Yachthub Group
Yachthub Group Ltd is a Maltese marine leisure conglomerate (founded 2011) that operates an integrated yachting platform across brokerage, luxury Mediterranean charters, after-sales service, marina berthing, nautical training and power-sports distribution through subsidiaries such as Sunseeker Malta, Bavaria Yachts Malta, Premium Power Sport, Rush Malta and Laguna Marina, serving high-net-worth boat owners and charter clients.
- Company typePrivate
- Founded2011
- HeadquartersSan Gwann, Malta
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Yachthub Group does
Yachthub Group Ltd is a privately-held Maltese marine leisure conglomerate founded in 2011, operating an integrated yachting platform that spans brokerage, luxury charter, after-sales service, marina berthing, nautical training and power-sports distribution. The group is headquartered at Portomaso Marina in St. Julian's, Malta, and organises operations across wholly-owned subsidiaries including Sunseeker Malta (luxury motor-yacht dealership and brokerage since 2010), Bavaria Yachts Malta (exclusive Malta distributor for Bavaria and Nautitech, established 2017), Premium Power Sport (official Sea-Doo and Can-Am distributor, four Malta/Gozo locations), Rush Malta (day charters and water sports), Sunseeker Malta Charters, and Yachthub Services and Management, plus a joint venture with RLR for Laguna Marina at Valletta Waterfront. The represented brand portfolio includes Sunseeker, Bavaria, Riva, Axopar, Brabus Marine, Cranchi, Nautitech, Sea-Doo, Can-Am and, as of 2025, Sunreef and Sea Ray.
The company monetises through six revenue streams: yacht sales and brokerage (transactional, with a historical track record of 150 yachts sold at a cumulative €140M); luxury yacht charters in the Mediterranean (transactional fees on vessels from 28ft to 85ft); after-sales services and maintenance (professional services at a 1,500 sqm facility covering mechanical, hydraulic, electrical, GRP, air-conditioning and winterisation); marina berthing at Laguna Marina and Portomaso Marina (recurring); power-sports hardware sales; and certified nautical school courses (over 400 licenses awarded to date). Pricing is individually negotiated per vessel, ranging from approximately €69,500 (Axopar 22) to €8,900,000 (Riva Corsaro 100), with cryptocurrency and hire-purchase finance options available.
Go-to-market is sales-led, run from marina offices with senior brokers and active Managing-Director involvement in client journeys, supplemented by an international boat-show presence at boot Düsseldorf and the Cannes Yachting Festival. The supporting technology stack is commercial off-the-shelf — Google Analytics, Google Tag Manager and SharpSpring CRM — with no proprietary platform disclosed. Ownership appears concentrated under founder/CEO Charlo Briffa with no evidence of institutional capital, external funding rounds or M&A activity.
Yachthub Group firmographics
Firmographics- Name
- Yachthub Group
- Legal name
- Yachthub Group Ltd
- Website
- https://yachthubgroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yachthub Group Ltd is a Maltese marine leisure conglomerate (founded 2011) that operates an integrated yachting platform across brokerage, luxury Mediterranean charters, after-sales service, marina berthing, nautical training and power-sports distribution through subsidiaries such as Sunseeker Malta, Bavaria Yachts Malta, Premium Power Sport, Rush Malta and Laguna Marina, serving high-net-worth boat owners and charter clients.
- Ownership category
- akta.pro rank
Yachthub Group industry classification
Industry- Product category
- Luxury Yacht Brokerage and Charter Services
- NAICS
- Boat Dealers (441222), Marinas (713930), Ship and Boat Building (3366)
- SIC
- Ship & Boat Building & Repairing (3730), Water Transportation (4400), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)
- akta.pro secondary industries
- Crewed Yacht Charters (Luxury Crewed) (THAEAEAA), Cruise Yacht Charters (Private Crewed) (THAEADAG)
Keywords
Where Yachthub Group is headquartered
LocationHeadquarters
- HQ city
- San Gwann
- HQ country
- Malta
- HQ region
- Europe
Offices4 records
Markets served
Yachthub Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Yacht Sales & Brokerage: Sale of new and pre-owned yachts and boats. Extensive catalogue of vessels from brands including Sunseeker, Bavaria, Axopar, Brabus Marine, Cranchi. Brokerage services with track record of 150 yachts sold totaling €140 million.
- Yacht Charter Services: Luxury yacht charters in Mediterranean through Sunseeker Malta Charters and Rush Malta. Charter fleet ranging from 28ft boats to 85ft yachts. Bespoke itineraries and concierge services.
- After-Sales Services & Maintenance: Full-service maintenance including mechanical, hydraulic, electrical, GRP repairs, air-conditioning, refrigeration, winterisation. Service facility of 1,500sqm. Covers brands not represented through local distributors.
- Marina Berthing Services: Berthing services at Laguna Marina (Valletta Waterfront) and Portomaso Marina (St Julian's). Services include berthing assistance, refuelling, catering, valet parking, guardianage, waste collection, concierge.
- Power Sports Product Sales: Sale of boating, jet ski, and off-road vessels through Premium Power Sport subsidiary. Four locations across Malta. Official distributor for Sea-Doo and Can-Am. Products include water toys, electric bicycles, tender boats, jet skis.
- Nautical School: Registered nautical school at Laguna Marina offering certified courses. Over 400 licenses successfully achieved.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual vessel pricing - no standardized tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Yachthub Group product offering
Product offeringCore offering
Yachthub Group is a Malta-based integrated yachting solutions provider offering new and pre-owned yacht sales and brokerage, luxury Mediterranean yacht charters, comprehensive after-sales yacht management and maintenance, marina berthing services at Laguna Marina and Portomaso Marina, power sports distribution (Sea-Doo and Can-Am), and certified nautical training courses under multiple subsidiaries.
Product overview
Yachthub Group is a comprehensive maritime leisure conglomerate operating as a one-stop yachting solution in Malta and the Mediterranean. The company functions as an integrated platform combining multiple service modules: yacht sales and brokerage (handling both new builds and pre-owned vessels), luxury charter services, after-sales yacht management, marina operations, and power sport product distribution. The portfolio is organized around core divisions including Sunseeker Malta (luxury motor yachts and charters), Bavaria Yachts Malta (German sailing yachts and motorboats), Premium Power Sport (adventure sports vehicles and watercraft), Rush Malta (day charters and water sports), and Laguna Marina (boutique berthing services). Additional services include personal yacht shopping for custom builds, dedicated yacht manager assignment for after-sales support, winterisation services, nautical training courses, and port management. The company represents internationally recognized brands including Sunseeker, Riva, Bavaria, Axopar, Brabus Marine, Cranchi, Sea-Doo, and Can-Am, while maintaining its own network of charter fleet vessels and marina facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Laguna Marina: Malta's foremost boutique marina offering exclusive berthing services, located in front of the Valletta Waterfront
- Portomaso Marina
- Sunseeker Malta Charters
- Rush Malta
- Premium Power Sport
Products and services
- Yacht Sales & Brokerage New-build yacht sales and pre-owned brokerage for luxury motor yachts, superyachts, sailing yachts, and powerboats across brands including Sunseeker, Riva, Cranchi, Bavaria, Axopar, and Brabus Marine. Track record of 150 yachts sold with collective value of €140,000,000.
- Luxury Yacht Charters Bespoke yacht charter experiences across the Mediterranean including Malta, Sicily, Amalfi Coast, Croatia, and Balearic Islands. Operates a fleet of luxury vessels from 28ft day boats to 85ft yachts with professional crew and tailor-made itineraries.
- After-Sales Yacht Management Comprehensive after-sales services including yacht servicing and maintenance, winterisation, parts procurement, warranty management, dedicated yacht manager assignment, and repairs covering mechanical, hydraulic, electrical, GRP, air-conditioning, and plumbing systems.
- Marina Berthing Services
Quantifiable outcome
- 150 yachts sold with combined value of €140,000,000
- +2 more outcomes
Companies that use Yachthub Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles5 records
Yachthub Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Yachthub Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- RLR (Laguna Marina Joint Venture)coreLaguna Marina is operated by Yachthub Group through a joint venture with RLR. The marina is situated in front of the Valletta Waterfront and offers boutique berthing services with yachting and berthing facilities.
- Sunseeker BrokeragecoreLongstanding and solid relationship with Sunseeker Brokerage, which has been key in gathering prospective investors for client vessel listings.
- Various Service Providers NetworkminorPartnership network for services not covered in-house including fuel tank cleaning, spraying, upholstery, and carpentry services.
- Luxury Goods and Service Providers (Mediterranean)minorExtensive network of luxury providers including Michelin-starred restaurants, VIP suites, luxury vehicles, designer boutiques, travel services, and concert ticket providers for charter concierge services.
- Mediterranean Maritime HubminorOperational facility providing shared and/or dedicated storage facilities, container rentals, dry storage, and berthing facilities for newly purchased vessels.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Yachthub Group competitors and assessment
Company assessmentEmerging players
- Boat International Media: Global yacht media platform and marketplace with listings and charter directory. Comparable to Yachthub because both connect yacht buyers, sellers and charter clients, but Boat International scales through digital marketplace reach rather than regional marina infrastructure.
Direct peers
- Burgess: Global yacht brokerage, sale and purchase, charter and management house. Comparable to Yachthub because both operate as full-service yacht sales brokers with charter divisions serving HNW Mediterranean clients.
- Edmiston: International yacht brokerage, charter and management firm. Comparable to Yachthub because both operate as integrated broker/charter houses in the luxury yacht market with Mediterranean focus.
- Fraser Yachts: Worldwide yacht brokerage, charter and management group. Comparable to Yachthub because both provide integrated yacht sales, charter and full management services across the Mediterranean and beyond.
- Northrop & Johnson: International superyacht brokerage and charter company. Comparable to Yachthub because both focus on luxury motor yacht brokerage, charter marketing, and central-agency representation for vessel owners.
- Camper & Nicholsons: International yacht brokerage, charter, management and new construction firm. Comparable to Yachthub because both combine yacht sales/brokerage, charter, and management services for superyacht owners in the Mediterranean.
- Worth Avenue Yachts: US-based yacht brokerage and new construction firm with international charter. Comparable to Yachthub because both represent new-build motor yacht brands for sale, broker pre-owned vessels, and offer charter services.
- Princess Motor Yacht Sales: Princess Yachts' dealer and brokerage network across Europe. Comparable to Yachthub because it sells, brokers and charters new motor yachts from a major shipyard through regional dealer offices, mirroring Yachthub's Bavaria and Sunseeker dealership model.
- International Yacht Company (IYC): Global yacht brokerage, charter, management and new construction company. Comparable to Yachthub because both sell, broker and charter luxury motor yachts and offer owner-side management services.
- Sunseeker London (Sunseeker official dealer network): Official Sunseeker sales and brokerage operation in the UK. Comparable to Yachthub's Sunseeker Malta subsidiary because both act as authorised national dealers/charter operators for the same shipyard.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yachthub Group social profiles
Digital presenceYachthub Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yachthub Group leadership team
Management profileNumber of profiles
Profiles6 records
Yachthub Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
Yachthub Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yachthub Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yachthub Group
What does Yachthub Group do?
Yachthub Group is a Malta-based integrated yachting solutions provider offering new and pre-owned yacht sales and brokerage, luxury Mediterranean yacht charters, comprehensive after-sales yacht management and maintenance, marina berthing services at Laguna Marina and Portomaso Marina, power sports distribution (Sea-Doo and Can-Am), and certified nautical training courses under multiple subsidiaries.
Is Yachthub Group a public or private company?
Yachthub Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yachthub Group founded?
Yachthub Group was founded in 2011. It employs 11 to 50 people.
Where is Yachthub Group based?
Yachthub Group is headquartered in San Gwann, Malta, in the Europe region.
How does Yachthub Group make money?
Six revenue lines are on record. Yacht Sales & Brokerage is the primary driver. The others are yacht Charter Services, after-Sales Services & Maintenance, marina Berthing Services, power Sports Product Sales and nautical School.
Who are Yachthub Group's main competitors?
Boat International Media is listed as an emerging player. Direct peers are Burgess, Edmiston, Fraser Yachts, Northrop & Johnson, Camper & Nicholsons, Worth Avenue Yachts, Princess Motor Yacht Sales, International Yacht Company (IYC) and Sunseeker London (Sunseeker official dealer network).
Does Yachthub Group have an API?
No public API is recorded for Yachthub Group.
What industry is Yachthub Group in?
Yachthub Group's product category is Luxury Yacht Brokerage and Charter Services. Its primary akta.pro industry code is THAJALAE, Private Yacht & Luxury Boat Charters (With Crew), with a secondary code of THAEAEAA, Crewed Yacht Charters (Luxury Crewed). Its NAICS code is 441222 and its SIC code is 3730.