Smartfix
Smartfix is a Perth-based, family-owned residential trades services company delivering electrical, air conditioning, plumbing, hot water, gas, and home renovation services to homeowners across the Perth metropolitan area, serving more than 30,000 households.
- Company typePrivate
- Founded2016
- HeadquartersPerth, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Smartfix does
Smartfix is a Perth, Western Australia-based, family-owned residential trades services company that delivers electrical, air conditioning, plumbing, hot water, water filtration, gas fitting, ceilings and plastering, and painting services to homeowners across the Perth metropolitan area. Founded approximately in 2016, the company employs 101-250 in-house licensed tradespeople across multiple disciplines rather than relying on subcontractors, and has served more than 30,000 Perth households over its operating history, maintaining a 4.7-star average across 4,000+ Google reviews.
Smartfix firmographics
Firmographics- Name
- Smartfix
- Legal name
- Team Smartfix Pty
- Website
- https://teamsmartfix.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Smartfix is a Perth-based, family-owned residential trades services company delivering electrical, air conditioning, plumbing, hot water, gas, and home renovation services to homeowners across the Perth metropolitan area, serving more than 30,000 households.
- Ownership category
- akta.pro rank
Smartfix industry classification
Industry- Product category
- Residential Trades Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220)
- akta.pro primary industry
- Smart Electrical Panel, Energy Monitoring & Load Management (HSAOANAE)
- akta.pro secondary industries
- Smart Thermostat Installation & Integration (HSAOANAA), Heat Pump & Smart HVAC Controller Integration (HSAOANAD)
Keywords
Where Smartfix is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Smartfix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Trade Services Revenue: Revenue generated from providing electrical, air conditioning, plumbing, hot water, water filtration, gas, ceiling & plastering, and painting services to residential customers on a per-job basis. Pricing is quote-based with upfront pricing before work begins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for all services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Smartfix product offering
Product offeringCore offering
Smartfix is a family-owned Perth-based trades services company that delivers licensed residential electrical and air conditioning services as a unified team, along with plumbing, hot water, water filtration, gas, ceiling and plastering, and painting services. The company serves Perth metropolitan homeowners with $0 call-out fees, free upfront quotes, same-day service on most jobs, and a lifetime workmanship guarantee. Its legal entity is Team Smartfix Pty.
Product overview
Smartfix is a family-owned Perth-based trades services company offering a multi-category portfolio of home services. The core offering combines licensed electricians and air conditioning specialists in one unified team, complemented by plumbing, hot water, water filtration, gas, ceilings & plastering, and painting services. The company also offers Brighte financing partnerships for payment plans and is developing a Smartfix App for mobile booking and job management. Services are organized as distinct categories with sub-services for specific installations and repairs, all backed by a lifetime workmanship guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrical Services Comprehensive residential electrical services for Perth homeowners including switchboard upgrades, power points, lighting, ceiling fans, smoke alarms, EV charger installation, home security cameras, and electrical safety inspections, performed by WA licensed electricians (EC12968).
- Air Conditioning Services Residential air conditioning installation, servicing, and repairs covering split systems, ducted systems, evaporative systems, and cassette systems for Perth homeowners.
- Emergency Electrical Support After-hours emergency electrical services for Perth homeowners covering power faults, tripping circuits, switchboard problems, burning smells, unsafe wiring, and loss of power.
- Plumbing Services Full residential plumbing services for Perth homeowners including emergency plumbing, leak detection, burst pipes, blocked drains, pipe relining, toilet repairs, tapware repairs, and bathroom renovations.
- Hot Water Services Residential hot water system installation and services for Perth homeowners covering heat pump, gas storage, electric storage, gas instantaneous, electric instantaneous, and solar hot water systems.
- Water Filtration Services Residential water filtration solutions for Perth homeowners including whole home filtration, under sink filtration, and reverse osmosis systems.
- Gas Services Residential gas plumbing and repair services for Perth homeowners including gas leak detection and general gas plumbing work.
- Ceilings & Plastering Services Residential ceiling and plastering services for Perth homeowners including ceiling repairs, plastering, gyprock, decorative cornices, plaster ceiling roses, and ceiling renovation services.
- Painting Services Residential painting services for Perth homeowners including interior and exterior painting, feature walls, texture coating, and painting renovation services.
- Brighte Payment Plans Interest-free payment plans offered to Perth customers through the Brighte partnership, with flexible fortnightly repayments and most applications approved within an hour.
- Smartfix App Upcoming mobile application for Perth customers to book electrician or air conditioning services in minutes, track their job status, and manage their home's essential systems in one place.
Quantifiable outcome
- Trusted by over 30,000 Perth families
- +2 more outcomes
Companies that use Smartfix
Customer profileSegments1 record
Ideal customer profiles1 record
Smartfix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smartfix partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Smartfix competitors and assessment
Company assessmentBroad incumbents
- Beacon Lighting: ASX-listed Australian specialty lighting retailer that also offers residential installation services. Overlaps with Smartfix's lighting, ceiling fan, and electrical installation categories, though retail-led rather than trade-services-led.
- Airtasker: ASX-listed Australian services marketplace where customers post tasks for tradies and other service providers. Indirectly competes with Smartfix for residential trade-services demand by aggregating fragmented supply at scale.
- AGL Energy: ASX-listed major Australian energy retailer with AGL 24/7 HVAC and home services offering. Competes with Smartfix in residential air conditioning installation and servicing as part of a much broader energy services portfolio.
- Hipages Group: ASX-listed marketplace connecting Australian homeowners with tradies across dozens of categories including electrical, plumbing, and HVAC. Broad incumbent competing for customer demand via a marketplace model rather than direct service delivery.
- Reece Limited: ASX-listed largest Australian plumbing and bathroom supplies distributor with a growing services arm. Comparable adjacency to Smartfix's plumbing, gas, and hot water work, though distribution-led rather than service-led.
Direct peers
- Jim's Group: Australia's largest home services franchise network covering plumbing, electrical, HVAC, handyman, and many other trade categories under local franchisees. Directly comparable multi-trade residential services model at substantially larger scale.
- Fantastic Services: Australian multi-trade home services provider covering cleaning, plumbing, electrical, handyman, and renovation work for residential customers. Comparable in operating a broad trade portfolio for homeowners with a professional-services revenue model.
- Mr. Electric Australia: Electrical services franchise network operating across Australia. Directly competes with Smartfix's electrical service line, including switchboard upgrades, EV charger installation, and residential wiring for homeowners.
- Service Today: Australian multi-trade home services company offering plumbing, electrical, and HVAC services to residential customers across multiple metro markets. Most directly comparable to Smartfix in service scope, customer targeting, and upfront-pricing model.
- Metropolitan Plumbing: National Australian plumbing and gas services franchise that overlaps with Smartfix's plumbing, hot water, and gas service lines. Comparable trade-services model targeting residential customers with upfront pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smartfix social profiles
Digital presenceSmartfix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartfix leadership team
Management profileNumber of profiles
Profiles1 record
Smartfix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartfix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartfix
What does Smartfix do?
Smartfix is a family-owned Perth-based trades services company that delivers licensed residential electrical and air conditioning services as a unified team, along with plumbing, hot water, water filtration, gas, ceiling and plastering, and painting services. The company serves Perth metropolitan homeowners with $0 call-out fees, free upfront quotes, same-day service on most jobs, and a lifetime workmanship guarantee. Its legal entity is Team Smartfix Pty.
Is Smartfix a public or private company?
Smartfix is a private company. It is classified as family owned and is currently operating.
When was Smartfix founded?
Smartfix was founded in 2016. It employs 101 to 250 people.
Where is Smartfix based?
Smartfix is headquartered in Perth, Australia, in the Oceania region.
How does Smartfix make money?
One revenue line is on record: trade Services Revenue.
Who are Smartfix's main competitors?
Broad incumbents on record are Beacon Lighting, Airtasker, AGL Energy, Hipages Group and Reece Limited. Direct peers are Jim's Group, Fantastic Services, Mr. Electric Australia, Service Today and Metropolitan Plumbing.
Does Smartfix have an API?
No public API is recorded for Smartfix.
What industry is Smartfix in?
Smartfix's product category is Residential Trades Services. Its primary akta.pro industry code is HSAOANAE, Smart Electrical Panel, Energy Monitoring & Load Management, with a secondary code of HSAOANAA, Smart Thermostat Installation & Integration. Its NAICS code is 238220.