Nuumad

What Nuumad does

Nuumad is a UK-based health technology company that provides a subscription-based SaaS consultation platform primarily serving community pharmacies and private clinics. The platform enables healthcare providers to deliver PGD-based (Patient Group Direction) clinical services — including travel health, vaccinations, weight management, sexual health, and minor ailment consultations — through structured, rule-based digital workflows with built-in clinical decision support. The platform features 46+ PGDs, a unique licence-switching capability (patent pending, GB2305064.4), NHS API integration for prescription handling and GP record sharing, and a DemDx integration for Independent Prescriber pathways. Underlying technology is deterministic logic operating on structured clinical data models, with patient EHR records stored on AWS infrastructure and retained for 25 years per UK requirements.

Nuumad operates a tiered subscription model with four published plans — FLEX (£150/yr), GROWTH (£999/yr), TRAVEL PRO £1,470/yr), and FULL HOUSE (£2,200/yr) — plus individual service modules (Travel Health, Weight Loss, Vitamin B12, Flu, Covid-19, etc.) and an IP service add-on at £500/yr. Additional revenue comes from one-time professional services for pharmacy website design and digital marketing campaigns (£6,000-£10,000 per project) and training webinars. The go-to-market combines self-serve SaaS, direct enterprise sales, and channel distribution through five UK pharmacy buying groups (NPA, Avicenna, Edinpharm, Numark, Pharmacy Maximiser).

Founded in 2022 by Judit Mora (CEO) and Nicholas Batten (CTO), Nuumad received grant funding from Innovate UK and Innovate UK Edge. The company has scaled to serve 1,000+ UK pharmacies and has been recognised with consecutive C+D Awards (2024 and 2025), multiple regional business awards, and patent-pending IP status.

Name

Nuumad

Legal name

Nuumad Ltd

Website

https://nuumad.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Nuumad is a UK-based health tech company providing a subscription-based SaaS consultation platform that enables community pharmacies and private clinics to deliver clinical services including travel health, vaccinations, and weight management through structured PGD-based digital workflows.

Ownership category

akta.pro rank

Product category

Clinical Workflow Software for Community Pharmacy

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools (HLACAKAH)

akta.pro secondary industry

Medication Therapy Management (MTM) & Clinical Pharmacy Services (HLAFALAH)

Keywords

• Pharmacy consultation software
• PGD compliance platform
• Clinical workflow automation
• Vaccination booking system
• Independent prescriber tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based SaaS Platform Access: Tiered subscription model with four main plans (FLEX, GROWTH, TRAVEL PRO, FULL HOUSE) offering monthly and annual billing options. Revenue generated from recurring subscription fees with annual plan discounts of approximately 25%. Individual modules available from £50/month. Additional revenue from IP service modules and website/marketing packages.
2. Website & Marketing Services: One-time project fees for pharmacy website branding, design, and marketing packages ranging from £6,000 BASE to £10,000 GROW with PPC campaigns. Additional recurring hosting fees of £200/year plus domain fees.
3. Independent Prescriber Service Add-on: Premium subscription add-on for independent prescribing capabilities at £500/year or £75/month, bundled with DemDx integration

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Nuumad sells a subscription-based SaaS platform that enables UK community pharmacies and private clinics to run private clinical consultations under 46 Patient Group Directions (PGDs) and two Independent Prescriber workflows. The platform provides structured guided consultations, business analytics, electronic health records, NHS API integration for prescriptions, and optional clinical decision support for independent prescribers. The company additionally offers pharmacy website design and marketing services as one-time professional engagements.

Product overview

Nuumad is a digital pharmacy consultation platform offering a unified SaaS product with modular, add-on services. The core platform is the Nuumad PGD Platform providing 46+ PGD-based clinical services across vaccinations, travel health, weight management, and general health consultations. The platform uses deterministic, rule-based clinical logic to guide healthcare professionals through structured consultation workflows with built-in business analytics. Modular add-ons include Independent Prescriber modules with DemDx integration for broader clinical pathways, a dedicated Websites & Marketing Package for pharmacy branding, and Training & Webinars. Pricing tiers (FLEX, GROWTH, TRAVEL PRO, FULL HOUSE) bundle different service modules, with individual services available from £50/month. The platform is used by over 1,000 UK pharmacies.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuumad PGD Platform Core subscription platform delivering 46+ PGD-based digital consultation modules with structured clinical workflows, business management dashboard, EHR storage, and NHS API integration for UK community pharmacies and private clinics.
• Travel Health Service Comprehensive travel health consultation module covering vaccines, antimalarials, and travel medications with 15+ PGDs for diseases including Yellow Fever, Rabies, Japanese Encephalitis, and Typhoid, with consultations stated to complete in 15-20 minutes.
• Weight Loss Service Weight management consultation module covering medications including Mounjaro, Wegovy, and Mysimba, with BMI and blood pressure advice, lifestyle coaching, and ongoing monitoring, priced at £700/year or £70/month.
• Vitamin B12 Service Ultra-fast Vitamin B12 consultation module for general wellbeing and anaemic patients covering Cobalin-H and Neo-Cytamen injectable treatments, with consultations stated to complete in 2-5 minutes, priced at £50/month or £150/year.
• Flu Vaccination Service Seasonal flu vaccination consultation module priced at £50 per season per licence on a pay-as-you-go basis for community pharmacy flu service delivery.
• Covid-19 Vaccination Service Covid-19 vaccination consultation module covering the JN.1 variant with Comirnaty and Spikevax vaccines for community pharmacy delivery.
• Additional Vaccination and Treatment Consultation Modules Additional individual PGD consultation modules covering Jet Lag, Malaria, Chickenpox, Meningitis ACWY, Meningitis B, HPV, Erectile Dysfunction, Migraine, Period Delay, Shingles, Pneumococcal, RSV, Pertussis, Ear Infection, Acne, Hair Loss, Altitude Sickness, and Travellers' Diarrhoea, available as a la carte additions to subscription packages.
• Independent Prescriber Service Premium subscription add-on with two IP workflow modules enabling pharmacist independent prescribers to deliver non-PGD services, including a standalone IP consultation module and a DemDx-integrated module (Class 1 Medical Device) with step-by-step clinical reasoning over 500+ conditions, NHS API medicine selection, and prescription generation, priced at £500/year or £75/month.
• Nuumad Websites and Marketing Package Professional services offering providing pharmacy branding, website design, booking system integration, copywriting, photography/video, and PPC/social campaign management, delivered as project engagements from £6,000 BASE to £10,000 GROW with recurring £200/year hosting fees.

Quantifiable outcome

• 3x faster consultations compared to paper or alternative platforms
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• National Pharmacy Association (NPA)coreChannel Partner/ Reseller/ DistributorTrusted partner status with NPA providing promotional visibility to member pharmacies. Partnership offers NPA members access to Nuumad platform with preferential pricing and promotional consideration.
• AvicennacoreChannel Partner/ Reseller/ DistributorAvicenna pharmacy buying group partnership providing member discounts on Nuumad subscriptions. Chairman Salim Jetha publicly endorsed Nuumad travel health platform.
• EdinpharmminorChannel Partner/ Reseller/ DistributorPharmacy buying group partnership offering member access to Nuumad platform with preferential pricing.
• NumarkcoreChannel Partner/ Reseller/ DistributorNumark pharmacy membership benefits partnership providing enhanced discounts to member pharmacies subscribing to Nuumad services.
• Pharmacy MaximiserminorChannel Partner/ Reseller/ DistributorPharmacy business support partnership offering Nuumad access as member benefit with preferential pricing.
• DemDxcoreTechnology or IntegrationIntegration partnership with DemDx clinical reasoning platform (Class 1 Medical Device) for Independent Prescriber service. DemDx provides step-by-step clinical pathways covering 500+ conditions. 10% cross-discount for existing customers of either platform. Joint go-to-market for IP modules.
• LK ConsultingcoreStrategic or Co-development PartnerRecommended training partner for immunisation and travel health training. LK Consulting provides training recommended for Nuumad PGD services. Partner created PGDs included in Nuumad platform.
• Neva Travel HealthcoreStrategic or Co-development PartnerFree CPD-accredited travel health training provider recommended by Nuumad. Takes approximately 3-4 hours to complete. Supports travel health service delivery on platform.
• NHScoreTechnology or IntegrationNHS API integration for medicine selection and prescription handling. GP record sharing capability for consultation records sent to elected GP surgeries with patient consent.
• StripecoreTechnology or IntegrationPayment processing platform for subscription transactions. Handles credit notes and automatic calculations for subscription upgrades.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure and data storage provider. Patient data and EHR records stored securely on AWS infrastructure.
• Christchurch ClinicsminorStrategic or Co-development PartnerCQC registered partner clinics providing clinical expertise and medical authority support for Nuumad Medical Ltd platform governance.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Pharmacy2U: Pharmacy2U is the UK's largest online pharmacy, dispensing NHS and private prescriptions. It is not a direct competitor to Nuumad's SaaS model but represents a potential enterprise customer or partnership target for the platform's consultation services.
• Well Pharmacy: Well Pharmacy is one of the UK's largest independent pharmacy chains with 700+ stores. It is a representative enterprise customer in Nuumad's UK community pharmacy target market, with potential to deploy the platform at scale.
• Boots UK: Boots is the UK's largest pharmacy chain with 2,000+ stores. It is a potential enterprise customer for Nuumad's PGD/IP platform and a partnership candidate, though Boots' scale and in-house IT capability could also position it as a long-term competitor.

Broad incumbents

• EMIS Health: EMIS Health is one of the largest UK healthcare IT vendors, providing clinical systems to GPs and pharmacies. As a broad incumbent with deep NHS integration, EMIS represents a competitive threat if it expands its pharmacy offering to include PGD consultation modules.
• Positive Solutions: Positive Solutions (now part of Cegedim) provides pharmacy management software including PMR systems to UK community pharmacies. It is a broad incumbent serving the same customer base as Nuumad, with potential to integrate PGD functionality into its existing platform.
• TPP (SystmOne): TPP provides the SystmOne clinical platform used widely by UK GPs and increasingly by other healthcare providers. As a broad incumbent with strong NHS API access, TPP could extend into the community pharmacy PGD consultation market, competing with Nuumad on integration and trust.
• Cegedim Health Solutions (Cegedim-RX): Cegedim Health Solutions is a major UK healthcare IT vendor providing Pharmacy Manager and other PMR systems to UK community pharmacies. As a broad incumbent, Cegedim could add PGD consultation features to its installed base, creating a bundling risk for Nuumad.

Direct peers

• MedAdvisor: MedAdvisor is an ASX-listed digital medication management and patient engagement platform with UK operations. Its pharmacy engagement tools, including patient reminders and medication management workflows, overlap with Nuumad's pharmacy-facing PGD and clinical service delivery capabilities.
• Outcomes4Health (PharmOutcomes): Outcomes4Health (PharmOutcomes) is a UK-based platform for documenting and managing community pharmacy services, including PGD-based consultations. It is the most direct peer to Nuumad, serving the same UK community pharmacy customer base with overlapping service documentation and reporting functionality.

Emerging players

• Pharmacy Complete: Pharmacy Complete is a UK pharmacy training and consulting company that also develops clinical service resources. It is an emerging player in the UK pharmacy services enablement space, with partial overlap to Nuumad's clinical training and PGD service delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeevents.zoom.us/eo/AiScyVkBNPu_tw5XI9gXH4yyt9cKiJOmX_wS5644T3d1V2fsUw6t~AggLXsr32QYFjq8BlYLZ5I06Dg/events
• Xx.com/NuumadUK
• LinkedInlinkedin.com/company/nuumad

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuumad