Todays Golfer

What Todays Golfer does

Today's Golfer is a UK-based golf media publication operated by H Bauer Publishing (part of Bauer Media Group) and one of the longest-running specialist golf titles in Britain. Founded in 1988 and headquartered at Media House, Lynch Wood, Peterborough, the brand publishes a monthly print magazine (440+ issues to date), digital editions for iPad and iPhone, the todays-golfer.com website, email newsletters, podcasts including Beef's Golf Club, and an active YouTube and social media presence across Facebook, X, Instagram, and Threads. Its editorial product covers equipment reviews, golf course reviews and rankings (including the Top 100 Courses and Resorts franchise inherited from the 2020 merger with Golf World), instructional content from tour pros and coaches, and tour news across the PGA, DP World, LPGA, and LIV circuits.

The publication's core technical differentiator is its equipment testing methodology. Club testing is conducted indoors at Keele Golf Centre under PGA Professional Neil Wain using Foresight GQ Quad launch monitors to capture ball speed, launch angle, spin rate, and dispersion. Annual golf ball testing is carried out at Loughborough University's Sports Technology Institute using a Japanese Miyamae Robot V swing robot capable of replicating a wide range of golfer swing characteristics. This combination produces comparative, data-driven reviews across categories such as the 81-iron longest-distance test and the 110-putter, 11,000-putt evaluation.

Monetization operates through three primary streams: subscription revenue (print, digital, and combined packages sold via the Great Magazines platform), digital advertising and sponsorships on todays-golfer.com targeted at golf enthusiasts, and content licensing/syndication through the Bauer Media Group parent. The audience is direct-to-consumer golfers ranging from beginners to experienced amateurs, with the publication positioned as Britain's best-selling golf magazine serving 5+ million readers globally. No revenue, headcount, or subscriber figures are publicly disclosed.

Name

Todays Golfer

Legal name

H Bauer Publishing

Website

https://todays-golfer.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Today's Golfer is a UK golf media brand and Britain's longest-running golf magazine (founded 1988), published by H Bauer Publishing. It produces data-driven equipment reviews using Foresight launch monitors and Loughborough robot testing, plus course rankings, instruction, and tour news distributed via print, digital, web, podcast, and social channels to amateur golfers.

Ownership category

akta.pro rank

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions sold through Great Magazines platform. The magazine has been published since 1988, with over 440 issues produced. Subscriptions include print-only, digital-only, and combined print+digital packages.
2. Digital Advertising: Display advertising and sponsorship opportunities on the todays-golfer.com website, targeting golf enthusiasts with equipment, travel, and lifestyle advertisements
3. Content Licensing: Syndication of content and editorial partnerships with Bauer Media Group and other media outlets

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Today's Golfer is a UK golf media publication that produces and distributes editorial content covering golf equipment reviews, course reviews and rankings, instructional content, and tour news through a website, a print and digital magazine, and a newsletter. The publication has been in continuous operation since 1988 with over 440 issues published, and conducts data-driven equipment testing using Foresight GQ Quad launch monitors and robot ball testing in partnership with Loughborough University's Sports Technology Institute.

Product overview

Today's Golfer is a UK-based golf media publication operated by H Bauer Publishing. The offering consists of a comprehensive website delivering equipment reviews, course reviews, instructional content, and news coverage, supplemented by a print and digital magazine. The core products work together as an integrated golf media platform: the website provides real-time news and equipment testing data using launch monitors and robot testing, the magazine delivers in-depth feature content, and the Golf World Top 100 rankings provide authoritative course recommendations. Supporting products include instructional videos, newsletters, and giveaways.

Differentiator

Problem solved

Functional benefit

Products and services

• Today's Golfer Magazine A monthly print and digital golf magazine featuring equipment tests, course reviews and rankings, tour coverage, and instructional content, published by H Bauer Publishing and sold through the Great Magazines subscription platform. Available in print, digital, and combined subscription packages.
• Today's Golfer Newsletter Email newsletter delivering the latest golf news, equipment reviews, and exclusive content to subscribers.
• Golf World Top 100 Courses and Resorts Rankings Authoritative annual rankings of the world's best golf courses and resorts across the UK, Europe, and worldwide, integrated into Today's Golfer following its 2020 merger with Golf World magazine.

Quantifiable outcome

• Tested over 10,000 golf clubs over 30+ years of equipment testing
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bauer Media GroupcoreOthersToday's Golfer is published by H Bauer Publishing, part of Bauer Media Group. Bauer Media UK is the No.1 UK Publisher and No.1 Digital Commercial Audio broadcaster, reaching 25 million consumers with iconic multi-platform brands.
• Loughborough University (Sports Technology Institute)coreTechnology or IntegrationCollaboration with Loughborough University's Sports Technology Institute for annual robot golf ball testing. Dr. Jonathan Roberts and his team conduct testing using a Japanese Miyamae Robot V that can replicate any golfer's swing characteristics. This partnership enables data-driven golf ball comparisons that would not be possible with human testing alone.
• Keele Golf CentrecoreStrategic or Co-development PartnerPartnership with Keele Golf Centre in Staffordshire for controlled indoor equipment testing. PGA Professional Neil Wain conducts club testing at this facility using Foresight GQ Quad launch monitors in a consistent testing environment.
• Great MagazinescoreChannel Partner/ Reseller/ DistributorSubscription sales and management partnership through greatmagazines.co.uk platform. Great Magazines handles subscription processing, delivery, and customer service for print and digital magazine subscriptions.
• IPSO (Independent Press Standards Organisation)minorOthersRegulatory oversight body for the publication, ensuring adherence to press standards and journalistic ethics.
• ABC (Audit Bureau of Circulation)minorOthersAccreditation body for readership verification, providing independent verification of publication circulation figures.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Golf Monthly: One of the UK's longest-running golf magazines and websites, covering equipment reviews, course reviews, instruction, and tour news. Direct competitor to Today's Golfer for UK golf media audience, advertising spend, and subscriber wallet.
• MyGolfSpy: Independent golf equipment review site using launch-monitor-based testing methodology, the closest direct analogue to Today's Golfer's data-driven, technology-led equipment review approach.
• Bunkered: Scottish-based golf magazine and website covering equipment, courses, and instruction, competing for UK golf media advertising and subscription budgets alongside Today's Golfer.
• National Club Golfer (NCG): UK golf media brand with magazine, website, and Top 100 course rankings, closely overlapping Today's Golfer's editorial franchise and target audience of club-level amateur golfers.
• Golfmagic: Digital-first UK golf media brand producing equipment reviews, video, and news, overlapping Today's Golfer's audience and YouTube-led content strategy.

Broad incumbents

• Golf.com: US-focused golf media brand with extensive equipment, instruction, and tour coverage, competing for global golf advertising spend and serving as a broader benchmark for digital golf publishing.
• Golf Digest: Global, established golf media brand with print magazine, website, video, and instruction content; competes with Today's Golfer internationally while operating at significantly larger scale.
• Sky Sports Golf: Major UK sports broadcaster with extensive golf tour coverage, news, and digital video; competes for golf advertising budgets and tournament-related audience attention alongside Today's Golfer.

Others

• American Golf: UK's largest golf retailer, partnering with Today's Golfer's equipment writers and operating as an adjacent ecosystem participant in golf equipment commerce rather than a direct media competitor.
• Today's Golfer (Golf World): Golf World magazine was merged into Today's Golfer in 2020, so its course-ranking and reviews legacy is part of the subject company; listed to acknowledge the historical peer set rather than as a competing standalone entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheTodaysGolfer
• YouTubeyoutube.com/@todaysgolfer
• Facebookfacebook.com/TodaysGolferBauer
• Instagraminstagram.com/todaysgolfer

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Todays Golfer