offices connected through Vastgoed Nederland and Kolibri automation, DIVA provides nationwide coverage with local specialization.
Differentiator
Problem solved
Functional benefit
Brands
- DIVA Exclusief: Premium property listings priced above €500,000
- DIVA Aankoop Garantie
- DIVA Verkoopgarantie
Products and services
- DIVA Makelaars Real Estate Brokerage Services Full-service residential and commercial real estate brokerage covering the buying, selling, renting, and letting of apartments, houses, parking, commercial spaces, recreational properties, and houseboats in the Netherlands.
- DIVA Hypotheken & Verzekeringen (Mortgage and Insurance Advisory) Independent mortgage advice, insurance products, pension planning, financial planning, wealth management, and savings solutions delivered by SEH-certified advisors working with all major Dutch lenders and approximately 150 insurance companies.
- Aankoop / DIVA Zoekt! Buyer Search Service Active property search service in which DIVA brokers search on behalf of buyers, providing early access to listings before they appear on general Dutch platforms.
- Verkoopstyling Home Staging Professional home staging service delivered in partnership with Kiki Vastgoed Styling to optimize a property's presentation for sale.
- Taxatie Rapport (Property Appraisal) Professional property valuation reports prepared by certified appraisers for use in mortgage applications and transaction decisions.
- Energielabel Aanvragen (Energy Label Service) Service that arranges the mandatory energy label for properties being sold or rented in the Netherlands.
- Franchise Partnership Model Franchise offering for experienced brokers that includes the DIVA brand, office facilities, equipment, CRM and Kolibri automation, training, marketing support, and cross-regional leads, while partners retain 100% of their commission.
Quantifiable outcome
- Named 'Best Real Estate Agency in The Hague' for 2025 by Wie is de Beste Makelaar based on client reviews, service quality, and proven results.
- +1 more outcomes
Companies that use DIVA Makelaars
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
DIVA Makelaars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
DIVA Makelaars partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- Guntenaar Wonen Bemiddeling en AdviesminorDIVA Makelaars and Guntenaar Wonen entered a mutual listing-sharing partnership for the Driebergen-Rijnsburg region. Both offices are affiliated with Vastgoed Nederland and use Kolibri automation. DIVA presents Guntenaar's listings on its portal and refers clients searching in that region to Guntenaar, and vice versa.
- Adomu (Regio Leiden)minorBoth DIVA Makelaars and Adomu are affiliated with Vastgoed Nederland and use Kolibri automation. They co-present each other's listings on their respective websites to serve clients in the Leiden region.
- Saar Vastgoed (Regio Zwijndrecht)minorCo-marketing partnership with Saar Vastgoed for the Zwijndrecht region. Both offices use Kolibri automation and are Vastgoed Nederland members.
- AMSTR Property (Regio Amsterdam)minorRegional listing-sharing partnership for Amsterdam between DIVA Makelaars and AMSTR Property, both Vastgoed Nederland affiliated.
- Jan Doeksen Makelaars (Regio Terschelling)minorRegional listing-sharing partnership between DIVA Makelaars and Jan Doeksen Makelaars for Terschelling, both Vastgoed Nederland members.
- E.P. Vlaanderen Makelaardij B.V. (Regio Vlaanderen)minorRegional listing-sharing partnership between DIVA Makelaars and E.P. Vlaanderen Makelaardij for the Vlaanderen region.
- DHB Makelaardij Rotterdam (Regio Rotterdam)minorRegional listing-sharing partnership between DIVA Makelaars and DHB Makelaardij for the Rotterdam area, both Vastgoed Nederland members using Kolibri automation.
- Makelaardij Vinkenbosch (Regio Oegstgeest)minorRegional listing-sharing partnership between DIVA Makelaars and Makelaardij Vinkenbosch for Oegstgeest, both Vastgoed Nederland members.
- Makelaardij Wijngaarde (Regio Amstelveen)minorRegional listing-sharing partnership between DIVA Makelaars and Makelaardij Wijngaarde for Amstelveen, both Vastgoed Nederland members.
- Seven Makelaardij (Regio Eindhoven)minorRegional listing-sharing partnership between DIVA Makelaars and Seven Makelaardij for Eindhoven, both Vastgoed Nederland members.
- Mijn Huis en Ik Makelaars (Regio Maastricht)minorRegional listing-sharing partnership between DIVA Makelaars and Mijn Huis en Ik Makelaars for Maastricht, both Vastgoed Nederland members.
- Vastgoedgeluk Makelaardij (Regio Breda)minorRegional listing-sharing partnership between DIVA Makelaars and Vastgoedgeluk Makelaardij for Breda, both Vastgoed Nederland members.
- Vastgoed NederlandcoreDIVA Makelaars is affiliated with Vastgoed Nederland, the Dutch real estate industry association with over 2,000 member brokers, appraisers, and building inspectors. Vastgoed Nederland provides certification requirements, ongoing education, market data, and a national consumer portal. DIVA network brokers must meet Vastgoed Nederland's professional standards and certification.
- Kolibri SoftwarecoreKolibri provides the automation platform used by DIVA and its partner brokers for listing management, synchronization, and portal publishing. The system automatically syncs property listings to the DIVA website without manual re-entry. Partner brokers activate the DIVA portal connection through Kolibri settings.
- Green for YouminorDIVA Makelaars partners with Green for You energy advisors to offer free energy advice to clients buying or renovating homes. The partnership provides added value to clients making property purchase or renovation decisions.
- VKG (Vakbond Koninklijke Groep)coreDIVA Hofstad Hypotheken & Verzekeringen is organized as a VKG (Vakbond Koninklijke Groep) partner office, using VKG's tools including 'Mijn digitale polismap' (digital policy map) for client policy management. Works with approximately 150 insurance companies and financial institutions.
- Local Vastgoed Nederland Brokers (100+ offices)coreDIVA maintains a network of 100+ independent broker offices across the Netherlands, all affiliated with Vastgoed Nederland, who share listings via the DIVA portal. When a client's search falls outside a broker's area, leads are referred to a DIVA partner in the relevant region, with a 15% referral fee.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
DIVA Makelaars competitors and assessment
Company assessmentDirect peers
- Makelaarsland: Dutch low-cost fixed-fee brokerage competing on price rather than percentage commission. Targets a similar residential buyer/seller segment with a fundamentally different pricing model, pressuring commission-based brokers like DIVA.
- ERA Makelaars Nederland: Dutch franchise brokerage affiliated with the global ERA network, providing residential sales, rentals, and mortgage advisory through independent brokers. Directly comparable in franchise structure, full-service offering, and Dutch market positioning.
- Hypodomus: Full-service Dutch residential brokerage with integrated mortgage and financial advisory services, operating in Randstad cities. Directly comparable service mix (brokerage + mortgage cross-sell) and geographic overlap with DIVA.
- RE/MAX Nederland: The Dutch arm of the global RE/MAX franchise network, offering residential and commercial real estate brokerage through a franchise model. DIVA's founder previously operated RE/MAX offices for 16+ years, making it the closest structural and competitive comparable.
Others
- Funda: Dominant Dutch property listing platform for both sale and rental, majority-owned by NVM. Not a direct competitor in brokerage, but a critical marketing channel and ecosystem participant that shapes competitive dynamics for all Dutch brokers including DIVA.
- Pararius: Leading Dutch rental property listing platform, particularly strong in the expat rental segment. Not a brokerage, but a key channel DIVA uses for rental distribution and a representative of how digital platforms reshape Dutch brokerage economics.
Broad incumbents
- NVM (Nederlandse Vereniging van Makelaars en Taxateurs): Largest Dutch professional association for real estate brokers and appraisers, with thousands of member offices. Operates broader industry-level standards, education, and Funda ownership rather than a single brokerage brand, but competes for the same broker and consumer mindshare.
- VBO Makelaars: Dutch trade association for real estate brokers, certifying members and providing consumer-facing search tools. Comparable to Vastgoed Nederland (DIVA's affiliation) and serves overlapping broker and consumer audiences across the Netherlands.
Regional players
- Van der Sande Makelaars: Established regional Dutch real estate brokerage with multi-office presence in the southern Netherlands. Comparable full-service residential brokerage offering but concentrated in a different geographic region than DIVA's Randstad focus.
- Kuiper & Partners Makelaars: Dutch regional real estate brokerage active in the greater Amsterdam area, offering sales, rentals, and valuations. Comparable mid-sized Dutch brokerage model with similar service portfolio and competitive overlap in the Randstad.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DIVA Makelaars social profiles
Digital presenceDIVA Makelaars compliance and trust
Trust signalCompliance4 records
DIVA Makelaars financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIVA Makelaars leadership team
Management profileNumber of profiles
Profiles3 records
DIVA Makelaars subsidiaries and ownership
Company hierarchySubsidiaries1 record
DIVA Makelaars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIVA Makelaars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIVA Makelaars
What does DIVA Makelaars do?
DIVA Makelaars provides full-service residential and commercial real estate brokerage, covering buying, selling, renting, letting, property valuation, buyer search ("DIVA Zoekt!"), home staging, structural inspection, energy labelling, and property appraisal. Through its wholly owned subsidiary DIVA Hofstad Hypotheken & Verzekeringen it offers independent mortgage advice, insurance products, pension and wealth planning, supporting the full property transaction lifecycle. Distribution is delivered via a main Den Haag office, a franchise network of 100+ partner offices across the Netherlands connected through the Kolibri automation platform, and a self-service online portal at divamakelaars.nl.
Is DIVA Makelaars a public or private company?
DIVA Makelaars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DIVA Makelaars founded?
DIVA Makelaars was founded in 2016. It employs 11 to 50 people.
Where is DIVA Makelaars based?
DIVA Makelaars is headquartered in The Hague, Netherlands, in the Europe region.
How does DIVA Makelaars make money?
Four revenue lines are on record. Real Estate Brokerage Commission is the primary driver. The others are mortgage & Insurance Advisory, franchise Fees and referral Commissions.
Who are DIVA Makelaars's main competitors?
Direct peers on record are Makelaarsland, ERA Makelaars Nederland, Hypodomus and RE/MAX Nederland. Others are Funda and Pararius. Broad incumbents are NVM (Nederlandse Vereniging van Makelaars en Taxateurs) and VBO Makelaars. Regional players are Van der Sande Makelaars and Kuiper & Partners Makelaars.
Does DIVA Makelaars have an API?
No public API is recorded for DIVA Makelaars.