tretford carpet

What tretford carpet does

tretford carpet is the trade name of Weseler Teppich GmbH & Co. KG, a privately held German manufacturer of premium floor coverings founded in 1973 and headquartered in Wesel, Germany. The company specializes in carpets made from cashmere goat hair blended with pure new wool, featuring a distinctive ribbed structure. Its product portfolio comprises four main collections — EVER, INTERART, INTERLAND (80% cashmere, 20% wool) and INTERLIFE (70% cashmere, 30% wool, designed for contract use) — plus the VOYAGE trend-colour range. Products are offered in three formats: carpet sheet (Bahnenware), carpet tiles, and rugs/runners, supplemented by accessories such as skirting boards, stair mats, and stair profiles.

The company's revenue model is based on one-time product sales, with pricing not publicly disclosed and customers directed to dealers or quote requests; a 10-year availability guarantee applies to 40 standard colours. Cashmere goat hair is sourced primarily from Mongolian herders under long-term supply relationships. Manufacturing is centralized in Germany, and the company operates a wholly-owned Dutch subsidiary, Tretford Tapijt B.V., from Dinxperlo.

tretford serves both residential and commercial end markets. Residential segments include children's rooms, bedrooms, living areas, home offices, stair/hallway, and bathroom applications. Commercial segments include office/contract flooring, cultural and educational facilities, hotels and restaurants, and shop-fitting/exhibition spaces. Go-to-market combines a dealer/retailer network across Germany, Netherlands, and France with direct e-commerce through tretford.eu and an online room configurator at designer.tretford.eu. The company is led by two managing directors, Jan Hendrik Haverhals and Markus Johannes Haick, with no disclosed external institutional ownership.

Name

tretford carpet

Legal name

Weseler Teppich GmbH & Co. KG

Website

https://tretford.eu

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

tretford carpet (Weseler Teppich GmbH & Co. KG) is a German manufacturer of premium cashmere goat hair and wool carpets, selling through dealers and direct e-commerce across Germany, the Netherlands, and France to residential and commercial customers.

Ownership category

akta.pro rank

Product category

Carpet Manufacturing

NAICS

Carpet and Rug Mills (314110), Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Dress & Formal Footwear Manufacturing (IMAOAIAC)

Keywords

• Cashmere carpets
• Natural fiber flooring
• Wool carpets
• Carpet tiles
• Contract flooring

Headquarters

HQ city

Wesel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Carpet and flooring product sales: Sale of carpet sheet goods, carpet tiles, rugs/runners, skirting boards, stair mats, and stair profiles made from cashmere goat hair and wool blends. Products sold through retail partners, dealers, and direct online channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

tretford carpet (Weseler Teppich GmbH & Co. KG) manufactures premium carpets, carpet tiles, rugs, and runners made primarily from cashmere goat hair blended with pure new wool. The portfolio spans four main collections (EVER, INTERART, INTERLAND, INTERLIFE) plus accessories such as skirting boards, stair mats, and stair profiles, sold through retail dealers and direct online channels for residential and commercial applications.

Product overview

tretford carpet is a German manufacturer of premium floor coverings made from cashmere goat hair and virgin wool. The product portfolio consists of four main carpet collections (EVER, INTERART, INTERLAND, INTERLIFE) offering different balances of natural materials and durability for various applications. Products are available in three main formats: carpet sheet (Bahnenware), carpet tiles (Teppichfliesen), and rugs/runners. The portfolio also includes accessories such as skirting boards, stair mats, and stair profiles. The collections span residential applications (Children, Sleeping, Living, Homeworking, Stair/Hallway, Bath) and commercial applications (Office/Contract, Culture/Education, Hotel/Restaurant Trade, Shop Fitting/Exhibition). Colour options include defined colour worlds (yellow/red, blue/green, beige/brown, grey/black) plus the special VOYAGE collection. All products are manufactured in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• INTERLAND: Collection with 80% cashmere goat hair and 20% pure new wool - timeless carpet for residential use
• INTERLIFE
• INTERART
• EVER
• VOYAGE

Products and services

• INTERLAND Carpet Collection Premium carpet collection made with 80% cashmere goat hair and 20% pure new wool, marketed as a timeless floor covering for residential interiors emphasizing natural materials, color, comfort, and a healthy room climate.
• INTERLIFE Carpet Collection Heavy contract carpet collection designed for office and commercial use with enhanced durability, cut resistance, improved room climate, and effective dust reduction, blending cashmere goat hair with pure new wool.
• INTERART Rugs & Runners Collection Rugs and runners collection designed for accent areas within the home, available with wool felt borders for finished decorative and functional use.
• EVER Carpet Collection Versatile carpet collection within tretford's lineup, offering flooring solutions suited for both residential and commercial applications.
• Carpet Sheet (Bahnenware) Continuous carpet rolls for seamless installation in various applications, from residential rooms to commercial spaces.
• Carpet Tiles (Teppichfliesen) Modular carpet tiles for flexible installation and easy replacement, available in multiple tretford collections including INTERLIFE and INTERLAND.
• Rugs and Runners (Teppiche & Läufer) Custom-sized rugs and runners, including options with wool felt borders, for decorative and functional use across the home.
• Skirting Boards (Sockelleisten) Carpet skirting boards available in all tretford colors, self-adhesive for quick and easy installation as a finishing room design element.
• Stair Mats (Stufenmatten) Stair mats providing comfort and increased tread safety, making stair climbing more pleasant while protecting joints.
• Stair Profiles (Treppenprofile) Aluminium stair profiles for designing and renovating stairs with tretford carpet, with grooves in the profile to ensure safe footing.
• VOYAGE Colour Collection Special colour collection of 16 innovative trend colours in proven tretford INTERLAND quality with cashmere goat hair and virgin wool.

Quantifiable outcome

• Less fine dust in room air compared to conventional carpets
• +2 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mongolian supplierscoreOtherstretford sources cashmere goat hair from Mongolian herders, establishing long-term supply relationships for their signature natural material. The company has visited Mongolia to maintain these partnerships and ensure sustainable sourcing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tarkett (Desso): Tarkett, including the legacy Desso carpet tile business, is a major European flooring incumbent offering broadloom, tiles, and resilient flooring. It is a broad incumbent competing for the same hotel, education, and office specifications as tretford.
• Shaw Industries: Shaw Industries is one of the world's largest carpet manufacturers with extensive broadloom and tile lines. Although primarily US-focused, it competes with tretford in multinational commercial specifications and in sustainability-positioned product categories.
• Mohawk Industries: Mohawk is the largest US flooring conglomerate with carpet, tile, and laminate portfolios. It serves as a benchmark for global scale and competes for international commercial carpet contracts that tretford also targets.
• Interface: Interface is the global leader in modular carpet tiles and a dominant European contract flooring incumbent. It competes with tretford's INTERLIFE collection for office and commercial specifications, though at vastly greater scale and a broader (largely synthetic) portfolio.
• JAB Carpets (JAB Josef Anstoetz): JAB Josef Anstoetz is a German premium interior textiles group with a significant carpet division. It competes with tretford in the high-end German and European residential and contract markets, particularly in wool-based carpets.

Emerging players

• Alternative Flooring: Alternative Flooring is a UK-based specialist in natural-fiber rugs and carpet (sisal, jute, wool, coir). It overlaps with tretford's INTERART and VOYAGE-style trend offerings, competing for premium residential buyers seeking natural-material flooring.
• The Natural Carpet Company: A UK specialist retailer/distributor of natural-fiber carpets (wool, sisal, coir, jute). It competes at the distribution edge of tretford's market, particularly for design-led residential buyers seeking natural-material alternatives to synthetics.

Direct peers

• Balsan: Balsan is a French carpet manufacturer producing broadloom, tiles, and rugs for residential and commercial use. It overlaps directly with tretford in the French contract market and competes for European hospitality and office specifications.
• Vorwerk Flooring: Vorwerk is the most direct German competitor in the premium carpet market, offering broadloom and tiles across residential and contract segments. It competes head-to-head with tretford for German and European specification wins and shares a similar 'Made in Germany' premium positioning.

Regional players

• Condor Carpets: Condor is a Dutch carpet manufacturer with broadloom and tile production serving European residential and contract markets. It is comparable because, like tretford, it competes for Benelux-based commercial projects and shares similar product formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tretfordcarpet
• LinkedInlinkedin.com/company/tretfordcarpet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tretford carpet